The 12 Best Salesforce Competitors And Alternatives In 2026

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Updated December 11, 2025
Edited by Kamila

Edited by Kamila

Kamila is an AI-based technical expert, author, and trainer with a Master’s degree in CRM. She has over 15 years of work experience in several top-notch IT companies. She has published more than 500 articles on various Software Testing Related Topics, Programming Languages, AI Concepts,…

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Here we will review the top Salesforce Competitors and Alternatives, comparing their features, benefits, and pricing, to select the best CRM platform:

Salesforce occupies the #1 slot in the CRM marketplace. Even during this pandemic, Salesforce has maintained the same pace of growth.

Many other CRMs filled the market gap of the specific needs of the small business. Although Salesforce went into an acquisition spree of several companies such as Slack, Mobify, Evergage, and many others, the company faces lots of competition.

Replacements for Salesforce: Market Trends

Top Salesforce Competitors

As technology giants like Oracle, and Adobe constantly try to outpace Salesforce, the company has maintained its edge over the competitors. There are many CRM companies out there in the CRM landscape, but very few can pose a challenge for Salesforce on a larger scale.

In this post, we will provide insights on how the competitors of Salesforce can serve your small business better.

Salesforce is a cloud-based CRM platform that brings customers and companies together. It occupies the #1 slot in the CRM marketplace but has a steeper learning curve, requires more budgets, and helps to solve your complex problems.

Features:

Fact Check: As per Salesforce, the company had fourth-quarter revenue of $ 5.48 billion in 2021, with an increase of 20%, year-over-year. However, Salesforce caters to the needs of medium to large-sized businesses.

Here is an image of Salesforce CRM:

Salesforce CRM

Why Choose a Salesforce Competitor

Salesforce offers a lot of features and integrations, but smaller companies are always on the lookout for less costly alternatives and struggle to understand the array of Salesforce features. Very often these small businesses are not satisfied with the customer service of Salesforce, with the non-availability of the service agents.

These companies need more individual attention. There are other companies with an unpleasant experience with Salesforce and eager to switch over. We have compiled a list of the competitors for these small businesses who are on the lookout for an affordable option within their budget constraints.


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• Custom Dashboard
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List of the Best Salesforce Competitors

Here is a list of top selective Salesforce alternatives:

  1. monday.com
  2. Zoho CRM
  3. HubSpot CRM
  4. ActiveCampaign
  5. Creatio
  6. Less Annoying CRM
  7. Vendasta CRM
  8. Insightly
  9. Microsoft Dynamics 365 Sales
  10. Zendesk Sell
  11. Nutshell CRM
  12. Keap
  13. Pipedrive
  14. Freshsales
  15. Salesmate

Comparing the Top Salesforce Alternatives

Name Best For Free TrialOur Ratings
monday.comCustomizable Dashboard and lead management.Yes for 14 days5
Zoho CRM•Free version with all core functionalities for a small business and web-based platform- accessible from mobile devices.
•Quick to set-up
Yes4
HubSpot CRM•Workflow automation & conversation intelligence.
•Easy to use.
Yes5
ActiveCampaign•Easy to build automated workflows and affordable
•No setup fees.
•Easy-to-use.
Yes5
Creatio•An intelligent, low-code business process management and CRM enable customers to align the business processes and automate when required.
• Out-of-the-box solutions for speedy implementation.
Yes5
Less Annoying CRM•Simple CRM for only small businesses.
•Takes a few minutes to set up.
•Affordable & easy to understand.
Yes4.9
Vendasta CRM•Easy-to-use, powerful CRM with tools for your sales team.
•Scale your business from a single platform
Yes4.4
Insightly•Easy to use and powerful CRM to track everything. Yes4.1
Microsoft Dynamics 365•Flexibility
•Offer both cloud and on-premises versions.
• Quickly make informed decisions with real-time sales insights and scalable solutions.
Yes3.7
Pipedrive•All-purpose CRM for corporations & growth-oriented companies to scale effectively, and without any limited features or hidden costsYes4.3
Freshsales•Affordable and invest less and get more with features like sales process management, unlimited users.
•Easy to use with shorter implementation cycles.
Yes5
Salesmate• Quick to get started.
• Enterprise-grade security.
• All-in-one cloud-based CRM.
Yes4.5

Review of CRM platforms:

CRM #1: monday.com

Best for Customizable Dashboards and lead management.

monday.com Dashboard

monday gives your sales team a bird’s eye view of all things crucial about your organization’s sales activities. You get a custom dashboard that centralizes all information necessary to boost sales.

The tool is particularly exceptional at bringing deals to closure by automating core sales processes, thus saving the sales teams some time and organizations some money.

Features:

  • Custom Dashboard
  • Advanced analytical reporting
  • Sales Process Automation
  • Deal management

Benefits:

  • Customize software to best suit your organization’s sales cycle.
  • Automate crucial sales processes to make the job of the sales team easier.
  • Manage multiple pipelines at once.
  • Automatically assign leads to concerned sales representatives.
  • Keep track of all interactions as Monday automatically logs all client emails.
  • Build an entire sales dashboard in real time with tons of customization options.
  • Greater transparency into all sales-related tasks.

Price:

  • Forever free plan – 2 seats
  • Basic CRM: $10/seat/month
  • Standard CRM: $14/seat/month
  • Pro CRM: $24/seat/month
  • Custom enterprise plan available
  • Free 14-day trial.

CRM #2: Zoho CRM

Best for small businesses and web-based platforms.

Zoho

Zoho is ideal for a free version with all core functionalities for a small business and a web-based platform that is accessible from mobile devices and is quick to set up.

It is an online CRM software that helps you manage all three functions – sales, support, and marketing with a single platform. It offers a full suite of developer tools, including REST API, and a set of reports within your limits, the developer edition of Zoho CRM, web, and mobile SDKs, relies more on peer-to-peer support, and provides better support at an additional monthly price. It offers a free alternative to Salesforce.

Further Reading => Microsoft Dynamics 365 Vs Salesforce: Detailed Guide

Key Features:

  • Inbuilt AI
  • Sales Activity Gamification
  • Marketing Automation
  • Inbuilt Telephony
  • Inventory Management

Benefits:

  • Cheaper than Salesforce with compellingly affordable plans.
  • Offers an affordable, all-in-one solution for small businesses.
  • Build your own version of Zoho CRM and a good option for first-time users.
  • It is easier to deploy & maintain and suitable for companies without dedicated IT departments.
  • Zoho (Enterprise version) is 90% less expensive than Salesforce.
  • Offers month-to-month billing other than annual billings.

Pricing:

  • Offer three product tiers (standard, enterprise, and professional) that differ in terms of support and features.
  • Offer price, calculated per user per month.
  • Offer a free subscription.
  • Offer a free forever trial and a free version for up to 10 users.

CRM #3: HubSpot Sales

Best for its workflow automation and conversation intelligence.

HubSpot

It is easy to use, and powerful and includes sales engagement, custom objects, conversation intelligence, CPQ tools, and sales analytics. It enables your team to work more efficiently, increase revenue, and save valuable time. It helps to acquire prospects, and new leads, close more deals and manage the pipelines.

Key Features:

  • Pipeline Management
  • Company Insights
  • Reporting Dashboards
  • Deal Tracking
  • Account-based Marketing
  • Mobile CRM App

Benefits:

  • Align with your sales team easily since HubSpot Sales is easy to adapt to any business challenges.
  • Save time by converting best-performing emails into templates.
  • Provide a bi-directional sync option to get a record of every call, meeting, email, and other functionality as well.
  • Direct chat conversations with the right salesperson.
  • Use the power of Predictive Lead Scoring.
  • Generate reports and dashboards to share high-level metrics with sales reps.

Price:

  • Provide all features as part of the advertised price and require payments only for additional sales seats that generate revenue, unlike Salesforce, which charges for every user and comes with paid add-ons for essential features.
  • Provide free seats for team members who require reporting for visibility into the business and lack day-to-day functionalities of sales tools.
  • No free trial or free plan.
  • HubSpot offers a million contacts with basic CRM functionalities and unlimited users.

CRM #4: ActiveCampaign

Best for easy-to-build automated workflows with affordability.

 CRM # 1 ActiveCampaign

ActiveCampaign is an easy-to-use powerful marketing automation and sales CRM platform that serves the interest of small businesses that have budget constraints.

It combines both sales CRM and email marketing automation and provides a visual, simple platform that is beneficial to help your business acquire, retain, and engage customers. This helps to grow your business and save valuable time.

Key Features:

Benefits:

  • Easy to build automated workflows.
  • Affordability with no setup fees.
  • Provide A/B Testing automation campaigns and sequences.

Pricing:

  • $9/per month/per feature.
  • Offer free trial

=> GET A QUOTE


CRM #5: Creatio

Best for business process management and CRM.

 CRM # 3 Creatio

Creatio is a solutions platform with an intelligent, low-code business process management and CRM to enable its customers to quickly adapt the software, align the business processes, and automate as and when required.

It offers out-of-the-box solutions, processes, and integrations that enable speedy implementation. It is an affordable solution, more so for medium to large businesses. Some features offered are account and contact management, orders and invoices, contract management, process management, lead and opportunity management, and others.

Key Features:

  • 360-degree Customer View
  • Campaign Management
  • Lead Management
  • Email Marketing
  • Segmentation
  • Website Behavior Tracking

Benefits:

  • Build effortlessly, highly customizable, user-friendly solutions with flexible low-code tools.
  • Easier to use, administer, and set up.
  • Create business processes easily.
  • Manage the complete customer journey right from lead to order up to ongoing account maintenance.
  • Accelerate app development with solutions and templates.
  • Provide better ongoing customer support.

Pricing:

  • Starts at $25/per month/per feature.
  • Offer a free trial and no free plans.

=> GET A QUOTE


CRM #6: Less Annoying CRM

Best for small businesses.

CRM # 4: Less Annoying CRM

Less Annoying CRM is just a simple CRM for only small businesses, only takes a few minutes to set up the CRM, is affordable, and is easy to understand. There is no need to pay a massive sum for millions of unnecessary features.

Key Features:

  • Contact Management
  • Calendar and tasks
  • Leads and Pipelines
  • Work with multiple users
  • Easy and powerful customization
  • Mobile access

Benefits:

  • Offer easy-to-use future contact scheduling system and access from any device without syncing/installing, anywhere.
  • Provide free future updates and automatically install the upgrades.
  • Easy to import contacts and send Daily Agenda Emails.
  • Adopt the best practices of security with 256-bit encryption.
  • Offer free phone and email support even during the trial period and free personalized support to every customer.
  • Have no complex pricing tiers, upfront payments, usage limits, or long-term contracts.

Pricing:

  • $15 /user/month and per feature.
  • Offer a free unlimited trial and no free plan.

Website: https://www.lessannoyingcrm.com/


CRM #7: Vendasta

Best for White Label marketing services, sales collaboration, marketing automation, etc.

CRM #5: Vendasta

Vendasta is an easy-to-use, powerful CRM with tools for your sales team to stop cold calling, pitch the wrong products, and prevent contacting prospects at the wrong time. You can scale your business from a single platform, in whatever you do.

It is a client-facing web app with just one login. It offers a business app with features like reputation management, listings builder, customer voice, fast & easy creation of eCommerce site, and customer’s voice.

Key Features:

  • Contact Management
  • Opportunity Management
  • Closed-loop Reporting
  • Sales Collaboration
  • Meeting Scheduler
  • Marketing Automation

Benefits:

  • Easy to use and set up.
  • Allow you to quickly understand the business needs with data-driven insights.
  • Nurture prospects with Marketing Automation.
  • Scale fulfillment by outsourcing to Vendasta’s White Label marketing services team.
  • Send hot lead notifications with its CRM to highlight the solutions for the prospects and solve business needs with expert advice.
  • Provide 24 x 7 Support.

Pricing:

  • No entry-level fees.
  • Vendasta Startup comes at $49 /month
  • Offer free trial and free plan.

Website: https://www.vendasta.com/platform/crm/


CRM #8: Insightly

Best for its easy-to-use and powerful CRM.

Insightly

Insightly CRM can track everything from sales prospects right up to delivering projects on the same platform. It is used to track customer relationships, manage contacts throughout the sales process, monitor sales pipeline, and many more.

Key Features:

  • Lead Routing
  • Workflow Automation
  • Track emails
  • Pipeline Management
  • On-target segmentation

Benefits:

  • An Intuitive CRM tool effortlessly manages opportunities and requires no tutorial or extra documents.
  • Improve productivity and increase employee efficiency.
  • Allow to automatically subscribe leads to the email lists through web forms.
  • Generate reports easily and provide an easy-to-use iPhone app.
  • Respond Quickly and less expensive.
  • Provide great training sessions for novices.

Pricing:

  • Starts at $29/per user/month.
  • Offer a free trial and no free plans.

Website: https://www.insightly.com/


CRM #9: Microsoft Dynamics 365 Sales

Best for its flexibility and offers both cloud and on-premises versions.

MicrosoftDynamics-1

Microsoft Dynamics 365 Sales allows making informed decisions with real-time sales insights and scalable solutions.

It can activate digital selling and enable you to meet the buyers wherever they are. It allows you to deliver frictionless engagement with your connected sales team, and use intuitive tools to improve productivity anytime, anywhere.

Key Features:

  • AI-driven insights
  • Customer’s Voice
  • Offer Native Integration with LinkedIn Sales Navigator.
  • Dynamics 365 for Field Service

Benefits:

  • It has both cloud and on-premise versions.
  • Identify leads and build relationships with personalized interactions to create Microsoft Relationships Sales with Dynamics 365 for Sales and Linkedin Sales.
  • Provide in-depth insights on customer feelings with the Customer Voice feature.
  • Offer developed Dynamics 365 for integrated Field Service.
  • Incur no additional cost for its AI features.
  • Provide SLA with guaranteed 99% uptime.

Pricing:

  • Dynamic 365 Sales comes as a single tool or combined with other business operation tools.
  • Enterprise Sales is priced at 71.60 pounds per month per user.
  • Offer a free trial and no free plans.

Website: https://dynamics.microsoft.com/en-us/sales/overview/


CRM #10: Zendesk Sell

Best for small to large businesses. It is an all-in-one sales platform.

Zendesk Sell

Zendesk CRM is an all-in-one sales platform. If your business requirement is to simplify agent and customer experience for the sales CRM and customer service software then choosing Zendesk over Salesforce would be a good option.

Making the switch from Salesforce to Zendesk will increase business agility and lower the total cost of ownership. It saves time as well as money on maintenance & license costs. Zendesk is a flexible platform and can also be integrated into Salesforce.

Key Features:

  • Zendesk allows you to create targeted prospect lists.
  • It has functionalities for logging & recording a call, sending text messages, etc.
  • It provides call analytics to track key metrics of calls such as call count, duration, etc.
  • It has features like mobile CRM, email automation, sequencing, etc.
  • Zendesk Sell provides sales reporting & analytics.

Benefits:

  • Zendesk Sell boosts productivity.
  • It helps with making data-driven decisions.
  • Using this tool, sales teams can deliver a better customer experience.

Pricing: Zendesk Sell is available with three pricing plans, Sell Team ($19 per user per month), Sell Professional ($49 per user per month), and Sell Enterprise ($99 per user per month). A free trial is available for 14 days. All these prices are for annual billing.


CRM #11: Nutshell

Best for small and larger enterprises.

Nutshell

Nutshell is a simple and effective tool and offers the most advanced pipeline automation tools, available in the market, simple, easy to set up, powerful yet affordable.

It is an all-in-one growth software tool that puts your entire team on the same page. It can optimize your business with a focus on building customer relationships and enable you to get the sellers and marketers on the same page as it helps you to seamlessly connect with your CRM data.

Key Features:

  • Sales Automation
  • Pipeline Management
  • Email
  • Reporting
  • Contact Management
  • Team Collaboration

Benefits:

  • Provide unlimited contacts and no data limits.
  • Requires no setup costs and takes less time to onboard the users and easy Email Marketing.
  • It is an excellent tool for first-time CRM users and easy to understand.
  • Provide clear data with a Reporting tool while processing your customer data.
  • Focus on the presentation of reports and statistics.
  • Provide free technical support (24 x 7).

Pricing:

  • $19 per user per month for the Starter version.
  • Offer a free trial and no free plan.

CRM #12: Keap

Best for smaller business requirements.

Keap

Keap is suitable for businesses that keep their technology stack powerful and simple and with award-winning customer support and offer quick-start training sessions, live demos, and optional on-site training programs. It provides a valuable overview of features like marketing automation, mobile access, email marketing, etc.

Key Features:

  • Sales and Marketing Automation
  • Sales Pipeline
  • Payments
  • Reporting and Analytics
  • Email Marketing
  • Keap Business Line

Benefits:

  • All-in-one CRM & Marketing Automation solution for small business requirements and one of the most reliable CRMs in the market.
  • Offer affordable, straightforward features and goods to avoid complex onboarding processes.
  • Act as a great tool for automation, scalable across multiple channels, offline or online.
  • Offer quick-start training sessions and all-in-one sales and marketing automation.
  • Provide easier and faster implementation process and simple reports easily focused on KPIs, important for you.
  • Offer award-winning customer support services and 24 x 7 chat support for all subscriptions.

Pricing:

  • Price starts low at $79/user/month for up to 500 contacts.
  • Offer free trial

CRM #13: Pipedrive

Best for small businesses and sole proprietorships.

Pipedrive-1

Pipedrive is an all-purpose CRM ideal for corporations as well as growth-oriented companies to scale effectively and without any limited features or hidden costs.

It is good for all those with no previous knowledge of Pipedrive – with a CRM that runs right away. It offers customizable, simple, and intuitive dashboards that provide insights on deals in progress throughout the sales pipeline, activities, and goals features to allow you to define tasks based on business needs, chatbots to capture leads on your website, etc.

Key Features:

  • Manage leads and deals
  • Track communications
  • Automate and grow
  • Insights and reports
  • Privacy and security
  • Mobile apps and integrations

Benefits:

  • Offer you value for your money with tools at an affordable price.
  • Maximize sales and increase lead generation.
  • It has no feature limits with full access to basic features no built-in functionality restraints and no restrictions on sales pipelines, data storage, and AI to allow you to scale your business without reining in it.
  • Allow you to tweak your CRM as per your requirements with customizability resulting in growth.
  • Offer Kanban-style pipelines, 24 x 7 support for all plans, and smart workflow automation to eliminate repetitive tasks and enable you to sell effectively.
  • Provide an abundance of training, easy to use, and scale effectively.

Pricing:

  • $12.50/per user.
  • Offer Free trial

Website: https://www.pipedrive.com/


CRM #14: Freshsales

Best for its features like sales process management, unlimited users, chat across all plans, and easy to use with shorter implementation cycles.

CRM # 2: Freshworks

Freshsales is known for its affordability. You can carry on with contextual conversations with clients with just a single application. This enables you to understand the customers in a better way, without buying multiple tools. It saves you money with faster, free support over email, chat, or phone. It has a short implementation process and advanced, efficient reporting.

Key Features:

  • Customization
  • Productivity
  • Communication
  • Marketing Automation

Benefits:

  • Get the best functionalities without additional expenses on add-ons, maintenance, and implementation.
  • Enable to migrate from other solutions easily.
  • Deliver engagement across various channels.
  • Provide personalized experiences throughout the customer journey.
  • Provide Advanced Reporting by unifying data across sales and marketing functions.
  • Provide 24/7 Support over chat, email, or phone.

Pricing:

  • $19/per user/per month (lowest) and $125/per user/per month(highest).
  • Offer free trial and free plan

Website: https://www.freshworks.com/crm/sales/


CRM #15: Salesmate

Best for small to large businesses.

Salesmate

Salesmate offers a secure CRM and automation system. It can be used for remote sales. It can be integrated with more than 700 business applications. It has built-in intelligence to provide deeper insights into the sales pipeline and team’s performance.

It offers features and functionalities for sales automation & sequences, sales pipeline & activity tracking, prospect and lead engagement, etc. If we compare Salesmate and Salesforce then both are outstanding for sales reporting. Salesmate has a power dialer and built-in calling functionalities whereas Salesforce lacks behind. Salesforce includes these functionalities through integrations.

Salesmate contains additional features like team inbox and sales sequences.

Key Features:

  • Salesmate has features for bulk emails & texts, email tracking, email campaigns, etc.
  • It has functionalities for tracking contacts, deals, sales activities, conversations, etc.
  • Salesmate features sales sequences, sales automation, activity automation, etc.
  • A custom dashboard and reports will help you get deep insights into the sales pipeline and team’s performance.

Benefits:

  • Salesmate’s built-in calling and texting functionality eliminates the requirement for separate calling software.
  • Its mobile application makes the system accessible anywhere.
  • It provides top-rated personalized support through live chat, email, phone, etc.
  • It provides enterprise-grade security.

Pricing:

  • Starter: $12 per user per month
  • Growth: $24 per user per month
  • Boost: $40 per user per month
  • Enterprise: Get a quote
  • Free trial: 15 days

Website: https://www.salesmate.io/


Conclusion

In this article, we offer insights on Salesforce competitors in comparison with Salesforce, the #1 CRM in the world. We conclude that if you want a pocket-friendly CRM for your small business, then Salesforce is not the right choice.

Freshworks is affordable and requires less investment to get more with features like sales process management, etc. ActiveCampaign is affordable with no setup fees, is easy to use, and serves small businesses with budget constraints.

Creatio offers out-of-the-box solutions, processes, and integrations for speedy implementation and offers an affordable solution for medium to large businesses.

If you want a simple CRM for only small businesses with less time to set up, then Less Annoying is the best option as it is affordable, easy to understand, and requires no enormous sum for millions of unnecessary features. Vendasta is an easy-to-use, CRM with tools for your sales team, and enables you to scale your business from a single platform.

But HubSpot includes all the features in the advertised price and you pay only for sales seats that generate revenue, whereas Salesforce charges per user with paid add-ons for essential features. Finally, Pipedrive is an all-purpose CRM for corporations/ growth-oriented companies to scale effectively and without any limited features or hidden costs.

Further Reading =>> Top Alternatives to HubSpot

We earnestly hope that this article provides you with a roadmap to single out the right CRM for your business.

=>> Contact us to suggest a listing here.

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