Review and compare the top Marketing Plan Software and select the suitable marketing planning software with the right features:
Marketing plan software is an application with functionalities for the marketing teams to handle goal setting, strategy formulation, resource allocation, situation review, etc. Some of the essential components of the marketing plan are market research, target market, competitive analysis, market strategy, budget, etc.
The marketing planning process includes the scanning of the marketing environment, internal scanning, setting the marketing objectives, formulation of the marketing strategy, and developing the functional plans. Marketing strategies may vary in format, but they have the same aim of attracting and building relationships with customers.
Table of Contents:
Marketing Plan Software Review
The below image shows the statistics for the tools used by the marketing teams:
Frequently Asked Questions
Q #1) What are the elements of marketing planning?
Answer: The elements include:
- Marketing goals and objectives
- Defining the target audience
- Researching marketing tactics
- Planning the marketing tactics
- Defining timeline and budget
Q #2) What are the three key elements of a marketing plan?
Answer: Diagnosis, strategy, and communication are the three key components. Though they are essential, they are not sufficient. The diagnosis stage is about identifying the business problems and getting insights into what is going on.
The strategy stage is about defining the approach to solve the business problem. Transforming the strategy to communication is the third essential component of the marketing plan.
Q #3) Who develops a marketing plan?
Answer: While creating a marketing plan, a team of marketing specialists should be involved. Organizations can involve multiple teams. We can also create such plans at the division level.
Q #4) How do you introduce a marketing plan?
Answer: It should start with a summary, giving you an overview of the main points of the plan. Introducing the plan with this summary compiles your plan and the opportunity for checking that plan is covering all the important points.
The main body of the plan should have the business strategy. It could answer the questions like what is your business mission, business objectives, and the strategy to achieve these mentioned objectives.
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Tips to write a good marketing plan:
- Include clear, realistic, and measurable targets.
- Mention the deadlines to meet the targets.
- The plan should also include the budget and responsibilities for each marketing activity.
Tips to improve marketing budget:
The marketing budget plays the important role in the success of marketing outcomes. These are a few tips that will help you improve include dividing the budget into segments, allocating 60% of the budget to campaigns supporting goals, assigning expenses to campaigns, etc.
Q #5) What basic marketing questions are answered in a marketing plan?
Answer: The below-mentioned questions are answered:
- Where does your brand stand in the market?
- Are you a new or an established player?
Questions related to 7P’s:
- Product: What are you selling?
- Price: What are the charges for the products or services that you are selling?
- Promotion: How are you going to communicate with the buyers?
- Place: Where are you selling the products or services? etc.
Other questions that also need to be answered in the marketing plan are:
- Who is going to be your customer?
- How your product can help the customers?
- What problems the customers are facing without your product or service?
List of the Best Marketing Plan Software
Here is the list of the most popular Marketing Planning tools:
- monday.com
- Plannuh
- Mplans
- Toggl Plan
- Bitrix24
- ActiveCollab
- Marketplan.io
- Wrike
- Marmind
- Hive9
Comparison of Top Marketing Planning Tools
| Tools | Best for | Features | Price | Our Ratings |
|---|---|---|---|---|
| monday.com | Managing all the marketing assets and campaigns. | Editorial Calendar, Views, Automations, Dashboards, Forms, etc. | Free plan, The price starts at $10 per seat per month |  |
| Plannuh | Detailed planning of campaigns, activities, and budgets. | Features for campaigns, applying goals to marketing, calendar, budget management, etc. | The price starts at $500 per month. |  |
| Mplans | Expert guidance with marketing plans and marketing strategy. | Sales & Marketing Pro for expert guidance, Tracking progress, measuring results, etc. | $129.95 | |
| Toggl Plan | Team project planning with a drag-and-drop interface | Project Management, Team planning, task management, etc. | It starts at $8 per user per month | |
| Bitrix24 | CRM capabilities for small businesses. | Tasks & projects, CRM, Communications, etc. | Free plan & the price starts at $39 per month |  |
Let us review the marketing planning software below.
#1) monday.com
Best for managing all the marketing assets and campaigns.
monday.com offers an open platform, Work OS. It is a solution for project management, Sales & CRM, Marketing, Creative & design, software development, task management, operations, HR & recruitment, etc. It offers 200+ workflows.
Features:
- monday.com Work OS provides one workspace for managing everything, like planning, tracking, delivering, etc.
- It has customizable templates, or you can create yours.
- It can be integrated with your existing tools.
Verdict: monday.com offers a platform that can manage multiple workflows from one workspace. It is fast to set up and can automate repetitive tasks.
Price: monday.com has a free plan for individuals. It offers three more plans, Standard ($10 per seat per month), Pro ($16 per seat per month), and Enterprise (Get a quote). The tool can be tried for free for 14 days. These prices are for annual billing.
#2) Plannuh
Best for detailed planning of campaigns, activities, and budgets. It helps with achieving key goals. It is a cost-effective and fully-featured marketing performance management software.
Plannuh is a marketing resource management software. It is a cloud-based solution with functionalities to build and manage marketing plans, budgets, and ROI. You can assign goals to campaigns, activities, a budget, etc. It can create custom goals to fit with your unique strategy.
Features:
- For project management, Plannuh provides a timeline view of all the campaigns and a task list of activities.
- It can store all the documents, images, videos, etc.
- It has marketing budget capabilities.
- It will let you track the progress towards achieving key metrics.
Verdict: Plannuh will give you full flexibility for building campaigns. It supports simple and complex marketing campaigns and can be used for integrated, cross-functional, global, etc. campaigns. It offers project and content management functionalities.
Price: Plannuh marketing performance management software price starts at $500 per month for annual billing.
Website: Plannuh
#3) Mplans
Best for expert guidance with marketing plans and marketing strategy. It offers the tools to make forecasting and budgeting easy.
Mplans is a marketing plan software with free sample marketing plans. It is suitable to be used by seasoned sales teams and small business owners. Sales and Marketing Pro make it easier to create the plan. It has functionalities for tracking progress and measuring results.
Features:
- Mplans has a built-in facility in Sales and Marketing Pro for the expert advice that will assist you with crafting the plans.
- It provides eBooks for social media and online marketing.
- It offers the tools for projections, budgeting, and tracking performance.
- It has features for making visually stunning presentations.
Verdict: Mplans is a marketing plan & marketing strategy platform with tools for forecasting, presentations, sample marketing plans, etc. It offers everything that a business needs.
Price: Mplans Marketing plan software costs $129.95 with a 60-day money-back guarantee.
Website: Mplans
#4) Toggl Plan
Best for team project planning with a drag-and-drop interface.
Toggl Plan is a simple team and project planning application. It can be used by everyone for planning workload and projects. Its plan timeline feature gives a view of the complete project schedule. It has the capabilities of easy sharing, checklists, milestones, file upload, color coding, etc.
Features:
- Team planning features help with improving accountability & communication.
- It gives clarity and control through long-term planning.
- Task management features, like prioritizing tasks, customizing statuses, and adding comments on tasks, make the management of tasks easier.
- It has the features of reporting and data export.
- You can add memos and set milestones.
Verdict: Toggl Plan will be easier and simpler to plan the projects. It allows adding of in-task comments directly to improve communication. It has a simple drag-and-drop interface and provides a clear overview of what needs to be done.
Price: Toggl offers the solution with two pricing plans, Team ($8 per user per month) and Business ($13.35 per user per month). All these prices are for annual billing. A free trial is available.
Website: Toggl Plan
#5) Bitrix24
Best for CRM capabilities for small businesses.
Bitrix24 is a social enterprise platform suitable for small businesses. It contains the features and functionalities for managing the various aspects of daily operations and tasks. It can help you find new leads on social media and among messenger users.
Its CRM analytics reports will assist you with forecasting future sales by visualizing sales trends. It offers an unlimited customer database of your customers.
Features:
- Bitrix24’s CRM capabilities will improve the conversion rates.
- It will let you automate marketing functions.
- It offers features for communications such as group chat, calendars, workgroups, etc.
- For tasks & projects, it has capabilities of Gantt, Kanban, time tracking, workload planning, etc.
- Its website builder will help you build a stunning website and landing page.
Verdict: Bitrix24’s fully customizable CRM analytics allow the building of CRM reports with any CRM property for any individual pipeline. Bitrix24 offers a CRM platform with the capabilities of messengers & social media, sales funnel automation, sales data analytics, leads & demand generations, etc.
Price: Bitrix24 offers a free plan that unlimited users can use. Three more plans are there, Basic ($39 per month), Standard ($79 per month), and Professional ($159 per month). It offers two editions for on-premise deployment, Business ($2990 for 50 users) and Enterprise ($24,990 for 1000 users). A free trial is available for the platform.
Website: Bitrix24
Recommended Reading => Most Popular Business Plan Software to Look For
#6) ActiveCollab
Best for free project management software for marketing teams. It helps to give your work the needed structure and achieve meaningful team collaboration.
ActiveCollab is a collaborative project management software. It offers the features and functionalities to be helpful for marketing teams. You can create project estimates and collaborate with your clients. It supports an unlimited number of clients to be invited for the projects for free.
There are three different views for organizing the work on tasks. It has time-tracking capabilities for tasks and projects.
Features:
- With ActiveCollab, you can set up one-year objectives and define the marketing strategy.
- For Marketing Agency Project Management, the tools have features for setting the due dates & milestones and recording & analyzing activities every day.
- It can implement cross-team collaboration and create brief drives executions.
Verdict: ActiveCollab can be integrated with Xero and QuickBooks and provides the complete work management process in a single platform. This feature-rich platform can handle all the activities and lets you focus on marketing activities.
Price: ActiveCollab has a free plan for personal use or small projects. Two more plans are there, Plus ($7.5 for 3 members) and Pro ($6.25 per member per month). ActiveCollab can be tried for free for 14 days.
Website: ActiveCollab
#7) Marketplan.io
Best for planning, executing, and optimizing the entire marketing strategy.
Marketplan.io is an all-in-one marketing platform. It has functionalities to map campaigns, collaborate with the team, and run projections. Its drag-and-drop interface makes it easier to plan the campaigns. It has over 40 tutorial and training videos and more than 10 canvas apps.
Features:
- Marketplan.io provides funnel vault templates.
- It has features of funnel forecasting & projections, Kanban & task management, funnel exporting & sharing, etc.
- It has full team collaboration features.
- It provides the custom team and client permissions.
Verdict: Marketplan.io is a powerful platform that offers the functionalities to plan, execute, project, and optimize the entire marketing strategy. It is a platform with over 10 built-in marketing mini-apps, like email sequence, blog planner, social plan, keyword planner, chat, live mode, etc.
Price: Marketplan.io has four pricing plans, Solo (Free), Starter ($9 per month), Pro ($29 per month), and Agency ($79 per month).
Website: Marketplan.io
#8) Wrike
Best for marketing operations and campaign management.
Wrike is a work management platform that contains the features and functionalities for marketers. It offers a free plan with the collaboration and work management features and is suitable for the teams of any size.
Features:
- Wrike will let you customize the solution as per your requirements, it may be dashboards, workflows, team-specific automation, or streamlining of processes.
- It can provide detailed insights on the every part of the campaigns such as search, display, social media, etc.
- You will be able to monitor the real-time progress across campaigns.
- It has features for marketing operations, campaign management, agile marketing, content creation, etc.
Verdict: Wrike offers true cross-departmental collaboration and powerful automation capabilities. It is a customizable platform. The platform unifies your marketing processes and gives quick performance insights & clarity on all projects.
Price: Wrike offers the pricing plans for every team, starting with the free plan. Paid plans start at $9.80 per user per month. Marketing & creative teams can get a quote for pricing details. It can be tried for free.
Website: Wrike
#9) Marmind
Best for marketing resource management. It is a solution for effective planning and control over your marketing.
Marmind is a marketing resource management solution with functionalities for the plans budgets, and results of the marketing. Its budget functionality will help you with planning and managing the marketing spend from starting to end.
Marmind has capabilities for making interactive marketing plans. You can monitor and track the campaign performance across channels
Features:
- Marmind has an interactive marketing calendar and individual views can be created with the help of filters, grouping options, colors, and bookmarks.
- The platform will let you create hierarchies and manage access rights and permissions for internal as well as external users.
- It provides a facility for creating custom import & export templates so that media plans can be exchanged easily.
- It offers many more features, like budget & spending management, content & digital assets, and cross-team collaboration.
Verdict: Marmind marketing planning platform will manage campaigns effectively with one central marketing plan. It is a tool with capabilities of Omnichannel campaign planning, access rights & permissions, advanced naming conventions, and custom templates for media plan imports & exports.
Price: Marmind offers the solution in three editions, Essentials, Professional, and Enterprise. You can get a quote for the pricing of these plans.
Website: Marmind
#10) Hive9
Best for providing detailed visualizations of the market.
Hive9 offers a tool to get all the marketing plans on a single platform. It provides a flexible workflow approval system with multiple levels, signing limits, serial & parallel sign-offs, and relative approvers. This makes it easier to maintain the approval system. It gives visibility over all aspects of the marketing organization.
Features:
- Hive9 has the features of structured campaign hierarchies and customized segmentation across all planning levels.
- It offers a feature of setting goals & predicting results that ensures plans and goals are aligned.
- The tool can consolidate all the activities and ensure that systems are in sync.
- It offers the features of segmentation aligned to a strategy that can model the most complex needs.
Verdict: Hive9 is a cloud-based solution that is designed for addressing the most common challenges of marketing. It is a solution with three integrated modules that assist the marketers with performing their tasks effectively, collaboratively, and transparently.
Price: You can get a quote for pricing details.
Website: Hive9
Conclusion
An effective marketing plan is a path to success, and its effectiveness depends on the execution. A well-organized marketing strategy plays a crucial role in the effectiveness of the marketing plan. Plannuh, Mplans, Monday, Toggl Plan, Bitrix24 are our top recommended tools.
Also read =>> Best Marketing Project Management Tools
Plannuh is a feature-rich platform and will help you achieve key goals through the functionalities to plan the campaigns, activities, and budgets. Mplans can be used by seasoned sales teams as well as small business owners. Toggl Plan is a team & project planning application that everyone can use to plan the projects.
We hope this article of detailed reviews, comparisons, and tips will assist you with finding the right Marketing Plan Software.
Research Process:
- Time taken to research and write this article: 28 Hours.
- Total tools researched online: 25
- Top tools shortlisted for review: 10