Top 11 Email Marketing Tools [2025 Reviews & Comparison]

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Updated January 8, 2025
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This tutorial explores the top Email Marketing Tools with comparison to select the best email marketing automation tool as per your business marketing requirements:

Emails have become an important tool in a marketer’s arsenal. Email marketing, in particular, is widely considered being the most cost-effective marketing strategy. If used appropriately, this strategy can help businesses promote their products or services in a bid to acquire new customers and retain their existing base.

However, an email marketing campaign is only as good as the software being used to launch it. In fact, it wouldn’t be wrong to claim that the success and failure of your campaigns hinge on the email marketing software you choose to employ.

Therefore, one must be wise in their pursuit of the right software. You don’t want to end up with software that makes you pay more for fewer features. You need software that arms its users with all the tools needed to launch a lucrative email marketing campaign.

Top-Rated Email Marketing Software

Top Email Marketing Tools

There is an overwhelming number of options at our disposal today. So it can be arduous to find the one software that best fulfills the marketing requirements of your business. Hence, we made your job a tad bit easy and recommend a list of tools that we believe are some of the best email marketing tools being widely used today.

We came up with the list after much deliberation and experiencing the interface, functionality, and features offered by this tool ourselves.

Expert Advice:

  1. Choose an email marketing tool that harbors a user-friendly interface, is easy to set up, and can be used by marketers without any technical knowledge.
  2. An email marketing tool that provides users with an advanced drag-and-drop editor along with tons of pre-loaded templates is a huge plus.
  3. It must harbor a good marketing automation feature. As such, the tool must allow you to schedule and send bulk, personalized and targeted emails without a hassle.
  4. Look for a tool that allows easy contact list management, tracks the performance of your campaigns, and segments your contact list into groups based on purchasing behavior, demographics, etc.
  5. Look for features like email validation to ensure improved open and click rates (deliverability) for sent emails. A good email marketing software will make sure all emails reach their intended inboxes and don’t end up in spam folders.
  6. The price mentioned should be clear, with flexible plans offered depending on how many emails you expect to send per month. Do not go for a tool that exceeds your budget.
Market Trends: According to Oberlo, a whopping 293.6 billion emails were sent and received in 2019 alone. This number is expected to reach 347.3 billion in the year 2022. Furthermore, the study also states that for every $1 spent on email marketing, a business can expect to earn a revenue of $42.
Oberlo fact check

Our TOP Recommendations:

monday.com LogoBrevoHubspot
Star_rating_5_of_5Star_rating_5_of_5Star_rating_5_of_5
monday.comBrevo (formerly Sendinblue)HubSpot
• Content Scheduling
• Task Planning
• Workflow Automate
• A/B Testing
• Report Generation
• Transactional mails
• List Management
• A/B Testing
• Drag and Drop Editor
Price: $8 monthly
Trial version: 14 Days
Price: $25 monthly
Trial version: 14 days
Price: $45 monthly
Trial version: 30 days
Visit Site >>Visit Site >>Visit Site >>
=> Contact us to suggest your listing here.

List of the Best Email Marketing Tools

Here is a list of popular email marketing automation tools:

  1. monday.com
  2. InboxAlly
  3. Brevo
  4. Constant Contact
  5. HubSpot
  6. ActiveCampaign
  7. Aweber
  8. Keap
  9. Folk
  10. Podia
  11. MailChimp
  12. Drip
  13. MailerLite
  14. SMTP
  15. Campaigner
  16. Maropost
  17. Outbase
  18. Mailjet 
  19. Mailgun 

Comparing the Top Email Marketing Solutions

NameBest ForFees Ratings
monday.comWorkflow Management, Task Planning and Content Scheduling.Free for 2 seats,
Basic plan: $8/seat/month,
Standard plan: $10seat/month,
Pro plan: $16seat/month.
Custom Enterprise Plan also available.
Star_rating_5_of_5
InboxAllyImproving Email Deliverability RatesStarts at $149/monthStar_rating_4.5_of_5
BrevoRobust Email OptimizationFree Plan available, Lite: $25/month ,
Premium: $65/month
Star_rating_4_of_5
Constant ContactPre-designed email templates and strong integrations.30 days free trial available,
Core: $9.99/month, Plus plan: $45/month.
Star_rating_5_of_5
HubSpot Email MarketingNative Integration with HubSpot ProductsFree plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts.Star_rating_4_of_5
ActiveCampaignSegmenting Audience to Send Targeted EmailsLite Plan: $9/month,
Plus Plan: $49/month
Professional plan: $149/month.
Custom Enterprise Plan also available.
Star_rating_5_of_5
AweberCreating and Automating Marketing and Transactional EmailsFree plan available. Premium plan starting at $16.15 per month (billed annually)Star_rating_4.5_of_5
KeapCRM and sales & marketing automation.Lite: $40 per month,
Pro: $80 per month, and
Max: $100 per month.
Star_rating_5_of_5
FolkEmail personalizationStarts at $18/member/monthStar_rating_4.5_of_5
PodiaAutomated drip email campaigns30 days Free Trial
Mover: $33/month + 5% Transaction fees
Shaker: $75/month + no transaction fees
Podia Email is free for everyone for the first 100 subscribers.
Star_rating_4.5_of_5
Mailchimp Email Marketing tool for small businesses.Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299.Star_rating_4_of_5

#1) monday.com

Best for Workflow Management, Task Planning, and Content Scheduling.

monday.com

monday.com is a workflow management software that offers multiple benefits to businesses trying to manage their email marketing campaigns. The platform arms you with a single visual workspace, wherein you can manage, organize and track the performance of your launched email marketing campaigns.

You can use monday’s list of templates to help manage a single email marketing project or visualize your entire portfolio.

The templates are customizable and you get to work in a collaborative environment with your team members. You get to assign tasks, chat in real-time with your colleague on the project and create automated workflows to make sure your campaigns are running smoothly.

Features:

  • Workflow Automation
  • Tons of templates to visualize your email campaigns.
  • Facilitate team collaboration
  • Integrate with almost all digital and email marketing applications.

Verdict: With monday.com, your sales and marketing teams get a single collaborative platform that makes it easier to brainstorm, create, launch and track email marketing campaigns. The platform also excels with regard to its robust functionality and excellent customer service.

Price: monday.com offers 4 pricing plans and one plan. Its service is free for 2 seats, the Basic plan costs $8 per seat per month, and the Standard plan costs $10 per seat per month, the Pro plan costs $16 per seat per month, a Custom enterprise plan is also available.


#2) InboxAlly

Best for Improving Email Deliverability Rates

InboxAlly

InboxAlly is an email marketing tool focused on improving your deliverability rates. It does so by teaching email providers like Gmail, Yahoo, etc. to put your messages directly into an inbox and nowhere else. The tool is quite effective in helping you increase your open rates. It ensures your emails aren’t being sent to the Spam or Promotions folders.

InboxAlly is also great at tracking your email activity. The tool can be used to track where all your emails have landed in the past 30 days. Through its intuitive dashboard, you’ll also be able to see all the broadcasts you’ve sent over time. InboxAlly also provides you with the chance to maximize your engagement by letting you select a preset engagement profile or configuring your own settings.

Features:

  • Set a reporting timezone
  • Improve deliverability on any IP/domain
  • Intuitive visual dashboard to track progress
  • Set sending schedule
    Broadcast Auto Detect

Verdict: InboxAlly is a tool we cannot recommend enough, especially if you are sending mass emails and wish for excellent open and deliverability rates. The tool works with the most popular email providers and ensures your emails reach their intended inboxes rather than fall into a Spam or Promotions folder.

Price: InboxAlly offers multiple subscription plans to its users. Its starter plan costs $149/month. On the other hand, it Plus and Premium plans cost $645/month and $1190/month respectively. A custom enterprise plan is also offered. You can also use the tool for free for 10 days.


#3) Brevo

Best for robust email optimization.

SendinBlue

Similar to every other email marketing tool, Brevo also features an intuitive drag-and-drop builder, tons of readymade templates, and a colossal gallery of stock images to make the creation of marketing emails quick and easy.

Brevo also emphasizes improving email deliverability by helping users conduct A/B testing to learn which marketing emails work and which do not. Finally, Brevo presents users with comprehensive reports that give clear insights into the performance of launched email marketing campaigns.

Features:

  • Advanced drag and drop editor
  • A/B testing
  • Advanced report generation
  • Create and send transactional emails

Verdict: With an intuitive drag-and-drop editor combined with CRM lite features, Brevo provides you with almost everything you want to send marketing emails that result in high conversions. It is worth checking out for its ability to create unique marketing emails.

Price: Free Plan available, $25/month–Lite, $65/month–Premium.


#4) Constant Contact

Best for pre-designed email templates and strong integrations.

Constant Contact

No list counting down the best email marketing tools can be completed without Constant Contact being mentioned in it. This all-in-one easy-to-use digital/email marketing platform offers users a plethora of tools to automate and streamline the email marketing process from start to finish.

You get a drag-and-drop email builder with tons of pre-designed to create compelling sales and transactional emails. Apart from this, with A/B testing and automatic contact segmentation, the platform also makes sure you are only sending emails that incite a response from the prospects you are targeting.

The platform also integrates seamlessly with tools like Salesforce, Excel, Gmail, etc. thus allowing you to easily export lead and contact info from these external applications. Another feature worth highlighting about Constant Contact is its amazing reporting capabilities. The tool provides measurable metrics in real-time to help you understand how your launch campaign is performing.

Features:

  • Drag and Drop email builder
  • A/B Testing
  • Create Drip Campaigns
  • Real-time analytical reporting
  • Strong integration with several powerful apps

Verdict: Constant Contact is an email marketing tool we recommend to all types of businesses, freelancers, and marketing agencies, thanks to how easy it is to use and its robust automation. The tool is incredibly affordable with a plan that starts at $9.99/month only. In addition, its support for powerful app integrations and excellent customer support earn it a coveted spot on our list.

Price: 30 days free trial available, Core: $9.99/month, Plus plan: $45/month.


#5) HubSpot Email Marketing

Best for native integration with HubSpot products.

Hubspot

HubSpot Email Marketing is an easy-to-use email platform that is widely popular for its ability to integrate seamlessly with HubSpot business automation software. This gives it a distinct edge in the market as its integration with tools like HubSpot CRM considerably enhances the user experience.

The software features an interactive drag-and-drop builder which allows you to create branded marketing emails in no time. It is very simple to send personalized and segmented emails with the help of this tool.

Features:

  • Drag and drop editor
  • Tons of ready-made template to create marketing emails
  • Contact list management
  • A/B Testing

Verdict: HubSpot Email Marketing solution works hand-in-hand with HubSpot CRM to make the email customization process more fruitful. The software features an intuitive email builder that allows you to create beautiful campaigns in no time. Apart from this, its A/B testing system ensures your email campaigns are adequately optimized to solve deliverability issues.

Price: Free plan available, $45/month for 1000 marketing contact, $800/month for 2000 marketing contact, $3200/month for 10000 marketing contacts.


#6) ActiveCampaign

Best for Segmenting Audiences to Send Targeted Emails.

ActiveCampaign

With ActiveCampaign, you get a fully-featured automation software that simplifies and streamlines the process of email marketing. If you want to send one-time email campaigns to anyone on your list or send them in bulk, this software is tailor-made for you. The platform allows you to set and send trigger emails, which are automatically sent to a contact based on their actions.

ActiveCampaign also allows you to make a good first impression on your customers by helping you send welcome emails automatically in response to a website sign-up. Furthermore, you can schedule your emails beforehand and they will be sent on a specific date and time automatically.

As far as creating email campaigns go, it is incredibly simple to create custom-made email campaigns and send personalized emails to specific contacts with the help ActiveCampaign’s drag-and-drop email designer.

Features:

  • Email Funneling
  • Email Auto-responders
  • Drag-and-Drop Email Builder
  • Segment Contact to Send Targeted Emails.
  • Send Triggered Emails Based on Contact Response.
  • Integrate with apps like Shopify, PayPal, Stripe, etc.

Verdict: ActiveCampaign arms marketing professionals with a wide range of automation tools that help them efficiently create, manage, track and automate email campaigns. It will take you less than five minutes to set up email automation with this tool, which can then help you convert your leads into concrete customers.

Price: Lite Plan for $9 per month, Plus Plan will cost $49 per month, Professional plan will cost $149 per month. All the plans are billed annually. A custom enterprise plan is also available. You can use ActiveCampaign for free for 14 days.


#7) Aweber

Best for creating and automating Marketing and Transactional emails.

Aweber

Aweber offers you an advanced email automation tool that nearly takes care of all aspects of your email marketing campaign. With an easy-to-use drag-and-drop builder paired with visually stunning pre-made templates, creating and sending emails is very easy with Aweber.

The platform allows you to fully customize your emails with different layouts, themes, and colors.

Once created, Aweber automatically takes care of everything else. From sending messages automatically on a scheduled time or segmenting your contact list to make your campaign more concentrated, Aweber can do it all.

You also get advanced reports and analytics, which can be leveraged to make adjustments that can improve click and open rates. The app also integrates seamlessly with almost all apps that you might use currently to run your business, like Salesforce, WordPress, and Google Analytics.

Features:

  • Schedule Emails to be sent automatically.
  • Send targeted emails via a segmented contact list.
  • Organize subscribers by assigning them tags.
  • Advanced reporting and analytics.
  • Integrates with several third-party applications.

Verdict: Aweber can be used to streamline and automate your email campaigns. It is very easy to use and features a massive library of templates and stock images that can be used to create compelling emails. It is also elevated by the phenomenal customer support offered. As such, Aweber has our highest recommendation, specifically for email marketing and automation.

Price: Free plan available. Premium plan starting at $16.15 per month (billed annually)


#8) Keap

Best for CRM and sales & marketing automation.

Keap Dashboard

Keap CRM, sales, and marketing automation platform will help you with automating repetitive tasks such as capturing leads.

Its automated follow-up features send text as well as email follow-ups to potential clients immediately after the form is filled. For email marketing, it provides modern templates that can be implemented easily.

Features:

  • Keap can activate the automation by the client’s actions. This will deliver the right message to the right client.
  • To drive repeat sales it helps with sending automated emails and newsletters.
  • Along with email marketing, Keap has B2B capabilities and many more features like Invoices, appointments, SMS messages & Keap Business Line, etc.

Verdict: If we compare the Keap with other email marketing tools then it outperforms as it is an all-in-one platform of sales automation, marketing automation, and CRM database. With stunning templates, the platform can help you with boosting your brand image. Its expert coaching team will help with the migration of contacts and data.


#9) Folk

Best for email personalization.

Folk

Folk lets you send personalized emails in bulk. You’ll be able to personalize each aspect of the email before you send it. You have multiple email templates to choose from, each more professional than the other. Add to that, you can seek the assistance of Folk’s AI to make your emails flawless.

Folk also does a fine job in the analytics department. You’ll be able to track your emails once sent through the dashboard. You are provided with valuable insights in real-time to make improvements. You can use time-based sequences to follow up. 

Features:

  • AI email writing
  • Time-based sequences
  • Tons of templates to choose from
  • Advanced tracking dashboard

Verdict: Folk is a great all-in-one CRM software with features that can help you launch a compelling email outreach campaign. From AI-based email composition to tracking performance with valuable insights, Folk offers a lot that can take your email marketing campaign to the next level. 

Price: Folk offers two plans. The standard plan costs $18/member/month. The premium plan costs $29/member/month. You can try the software for free as well.


#10) Podia

Best for Automated drip email campaigns.

Podia email marketing

Podia arms its users with the tools they need to grow their email list and nurture their audience base. For a flat fee, you get a platform that can easily give many email marketing tools a run for their money. It is simply fantastic when it comes to capturing emails. You can create an email list by simply adding sign-up forms to any page on the website you create on Podia.

The platform also allows you to send one-off emails, which can be scheduled to be broadcast to your entire email list in a single go. You can also use this platform to send targeted emails to specific sections of your contact list. You can also count on Podia to create automate drip campaigns. You can trigger this drip campaign to start based on the actions taken by your prospects on the site.

Features:

  • Embeddable Forms
  • Broadcast Emails
  • Email Capture
  • Automated Drip Email Campaign
  • Full Sales Funnels

Verdict: Podia is perhaps the most underrated email marketing tool on this list. While it great as a website builder, its email marketing features deserve equal praise as well. This is an email marketing platform that independent creators will especially like.

Price:

  • 30 days Free Trial
  • Mover: $33/month + 5% Transaction fees
  • Shaker: $75/month + no transaction fees
  • Podia Email is free for everyone for the first 100 subscribers.

#11) Mailchimp

Best for creating customized marketing emails.

Mailchimp

Mailchimp is a cloud-based email solution that allows users to create, schedule, send, and track marketing and transactional emails. Mailchimp features an easy-to-use drag-and-drop editor, tons of ready-made templates, and a huge gallery of stock images that can be used together to create unique marketing emails in an instant.

The emails you build in Mailchimp can be automated, segmented, and studied with real-time analytics provided by the software. Apart from this, Mailchimp presents you with templates for postcards, landing pages, and social media posts to enhance the brand image of your business.

Features:

  • Advanced drag-and-drop builder
  • Marketing automation
  • Advanced contact list segmentation
  • Real-time analytics

Verdict: Mailchimp is arguably the most widely used tool on this list, and rightfully so. The software allows you to create, send, automate and track marketing and transactional emails with utmost ease. You can personalize emails, segment contact lists, and make rational decisions by referring to the real-time insights Mailchimp provides on launched email campaigns.

Price: Free plan available with 2000 contacts/month, Essential plan – $9.99/month, $14.99/month, Premium – $299.


#12) Drip

Best for send and automate marketing SMS and emails for Ecommerce platforms.

Drip

Drip is an ideal email marketing tool for eCommerce platforms. The software provides users with a visual email builder that can create beautiful marketing emails as well as SMS from scratch. The software also allows businesses to segment their contact list to learn how each sent email is performing. Drip also allows users to use lead ads and forms that can work together to help companies attract new customers and boost engagement.

Features:

  • Tons of customizable templates
  • Advanced contact list management and segmentation
  • Automate email and SMS marketing campaigns

Verdict: Drip is an email and SMS marketing software that can help eCommerce platforms expand their reach and boost their revenue stream. It makes sending and automating marketing emails easy with the help of customizable templates and a visually arresting email builder.

Price: Pay as you go, starting at $19/month.


#13) MailerLite

Best for robust email automation.

MailerLite

MailerLite serves two purposes for launching successful email marketing campaigns. It allows you to create beautiful newsletters with the help of a smart drag-and-drop editor. On the other hand, it allows you to automate your emails by setting up workflows to maintain a consistent connection with your subscribers.

MailerLite also allows you to optimize the performance of your email campaigns with the help of advanced segmentation, real-time statistics, and A/B testing.

Features:

  • Build and automate marketing emails
  • A/B Testing
  • Contact list management
  • Advanced report generation

Verdict: MailerLite is a very easy-to-use software as it provides you with all the tools needed to create and track beautiful, personalized emails. The software also optimizes the performance of campaigns by offering features like segmentation and A/B testing.

Price: Free plan available, $10 for 1000 subscribers, $15 for 2500 subscribers, $30 for 2500-3000 subscribers, and so on.


#14) SMTP

Best for Transactional and Email API relay services.

smtp

With SMTP, you get a solution that excels at both transactional and email API relay services. The tool is highly scalable, thus making it capable of meeting any enterprise’s growing email volume. Besides being scalable, SMTP is highly responsive with 99% uptime and zero latency.

The exceptional uptime results in excellent deliverability rates. This is a quality that all marketers seek from email marketing tools today and SMTP delivers in spades. You can also count on this tool to proactively ferret out spams, thus ensuring flawless and assured delivery of emails. The service is further bolstered by a solid in-house team made up of experienced email delivery experts.

Features:

  • Proactive Spam Monitoring
  • Detailed Reporting and Analytics
  • Email Relay API
  • Reliable expert support

Verdict: With 99% uptime and an unmatched deliverability rate to boast, SMTP is hand-down one of the finest email marketing tools I would recommend to marketers who wish to send transactional emails.

Price: SMTP adheres to a flexible pricing structure with 4 subscription plans to choose from. The essential plan costs $25 for 50000 mails per month. The starter plan costs $80 for 100,000 emails per month. The Growth plan costs $300 for 500000 mails per month. The Business plan costs $500 for 1,000,000 emails per month.


#15) Campaigner

Best for Visual Builder and Marketing Automation.

campaigner

Campaigner comes with a ton of features that allows you to efficiently automate your email marketing campaigns. You get a ton of pre-made templates as well as a visual builder to create an email that’s optimized to suit all screen sizes.

Besides this, you also get an HTML editor that can be used to create a responsive email from scratch. The platform also allows you to create 1:1 email conversations with impressive personalization options.

Features:

  • Workflow Automation
  • Conversion Tracking
  • HTML Editor
  • Advanced Segmentation

Verdict: From helping you create a responsive email campaign to segmenting contact lists, Campaigner does almost everything you want an advanced email marketing tool to do. Plus, you get to enjoy more than 60 of its features for free with a 30 day trial.

Price: Campaigner offers 3 pricing plans. The starter plan will cost you $59/month. Whereas the essential and advanced plans will cost you $179 and $649/month respectively. You can try the tool with all of its features for 30 days without charge.


#16) Maropost

Best for Data-Driven Email Marketing.

Maropost

Maropost is a marketing automation software that you can depend on to launch dynamic email marketing campaigns. The platform allows you to send personalized emails to your customers based on their past actions and other relevant information. You can segment the audience based on the insight Maropost provides you.

As such, only appropriate emails are delivered to the correct inboxes. Maropost also arms your drag-and-drop builder that can create emails complete with images, texts, CTA buttons, and more. You also get access to data with the help of which you can optimize your email marketing’s open and conversion rate.

Features:

  • Dynamic Email Personalization
  • Drag-and-Drop Email Builder
  • Audience Segmentation
  • In-Depth Analytical Reporting
  • Marketing Automation

Verdict: Maropost allows you to send an unlimited number of emails with a deliverability rate that surpasses 98%. With features like smart scheduling, segmentation, and dynamic content creation to boast, this is definitely one of the best email marketing tools out there.

Price: There are 3 pricing plans and a 14-day free trial.

  • Essential: $251/month
  • Professional: $764/month
  • Enterprise: $1529/month

#17) Outbase

Best for Email personalization

Outbase

Outbase is a tool that was designed to enhance sales engagement. One of the ways it does so is by helping its users create compelling sales email campaigns. Outbase provides you with all the tools you need to create an email with exceptional conversion capabilities. When creating a campaign, you have the privilege of creating your own fields.

You have 37 personalization options at your disposal to craft an email that speaks to a type of audience you are targeting. There is a built-in spam checker that ensures all emails are devoid of spam words before they are sent. Outbase also allows you to run deliverability tests on your emails. You can check the performance of your email campaigns via the easy-access dashboard.

Features:

  • Built-In Spam Checker
  • Email deliverability tests
  • Email Content Checker
  • 37 Personalization Options

Verdict: Outbase grants you all the tools you need to create and launch a compelling email campaign in no less than 5 minutes. You can optimize the emails with the built-in spam checker and deliverability tests. Plus, you get access to expert writers to craft flawless emails.

Pricing: Outbase adheres to a flexible pricing structure. The Start-Up plan starts at $276.50/month. The Scale Up Plan will cost you $552.50/month. The Sell More and The Sell Everything plans will cost you $1105/month and $2210/month respectively. The tool can be used for free with limited capabilities.


#18) Mailjet

Best for designing Marketing Emails with advanced drag and drop builders.

MAILJET

Mailjet by Pathwire is an email marketing software that allows its users to create, send, automate and monitor email marketing campaigns. Featuring an advanced drag-and-drop editor, the software enables the creation of newsletters, drip sequences, welcome emails, and a slew of other marketing emails.

It is aided in this process with a plethora of ready-made templates that help marketers create attractive marketing campaigns without technical knowledge. The software also harbors robust email automation, which can be harnessed to send bulk emails on their scheduled date and time without additional manual effort.

The software is also beneficial for team collaboration, as it allows multiple members of a team to work remotely on a single marketing campaign in real-time. Mailjet’s expert team of email deliverability pros can partner with companies sending over 500,000 emails/month to build a custom-tailored inboxing strategy. Their experts help troubleshoot issues and advise on best practices.

It is also easier to manage a contact list and group customers with similar preferences in a single list to send targeted messages with Mailjet. The software also facilitates A/B testing and email validation to improve email deliverability while drastically improving or reducing bounce rates. Finally, the tool also presents its users with real-time statistics that tell you how your marketing campaigns are performing.

Features:

  • Advanced Drag and Drop Editor
  • A/B Testing and email validation
  • List management
  • Email automation
  • Advanced segmentation
  • Real-time analytics

Verdict: Mailjet is a powerful tool from Pathwire that efficiently simplifies and automates the process of email marketing. You can send, create, schedule, and track personalized or targeted emails with Mailjet without a hassle.

The advanced drag-and-drop editor and tons of email templates allow you to get creative with your marketing emails. Its ability to improve email deliverability with robust email validation and A/B testing makes it one of the best email marketing tools we have today.

Price: Free plan is available to send 6000 emails per month and 200 emails per day. Basic plan for $9.65 per month allows 30000 emails per month with no limits on daily emails. Premium plan for $20.95/month allows 30000 emails per month with no limits on daily emails. Customized plans are also available.


#19) Mailgun

Best for sending bulk and transactional emails via SMTP relay and HTTP API.

MAILGUN

Mailgun by Pathwire is a cloud-based email solution designed for developers and businesses. It is especially useful to create, send and track transactional emails in real-time. The tool is known for its easy SMTP integration and RESTful API that makes sending transactional as well as bulk emails easy.

The software features a robust email validation feature, wherein invalid email addresses are weeded out and eliminated to keep a clean email contact list. This helps businesses send emails to correct inboxes all the time, thus drastically improving email open and click rates.

Apart from transactional email, the software is home to Mailjet, the tool we discussed above for its impressive email marketing capabilities. Mailgun also allows its users to parse emails automatically, schedule emails to send them at a specific date and time, personalize emails, and optimize the performance of sent emails with real-time statistics.

For companies sending large amounts of email, Mailgun offers an email deliverability service to ensure the best performance possible. Mailgun pairs their customers with a Technical Account Manager to optimize their inbox performance and advise on best practices.

Features:

  • Send bulk and transactional emails via easy SMTP integration and RESTful API
  • Automatic email parsing
  • Real-time email analytics
  • Personalize, schedule, and track emails in real-time
  • Improved email deliverability

Verdict: Mailgun is a powerful email marketing platform made keeping developers in mind. As such, developers can use this tool in collaboration with marketers to create, send, and track bulk and transactional emails. The software stands out among its competitors because of its robust email validation feature that helps businesses save their money and reputation by preventing email bounces.

Price: Pay as you go service–5000 emails free for three months, after which you only pay for the messages you send. Foundation plan – $35/month for 50000 emails, Growth plan – $80/month for 100,000 emails, Scale plan – $90/month for 100,000 emails with advanced settings.


Other Email Marketing Tools

#20) Omnisend

Best for Email, SMS, and Push Notification automation.

Omnisend is an email marketing tool that allows you to send and automate SMS, email, and push notification marketing campaigns. Omnisend provides its users with an intuitive email builder, plenty of templates, and stock images to create multiple types of marketing emails in an instant. The software also improves the deliverability of your emails with its robust A/B testing system.

Price: Free plan available, $16/month Standard plan, $99/month Pro plan.


#21) ConvertKit

Best for Email Marketing for online creators.

ConvertKit is a different beast altogether as it specifically caters to the needs of online creators. Creators like bloggers, social media influencers, and YouTubers can use ConvertKit to design and send marketing emails that entice an audience into subscribing to your content.

You can easily create emails with readymade templates, choose who you want to send them to from your contact list, and schedule the date and time when your emails will be sent automatically.

Price: Free Plan available, $29/month for Creators, $59/month Creator Pro


#22) GetRespone

Best for boosting customer engagement.

GetResponse helps users better engage with their customers by letting them design and trigger action-based emails. Apart from this, the software helps create, send, and automate marketing emails without wasting any time. You can send targeted messages with the help of advanced segmentation and optimize your campaign performance by referring to the actionable insights it provides or using A/B testing.

Price: $15/Month – Basic, $49/month -Plus, $99/month -Professional.


#23) Benchmark Email

Best for creating customized marketing emails.

Benchmark Email empowers its users with a gallery full of templates and stock images and an intuitive drag-and-drop editor to create customized marketing emails. The software makes it easier to create, send and track marketing emails in real-time. You can also segment and manage your contact list to decide who the email should be sent to and who should be left out.

Price: Free Plan Available, Premium plan $15/month for unlimited emails.


Frequently Asked Questions

What are some of the most prominent benefits of Email Marketing?

Email marketing is known as an extremely cost-effective alternative to traditional marketing tactics. It allows businesses to expand their reach in a relatively short time span. It also doesn’t require a huge team to succeed. Apart from this, the strategy helps drive revenue, deliver targeted messages, and build promising leads.

What are the different Email Marketing Campaigns typically used by businesses today?

There are 9 different marketing emails, each serving a different purpose in helping businesses build customer relationships. The most common types are Newsletters, welcome emails, lead nurturing emails, sponsorship emails, re-engagement emails, brand story emails, and transactional emails.

Can an individual send commercial emails without a recipient’s permission?

Whether or not you can send commercial emails without the consent of recipients will depend on the specific laws pertaining to a particular country. For instance, United States allows unsolicited sending of marketing emails to recipients, provided they do not violate the conditions mentioned in the CAN-Spam Act.

Is email marketing better than social media marketing?

There is a common misconception among people today that social media marketing is more effective than email marketing. This is demonstratively false. Recent studies prove that emails reach three times more individuals than platforms like Twitter and Facebook. With platforms like Facebook, you only get to reach a handful of users who may or may not check their news feed.

How often should one send marketing emails?

This answer will vary from business to business. You must be frequent in sending emails to your prospects, but it shouldn’t be so frequent that they unsubscribe from your mailing list in frustration. Some businesses can see great results by only sending one marketing email a month. Others will have to send multiple emails in brief intervals to be effective.

Suggested Reading =>> Popular Email Marketing Services


Conclusion

Email Marketing is a cost-effective and time-efficient way for businesses to expand their customer base and boost revenues. If recent reports are to be believed, then an effective email marketing campaign can earn a higher ROI than any other marketing strategy.

However, it is also important to note that the success of your marketing campaign will entirely depend on the email marketing software you choose. So choosing the right email marketing software is non-negotiable if you seek to launch a lucrative marketing campaign.

Also Read=>> Top Bulk Email service providers

As for our recommendation, if you are looking for an email marketing platform that allows you to build, send and automate email marketing campaigns and transactional emails, then look no further than Mailjet or Mailgun. If you seek a tool that also offers CRM lite features along with email marketing then HubSpot or Mailchimp will be ideal tools for you.

Research Process:

  • We spent 10 hours researching and writing this article so you can have summarized and insightful information on what Email Marketing Software will best suit you.
  • Total Email Marketing Software Researched – 25
  • Total Email Marketing Software Shortlisted – 14
=> Contact us to suggest your listing here.

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