In-depth Brevo Review Including Details, Features, And Pricing:
Relationship marketing is important for all types of businesses. The marketing technique emphasizes on building strong bonds with the customers to improve customer satisfaction and retention.
The American Marketing Association defines relationship management as a discipline of marketing that combines computer technology with marketing communication and customer service.
With relationship marketing, you will not only be able to get new customers but you can also keep them loyal to your business. The technique is a type of customer relationship management (CRM) with a focus on ongoing, long term customer retention instead of short-term gains.
Focusing on relationship marketing pays in terms of increased customer satisfaction and reduced churn out. This is not an empty claim but is backed by research carried out by different firms. A report by Salesforce found that customer-centric business helps to improve customer retention by as much as 27 percent.
The value of brands is quickly declining and the value of customer relationships is on the rise as can be seen in the chart below that was originally published in the Harvard Business Review.
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In the current highly competitive corporate landscape, a company that provides a great customer experience can attract more customers and keep them happy.
Various marketing tools that help in managing relationships with customers are available in the market. One great tool that we will review here is Brevo, which business owners can use for effective customer relationship marketing.
Table of Contents:
Brevo: A Detailed Review
What is Brevo?
Brevo is a relationship marketing platform that can be used to send emails to your customers. The software automates the process of relationship building. From the pricing to its top features, the software has perfectly tuned the offering for small business users.
The company was established in 2010 by Kapil Sharma and Armand Thiberge. With its headquarters located in Paris, France, the software house has more than 184 million employees with total earnings amounting to $37.66 million in 2018.
The company boasts more than 100,000 customers located in different places around the world including the US, the UK, Mexico, India, Argentina, Canada, Russia, Singapore, Romania, Japan, Malaysia, Chile, Morocco, Peru, Turkey, and Australia.
You can use our relationship management tool to send thousands of emails per month. The software also supports SMS, CRM, automated workflows, advanced reporting, and much more. Let’s take a look at some of the top features of this excellent relationship marketing tool.
Top Features
Email Marketing
The core feature of Brevo is email marketing. You can send thousands of emails per month. The basic free version allows you to send a maximum of 9000 emails in a month. The Lite and Essential plans allow you to send up to 40,000 and 60,000 emails per month, respectively.
The Premium version allows sending up to 120,000 emails per month. You can also opt for a custom Enterprise version for sending additional emails.
You can create customized emails using the in-built email builder. You can add styles and blocks by using the drag and drop feature. Also, you can select email templates if you don’t have time to craft emails from scratch. The templates can be customized by adding your company’s name, contact address, phone number, and images.
All the plans support unlimited contacts. You can categorize contacts based on different criteria such as geography, purchase history, and more for a much-targeted approach.
One of the most useful features of this tool, in my opinion, is allowing A/B testing. You can test different emails to find out which performs the best in terms of getting users to take action.
SMS Marketing
SMS Marketing is another great feature that I am sure most business owners will find useful. With a drastic increase in the number of smartphone users, you can rest assured that your message will be read by your target market.
With the SMS marketing feature, you can send SMS about time-sensitive features. The software allows you to send bulk messages to your contact list. Just craft a message, select a list, and send the messages.
This feature will help you share critical messages with your customers. You can create transactional SMS for different events such as order confirmation, update about shipping, and much more using the marketing automation, plugins, and API.
You can personalize all the messages by adding contact attributes to each message including the company name, customer name, and other information.
One feature that I like about the software is its ability to monitor all SMS campaigns. The software allows you to manage engagement metrics to find out the performance of the messages. You can know real-time customer engagement statistics to know whether you need to further improve the campaign for increased engagement.
Chat Feature
Yet another great feature of Brevo is its chat feature. This feature allows you to connect with your customers from your website. The feature creates a seamless experience for visitors personalizing it to create optimum user engagement.
The tool allows you to customize the colors and add your name and logo. Setting up the chat feature is also easy. You can set up a chat on the website within minutes. Just copy and paste the chat code in your company profile to start chatting with your customers.
Lastly, you can view the email statistics to know what works and what doesn’t with the emails. The performance statistics will allow you to track deliverability and engagement statistics. You can learn whether the emails sent to the customers are resulting in the desired effect or not.
This software also allows you to create custom webhooks for instant motivations or for integrating the software with the other online tools.
With the chat feature, you can answer questions from your Brevo chat inbox to a customer. You can also know which page your customers are at any given moment and chat directly with the customer.
The best thing that I found about the chat feature is that you can assign agents to chat with different customers. The software allows you to organize the chat with customers so that no customer is left waiting for a long time.
Marketing Automation
Marketing automation is one more amazing feature of this amazing tool. This feature allows you to automate the workflow for improved productivity. You can schedule the software to automatically send emails, SMS, and newsletters at a specified time.
The software allows you to automate different tasks in the workflow.
You can set rules and conditions for different actions. The trigger actions can include organizing contacts, sending SMS messages, emails, and updating the contact in the database.
The basic automation feature lets you set up a workflow for sending a welcome email whenever a user signs up for the service. To make a great impression, you can schedule automatic messages with a coupon code while signing up or on their birthdays.
The advanced package supports more automation features. You can create an individualized user experience for more effective targeting. For instance, you can set up to give a 5 percent coupon discount for customers who sign up and make 5 purchases. You can give a 15 percent discount if a customer makes 15 purchases.
The purchase action of your customers is tracked through a unique Lead Scoring method. The software gives points for certain actions such as visiting a page and making a purchase.
The advanced version also supports precise automation workflow. You can test workflows thorough A/B split testing. This feature allows you to test the entire experience using restart and exit conditions.
Customer Relationship Management
Customer relationship management is an excellent feature of Brevo. This is one of the simplest and easy to use CRM software that I have ever used. There is no additional add-on required to manage the customers.
You can upload the contact information and start using the software. All the customer information can be accessed through a single screen including notes regarding the previous meeting or call, and the documents uploaded into the contact profile. You can make changes to the customer details once and the updates will be reflected everywhere.
The software allows you to organize the contacts based on certain characteristics such as new leads, existing customers, and much more. You can also group the contacts based on the stages in the conversion funnel, source of acquisition, and any other custom criteria that are best suitable for you.
Another great thing that I like about this marketing tool is the option to create tasks and deadlines for the team. You can automate the follow-up emails and list management using the marketing automation feature.
Dedicated IP Plan
The advanced Enterprise packaging consists of a dedicated IP plan. This plan allows you to create email campaigns using a custom domain name and signature.
Using the features will help to build online brand visibility and create increased transparency among online users.
Transactional SMTP
A great feature that I found while reviewing Brevo is its unique truncational email feature. You can send up to 40 emails in an hour. The bandwidth will be affected based on the engagement metrics. However, there is no bandwidth limit with the dedicated IP plan.
The software also allows you to send emails using API and eCommerce plugins. You can select the right option for your website to set custom notification emails for different activities.
The software allows you to plan different types of transactional emails with built-in templates. The software allows you to get the perfect look that makes a great impression on your customers.
You can customize the contact by adding dynamic contact such as {contact.NAME} and other personal information. The parameters will be updated automatically thereby saving you time and effort in sending customized emails for order confirmation, shipment, and other notifications.
You won’t have to worry that the emails will not reach the inbox. The deliverability experts continue to optimize the speed and reliability of the SMPT email feature.
Pricing Details
Brevo offers competitive price plans that meet the need of different users. Businesses that are new with a low customer base can opt for the free plan which supports 9000 emails per month with a limit of 300 emails per day. The free version also supports a mobile-friendly email designer to create responsive email newsletters and campaigns.
Also, the plan consists of an extensive email template library. You can also carry on A/B testing to optimize the email for maximum customer engagement.
Other noteworthy features of the free plan include:
- Unlimited contacts
- Transactional emails (SMTP)
- SMS sending
- Advanced template language
- Advanced segmentation
- Customer interaction
- Page tracking
- Automated emails to 2000 contacts
- Real-time reporting and
- Phone support
As the package is completely free, the software provides great value for money which is not matched by other relationship management tools.
You can opt for the Lite Version by paying just $25 per month if you want no daily sending limits.
The Essential price package which costs $39 per month allows you to set customized logo in emails instead of the default Brevo Logo. This package also includes advanced reporting features such as geography & device reporting, heat map reporting, and advanced open and click stats.
For multiple user access, you should opt for the Premium version which costs $66 per month featuring access to up to 10 users and $12 per additional users. This package also allows creating and sending Facebook ads from Brevo, live chat add on, and optimized open rate.
The Premium version also includes a dedicated IP to manage your sending reputation. This plan also supports unlimited automation workflow and landing page builder.
The Enterprise version has more advanced features that are required by big corporations such as access to up to 100 users and a dedicated account manager.
Frequently Asked Questions About Brevo
Payments can be made by PayPal, credit card, or through the local payment service, Ayden. You should note that the charges processed at the beginning of each period. You can also view the payment details within the account.
No, you don’t need the payment details for the free version. You just need the company name and email address to start the relationship marketing campaigns.
No. The trial version is not offered for the advanced plans. You have to subscribe to the free version to test the functionality of the software. However, you can’t send more than 300 emails in a day. You need to subscribe to the paid version to find out how the system handles sending thousands of emails in a day.
Yes. The tool allows you to cancel your subscription whenever required. You can cancel the plan anytime from the account. At the time of canceling the account, you have the option to retain or delete all the records.
The pricing package includes the complete charges exclusive of taxes. You don’t have to pay any other fees. There is no additional cost after you sign up for a plan. This transparency in cost offers assurance to many business users.
Yes. Brevo offers custom price packages for the Enterprise. Also, every business owner can opt for a pay-as-you-go plan. The plan is good for businesses that don’t have to send a large number of emails once or twice a year.
The credits in the pay-as-you-go plan do not expire. You can use the credits at your convenience. This plan has all the important features of the regular plans as well. You can also shift to a monthly plan whenever required. This is the best package if you don’t have to send emails to the clients regularly.
You can learn how to use this tool within minutes. No technical knowledge or skills are required to use the system. The software allows you to easily create emails, set preferences, and use advanced features.
You can also watch tutorials and other online resources to learn more about the software. Also, you can contact the support team for more help in using the software.
Verdict
Our Ratings: 
5/5
Brevo has a lot of features that make it one of the best marketing automating tools available in the market. The best thing about this tool is the plethora of options to perfectly manage every aspect of the customer interaction. What’s even better is that you can avail of all the powerful features without having to pay a lot of money.
While there is no trial version, the free package will suffice for most of the new business users. The free plan supports CRM, transactional emails, SMS, advanced template languages, granular customer segmentation, and unlimited contact details. This is a value deal that no software has matched up to date.
Also read =>> Best alternatives to Brevo
The advanced plans support even more powerful features like a custom logo, dedicated IP, Facebook ads, live chat, advanced data analytics & reporting, and landing page builder. That’s the reason I have no hesitation in giving maximum ratings to this kind of relationship marketing tool.
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