10 BEST Brevo Alternatives And Competitors [2023]

This review lists and compares the top Brevo Alternatives with features and pricing to help you select the best Brevo Competitor per your requirements:

Brevo is a popular email marketing solution. It is a tool often cited along with the likes of Mailchimp as one of the best in the market. It has helped many businesses launch effective email marketing campaigns with personalized and targeted messages.

The software provides users with a huge library of templates that make creating branded emails easy. Users also benefit from its intelligent CRM abilities that make tracking contact details more convenient. The software also helps in the creation and sending of transactional emails.

There is plenty to gain from Brevo, yet it isn’t without its faults. The software offers nothing to compensate for its inability to validate e-mails. This is a major flaw in our opinion, as sending emails to the wrong address will cost you both money and customers.

Brevo Alternatives

It is wise to have an alternative in mind if one hopes to earn good enough ROI from their email marketing campaigns. Fortunately, there are tools that can offer you an experience that is considerably better than Brevo.

In this article, we will recommend email solutions that based on popular opinion, and our own hands-on experience, are some of the best alternatives to Brevo available today.

SendinBlue Alternatives


  • Seek out an email solution that is easy to set up and deploy.
  • The tool you choose must present you with an adequate gallery of templates that makes creating marketing and transactional emails simple.
  • Real-time email validation that improves email deliverability and reduces bounce rates is a huge advantage.
  • The software must be capable of generating reports, which can be used to optimize the performance of your campaigns.
  • The tool you choose should be affordable. A pay-as-you-go model is ideal for email marketing tools.
Fact Check: According to Statista, the number of email users in the US alone is estimated to be somewhere around 244 million to 254 million as of 2020. Plus, in a recent report published by OptinMonster, around 58% of people start their day by checking their emails before they even glance at their social media accounts or news feeds.

email users in the US

Frequently Asked Questions

Q #1) Is Brevo better than Mailchimp?

Answer: The answer to this question will vary from person to person. Although both contain CRM features, Brevo integrates it way better with its email marketing mechanism. Apart from this, Mailchimp is a far better tool from the perspective of branding alone.

Q #2) Does Brevo go to Spam?

Answer: Brevo employs a dedicated team of email deliverability experts that ensure emails reach their intended inboxes every time. The software invests noticeable effort in ensuring emails do not accidentally end up in a spam folder by improving open/click rates and reducing email bounces.

Q #3) Is Brevo Legit?

Answer: Brevo has been in the market long enough to be considered legit. It is intelligent and powerful email marketing software that ideally caters to the needs of all types of businesses. It currently enjoys a user base of 180,000 businesses worldwide. You will find a ton of features like AB/testing, advanced report generation, and contact list management in this software.

Q #4) How do transactional emails work?

Answer: Transactional emails make use of SMTP integration or API to send automated emails to customers in response to an action taken by them within a website or application. The emails contain information that is uniquely relevant to the recipient. For example, a transactional email can be a message that confirms a recent sign-up or mentions the status of a recently purchased order.

Suggested Reading =>> Transactional Email API Service Provider

Q #5) What is email validation?

Answer: Email validation is a process of verifying whether the email in your contact list is valid or not. The process is also known to find out whether an email address contains a valid domain name like Yahoo or Gmail.

Q #6) Why is email validation important?

Answer: Email validation is an important exercise to decrease email bounce rates and launch an effective marketing campaign. By verifying emails and weeding out emails that are proven invalid, you are saving money, improving customer engagement, fixing deliverability issues, and improving your chances of earning a higher ROI on your campaign.

Q #7) What are the 2 types of email bounces?

Answer: The two types of email bounces are soft bounces and hard bounces. A soft bounce refers to a message that is delivered to the right email address but is not delivered to the recipient because of some issue or another. Soft bounces typically occur when a recipient’s inbox is full. A hard bounce, on the other hand, refers to a message that fails because it was sent to the wrong email address.

Q #8) How are marketing emails different from transactional emails?

Answer: Marketing emails are promotional messages sent to a large group of people that are either prospects or customers. Transactional emails are messages (normally automated) sent to a customer for initiating a transaction or any other action on a website or application. A good example of transactional emails would be order confirmation emails.

Q #9) Which is the Best Email Marketing Platform

Answer: The list of the Best Email Marketing Platforms available today are listed below in this tutorial and they also are great alternatives to Brevo.

Also Read=>> Top Bulk Email Service Providers

=> Contact us to suggest your listing here.

List of the Best Brevo Alternatives

Here is the list of popular alternatives to Brevo:

  1. SMTP
  2. Mailjet
  3. Mailgun
  4. ActiveCampaign
  5. Constant Contact
  6. Mailchimp
  7. AWeber
  8. Moosend
  9. GetResponse
  10. Omnisend
  11. Pabbly Email Marketing

Comparing Top Brevo Competitors

NameBest ForFees Ratings
SMTPSending Transactional EmailsThe price starts at $25 for 50000 mails per monthStar_rating_4.5_of_5
MailjetAll-In-One Transactional and Email Marketing Solution Free plan available, Basic plan for $9.65 per month, Premium plan for $20.95/month,Star_rating_5_of_5
MailgunCloud-Based Email Service for Developers and Businesses.$35/month for 50000 emails, - $80/month for 100,000 emails - $ 90/month for 100,000 emails Star_rating_5_of_5
ActiveCampaignEmail Marketing Automation and Personalization.Lite: $9/month
Plus: $49/month
Professional: $149/month
Custom enterprise plans are available.
Constant ContactVisually impressive email templates.30-day free trial, Basic plan: $20/month,
Email plus: $45/month
MailchimpEmail Marketing tool for small businesses.Free plan available with 2000 contacts/month, Essential plan - $9.99/month, $14.99/month, Premium - $299.Star_rating_4_of_5
AWeberIntuitive Email Builder for Creating Custom Marketing EmailsFree plan for 500 subscribers. Premium plan - $16.5/month for unlimited subscribers. Star_rating_4.5_of_5

Best Brevo Competitors Review:

#1) SMTP

Best for Sending Transactional Emails.


SMTP is an ideal alternative for Brevo, especially for marketers that want to lay heavy emphasis on the creation and sending of transactional emails. The tool was designed specifically for marketing purposes and serves a wide array of industries that would like to up their email marketing game. It features an engine that’s bolstered by scalable infrastructure.

As such, the tool can easily handle a large volume of emails. The tool also does a fine job of identifying and eliminating spams from mailboxes, thus ensuring a high deliverability rate. Besides transactional emails, you can also rely on SMTP for its excellent email relay API services as well.


  • Proactive Spam Detection
  • Shared and Dedicated IP
  • Detailed Reporting
  • ISP Management
  • Reliable in-House support

Verdict: SMTP is an email marketing tool bolstered by a highly scalable and responsive infrastructure. With a 99% uptime to boast, the tool ensures speedy and unmatched deliverability rates.

Price: SMTP adheres to a flexible pricing structure with 4 subscription plans to choose from. The essential plan costs $25 for 50000 mails per month. The starter plan costs $80 for 100,000 mails per month. The Growth plan costs $300 for 500000 mails per month. The Business plan costs $500 for 1,000,000 emails per month.

#2) Mailjet

Best for an all-in-one transactional and email marketing solution.


Mailjet is an all-in-one email platform that helps users create, send and track transactional and marketing emails. Mailjet provides users with an intuitive drag-and-drop editor along with readymade templates that can be used to quickly create compelling marketing emails. Users also have the luxury of experimenting with a giant library of templates to personalize the emails they send.

It is also convenient to create, schedule, send and track transactional emails in real-time through Mailjet’s SMTP relay and RESTful API. The software also facilitates team collaboration, as multiple people can work together in real-time to edit, modify, or personalize emails. The software also helps you create subscription forms, which can be seamlessly integrated within your application or website to grow your contact list.

Apart from all the above features, it is Mailjet’s email deliverability service that puts it way ahead of Brevo. You get access to Mailjet’s email deliverability service experts who help optimize your email deliverability to improve sender reputation. Furthermore, based on the customer data collected, the software allows you to send targeted emails that cater to a particular segment of your customer base.


  • Create, Schedule, Send and Track transactional and marketing emails
  • Drag and drop editor with email Template Library.
  • Real-time team collaboration.
  • Advanced analytics.

Verdict: With the ability to instantly create, send and track transactional and marketing emails, Mailjet is an impressive email platform. Its intuitive email builder aided with an enormous gallery of pre-loaded templates make it easier for users to create branded or personalized emails.

However, it is ultimately the tool’s ability to solve email deliverability issues that makes it one of the best alternatives we have to Brevo.

Price: Free plan available to send 6000 emails per month and 200 emails per day. The basic plan for $9.65 per month allows 30000 emails per month with no limits on daily emails. A premium plan for $20.95/month allows 30000 emails per month with no limits on daily emails. A customized plan is also available.

#3) Mailgun

Best for cloud-based email services for developers and businesses.


Mailgun is a powerful cloud-based email platform that is designed with developers in mind. This is an API-driven email platform that allows you to effortlessly send and track transactional as well as marketing emails. You can set up and start sending bulk and transactional emails in no time with Mailgun’s easy SMTP integration and flexible HTTP API.

Mailgun also offers email deliverability services for companies sending more than 500,000 emails a month. This service pairs you with a deliverability expert, called a Technical Account Manager, to build a custom deliverability plan to improve your email performance. They can help troubleshoot problems and advise on strategies for the best inboxing rate to Gmail, Yahoo, and more.

Your email creation and tracking efforts are further supported by Mailgun’s robust email validation feature. The software weeds out email addresses that are invalid to make sure messages reach inboxes that are active. Email validation helps optimize a business’s deliverability, saves money, and protects the sender’s reputation.

Apart from all the above features, you also get to parse emails automatically, optimize email performance with correct analytics and segment your contact list to only send emails to a group of recipients based on interests, purchase behavior, etc.


  • Easy SMTP integration and flexible HTTP API to send transactional and bulk email
  • Personalize and schedule emails
  • Automatic email parsing
  • Improved email deliverability
  • Advanced email analytics

Verdict: Mailgun is packed with tons of advanced features that simplify the sending and tracking of emails. It is primarily known for its easy SMTP integration and RESTful API that makes sending bulk and transactional emails convenient. Ultimately, the software is a worthy alternative to Brevo because of its robust email validation feature.

Price: Pay as you go service–5000 emails free for three months, after which you only pay for the messages you send. Foundation plan – $35/month for 50000 emails, Growth plan – $80/month for 100,000 emails, Scale plan – $90/month for 100,000 emails with advanced settings.

#4) ActiveCampaign

Best for Email Marketing Automation and Personalization.


ActiveCampaign provides digital marketers with easy-to-use automation software that simplifies the otherwise challenging task of email marketing. You get a drag-and-drop email designer, with the help of which you can create compelling email campaigns. These campaigns can be customized drastically to best cater to a particular contact group’s sensibilities.

The area where ActiveCampaign truly outshines Brevo, however, is in the reporting department. The report presented by ActiveCampaign gives a clear picture of how your launched email campaigns are performing.

Based on the open and click rate, you understand which campaigns are performing well and can strategize accordingly to yield the best results out of your email marketing campaigns.


  • Drag-and-drop email designer
  • Split Testing
  • Comprehensive Data-Driven reporting
  • Email Funnels
  • Email Autoresponders

Verdict: ActiveCampaign beats Brevo with regards to amazing email and landing page templates, world-class automation, and a responsive customer support system. Brevo has all the same features as ActiveCampaign but the latter serves them better and at a more competitive price.

Price: Lite Plan for $9 per month, Plus Plan will cost $49 per month, Professional plan will cost $149 per month. All the plans are billed annually. A custom enterprise plan is also available. You can use ActiveCampaign for free for 14 days.

#5) Constant Contact

Best for visually impressive email templates.

Constant Contact

Constant Contact offers a plethora of responsive templates that can be used to create beautiful marketing emails. The intuitive drag-and-drop editor compliments these templates and helps users create and send visually appealing emails to customers.

The software’s dashboard harbors a detailed tracking system, which allows you to track the performance of your launched email campaigns. It is also very easy to organize, import, and store contacts with Constant Contact due to its contact management feature.


  • Intuitive drag-and-drop editor
  • A plethora of email templates
  • Contact management
  • Real-time email tracking

Verdict: Constant Contact is a full email marketing package that provides its users with all the tools they will need to create, send and track marketing emails. Constant Contact’s ability to track emails in real-time along with a large library of email templates stand out as its defining feature.

Price: 30-day free trial, $20/month – Basic plan, $45/month – Email plus.

#6) Mailchimp

Best for email marketing tool for small businesses.


Mailchimp is arguably the most popular email marketing solution on this list. Over the years, the software has evolved from being a simple email solution to being an all-encompassing marketing tool that emphasizes brand enhancement. The software presents you with a powerful email builder that allows you to create personalized, branded emails with plenty of pre-loaded templates.

The software also helps you create and quickly send personalized transactional emails by using API and SMTP. You can also improve the deliverability of your emails with Mailchimp’s a/b testing, segmentation, and behavioral targeting features.

Apart from this, you also get real-time analytics that describes how your launched campaigns are performing. The real-time actionable insights provided by Mailchimp can help businesses optimize the performance of their email campaigns.


  • Create marketing emails with pre-loaded templates and email builders.
  • Use API and SMTP to send and track transactional emails
  • Real-time email analytics
  • Marketing automation

Verdict: Mailchimp is an all-in-one well-integrated email platform that especially caters to small businesses because of its affordable price and user-friendly interface. The software can easily create transactional and marketing emails in no time. This coupled with a handful of marketing automation features makes Mailchimp a competent tool to launch successful email marketing campaigns.

Price: Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299.

Website: Mailchimp

#7) AWeber

Best for intuitive email builder for creating custom marketing emails.


AWeber provides you with all the tools you will need to create professional, branded, and personalized marketing emails. Upon signing up, you get instant access to their giant template library, which you can use to create emails, newsletters, and more. Not only emails, but you also get to create landing pages, funnels, and web push notifications as well.

You can schedule your messages, target messages more effectively with email segmentation, and organize your contact list with tags to send targeted messages to appropriate recipients. You also get detailed reports on how your launched campaign is performing via real-time analytics.


  • Drag and drop editor
  • Tons of readymade templates and pre-loaded stock images
  • Automate email marketing with scheduled messages.
  • Email segmentation

Verdict: AWeber is an email marketing software that you should turn to if you want to personalize or customize your marketing emails. There are several templates and stock images to choose from in AWeber to create emails that convey your business’s intended message effectively. Plus, its affordable price makes it an ideal tool for small businesses.

Price: Free plan for 500 subscribers. Premium plan – $16.5/month for unlimited subscribers.

Website: AWeber

#8) Moosend

Best for fast creation of marketing emails.


Moosend is yet another email marketing tool with advanced automation features. The software comes with a drag-and-drop email editor that helps you create beautiful marketing emails. It also allows you to perform A/B testing on them to learn which emails perform well and which do not.

Moosend also presents its users with real-time analytics with the help of which you can optimize the performance of your emails. You can also segment your contact list to send targeted messages to the right customers.


  • Drag and drop editor
  • A/B testing
  • List segmentation
  • Real-time data analytics

Verdict: If you want an email marketing tool that lets you create visually appealing marketing emails in an instant, then Moosend is the software for you. Apart from marketing emails, Moosend also helps you create landing pages and customize your emails with advanced personalization features.

Price: Free plan available, price starts at $10/month for 2000 subscribers.

Website: Moosend

#9) GetResponse

Best for email marketing and marketing automation.


GetResponse is a solution that allows you to send emails, automate your marketing efforts and create pages to enhance your brand. The software comes with a user-friendly drag-and-drop editor, tons of templates, and stock images to create beautiful branded emails. These emails can be previews on your computer or mobile device before being sent to customers.

The software also focuses on deliverability by allowing you to send targeted messages to a particular segment of your contacts. You can also schedule emails so they reach the customer at an appropriate time. The software also helps in designing and triggering action-based emails to boost customer engagement.


  • Advanced list segmentation
  • Drag and drop editor
  • Email scheduler
  • Automate action-based emails

Verdict: GetResponse simplifies the process of email marketing by allowing you to create, schedule, and send emails in no time. The software is ideal to launch small and large email marketing campaigns with an impeccable deliverability rate.

Price: $15/Month–Basic, $49/month–Plus, $99/month–Professional.

Website: GetResponse

#10) Omnisend

Best for automating email marketing campaigns.


Omnisend is a fully automated tool to launch and run email, SMS, and push notification campaigns. The software arms users with an intuitive drag-and-drop editor along with tons of templates to create visually impressive marketing emails. It collects customer data with the help of which users can launch targeted marketing campaigns.

It also allows you to optimize the performance of your campaign with A/B testing and campaign booster. You also learn how your marketing campaign is performing in real-time, thanks to Omnisend’s ability to generate data-driven reports.


  • Drag and drop email builder
  • Campaign booster
  • A/B testing
  • Real-time data analytics

Verdict: Omnisend is an intelligent marketing tool that helps you create and track the performance of your email, SMS, and push notification campaigns. It is especially ideal for eCommerce platforms because of its ability to create dynamic messages that encourage customers to make a purchase.

Price: Free plan available, $16/month Standard plan, $99/month Pro plan.

Website: Omnisend

#11) Pabbly Email Marketing

Best for cleaning email list.

Pabbly Email Marketing

Pabbly Email Marketing distinguishes itself from tools like Brevo in one major area. It allows you to send a vast variety of emails other than marketing and transactional ones. This platform comes with an in-built SMTP and pre-configured settings, which is crucial to send transactional emails in a hassle-free manner.

The software also boasts of an impressive ‘List Cleaning’ feature so you have a contact list that is only populated with valid email addresses. The software’s drip automation feature allows you to send a series of emails automatically at a scheduled date and time.


  • List cleaning
  • In-built SMTP
  • Send and track Promotional, Marketing, and Educational emails in real-time
  • Drip automation

Verdict: Pabbly is a decent email marketing tool that can effortlessly help you send, schedule, and track transactional and promotional emails. The solution stands out because of its advanced drip automation and list cleaning feature.

Price: Free plan available, Rookie – $24/month, Pro-$49/month, Advance – $83/month.

Website: Pabbly Email Marketing


Brevo is undoubtedly a great email marketing solution, but it is not the solution available for managing emails. Fortunately, there is no shortage of good alternatives to this software. All the above-mentioned tools have something unique to offer with regards to email marketing and transactional emails.

In fact, in one way or another, these tools are considerably better than Brevo with respect to their functionality, user-friendliness, and price.

Recommended Reading =>> In-Depth Brevo Review

As for our recommendation, if you seek an all-in-one email platform that aims to improve email deliverability, then look no further than Mailjet or Mailgun. If you seek a tool for the sole purpose of email marketing, then MailChimp or AWeber will take care of your needs.

Research Process:

  • We spent 10 hours researching and writing this article so you can have summarized and insightful information on what Brevo alternative will best suit you.
  • Total Brevo Alternatives Researched: 25
  • Total Brevo Alternatives Shortlisted: 10
=> Contact us to suggest your listing here.