11 Best Most Effective Social Media Marketing Tools For 2021

List of The Top Social Media Marketing Tools with Features and Comparison. Select the Best Social Media Tool To Harness The Power of Social Media Platforms:

When the concept of Social Media Platforms first came into light in the late 2000s, everybody jumped to get a taste of their new pastime and, they have stayed there ever since.

As Social Media evolved, it started adding more and more features that could hook its audience for hours upon hours. People could now upload images, videos, like those videos & images, and above all share, they are indeed despised for something that touched them the wrong way.

Social Media Marketing Tools

The virtual platforms knew very little that it would one day be more than its namesake. All the data it harbored could be harnessed by corporations and businesses to make profit.

However, that is exactly what happened. Those who were constantly browsing through the yellow pages, and sending salesman door to door, realized that the pool of potential customers they were looking for was not only on the internet but was also available on one giant platform.

Social Media Platform

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By studying the audience’s behavior on social media platforms, the companies realized that they could design dedicated marketing campaigns to bring in new customers, and retain the old ones.

This is where Social Media Marketing Tools came into existence to help them.

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What Are Social Media Marketing Tools?

Social Media Marketing Tools are nothing but software tools and technology that help companies harness the full power of social media platforms like Facebook, Instagram, and Twitter to conjure marketing campaigns that lure customers.

Most of these Social Media tools are focused on studying, and analyzing the patterns they find in people’s behavior on the social media platform.

Everything like the Number of Likes, The Number of Shares, The Number of Comments etc, helps these tools to design solutions to help a company’s marketing team design campaigns that target their desired audience.

Benefits Of Social Media Marketing Software

The benefits of using Social Media Marketing tools entice many profit-hungry companies towards them. From time flexibility to cost-saving, here are some of the benefits of Social Media Platforms.

  • It helps businesses save time by offering automated tools that help in generating valid, lucrative leads online.
  • It helps to save oodles of time, no more knocking door to door, or flipping yellow pages. Everything can be found online, and these tools will find it for you.
  • It helps to cut the firm’s operation costs by 60-70%. Companies don’t have to spend money on hiring in-house marketing talents as the tools do a much more efficient job of it.
  • It helps companies to achieve a competitive advantage by allowing them to be one step ahead of their competitors.
  • Social media marketing help companies to understand their customer base better, hence marketing campaigns can be designed for catering to their needs.
  • With the time saved, costs cut, and competition beat, the natural result of all the above factors leads to increased profits.

Most Commonly Used Social Media Platforms

Frequently Social Media Platforms

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Identifying which social media platform has the most clout significantly helps in designing your social media campaigns. It also helps you to identify the tools that effectively help you to market according to the social media guideline you choose.

As you can see, Facebook is still the undisputed leader of social media platforms in the market with a 93% audience base, followed closely by Twitter with 79%, LinkedIn with 71%. YouTube and Pinterest go neck to neck with 56% and 55% respectively.

Pro-Tip: Please note that each of the below social media tools has its own areas of strength. Choose the one that best suits your needs. If you are looking for visual marketing tools then opt for the tools that help you create video and image templates for Facebook and Instagram Marketing. If you are interested in the statistics of things then go for the tools that are much more analytical in nature.

The goal of this article is to make that choice easier for you. After reading it you will find your thoughts to be free of clouds and you will be ready to make the right choice.

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List of Top Social Media Marketing Tools

Enlisted below are the most popular Social Media Platforms that are used worldwide.

  1. Semrush
  2. Oribi
  3. Tailwind
  4. HubSpot
  5. Onlypult
  6. IFTTT
  7. Buffer
  8. Meet Edgar
  9. Animoto
  10. Canva
  11. Affable
  12. BuzzSumo
  13. OneUp
  14. Social Bakers
  15. AgoraPulse
  16. HootSuite

Comparing Best Social Media Tools

NameBest ForEnterprise Best SuitedSocial Media PlatformPriceTrialWebsite

SEMrush Logo
All-in-one marketing toolkit. Freelancers, startups, and small to large businesses.All Social Networks. Pro: $99.95/month,
Guru: $199.95/month,
Business: $399.95/month.

Oribi Logo
Marketing Analytics Tool. All business sizesFacebook, Instagram, YouTube, etc. It starts at $540 per month. AvailableOribi

Tailwind Logo
Scheduling & Analytics ToolSmall to large businesses and freelancers.Pinterest & InstagramPinterest Plus: $9.99 / account /month, Instagram Plus: $9.99 / account /month.AvailableTailwind

Marketing automationSmall to large businessesLinkedIn, Facebook, Instagram, and Twitter, etc. It starts at $40 per month. Free tools availableHubSpot

Brands, Agencies, & Businesses for social media management. Small to large businesses & freelancers.Facebook, Instagram, Twitter, YouTube, LinkedIn, & many more.Start: $10.50/month,
SMML $17.50/month, Agency: $34.30/month,
Pro: $55.30/month.
Available for 7 days.Onlypult

Social media automationSmall and Medium BusinessesAll PlatformsFreeFreeIFTTT

Animoto Logo
Video MarketingSmall and Medium BusinessesFacebook, Instagram$9/monthNAAnimoto

Lead GenerationBig BusinessAll Platforms$500/MonthNAAffable.ai

Keyword Research, Lead GenerationAll BusinessesAll Platforms$15/Month30 Day FreeHootsuite

Keyword Research, Lead GenerationAll BusinessesAll PlatformsFree, $7/Month Plan7 day freeBuzzsumo

Let’s Start!!!

#1) Semrush

Best for its SEO capabilities.

Semrush Pricing: It has three pricing plans, Pro ($99.95 per month), Guru ($199.95 per month), and Business ($399.95 per month). You can try all these plans for free.

SEMrush Social Media

Semrush provides the Social Media Tool to uncover your competitor’s social strategies. You can schedule and post to five social networks. It has a built-in image editor, link shortener, & UTM builder. It will benchmark your social performance and spot the best-performing content.


  • Semrush Social Media Tool has functionalities to automate posting, tracking, promotion, and analytics across major social channels.
  • You can tweak your campaigns according to benchmarking data.
  • It will let you analyze your social performance.
  • It supports planning and scheduling the posts across Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • Posts can be saved as drafts to use later.

Verdict: Semrush Social Media Tool will help you to build the most effective social media strategy and analyze your social performance.

Social Media: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

#2) Oribi

Best for marketing analytics.

Oribi Pricing: Oribi can be tried for free. For a Business Website, the pricing plans start at $630 per month. For eCommerce shops, plans start at $540 per month. The pricing plan for a marketing agency starts at $900 per month. All these prices are for annual billing.

Oribi Dashboard

Oribi is a marketing analytics platform that helps with social media marketing. It provides actionable insights. The platform is easy to use and there is no need to be a developer to use it. It automatically tracks all the button clicks and page visits.


  • Oribi provides the features of tracking and comparing the multiple campaigns by their UTM.
  • Without any code it lets you define the conversion goals.
  • Its optimization features provide insights for driving more conversions.
  • It provides details on what works and what doesn’t.

Verdict: Evaluating the contribution of each channel to your goals and tracking & comparing the multiple campaigns by their UTM becomes easier with Oribi. Oribi provides insights on multiple attributes such as visitor journeys, marketing channel analysis, marketing attribution, etc.

Social Media: Facebook, Instagram, YouTube, etc.

#3) Tailwind

Best for small to large businesses and freelancers.

Tailwind Pricing: Tailwind can be tried for free. It has two plans, Pinterest Plus ($9.99 per account per month) and Instagram Plus ($9.99 per account per month). These are the prices for annual billing. You have an option to pay monthly.


Tailwind is a scheduling and analytics tool for Pinterest and Instagram. You will be able to supercharge your Instagram marketing through its features of posting at the best time. The tool will let you schedule photos and videos. It also recommends hashtags to drive engagement.

Tailwind provides powerful Pinterest Scheduling. You will be able to create 10 pins in one click anywhere.


  • SmartScheduling features will help you to pick the right time to post.
  • It provides Hashtag suggestions that will multiply your reach.
  • It has features to automatically pin at the best times for more engagement, reach, and website traffic.
  • For every Pin & Board, it provides friendly analytics.
  • It has a drag-and-drop calendar that will help you to schedule like a Pro.

Verdict: Tailwind is 100% safe to use as it is an official partner of Pinterest & Instagram.

Social Media: Pinterest & Instagram.

#4) HubSpot

Best for marketing automation.

HubSpot Pricing: HubSpot offers three pricing plans for Marketing Hub, Starter (Starts at $40 per month), Professional (Starts at $800 per month), and Enterprise (Starts at $3200 per month).  It also offers some free tools with CRM and marketing capabilities.

HubSpot Dashboard

HubSpot Social Media Management Software provides the functionality to publish to social networks from the same place where you build campaigns. You can connect your social account to your blog and share the content automatically when it gets published.

You can manually publish content directly to LinkedIn, Facebook, Instagram, and Twitter. HubSpot has all-in-one Inbound Marketing Software for your entire team that has functionalities of blogging, landing pages, partitioning, Social Media, SEO, and many more.


  • You will be able to build marketing campaigns as well as share blog posts, landing pages, etc.
  • It provides the facility for content scheduling.
  • It provides suggestions for the best time to post the content
  • You will be able to create custom keyword monitoring streams for everyone on your team.
  • It provides social reports that will help you to compare the performance of different platforms, campaigns, and publishing times.

Verdict: HubSpot’s Marketing Hub can be used by businesses of all sizes. It will bring your team, tools, and data together in one place to streamline your marketing.

Social Media: LinkedIn, Facebook, Instagram, and Twitter, etc.

#5) Onlypult

Best for Brands, Agencies, & Businesses for social media management.

Onlypult Pricing: Onlypult provides four pricing plans, Start ($10.50 per month), SMM ($17.50 per month), Agency ($34.30 per month), and Pro ($55.30 per month). All these prices are for the annual billing option. The monthly payment option is also available. It offers a free trial for 7 days.


Onlypult is a social media management tool. It can be used to post to social media, blogs, and messengers. You will be able to upload images and videos. It has features that support teamwork.

You will be able to manage multiple accounts from one window at the same time. You will not have to switch users. It contains various features like calendar, Hashtags, Analytics, Image & Video Editor, Planner, etc.


  • You can schedule posts and publish them in real-time.
  • It provides delegation features that will let you give your SMM manager access to publish without sharing a password.
  • It will help you to analyze the best time to publish, volume & growth of followers.
  • You can analyze the most popular hashtags.
  • It provides features to create multiple links and micro landing pages. This Builder will increase sales and manage your social media traffic.

Verdict: Onlypult is a platform that will let you work with various social media platforms with the functionalities of an image editor, analytics, planner, automatic post deletion, video editor, etc.

Social Media: Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.


Best For Social Media Automation.
Price: Free


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IFTTT means If This, Then That. A very Confounding Title with very large implications. You see, the tool is a powerful automated software that links all your apps and services together to automate multi-step tasks in whichever way you want.

For Example, If you write a blog, you can create an automated IFTTT ‘recipe’ that automatically creates an Instagram Post and Tweet about your blog.


  • Automatically backup your call logs, images, and videos to Google drive.
  • Send E-mail reminders for mundane and Social Media Tasks.
  • Fully Automated Content Curation Tasks.
  • Automated Marketing Set-up like blog posts and Tweets on scheduled time.

Verdict: We love this tool because of all its automated features. You can now simply do the task and IFTTT will do everything that comes before and after the task is over. Meanwhile, it is absolutely free.

Social Media: Facebook, Twitter, and Instagram.

Website: IFTTT

#7) Buffer

Best For Social Media Scheduling.
Price: Free, paid plans from $15/month.


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Buffer is a popular social media tool that helps marketers schedule their social media posts across Facebook, Twitter, Instagram, etc. It allows you to tailor your content according to the platform that you want to post in or post the same content everywhere online.

With buffer you no longer have to be on the system at the designated time for post publishing, Buffer will do it for you when you want it.


  • Add whatever content you want to schedule on the Buffer Queue.
  • The Buffer Chrome Extension helps to add the content easily for scheduling
  • A robust dashboard for comprehensive, user-friendly use.
  • An Analytics dashboard to study the progress of all your posts.
  • Track links to see which content has more clout with your audience.

Verdict: Buffer is the go-to scheduling tool for many marketers out there in the wild. It makes scheduling pretty easy and can help you track the content’s performance in real-time. Customers love its user-friendly dashboard and simplistic design.

Social Media: Facebook, Twitter, and Instagram.

Website: Buffer

#8) Meet Edgar

Best For Social Media Scheduling.
Price: $49/month

Meet Edgar

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Meet Edgar stands out for one reason and one reason alone. It’s a damn good scheduling tool. One of its most vital features is the way in which it allows the users to recycle old posts.

This is important, as many underestimate the marketing power of an old but very popular social media content. MeetEdgar allows you to harness its full power.


  • Helps to organize and schedule posts by category.
  • Automatically goes through all your scheduled posts and content and recycles the popular ones.
  • It helps to create a library of edits and updates, by helping update in bulk.
  • Helps to save time by adding content to Edgar’s handy browser updation.

Verdict: Meet Edgar sets itself apart with its ability to automatically find your old post which still has the clout power to get the attention. It is expensive, but the recycling feature makes it worth it.

Social Media: Facebook, Twitter, and Instagram.

Website: Meet Edgar

#9) Animoto

Best For Visual Social Media Marketing.
Price: $9/Month


Animoto is a social media video maker that helps to create videos for visual marketing campaigns. Pictures speak louder than words, and Animoto helps us to exploit that motto. After running social media campaigns for ages, we can confidently say that video has more engaging and shareable potential than a simple blog post.

Animoto gives you the tools to create videos that help to increase your conversion rate and increase sales.


  • 100’s of templates and themes to choose from to create appealing videos.
  • Preview and download your video before posting on social media.
  • Helps to add dynamic texts to videos to assist the audience with muted videos.
  • It comes with a dedicated campaign management tool to schedule, organize and track video campaigns.

Verdict: Animoto gives the campaigns the visual aid it needs to run successful marketing campaigns. The templates are amazing and there are a plethora of them to choose from. It also helps you to be creative while fully assisting you in the video-making process.

Social Media: Facebook

Website: Animoto

#10) Canva

Best For Visual Social Media Marketing.
Price: Free, Premium starts at 12$/month after a 30-day free trial.


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Before the existence of Canva, graphic designing was a job that was exclusively for graphic designers. Canva changed that, by allowing users to create their own designs such as business cards, social media posts, book covers, logos, etc. with the help of its robust gallery of themes and templates.

Everything from flyers to posters is now easy with Canva.


  • Extensive library of 2 million templates for the purpose of design.
  • A robust infographics maker drag and drop feature.
  • Automated size adjustments.
  • High-resolution designs that can be downloaded for free and at a cost.

Verdict: Canva is a fascinating tool that can quickly help you to create logos, flyers, and other posts. Many customers today use Canva to enhance their social media posts. It has readymade designs that are dedicated to each social media platform. It’s easy to use and is also fun-filled.

Social Media: All platforms

Website: Canva

#11) Affable

Best For Lead Generation.
Price: $500/Month


Affable is a fantastic tool to identify and find influencers through the Artificial Intelligence of its software. It helps you to connect with those influencers who are most likely to connect with the current audience.

It completely exploits the power of social media influencers which can really help to increase your audience base. It helps you to break down your audience in terms of gender, age, location, etc.


  • Helps you to search for relevant influencers on Instagram and YouTube.
  • Discover content on YouTube and Instagram relevant to your product.
  • Helps to create sociable and shareable content across platforms.

Verdict: One cannot underestimate the power of social media influencers today. They can make or break your business with just word of mouth. Affable is essential as it helps to find great influencers without you having to browse through the internet. It is a bit expensive and is advisable only for large enterprises.

Social Media: YouTube and Instagram.

Website: Affable

#12) BuzzSumo

Best For Keyword Research, Lead Generation, etc.
Price: Free, Paid plan starts at $79/month after a 7-day free trial.


BuzzSumo helps in finding trends, keywords, and influencers to design powerful marketing campaigns. Founded in 2012, BuzzSumo has become very popular among marketers for its ability to produce deep insights and help improve content performance.

The content created by you is more lucrative and thanks to the insights of BuzzSumo.


  • Analyze the current content to gain insights into what is working and what is not.
  • Find common keywords that help to bring traffic to your content.
  • See what’s trending now to capitalize on popular topics.
  • Check out which companies have backlinks to your company.
  • Search for social media influencers to expand the word of mouth of your products.

Verdict: BuzzSumo is a great all in one tool. It helps you to do so much at a very affordable cost. It is something that we recommend to small businesses who are trying to make a name for themselves in the market. It is a greatly helpful tool.

Social Media: All platforms


#13) OneUp

Best For Social Media Sharing.
Price: $5/month, after a 7-day free trial.


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OneUp was designed to share, schedule and promote social media posts to the business potential customers. It helps in recycling posts that still have the clout power to engage audiences. Social media posts can be shared and reshared automatically with the help of OneUp.


  • Helps to recycle old posts with higher engaging capacity.
  • It links with all your social media accounts for automated scheduling.
  • Schedule your post according to the day and time desired.
  • Complete review analytics to track the progress of a particular post.

Verdict: OneUp’s dashboard is user-friendly and allows for simple scheduling and analytics assistance. Customers prefer this scheduling app over many other of its kind because of its automated recyclability feature and it is really cheap.

Social Media: All Platforms

Website: OneUp

#14) Social Bakers

Best For Social Media Marketing, Lead Generation, etc.
Price: A 30-day free trial and the Paid Plan starts at $200 per month.


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Social Bakers is a highly futuristic tool that allows the users to tap into the full potential of social media with the help of Artificial Intelligence.

With its robust AI assistance, it allows you to study the audience’s behavior and make strategies accordingly. This tool helps you to engage and grow your customer base by personalizing your content.


  • AI-assisted customer base analysis, to learn every intricate detail about your audience.
  • Save heaps of time by allowing one single dashboard to manage all social media platforms.
  • Daily and automated reports on your social media performance.

Verdict: What makes Social Bakers really shine, is its intricately designed AI system. You literally have to do nothing once you are logged into it. The price is on the higher side, so basically suits big businesses only.

Social Media: All platforms

Website: Social Bakers

#15) AgoraPulse

Best For Social Media Management.
Price: A Free trial for 28 days, the Plan starts at $89/month.


Here comes a tool that helps the users to manage their social media accounts in the most efficient manner. AgoraPulse is a tool that really seeps into your social media to manage it on your behalf.

It helps you to publish posts, interact with your audience, and build really strong relationships with them.


  • Helps you to schedule videos in advance to go live on Facebook.
  • Enables users to react to the video once it is life and running.
  • Video remains on the page after the initial broadcast.

Verdict: We found AgoraPulse to be the best tool to help cope with the overwhelming world of social media. Social media platforms are still a goldmine of valuable data that shouldn’t be passed on. AgoraPulse allows you to stay in the game with the current trends.

Social Media: All platforms

Website: AgoraPulse

#16) HootSuite

Best For Social Media Platform Management.
Price: Plans start at $15/month after a 30-day free trial.


HootSuite realizes the dream of one dashboard for all social media platforms. Many companies have multiple social media platforms and find it difficult to manage them all. HootSuite helps to find, schedule, and manage all your social media content from one dashboard.


  • Schedules 100’s of posts at once.
  • Secure all your passwords and login information.
  • Helps to organize and save all your content in the cloud.
  • A single dashboard for scheduling and finding content.

Verdict: HootSuite is awesome when it comes to managing the data easier. Those who have multiple social media platforms should definitely try HootSuite out. It will help you to save a lot of time and money.

Social Media: All Platforms

Website: HootSuite


There are so many social media tools that can make your head explode. When you understand what is that you seek from your social media marketing tool, then the decisions become easier. If you are seeking a powerful research tool then go for Social Bakers or BuzzSumo.

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If you want some visual aid in making your social medial post pop up and appeal to your audience then Canva and Animoto will do the trick. For scheduling and managing posts, HootSuite and IFTTT are fascinating tools that you should definitely check out.

Whatever, you choose, the above list has something for every marketer to explore and enjoy.

To qualify as the Best Social Media Marketing Tool, the tool must perform any of the below features.

  • Compatible with the social media platform.
  • Helps in Scheduling and Managing Social Media Posts.
  • Helps in research and lead generation.
  • Assists in creating images and videos to enhance the quality of a social media post.
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