10+ Best Sales Software Tools To Grow Your Business in 2023

Review the complete list of top Sales Tools and select the best sales tracking software to generate maximum revenue and grow your business:

Sales is an important term for business growth. It refers to the profit or revenue generated by selling the products or services. There are many sales software in the market that help in getting maximum revenue by providing different services to its users and they all come with different pricing plans.

To choose among a vast variety of sales software, you need to thoroughly study your market, your objective or your needs as different software provides different sets of services.

Review Top Sales Tools

Top Sales Tool To Grow Your Business

Points to remember before selecting a sales software:

There are various software available in the market. So choosing one on a vast list is difficult. There are some points and tips available that you can consider before choosing one.

They are as follows:

  1. Cost
  2. Integration
  3. Customization
  4. Ease of use
  5. Accessibility
  6. Reporting
  7. Security
Fact Check: According to the research by MarketsandMarkets, the share of sales intelligence in the market was recorded at $2.00 billion in 2019 and estimated to grow up to $3.4 billion in 2024 with a CAGR of 11.4%. The rise in the market is due to the adoption of Artificial Intelligence (AI) and Machine Learning in the process of sales.


Pro Tip: To select a sales tool for an organization, one must analyze the need and budget. There are various tools available. Every tool comes with a unique set of features like ABM techniques, lead management, lead tracking, customer relationship management, etc. So for selecting the tool, you need to decide which feature you need the most.

Frequently Asked Questions

Q #1) What is the best software for sales?

Answer: These include:-

  1. Salesflare
  2. 10to8
  3. DocuSign
  4. Loom
  5. Visitor Queue

Q #2) Why sales tools are important?

Answer: Sales tools are important for several reasons. They provide the company’s various services like lead management, contact management, team management, content management, email tracking, lead tracking, reporting, forecasting, follow-up, search engine optimization, creating and maintaining websites, maintaining sales pipelines, etc.

All these services lead to improved efficiency of the team as well as the overall company.

Q #3) What is the first step in the sales process?

Answer: The first step in the process is prospecting. In this step, the company needs to find or search for leads in the market. Other steps are:-

  1. Prospecting
  2. Qualify leads
  3. Connect to the leads.
  4. Presentation or pitching.
  5. Handling objections and concerns of leads.
  6. Conversion (leads to customers)
  7. Follow-up (nurturing the existing customers)

Q #4) How do you attract customers?

Answer: We can attract customers by providing them with deals and discounts, asking them for referrals, coupons, partnering with other businesses or complementary businesses, free consultation, free samples, free use for some days, regular updates, updating websites with creative content, etc.

Q #5) What is sales tracking software?

Answer: Sales tracking software refers to the software that helps its users in managing the leads and sales process from the acquisition of leads to the conversation of leads into customers or sales. There are many sales tracking software like- Prospect.io, Influ2, etc.

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List of Top Sales Tools

Here is the list of the most remarkable sales tracking software:

  1. HubSpot
  2. Pipedrive
  3. Zendesk Sell
  4. Salesflare
  5. 10to8
  6. DocuSign
  7. Loom
  8. Visitor Queue
  9. Bombora
  10. LinkedIn Sales Navigator
  11. Yesware
  12. Demandbase

Comparison of the Best Sales Software

CompanyBest for Deployment Platform SupportedPricing
HubSpot Sales HubBuilding relationship for customersCloud-hosted, MobileWeb-based, Android, iOSStarting at $45 per month
PipedriveSales CRM and Pipeline management.Cloud with appsAll browsers, iOS, Android.Starting from $11.90 per month per user.
Zendesk SellEase of use and flexibility.Cloud-basedWeb-basedIt starts at $19/user/month.
SalesflareSmall B2B companies.Cloud Hosted
Open API
Windows, Linux
Android, iPhone/iPad,
Mac Web-based
Between $29-99 per month
10to8Creating booking websites.Cloud HostedWindows, Linux
Android, iPhone/iPad
Mac Web-based
Windows Mobile
Between $0-40 per month
DocuSigneSignature, CLM and document generation.Cloud-hostedWindows, Android
Mac Web-based
Between $10-720 per month
LoomVideo messagingCloud, SaaS, Web-BasedWindows,Linux, Android
Mac Web-based
Windows Mobile
Between $0-8 per month.
Visitor QueueWebsite visitors identification.Cloud HostedWindows, Mac Web-basedBetween $31-199 per month

Let us review the above-listed software in the section below.

#1) HubSpot

Best for Building relationship for customers.


HubSpot Sales Hub is an easy-to-use CRM platform. It communicates by providing email templates, email tracking, contact management, etc, and builds relationships with the customers by live chats, appointment scheduler, etc. It manages the pipeline and can be connected from anywhere.


  • Tools for sales engagement offered
  • Customer Relationship Management
  • Advanced Reporting and Analytics
  • Integrates seamlessly with more than 1400 tools

Verdict: With HubSpot, you get a powerful sales software that proves effective in helping close deals, strengthening customer relationships, and managing sales pipeline efficiently.


  • Free tool
  • Free Starter– $45 per month
  • Professional– $450 per month
  • Enterprise– $1200 per month

Visit HubSpot Website >>

#2) Pipedrive

Best for lead management.


Pipedrive is a sales pipeline software that helps its users in building the sales pipeline with quality leads. It provides communication tracking, automation, insights, and reports and can be integrated with various sales-boosting apps.


  • Manages leads by getting the right leads to your pipeline.
  • Tracks communication between the company and the clients.
  • Automates the workflow with the help of AI.
  • Generates reports and insights into a company’s performance.
  • It provides full security and privacy on the company’s data.

Verdict: Pipedrive is recommended for its reasonable pricing that starts from just $15 per month and its feature of lead generation that provides quality leads to the companies


  • Essential: $11.90/user/month, billed monthly
  • Advanced: $24.90/user/month, billed monthly
  • Professional: $49.90/user/month, billed monthly
  • Enterprise: $74.90/user/month, billed monthly

Visit Pipedrive Website >>

#3) Zendesk Sell

Best for flexibility and ease of use. It helps the sales teams make data-driven decisions and deliver a better customer experience.

Zendesk Sell

Zendesk’s Sales CRM platform is an all-in-one sales platform. It logs and records all leads as well as contact-related emails instantly. This capability keeps all email communications in context. It sends alerts & push notifications in real-time when your email is read by a prospect. It lets you download the customer data in various formats like Excel, CSV, etc.


  • Zendesk provides a facility for creating and saving unlimited email templates.
  • It has more than 20 chart types to display data.
  • It lets you set up email and task sequences.
  • It provides out-of-the-box reports for key metrics such as email count, outcomes, etc.
  • It has a facility to get critical email insights & alerts on tablets and smartphones.

Verdict: Zendesk offers a Sell native mobile sales app that makes it easier to access and measure email communication. It can log & record every call. The call analytics will help you track key metrics such as call counts, durations, outcomes, etc.

Pricing: Zendesk Sell can be tried for free for 14 days. Zendesk Sell has three pricing plans, Sell team ($19 per user per month), Sell Professional ($49 per user per month), and Sell Enterprise ($99 per user per month).

Visit Zendesk CRM Website >>

#4) Salesflare

Best for small B2B companies.


Salesflare is a simple sales software, smartly designed to serve small businesses for B2B selling. It maintains a database, helps in follow-ups, facilitates coordination, and integrates with other CRM platforms.


  • It maintains the contact and other information of the prospects.
  • It assists its clients at the right time to follow up with customers automatically.
  • It helps the team to work in coordination by providing customers’ conversations at once.
  • It integrates with every CRM, ERP, and other customer-related Zapier, Slack, Mailchimp, etc.

Verdict: This tool is recommended as it is reasonable to price as it starts with only $29 per month and offers a free trial also.


  • Growth: $29 per month
  • Pro: $49 per month
  • Enterprise: $99 per month


#5) 10to8

Best for creating booking websites.


10to8 is an appointment scheduling software that helps in creating booking websites and provides various appointment scheduling facilities like 100% security, updating calendar of changes in schedule or cancellation, etc.


  • It facilitates professional communication with the customers via automated SMS, emails, voice messages, etc.
  • It provides online booking websites and online payment facilities for your clients.
  • It is accessible by all regardless of age and technical know-how.
  • It helps in coordinating multiple staff, calendars, and locations.
  • It provides an appointment scheduling facility.
  • It provides reports and a live dashboard for better decision-making.

Verdict: 10to8 is recommended for its accessibility and appointment scheduling facilities. It is easy to access regardless of technical know-how and is very reasonable in terms of pricing.


  • Free plan
  • Basic- $9.6 per month
  • Grow- $20 per month
  • Bigger business- $40 per month
  • Enterprise- contact for pricing.


#6) DocuSign

Best for eSignature, CLM, and document generation.


DocuSign is software to automate the agreement process. It provides eSignature, CLM, document generation, contract analysis, etc to do business faster, improve customer experiences, increase revenue, etc.


  • It provides the facility of eSignature that avoids manual tasks and does business faster and more efficiently.
  • It provides contract lifecycle management solutions.
  • It helps in creating professional documents like NDAs, MSAs, SOWs, quotes & proposals, and invoices.
  • It helps in analyzing documents to improve the negotiation process.

Verdict: DocuSign is recommended for its features like eSignature, document generation & analysis, CLM, etc that automate the agreement process. It also provides a free trial before subscription to any plan.


  • eSignature plans- Between $10-40 per month
  • Real estate plans- Between $15-40 per month
  • API plans- Between $75-720 per month


#7) Loom

Best for video messaging.


Loom is software that enables you to communicate with your co-workers or customers more effectively and more expressively through videos. It helps in saving time of typing long messages and puts more personal touch in expressing. It is used in team alignment, sales, design, product management, etc.


  • It helps in team communication by engaging and collaborating with the team asynchronously.
  • It helps in boosting sales through presenting in a more personal way and the ability to share the message anywhere.
  • It helps the teams to collaborate and design together.
  • It helps project management for team coordination and launch coordination.

Verdict: Loom is best for recording quick videos to communicate with the team members or with the customers. It is very reasonable in terms of pricing as the starter pack is free of cost.


  • Starter- Free
  • Business- $8 per month
  • Enterprise- Contact for pricing.

Website: Loom

#8) Visitor Queue

Best for website visitors identification.

Visitor Queue

Visitor Queue is a platform that enables its users to identify the visitors on their website. It also helps in providing their contact information and social profiles they operate and leads to generate qualified leads. It helps in growing your business by providing more hot leads (qualified leads). They provide dedicated customer support for easy installation.


  • It helps identify the visitors to the website.
  • It provides contact information, social profile, etc regarding the visitors.
  • It provides qualified leads to the companies.
  • It integrates with other software like Gmail, Zoho CRM, Pipedrive, Salesforce, Slack, etc.

Verdict: It is best for getting qualified leads and information related to the leads that visit your website. They provide a quick demo and in-depth demo of 15 and 30 minutes, respectively.

Pricing: Between $31-199 per month.

Website: Visitor Queue

#9) Bombora

Best for intent data analysis.


Bombora software helps in gathering the intent data of targeted prospects to get hot leads. It also helps in demand generation and campaign optimization.


  • Getting the most comprehensive and privacy-compliant intent data of targeted prospects.
  • Delivers funnel impact by deal acceleration through ads and emails.
  • It provides insights about your prospect.
  • It can be integrated with CRM software.

Verdict: It is recommended for generating intent data with which the users can categorize the hot and cold leads and work accordingly.

Pricing: Contact for pricing.

Website: Bombora

#10) LinkedIn Sales Navigator

Best for lead search and track.

LinkedIn Sales Navigator

Linkedin Sales Navigator is a sales software that helps to target the right prospects, acts as a sales tracking system of qualified companies, and reaches to them. It engages the leads and integrates with other CRM tools automatically.


  • Searching the leads according to the ICPs.
  • It keeps track of those searched leads.
  • Engages the selected leads through the messages.
  • Integrates automatically with your CRM tool.

Verdict: This tool is recommended for searching the leads that suit the individual customer profile, keep track of those, and helping in connecting with the same.


  • Professional- $99.99 per month.
  • Team- $149.99 per user
  • Enterprise- On request.

Website: Linkedin Sales Navigator

#11) Yesware

Best for email tracking and multichannel campaigns.


Yesware is software for sales that helps its users in the process of sales from the very beginning. It communicates with the customers more efficiently and effectively. It helps in tracking the emails and messages status and runs the engagement programs via multichannel campaigns.


  • Track email status.
  • Provides multichannel campaigns to connect with maximum customers.
  • Schedule meetings with the customers.
  • It provides various personalized time-saving email templates.
  • Provides reports and analytics on the customer’s performance or engagement.

Verdict: Yesware is a sales tracker and is recommended for its feature of tracking emails status, personalized templates, and scheduling meetings.


  • Pro- $15 per month
  • Premium- $35 per month
  • Enterprise- $65 per month

Website: Yesware

#12) Demandbase

Best for Account-Based Experience (ABE) cloud.


Demandbase is a B2B marketing and sales platform. It helps the business collaborate, share intelligence and grow faster by using solutions like- account-based experience cloud, advertising cloud, data cloud, and sales intelligence cloud.


  • It provides various solutions for marketing by finding the customers, engaging them and converting them.
  • It includes various sales solutions to make B2B selling easier.
  • It provides account-based marketing solutions.

Verdict: Demandbase is recommended for its account-based marketing that helps in targeting the right customers and generating qualified leads.

Pricing: Contact for pricing.

Website: Demandbase

Other Noteworthy Sales Tools

#13) Salesforce Sales Cloud

Best for Customer Relationship Management.

Salesforce Sales Cloud is a sales tracking system that coordinates the marketing, sales, commerce, service, and IT teams together by providing services like attracting more buyers, converting them, giving a good shopping experience to them, giving good support to customers, and automating the workflow.

Pricing: Contact for pricing.

Website: Salesforce sales cloud

#14) Clearbit

Best for deriving data.

Clearbit is software that will get the right data of your prospects. It enriches the users with proper company profiles of prospects, helps in revealing the traffic on websites, discovers the ideal prospects, and targets B2B audiences on Facebook.

Pricing: Contact for pricing.

Website: Clearbit

#15) Influ2

Best for person-based marketing solutions.

Influ2 is an account-based marketing platform for B2B companies used as a sales tracker that helps in tracking visitors. It provides various services, including demand generation, brand awareness, content marketing, deals sealing, etc.

Pricing: Contact for pricing.

Website: Influ2

#16) RollWorks

Best for B2B account-based marketing.

RollWorks is an ABM platform that helps in aligning sales and marketing for the targeted accounts. It provides features like identification of quality prospects, running engagement campaigns across multiple channels, and measuring the ABM performance.

Pricing: Contact for pricing.

Website: Rollworks

#17) Close

Best for industry-leading sales tools.

Close is a CRM software that helps the sales teams to sell, optimize, grow, collaborate, and integrate to achieve high revenue. It provides a sales tool kit that includes calling, emailing, SMS, video, reporting, and custom fields and activities.


  • Starter- $29 per month
  • Basic- $69 per month
  • Professional- $99 per month
  • Business- $149 per month.

Website: Close

#18) Intercom

Best for business messages via live chats.

Intercom is a business messenger for businesses to connect with their customers more efficiently by providing them live chats, bots, apps, product tours, email, and help centers. It provides solutions like conversational support, engagement, and marketing. It provides business messenger, marketing tools, customer data platform, and integration with 300+ apps.


  • For most businesses- contact for pricing.
  • For very small businesses- Between $79-199 per month.

Website: Intercom

#19) Terminus

Best for ABM solutions.

Terminus is a sales and marketing tool that uses account-based management solutions to make the funnel by identifying the right prospects, engaging them with the right measures, converting them, and expanding the business. It concentrates more on generating revenue than generating leads. It provides a data studio, marketing channels, and measurement studio.

Pricing: Contact for pricing.

Website: Terminus

#20) Prospect.io

Best for sales workflow automation.

Prospect.io is an outbound sales tool that enables the sales trackers to close deals faster by providing various features like- contacts management, customizable pipelines, automated workflows, data forecasting & reporting, email finder, email tracker, etc. It can be integrated with apps like HubSpot, Pipedrive, Salesforce, Slack, Zoho, etc.

Pricing: Between $19-99 per month.

Website: Prospect.io

#21) Zoom

Best for Zoom rooms and meetings.

Zoom is a screen-sharing software that enables users to communicate effectively. It provides a facility of meetings and chats, to call anyone, workspace, and rooms to collaborate, teams, video webinars to connect to a wide audience, etc. It is ranked #1 in the reviews given by its users.


  • Basic- Free
  • Pro- $14.99 per month
  • Business- $19.99 per month
  • Enterprise- $19.99 per month

Website: Zoom

#22) Datanyze

Best for lead search in bulk.

Datanyze is a lead generation software that helps in searching for contacts in bulk and it provides a Google Chrome extension from which the users can access contact and company data from anywhere. It also helps in converting cold leads into hot ones. It manages and can export the contact list.


  • Nyze pro- $55 per month
  • Nyze lite- $0

Website: Datanyze

#23) ProProfs Chat

Best for customer support.

ProProfs Chat is sales software that helps in connecting with the customers. With the help of this software, the user can provide customer support through chatbot, canned responses, etc.

It provides customer engagement solutions, helps in customization and branding, provides reports and analysis, provides smart APIs, and helps in team management by admin controls, chat limit, roles & permissions, etc.


  • Essentials- $10 per month
  • Premium- $15 per month
  • Enterprise- Contact for pricing.

Website: ProProfs Chat

#24) Zoho CRM

Best for: Developing software.

Zoho CRM is a bundle of software for the overall growth of businesses. It helps the users in lead management, tracking the leads, managing all email activities, preparing reports of performance, analyzing them, and helps in forecasting. It provides software including Zoho people, Zoho creator, Zoho assist, Zoho Meeting, Zoho work drive, etc.

Pricing: Contact for pricing.

Website: Zoho CRM


Through the above research, it was found that the sales tools played an essential role in the progress and working of an enterprise.

There are different tools for different services, which ultimately leads to increased sales and ROI.

Various tools use ABM techniques like- Influ2, Rollworks, Demandbase, and Terminus. Some Sales tools help in customer relationship management like- Salesflare, Salesforce Sales Cloud, Close, Zoho CRM, and HubSpot Sales Hub.

Some of the tools help in sharing screens – Zoom, Intercom, and Loom. Some help the sales trackers as sales tracking tools like Prospect.io, Influ2, etc.

Our Research Process:

We have researched this article for 72 hours with 50 tools in which the top 23 tools were shortlisted as mentioned above.

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