Top 13 BEST Bulk Email Services For Small Businesses In 2023

A Comprehensive Review and Comparison of Top Bulk Email Service Providers. Select the Best Bulk Email Marketing Service Based on Features, Pricing, and Comparison:

Bulk Email Service is the platform provided by the company to connect with new audiences or potential customers by sending mass email messages.

These services will help people to deliver an email to their inbox. It helps in improving the repeat visit rate. It may increase the rate of visits by 70%.


Market Trends: Email marketing provides the benefits of increasing repeat visits, building a loyal following, and thereby increasing sales. Due to these benefits, the email marketing industry is growing at a CAGR of 19.60% in the duration of 2017 to 2025. This research is performed by prnewswire which says that the email marketing industry is expected to reach $22.16 billion by 2024.

Most of the time, a Bulk email service is used to send marketing emails to a bulk list. A study performed by emailmonday says that 42% of the companies use marketing automation and 82% of the companies use email marketing technology.

The below graph will show you the statistics for different types of marketing technologies.


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Challenges With Bulk Emails

While sending bulk emails, the biggest challenge is not to get flagged as spam. The other challenges could be getting higher open rates for emails, sending personalized emails, and optimizing email for different devices & email clients. Bulk email services provide features and functionalities to overcome these challenges.

General Features Of Bulk Email Service

Bulk email services provide ease of use. It provides an intuitive editor, to make email creation easier. It performs anti-spam analysis and has the ability to automate the actions and segments of the database. Most email marketing services provide email templates, social-media integrations, and email scheduling. It provides templates and expert support.

Expert Advice: While selecting the bulk email service, features that you can look for include automatic bounce handling, programmatic bulk email sending through API, ease of use, and automation. The performance dashboard is also one of the most important features of bulk email service as it provides information about deliverability rates, bounces, spam, etc.
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List of Top Bulk Email Services

  1. Sendinblue
  2. Constant Contact
  3. HubSpot
  4. Maropost
  5. Keap
  6. Aweber
  7. ActiveCampaign
  8. Omnisend
  9. Mailgun
  10. Mailjet
  11. SendGrid
  12. SendPulse
  13. ClickSend
  14. SendBlaster
  15. Drip

Comparison of the Best Bulk Email Marketing Services

Best ForFree emails AllowedBest FeaturePrice

SendinBlue Logo
Small to large businesses.300 emails/dayEmail Marketing features. Free,
Lite: $25/month,
Essential: $39/month,
Premium: $66/month,
Enterprise: Get a quote.
Constant Contact

Constant Contact
Individuals and small organizations. Unlimited for the first month.Email marketing Starts at $20 per month,
Email Plus: Starts at $45 per month.

Hubspot Logo
Small to large businesses2000 emails per month. Email MarketingFree tools available
Marketing Hub plans start at $40/month.

Maropost Logo
Medium to Large Businesses--Dynamic email personalizationEssential: $251/month
Professional: $764/month
Enterprise: $1529/month

All BusinessesN/AAutomatic Contact SegmentationLite: $75/month,
Pro: $165/month,
Max: $199/month.

All Businesses, Digital Marketing Professionals and Agencies3000 emails per monthEmail marketing automationFree plan available. Premium plan starting at $16.15 per month (billed annually)

ActiveCampaign Logo
Marketing Agencies, SMBs and Marketing Professionals. NAEmail Customization and Automation.Lite: $9/month,
Plus: $49/month,
Professional: $149/month,
Custom enterprise plan available.

Omnisend Logo
Small to large businesses.15000 emails per month.Personalized email campaigns & Marketing automation. Free plan, It starts at $16 per month.

Small to large businesses.10000 emails per month.Intelligent Inbound routing & Advanced email analytics.Concept: Free.
Production: $79/month
Scale: $325/month
Enterprise: Get a quote.

Small to large businesses.6000 emailsYou will get real-time performance statistics and infinite scalability.Free
Basic: $8.69/ month, 30000 emails
Premium: $18.86/month, 30000 emails
Enterprise: Get a quote.

Small to large businesses.40000 emails for 30 days and then 100 emails per day.It can be used for shipping notifications, email newsletters, password resets, and promotional emails.Free,
Essentials: Starts at $14.95/month,
Pro: Starts at $79.95/month,
Premier: Get a quote.

Small to medium-sized businesses.12000 emailsIt comes with the features of Statistics, subscription forms, personalization of emails, etc.Basic: Free
Pro: $59.88/month
Enterprise: $219.88/month.

Small to large businesses.Inbound is free.Sending individualized email campaigns to different lists.Inbound: Free
Outbound: Starts at $0.0069/email.

Let’s Explore!!

#1) Sendinblue

Best for small to large businesses.

Price: Sendinblue has four pricing plans, Lite ($25 per month), Essential ($39 per month), Premium ($66 per month), and Enterprise (Get a quote). It also offers a free plan that will allow you to send 300 emails per day.

SendinBlue - Email Marketing

Sendinblue offers solutions for email marketing, SMS marketing, Chat, transactional email, marketing automation, etc. It has features for marketing, contact management, marketing automation, reporting, and as a transactional platform.

Sendinblue contains CRM features that will help you build a stronger relationship with customers. Similarly, segmentation features will improve engagement by letting you send emails to the targeted audience.

Further reading =>> Popular alternatives to Sendinblue


  • Sendinblue provides a drag-and-drop email builder to help you create emails quickly.
  • The tool will allow you to personalize the content such as adding a contact’s name.
  • It has features for landing pages, signup forms, Facebook Ads, and retargeting.
  • It has machine learning-powered send time optimization features to help you send emails at the perfect time.

Verdict: Sendinblue doesn’t impose any limitation on the daily sending emails with the paid plans. It allows unlimited contacts even with the free plan.

#2) Constant Contact

Best for small businesses and individuals.

Price: Constant Contact offers a free trial for the product. It offers two pricing plans i.e. Email (Which starts at $20 per month) and Email Plus (Which starts at $45 per month).


Constant Contact provides a drag-and-drop editor that will help you to create mobile-responsive emails. The tool has the capability to trigger an email series into contacts based on clicks. You can segment contacts for sending the right messages. It provides the facility of automatic resending of emails to non-openers.


  • Constant Contact provides powerful list-building tools.
  • It has features for email creating and editing.
  • It has features for list building, list management, and list segmentation.
  • Constant Contact provides features for email tracking, deliverability, A/B Testing, and a Marketing calendar.
  • You will be able to track email marketing results in real time.

Verdict: Constant Contact contains advanced features like event marketing automation, surveys, and coupons. Contact lists can be uploaded from excel, outlook, etc. It will automatically update the contacts for unsubscribes, bounces, and inactive emails.

#3) HubSpot

Best for small to large businesses.

Price: HubSpot offers free marketing tools. Marketing Hub has three editions, Starter (Which starts at $40 per month), Professional (Which starts at $800 per month), and Enterprise (Which starts at $3200 per month).


HubSpot offers Email Marketing Software to create, personalize, and optimize marketing emails. You will be able to customize the layout, add calls-to-action, and images with the help of easy to use drag-and-drop editor. It will let you optimize email campaigns with A/B tests and analytics.

You will be able to know about the subject lines that get the most open through the A/B tests. You can dive deeper into the data so that while designing new tests you will get conversion rates.


  • You will be able to draft email campaigns quickly. These campaigns will look professionally designed and can be seen on any device.
  • It has easy to use drag-and-drop editor.
  • It will let you personalize the emails and schedule the email campaign
  • It provides detailed engagement analytics.

Verdict: HubSpot will allow you to start for free to convert website visitors into leads. HubSpot Marketing Hub is an all-in-one marketing software.

#4) Maropost

Best for Medium to Large Businesses.

Price: There are 3 pricing plans and a 14-day free trial.

  • Essential: $251/month
  • Professional: $764/month
  • Enterprise: $1529/month


Maropost is a platform you can rely on to create personalized emails based on the 360-degree sneak peek you are provided into your customers. You get a drag-and-drop tool that allows you to create compelling emails from scratch.

Maropost lets you design your email messages based on historical customer data, thus you can ensure excellent open and conversion rates. You also get acquainted with deliverability tools like spam checkers and other metrics so you can improve your campaign’s deliverability rate.


  • Audience Segmentation
  • Dynamic Email Creation
  • Email Campaign Optimization
  • Email Journey Builder

Verdict: From custom email personalization to deliverability vetting, there is a lot you can do to improve your email marketing campaign with Maropost besides sending emails in bulk.

#5) Keap

Best for: Massive library of ready-made email marketing templates

Price: Lite: $75/month, Pro: $165/month, Max: $199/month.


Keap is an email marketing automation tool that particularly shines because of its huge library of templates, layouts, and styles. These readymade templates can be used to create compelling emails that best suit your business. Combine these templates with Keap’s intuitive automation, and you have a tool that is guaranteed to help you gather and nurture solid leads.

Keap also allows you to send personalized emails based on contact segmentation. Keap automatically segments your contact list on the basis of industry, personal, and behavior info, thus allowing you to target prospects that are most likely to respond to your emails.


  • Send targeted and personalized emails based on automatic contact segmentation
  • Tons of ready-made templates, layouts, and styles to choose from
  • Get real-time insight into your email marketing campaign’s performance with the help of visual analytical dashboards.
  • A/B testing to assess which email will be more effective before sending emails in bulk.

Verdict: When it comes to pure email marketing, Keap is often counted among the best. Its library of templates and ability to help you send personalized emails makes Keap one of the best email marketing tools to generate solid leads today.

#6) Aweber

Best for all businesses, Digital Marketing Professionals, and agencies.


Aweber is an email automation/marketing tool that arms you with all the tools you’ll need to launch a successful email marketing campaign. Thanks to a comprehensive drag-and-drop builder, tons of pre-made templates, and a plethora of free stock images, you can design emails that serve a variety of purposes within minutes.

Its automation, segmentation, and tagging features make sending emails in bulk very convenient. The tool allows you to schedule messages in order to send emails automatically at a time and date you set.

With email segmentation, you can target your emails more effectively, making sure they reach only those individuals who are likely to be interested in the message.

Furthermore, you can organize your subscribers by tag to ensure targeted messages reach the right audiences.


  • Mobile-friendly HTML email templates.
  • Over 6000 free stock images.
  • Segment emails and manage subscribers with tags.
  • Easy email scheduling.
  • A/B Testing.

Verdict: Aweber has been around for at least 2 decades now. The fact that it is still relevant and used by all types of businesses for email marketing and automation should tell you how good this software is. This is a tool you opt for if you want to design stunning landing pages and send effective emails.

#7) ActiveCampaign

Best for Marketing Agencies, SMBs, and Marketing Professionals.

Price: Lite Plan for $9 per month, Plus Plan will cost $49 per month, Professional plan will cost $149 per month. All the plans are billed annually. A custom enterprise plan is also available. You can use ActiveCampaign for free for 14 days.


The level of automation that ActiveCampaign facilitates when it comes to email marketing, definitely makes it one of the best bulk email marketing tools on the market today. You can easily create tons of customized messages, which you can then set up to be sent automatically to the intended contact in your list.

Depending on the automation you set, you can send one-time email campaigns to single or multiple contacts in a matter of seconds. You can also set triggers to send emails automatically in direct response to your audiences’ actions on your website.

Furthermore, a basic but comprehensive dashboard makes it very simple to manage and analyze the performance of all your email campaigns.


  • Create an email campaign in a quick and easy manner using a drag-and-drop email designer.
  • Schedule emails to be sent on a specified date and time.
  • Segment contacts to send targeted emails.
  • Get comprehensive reporting pertaining to email open/click rates to analyze the performance of your launched email campaigns.

Verdict: If you seek an automation tool that completely streamlines your email marketing efforts, then ActiveCampaign is the tool for you. With easy-to-set-up automation, it becomes simple to send and manage bulk emails using this platform. This is one tool all marketing professionals and businesses should try.

#8) Omnisend

Best for small to large businesses.

Price: Omnisend offers three pricing plans, Free, Standard ($16 per month), Pro ($99 per month), and Enterprise (Get a quote). A free trial of 14 days is available for the tool.

Omnisend Dashboard

Omnisend is an eCommerce email marketing and SMS platform. It has pre-built automations for multiple channels. The platform is easy to use and will let you drag and drop the channels in a single workflow.

It offers pre-built workflows such as Welcome Series, Product Abandonment, Cart Abandonment, Shipping Confirmation, Order Confirmation, etc.


  • Omnisend offers various features for creating professional & personalized campaigns such as email templates, drag-and-drop content editor, campaign targeting, campaign optimization, etc.
  • It offers the features of A/B Split Testing.
  • It offers multiple reporting tools such as built-in message reports, automation reports, and advanced reports.

Verdict: Omnisend has robust email marketing capabilities. Campaign reports, campaign click maps, and advanced reporting for campaigns will help you to understand the engagement of your audience with emails. In a single platform, you get the functionalities for email campaigns, SMS campaigns, and Push Notification campaigns.

#9) Mailgun

Best for small to large businesses.

Price: Mailgun will allow you to send 10000 emails per month for free. It has three more pricing plans i.e. Production ($79 per month), Scale ($325 per month), and Enterprise (Get a quote).


Mailgun provides solutions for Email marketing, Transactional emails, Email parsing, etc. It provides Email API to help developers integrate email into their apps. You will be able to build your own service with an open-source library. It guarantees that the average API response time will be less than 500 ms.


  • Mailgun provides Email API services with features like advanced email analytics, better deliverability, and email parsing & routing features.
  • It provides email validation features like custom grammar checks, validating emails based on billions of sent emails, protecting the list from typos, avoiding high-risk addresses, etc.
  • It provides a powerful sending infrastructure with SMTP integration and a RESTful API.

Verdict: Mailgun has good reviews for its email delivery and support services.

Website: Mailgun

#10) Mailjet

Best for small to large businesses.

Price: Mailjet offers a free plan that will allow you to send 6000 emails per month. You can choose the number of emails to be sent per month with Basic and Premium plans and the prices will change accordingly.

For 30000 emails, the Basic plan will cost you $8.69 per month and the Premium will cost $18.86 per month. You can get a quote for the enterprise plan.


Mailjet provides transactional & email marketing solutions. It has features for creating, managing, sending, and optimizing emails. You will get actionable insights through a complete overview of your email performance and real-time monitoring. For better engagement, Mailjet will help you to personalize email templates.


  • Mailjet has an email template gallery and an intuitive drag-and-drop email builder.
  • Its collaboration features will let you work together as a team in real time.
  • It will allow you to lock specific sections of your templates.
  • Subscription forms will help you to grow your email list.

Verdict: Mailjet has good reviews for email marketing. The tool has features to help you organize the list and create targeted segments.

Website: Mailjet

#11) SendGrid

Best for small to large businesses.

Price: SendGrid offers a free plan that will allow you to send 40000 emails for free for the first month and then 100 emails per day. Essentials 40K plan will cost you $14.95 per month (40000 emails) and the Pro plan will cost you $79.95 per month. You can get a quote for the Premier plan.


SendGrid provides the platform for shipping notifications, password resets, email newsletters, and promotional emails. The platform will allow you to add the contacts through CSV upload, Signup forms, and the contacts API. It has functionalities for managing recipients, scheduling, content, and testing.

Suggested reading =>> Best alternatives to SendGrid


  • Email Marketing has features for automation, design, templates, and statistics.
  • It provides email API with features of Web API, SMTP Service, Transactional email, and Email validation.
  • It provides custom SPF and DKIM record creation to eliminate domain spoofing and phishing emails.

Verdict: SendGrid is a cloud-based platform that provides services for transactional emails with features like anti-spam regulations. It is a scalable solution in terms of delivering emails. SendGrid provides the benefits of deliverability, scalability, customer service & support.

Website: SendGrid

#12) SendPulse

Best for small to medium-sized businesses

Price: For transactional emails, SendPulse has three plans i.e. Basic (Free), Pro ($59.88 per month), and Enterprise ($219.88 per month). For email marketing, it offers a free plan for up to 2500 subscribers. The pricing plan for email marketing starts at $7.88 per month.


SendPulse provides a multi-channel marketing platform with the features of a drag-and-drop editor, subscription forms, trigger emails, reporting, and API. It will allow you for personalization, segmentation, and A/B testing. Its mobile app will help you to check the result of an email campaign on the go.


  • The drag-and-drop editor comes with more than 130 free templates.
  • Regardless of the device and screen resolution, the email will look good.
  • Automation 360 will let you set up trigger chains of emails.
  • The tool will allow you to create subscription forms of any type.

Verdict: You will be able to integrate SendPulse with your project, CRM, or CMS system. It provides collaboration features with the facility to give access to restricted sections.

Website: SendPulse

#13) ClickSend

Best for small to large businesses.

Price: Email Marketing and Transactional email (Outbound) pricing plans start at $0.0069 per email (Less than 25K emails). For 25k or more emails, the rate will be $0.0055/email, etc. Inbound is always free.


ClickSend provides business communication solutions for SMS, Voice, Email, Rich Media, etc. It provides a drag-and-drop template editor. ClickSend provides transactional email API and SMTP API. It supports unlimited users or contacts.


  • ClickSend will allow you to schedule emails to send to a huge list of receivers.
  • Transactional Email API can be integrated directly into business applications, websites, and software.
  • SMTP API will allow the automatic scheduling of email responses.

Verdict: ClickSend’s Bulk email service will allow you to send personalized email campaigns to different lists. You will get 24*7 support for free.

Website: ClickSend

#14) SendBlaster

Best for medium-sized businesses.
Price: SendBlaster offers a free plan and Pro Plan. You can get a quote for the Pro edition.


SendBlaster is the tool for sending bulk emails that provide a Layout editor and a rich set of templates. By making use of programmable tags, SendBlaster will allow you to send different attachments to every recipient. It has a rich set of templates.


  • SendBlaster provides the Layout editor.
  • It can be integrated with MailStyler which will help you with newsletter design.
  • Existing htm or eml files can be imported. With SendBlaster, you will be able to send personalized emails to each subscriber.
  • It provides the feature of ‘unsubscribe replicator’ that will help you to manage multiple lists that share some contacts.

Verdict: SendBlaster provides you the facility to directly import customer details from other software such as Outlook, Thunderbird, etc. It provides HTML mode for developers i.e. source editing only mode.

Website: SendBlaster

#15) Drip

Best for small to large businesses and freelancers.
Price: Drip offers a free trial. The pricing plan starts at $49 per month for 0-2500 people in your account.


Drip is a marketing e-commerce CRM platform. It makes use of customer insight, data, and email marketing automation. It provides 24*7 chat and email support. Drip provides a powerful API. You will get detailed email analytics.


  • This tool will allow you to segment people based on the pages clicked, things purchased, and emails opened.
  • This feature will help you with personalizing marketing strategies.
  • ECRM dashboards will provide you insights into the workflows, campaigns, and broadcast emails.

Verdict: Customer data will be stored in one place. It has behavior-based visual workflows.

Website: Drip


Sendinblue and Mailgun are our top recommended bulk email services. SendPulse provides the solution of Automation 360 for setting up trigger chains of emails. ClickSend will allow you to schedule send emails to a huge list. SendBlaster provides the HTML mode for developers.

Constant Contact is the bulk email service with the facilities like automatic resending of emails to non-openers. Drip provides bulk email marketing services through the commerce CRM platform.

Mailgun, Mailjet, SendGrid, SendPulse, and SendBlaster offer a free plan. Mailgun and SendPulse will allow a good number of emails to be sent per month for free. Mailjet and SendGrid have affordable pricing plans.

We hope this detailed review and comparison will help you in choosing the right bulk email service for your business.

Also, Read => Best Small Business Accounting Software

Review Process:

Time Taken To Research This Article: 18 Hrs
Total Tools Researched: 20
Top Tools Shortlisted: 8

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