The Top 9 MailChimp Alternatives: Spend Less For Same Features (2025 LIST)

Here’s a list and comparison of the Best MailChimp Alternatives and Competitors: Get the same features for less money.

According to Datanyze, MailChimp has the highest market capture of 60% in email marketing services. It has an interactive and easy-to-use interface with drag-drop functionality and free services for small businesses and campaigns.

MailChimp is a great tool for newbies who are just getting started with email marketing and ease of using the product for small-scale businesses.

Moreover, the tool has a long-established name in the email market industry. There are several features available with different pricing plans that are very affordable.

MailChimp Competitors and Services

Not limited to this, Ben and Dan (founder of MailChimp) believe more in focusing on small-scale businesses, users, and clients to provide them with affordable services for email marketing. Small-scale businesses that lacked premium tools and high-end services could now use MailChimp technology to empower their businesses and grow better.

MailChimp Dashboard:

It’s really easy to get started, with the MailChimp dashboard. The dashboard is very interactive, and easy to use, and it comes with a lot of fine features to power up your work. It lets you create and simplify your email marketing work with a user-friendly interface.

Features:

One app for all Solutions:

With MailChimp, you’ve got a lot to do with your products and services.

MailChimp has become a one-stop solution for various marketing activities like campaigning, targeting audiences, and generating insights. It is now an official platform for the “All-In-One Marketing” app, which lets small businesses and users to market smarter and grow faster.

Email Designs and Templates:

MailChimp comes with a wide variety of pre-designed campaign templates. All that you have to do is select a template as per your choice, give it a name, customize it if you want to change its appearance, and get started. Moreover, you can also drag-drop files and resize pictures with the help of its built-in tools.

Product Suggestion:

With MailChimp, you can easily identify your customer’s shopping or purchasing patterns which in turn will make it easier for you to target your audience. Analyzing customers’ likes and dislikes will increase your sales and performance. In addition, you can also make your customers revisit the store on new products’ arrival, clearance sales, end-of-season sales, etc.

Advanced Automation and Segmentation:

MailChimp Pro allows business owners to create more complex and deeper segments for their subscribers. With advanced automation, you can create segments according to the customer’s purchase history, browsing movements, and much more. This will help you communicate with your target customers more precisely.

Social Media Sharing:

You can easily connect and manage your social media accounts like Facebook, Instagram, Twitter, etc. with the MailChimp tools. Increase platform traffic by sharing your campaigns on major social media sites.

Analytics and Insights:

MailChimp provides business owners with comparative data reports and insights to improve and generate more conversions. You can also run A/B testing and multivariate testing to analyze your product potential.

Suggested Read: Top 10 Email Testing Tools

MailChimp Pricing Plans:

MailChimp offers different flexible plans according to your business needs. Like a free plan for businesses that are just getting started.

The paid plans are:

• MailChimp Essentials for all the basic needs of a business (starting at $9.99).
• Standard version for growing business with more requirements (starting at $14.99).
• The premium for advanced features and high-end work (starting at $9.99).

The Best MailChimp Alternatives

Listed below are the most popular MailChimp competitors that are available on the market:

Comparison of Services Like MailChimp

Let’s Explore!!

#1) HubSpot – Best MailChimp.com Alternative

HubSpot is an Inbound Marketing, Sales, and Service Software, whereas MailChimp is a marketing automation and email marketing platform.

HubSpot offers completely free CRM software that will help you build better relationships. If compared with Mailchimp, HubSpot provides more functionalities like creating specific buyer profiles for each customer type. HubSpot will also help you with marketing campaigns.

Features

• For email marketing, provides the features of a design manager, A/B test emails, RSS email, time zone sending, etc.
• It has features like live chat, team email, conversational bot, and reporting dashboard.
• It supports up to 200 currencies.
• It can provide many more features like call-to-action, landing pages, ad management, list segmentation, etc.

Pricing:

HubSpot offers some free tools. The Service Hub and Sales Hub price also starts at $40 per month. CMS Hub price starts at $240 per month. CMS Hub can be tried for 14 days.

Comparison Chart

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#2) Constant Contact – Cost Effective MailChimp Alternative

Constant Contact cannot be considered as an absolute product in the list but still, it can be the best alternative to MailChimp for newbies who are just getting started with email marketing. Its features are very limited and they do not get integrated with e-commerce platforms, but they offer basic features and some great tools for campaign management.

The best thing about Constant Contact is that they focus more on promoting and supporting small-scale businesses as well as not for profit organizations.

Features

• Easy to use with drag-drop functionality to design custom, professional, and mobile-friendly templates.
• Limited automation but helpful in engaging customers, maintaining strong customer relations, and driving more sales.
• Manages your contact list by uploading them online and Constant Contact will manage and outlook your bounces, inactive emails, and unsubscribes.
• Track your results and reports in real-time interactions to make changes in no time.
• A/B testing and live support are also available.

Pricing

Another good thing about Constant Contact is that when you sign up for any of the paid plans, they will provide you with a free service for the first month.

Here are three plans offered by Constant Contact:

• Email (starting at $20 per month)
• Email Plus (starting at $45 per month)
• Lite (just $5 per month)

Comparison Chart

#3) Brevo

Brevo is also a great alternative to MailChimp when it comes to pricing and visual automation factors. The best part about Brevo is that it offers unlimited contacts to its free users, but there’s a point that free users can send only 300 emails per day.

Brevo is the best tool for those who are getting started with email marketing as their interface and automation is much more advanced and easier to use.

Features

• With Brevo’s free responsive template gallery, you can create personalized, clean, and professional emails and newsletters.
• Target your audience and build emails by generating custom forms, contact segmentation, and custom contact fields.
• Marketing automation technology helps you to improve your customer experience with welcome emails, cart reminders, and much more.
• Monitor your performance with real-time tracking, heat maps, and open and click-through reports.

Pricing

Brevo offers a very cheap and affordable pricing plan when compared to other tools. It offers one free plan and four paid plans i.e. Lite ($25 per month), Essential ($39 per month), Premium ($69 per month), and Enterprise (custom pricing).

Comparison Chart

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#4) ActiveCampaign

ActiveCampaign – Mailchimp is arguably one of the most revered email marketing tools still going strong in the market today. However, we believe ActiveCampaign might be a better tool at the end of the day simply based on its automating capabilities.

First and Foremost, ActiveCampaign provides a ton of email templates and a robust drag-and-drop email designer that makes personalizing email campaigns simple. It is extremely simple to set up automation using the software. You can easily set up autoresponders and messages that are triggered automatically in response to an action taken by your prospect.

You can also set up email funnels to help you find leads that are likely to turn into loyal customers. Users get free support, training, and migration from ActiveCampaign’s team, a feature that is absent in Mailchimp. Add to that, you get a CRM system that is relatively more efficient than the one offered by Mailchimp.

Features:

• Visual Email Automation Builder
• CRM Automation
• Contact Segmentation
• Email autoresponders
• Split testing

Pricing

• Lite: $9 per month
• Plus: $49 per month
• Professional: $149 per month

A custom enterprise plan can be availed by contacting the ActiveCampaign team directly. You can use the software for 14 days free of charge.

Comparison Chart

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#5) AWeber

Like Constant Contact, AWeber is also the best alternative to MailChimp if you are running a small or medium-sized business. The unique part about AWeber is that it provides ready to use stock photos.

AWeber is a great tool for creating brand awareness, engaging customers, and customizing email marketing campaigns. Although they provide a free trial for 30 days which includes unlimited sending of campaigns, it becomes more expensive as the list increases.

Features

• Automated email newsletters, HTML templates, and drag-drop editor for ease of use.
• Collect subscribers using sign-up forms, integrations, and APIs, by importing a list, etc.
• Analyze, update, and improve your emails using split testing, email delivery rate, and email tracking.
• Manage your subscribers by creating segments and targeting your audience.
• The AWeber mobile app is also available to manage your account whenever you need it.
• High customer support services.

Pricing

AWeber has categorized its pricing plans according to the number of subscribers. It mainly offers five different pricing plans starting from $19 per month and if your need is much higher than that then custom plans are also available.

Comparison Chart

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#6) MailerLite – MailChimp Competitor

MailerLite can be considered one of the strongest alternatives to MailChimp for its pricing range. The company provides high-end features and advanced tools in a very affordable price range.

MailerLite has also claimed that they only deal with bulk email marketing for businesses. Hence, that’s the reason why their prices are cheap and affordable. It also offers a forever-free plan for those who are just getting started.

Features

• Create campaigns with advanced tools like Drag-drop, rich text, and custom HTML editor.
• Built-in tools like file management, pre-design newsletter templates, e-commerce, and mobile-friendly campaigns.
• Easily track results with the help of maps, location, reports, and insights.
• Grow more subscribers with effective landing pages, signup forms, and newsletters.
• Personalize your dashboard appearance and create segmentation as per your needs.

Pricing

The free plan includes 1,000 subscribers with 12,000 emails per month and limited features. Even its paid plans are very cheap and affordable, i.e. starting at just $10 per month. Mailerlite has paid plans according to the number of subscribers.

Comparison Chart

Add-Ons

It also offers some add-ons like Premium Support ($100 per month), Custom Design Template ($100 per month), and Dedicated IP ($50 per month).

Official Website: https://www.mailerlite.com/

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#7) GetResponse

GetResponse is another all-in-one marketing platform for the growth and development of business. It beats MailChimp in email marketing solutions as its automation is powerful enough.

In addition, it allows you to run A/B testing, create custom landing pages, and high integration with an e-commerce store. Also, if you’re working internationally, you will appreciate the multiple languages available in the tool.

Features

• Design professional and responsive email campaigns to drive more sales and traffic to your store.
• Powerful automation for high scalability of customer journeys to identify their website movements and purchase patterns.
• Create custom design landing pages to attract more customers which in turn leads to conversion.
• It also lets you create webinars to collect, nurture, sell, and repeatedly generate more and more leads.
• It is easy to use with drag-drop functionality and an interactive interface.
• Manage your account and work from anywhere you want with its high-end integration services.

Pricing

GetResponse offers four different types of pricing plans. In addition, the best thing that you can get is its free trial for 30 days. It also allows you to select a plan according to your size and need.

Comparison Chart

Official Website: https://www.getresponse.co.uk/

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#8) ConvertKit

Launched in 2013, ConvertKit kept Digital Marketers in mind. When we compare both MailChimp and ConvertKit, it looks like MailChimp is a bit more mature and developed software. Still, it stands apart as one of the best alternatives because of its easy and smart automation.

Using ConvertKit is much easier and simpler than the other tools. Managing campaigns and contact lists are highly flexible and this, in turn, will help you target your audience quickly and easily.

Features

• It is specially built for creators, digital marketers, and designers who love doing online business.
• Helps to grow your audience with the help of customizable forms, keeping track of records, and powerful automation.
• Helps you to organize and understand your customer’s needs and accordingly target your customers.
• Simple but powerful automation in email marketing campaigns helps you to generate more leads.
• Reliable support, text-based emails, slack community, etc. helps you in many ways to grow your online business.

Pricing

The best thing about ConvertKit is that its pricing is set according to the number of subscribers, which means you can easily select your plan accordingly. The starting plan is set from $29 per month and they also provide a 14-day free trial.

Comparison Chart

Official Website: https://convertkit.com/

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#9) Mailgun

Unlike the other email marketing tools, Mailgun has a different purpose for email marketing than the others. It was specially designed for web developers as an email automation service for sending, receiving, and tracking emails.

It is a cloud-based email service that is built for developers and it supports popular programming languages like Curl, Ruby, Python, PHP, C#, and Java. With Mailgun, the complexity of the code is reduced for developers too.

Features

• They claim that they have a track record of high uptime speed with 99.9% reliability for developers.
• With Mailgun, you can easily integrate emails into your mobile app for personalization and scheduled delivery.
• Easily process your incoming and outgoing emails on a large scale with free spam filtering and auto-encoding of messages.
• Easily track if messages are delivered or not, analyze engagements and trends, track the performance of different emails, and find the best time to send emails.
• Real-time validation of emails helps in integration with mobile apps.

Pricing

Mailgun offers a different and flexible concept of pricing plans when compared to others like Concept (pay as you go) which is a free plan. The three paid plans include Production ($79 per month), Scale ($325 per month), and Enterprise (Custom plan).

Comparison Chart

Official Website: https://www.mailgun.com/

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#10) Campaigner

Best for Visual Email Builder.

Campaigner has a lot to offer that makes it easily better than MailChimp in some areas. The solution offers you a visual drag-and-drop interface. This along with a gallery of pre-made templates, allows you to create beautiful email campaigns that respond well to all device screen sizes.

Another area where it shines is in the email personalization department. You get to send customized emails to target specific sections of customers. Plus, there are tons of automation features for you to play with. You can use it to schedule emails and trigger messages based on a customer’s action or inaction.

Features:

• Conversion Tracking
• Workflow Automation
• Contact List Segmentation
• HTML Editor

Pricing:

Campaigner offers 3 pricing plans. The starter plan will cost you $59/month. Whereas the essential and advanced plans will cost you $179 and $649/month, respectively. You can try the tool with all of its features for 30 days without charge.

Comparison Chart

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Conclusion

Many alternatives and competitors are available to beat the MailChimp features and pricing points.

Although MailChimp is still a great tool for those who are on a budget. Customers who have different needs can opt for some great alternatives that are available in the market.

For Example: If you’re a web developer, then obviously Mailgun is the best available option. For Digital Marketers, designers, and creators, ConvertKit can be the best alternative, and for pro and highly advanced work, ActiveCampaign can be your best partner.

For those who are just getting started into it Brevo, AWeber, and Constant Contact are some of the best options.

We hope that you will be able to make a clear choice from these MailChimp alternatives.

=> Also Read – MailChimp Vs Drip