Mailjet Review 2023: Features, Pricing and Alternatives

Read this hands-on review of Mailjet including its benefits, features, pricing, and comparison of different Mailjet alternatives, etc:

In this era of pandemics, when businesses are trying hard to even survive in the industry, there is a need to take some judicious and bold steps in order to keep your business thriving.

Steps should be taken to increase sales. These steps can be in the form of proper and planned advertising, quality control methods, etc. Keeping in view the need of the hour, when people are no longer interested in reading newspapers or pamphlets, advertising techniques have now become digital. Digital marketing includes mainly email marketing services.

Email Marketing Services

Email Marketing includes creating and sending attractive and appealing emails to your potential buyers, to make them aware of your new launches, new offers, sales, etc.

There are several email marketing service providers in the industry, which offer you several features that can be immensely helpful in grabbing more buyers and increasing sales.

Mailjet Review

Mailjet Review

The features provided by Email marketing services providers include Email Tracking and Analytics, Email List Management, Email builder, and much more.

email marketing

In this article, we will talk about Mailjet, its features, benefits, price plans, and its comparison with alternatives. We will also give a detailed verdict about it. Based on your unique requirements, you can decide whether you should opt for Mailjet or not.

What Is Mailjet

mailjet logo

Mailjet by Pathwire is a trusted Email Services provider, which has around 130,000 clients around the globe, including some well-known brands like, The Body Shop, DHL, and Microsoft. Mailjet gives you email marketing features including email builder, contacts list management, email analytics to evaluate the performance of your emails, and much more.

Mailjet is ISO 27001 certified and GDPR compliant, so they assure you of security for your personal information and your company’s data. Your data is being backed up daily, which can help you revive your important data, if lost somehow.

SSL and TLS certification guarantees to keep your data encrypted so that no third party can get access to it anyhow.

Recommended Mailjet Alternative – SMTP


SMTP is a tool that can give some of the best email marketing tools in the market a tough competition. This is perhaps why I think this is a tool worth recommending in this review. The tool is a go-to option for folks looking for an efficient transactional and email relay API service. SMTP is bolstered by a highly scalable and responsive infrastructure.

The tool guarantees 99% uptime with zero latency, thus resulting in a deliverability rate that is exceptionally high. Another thing that makes this tool great is its flawless ISP management capabilities. The tool proactively identifies and eliminates spams in your mailbox. The API implementation is also very simple, thus facilitating hassle-free integration.


  • Proactive Spam Monitoring
  • Expert in-house support
  • 99% Uptime
  • Easy-to-use API
  • Detailed reporting

Price: SMTP adheres to a flexible pricing structure with 4 subscription plans to choose from. The essential plan costs $25 for 50000 mails per month. The starter plan costs $80 for 100,000 mails per month. The Growth plan costs $300 for 500000 mails per month. The Business plan costs $500 for 1,000,000 emails per month.


The features are enlisted below:

#1) Email builder

Email builder

Mailjet lets you create beautiful-looking emails with the help of templates or designing them from scratch. You can collaborate with your team while building each email, just like collaborating in Google Docs. This way everyone can comment on the ongoing email building process and can suggest changes and thus create masterpieces in the end.

#2) Enterprise Services

Enterprise Services

Mailjet’s powerful infrastructure can auto-scale to send up to 15 million emails/hour via API. If you’re sending over 500,000 emails/month, their email experts can help troubleshoot deliverability issues and advise on best practices.

It assigns a Technical Account Manager to every Enterprise account to support your daily needs, onboarding, training, and email expertise. Support is available in English, French, German, or Spanish.

#3) Contacts List Management

Contacts List Management

Mailjet makes it easy to manage your contacts list. You can add custom fields to segment your list however you want. List management also includes analytics features to compare open, click, and unsubscribe rates.

#4) Personalisation and segmentation

Personalisation and segmentation

Dynamically insert custom variables into your emails with ease. Based on your contact list information you can personalize emails to your recipient’s needs.

#5) Expand your contacts list

Expand your contacts list

Mailjet offers you features to expand your contacts list. This is done by creating a subscription widget. Those who subscribe to your newsletter get added to your contacts list. This way your contacts list will only contain genuinely interested people and save your mailing reputation.

#6) Collect information of buyers for segmentation of emails

contect seg

When you create subscription widgets for your customers using Mailjet, you can create a simple form asking them about basic information like age, address, and gender, so that you can send them personalized emails.

#7) Automation


Mailjet helps you grow your business by sending the emails automatically at the right time so that it can engage your potential buyers and even attract inactive buyers. Automatically send emails for important events like anniversaries, birthdays, and more.

#8) Sending Emails


You can easily integrate with multiple programming languages and with Mailjet’s efficient Email-API and SMTP Relay, deliver thousands of emails in minutes.

#9) A/B testing

AB testing

This feature lets you send different emails to different small segments of contacts so that based on their response, you can decide which email would work best to make more sales. Mailjet can automatically optimize your campaign to send the best-performing variation.

#10) Email Analytics

Email Analytics

This feature gives you an insight into the performance of your emails so that you can improve your marketing strategy, as and when required.


Mailjet has the following benefits:

  1. Create astonishing emails using templates, which do not require expert skills.
  2. Team collaboration while building emails lets you have the best possible outcome.
  3. Automatic email sending feature can be highly beneficial in increasing sales, as it focuses on sending emails at the time when you can engage your buyers
  4. Email Analytics feature gives you an insight into your performance so that you can take planned steps to improve your performance
  5. GDPR and daily data backups keep your data secure

Pros And Cons


  • Suitable for small businesses due to affordable prices
  • A free plan that offers 200 emails per day, for a lifetime
  • Easy to handle tools for designing emails
  • Scalability: This Lets you send many emails within minutes
  • The email tracking feature is quite helpful
  • The automation feature takes control of sending emails at the right time and lets you focus on other important aspects.
  • Good customer service


  • Less number of templates to choose from
  • Some users point out that they are using only 25% of the features provided to them, but have to pay for all of them, bases on the price plan.



Free: Free forever.

  • 200 emails per day
  • Unlimited contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
  • Advanced Statistics

Basic: $9.65 per month

  • All free plan features
  • Online customer support
  • No Mailjet logo
  • 30,000 emails per month

Premium: $20 per month

  • All Basic plan features
  • 30,000 emails per month
  • Segmentation
  • A/B testing
  • Marketing Automation
  • Multi-user collaboration
  • Saved and linked sections
  • Dynamic sections

Enterprise: Contact directly for a customized price quote

  • All Premium plan features
  • Dedicated Technical Account Manage
  • Infinite Scalability
  • Deliverability Services
  • Custom onboarding
  • Service Level Agreement
  • Deliverability & Integration Experts
  • Custom number of users and advanced permissions
  • Inbox Preview
  • More than 9,00,000 emails per month


  • Our Rating – 5/5 stars
  • Capterra – 4.3/5 stars – 331 reviews
  • – 3.9/5 stars – 91 reviews
  • GetApp – 4.4/5 stars – 331 reviews
  • Trustradius – 7.8/10 stars – 29 reviews

Mailjet Alternatives

#1) Mailgun

Mailgun offers email marketing services through efficient and powerful APIs and SMTP Relay services. The features offered by Mailgun include Email sending, tracking and analytics, A/B testing, email list management, email validation, and much more.

#2) Brevo (formerly Sendinblue)

Brevo is a leading name in the industry of email marketing services providers. They offer features for email building, marketing through SMS and emails, Segmentation, and CRM features.

#3) SendGrid

SendGrid lets you create marketing campaigns, send emails in bulk, track them, send text messages, voice messages, WhatsApp, and much more.

#4) Elastic Email

Elastic Email is known to be an affordable and efficient email API platform, with over 30,000 clients all over the world. Elastic Email enables its users to send bulk emails via HTTP API or SMTP Relay. They allow you to send unlimited emails per month, with each plan.

#5) SocketLabs

SocketLabs is a big competitor in the industry of email marketing service providers. They have been giving their services to some big names such as Aston Martin, Mozilla Firefox, and Red Hat. They work on SocketLabs Hurricane MTA technology, provide 99.99% uptime, and some very helpful insights into the performance of your emails.

Also Read=>> Top Bulk Email service providers

Comparing Mailjet Alternatives: Based On Prices

The below table compares the pricing plans of alternatives:

Tool NamePrice Plans
MailjetFree: $0 per month (200 emails per day)
Paid plans start from $9.65 per month
Brevo (formerly Sendinblue)Free: $0 per month (300 emails per day)
Paid plans start from $25 to $65 per month.
(For enterprise plan, contact directly for a price quote. )
SendGridFree: $0 per month (100 emails per day)
Paid plans start from $14.95 per month.
MailgunFlex: Free for 3 months; you get 5000 emails per month (then pay as per your needs)
Paid plans start from $35 to $90 per month.
Elastic EmailEmail API plans start at $0.10 per 1000 emails + $0.40 per day.
Email marketing plans start at $15 per month
SocketLabsFree Forever: $0 per month (2000 emails per month)
Paid plans start from $39.95 to $79.95 per month. (Basic plan gives a free trial for 30 days).
(For High Volume plan, contact directly for a price quote. )


Mailjet is known to be an affordable option for email marketing, which offers simple and easy-to-use features for email building. You do not need to be properly skilled to design an email with Mailjet. It’s easily done with the pre-built templates.

The collaboration feature and the high uptime are worth appreciating. The users report that the software gives you more returns for the money you pay. Some users point out that it would have been better if Mailjet offered some more templates to choose from.

Frequently Asked Questions

Q #1) What is Relay in SMTP?

Answer: SMTP, or Simple Message Transfer Protocol, is a way of transferring bulk messages from one server to another, with the help of a trusted third party, who provides such services.

When you send an email from your server and it gets accepted on another server, then ‘accepting’ the email by another server is termed as “relaying”. If you send an email from one account to another account within the same domain or IP address, then it would not be called an SMTP Relay because they use the same server.

Suggested Reading =>> Free SMTP Servers and Services

Q #2) How do I export contacts from Mailjet?

Answer: To export or download contacts from Mailjet, follow these steps:

  1. Go to the Contacts page
  2. Click on the contacts list name
  3. Scroll down to the bottom of the page
  4. Select the ‘Download’ button on the right, your list gets exported in the form of a CSV or Tab Delimited file.

Q #3) How do I use Mailjet in WordPress?

Answer: To use Mailjet in your WordPress, go to the WordPress dashboard and follow the steps as mentioned here:

  1. Select ‘Plugins’
  2. Click ‘Add new’
  3. Now on the Add Plugins page, in the search bar, type ‘Mailjet’
  4. Click ‘Install Now’
  5. Activate Mailjet

Q #4) What are the best alternatives to Mailjet?

Answer: The top best alternatives to Mailjet are:

  • Sendinblue
  • Mailgun
  • SendGrid
  • Elastic Email
  • SocketLabs

Q #5) Is Mailjet safe?

Answer: Mailjet offers SSL and TLS encryption to your data exchanges, so no third party can access your personal mails.

Moreover, Mailjet is ISO 27001 certified and GDPR compliant, which means that they assure you of security for your personal information and your company’s data. Your data is being backed up daily, which can help you revive your important data, if lost somehow.

Q #6) What is Mailjet used for?

Answer: Mailjet is an email marketing services provider, which can be used for the following purposes:

  • Create astonishing emails using templates, which do not require expert skills.
  • Team collaboration feature offered by Mailjet, while building emails lets you have the best possible outcome.
  • Automatic email sending feature can be highly beneficial in increasing sales, as it focuses on sending emails when you can engage your buyers
  • Mailjet’s Email Analytics feature gives you an insight into your performance so that you can take planned steps to improve your performance
  • GDPR and daily data backups keep your data secure


Having done a detailed study about Mailjet, its alternatives, and the price comparisons, we can now clearly state that Mailjet can be a good option for email marketing purposes. They even offer a free plan for a lifetime, which can be extremely beneficial for startups or small businesses, who lack funds for advertising. Their A/B testing and Email analytics features can make the marketing campaigns a success.

Moreover, the easy-to-use email designing tools and team collaboration features act as a cherry on the top.