13 Best All-in-One Social Media Automation Tools in 2024

Explore the top tools to Automate Social Media Posts with their Pros & Cons. Pick the best Social Media Automation Tools of your choice for efficient time management:

Although social media is a regular habit for, well, almost all of us, not many know the power it wields. Social media managers spend a fortune of time and effort coming up with the perfect content to post and copywriting for various platforms.

It was hard. There was nothing much to go with and didn’t have such power of influence. It took quite some time to get around to automated social media posts. However, once you do, you will love social automation.

Top Tools for Social Media Automatic Posting

This article is all about automatic posting on social media. Together we will understand what social media marketing automation means, its benefits, cost, and how to use it correctly. We will also give you some amazing tools you can use for social media automatic posting.

Understanding Automated Social Media Posting

Let us start by defining social automation for you in easy terms. Automated social media posting is a process that uses various automation tools to cut down the manual work needed to manage social media accounts. It can free up a lot of your time.

Benefits of Social Media Automation

Automatic social media posting is, well, automatic and comes with many benefits.

1. Reduced time needed for creating and scheduling social media posts.
2. Decreased response time for customer service.
3. More data collection for decision-making and analytical reports.
4. Increased brand engagement and awareness.

However, Not Everything Should Be Automated

I remember watching a commercial for the rotisserie oven where chefs happily put all kinds of food in the oven and turn the dial. The audience then gleefully shouts “Set it and forget it!” It’s a great pitch for a kitchen appliance, but digital marketing, not so much. You can’t set it and forget it. No.

Instead, think of them as baking cookies. When you put a batch of cookies in the oven, your work isn’t done yet. You have to keep checking on it and plan ahead to make the next batch.

Social media tools can reduce a considerable time from your schedule but not do it all for yourself. If you want the desired results, you will have to keep putting your time and effort into digital marketing. There’s no automated social media tool for that.

List of the Best Social Media Automation Tools

Automated social media posting tools list:

1. Pallyy
2. Buffer
3. Hootsuite
4. Sprout Social
5. Buzzsumo
6. SocialPilot
7. Sendible
8. NapoleanCat
9. Agorapulse
10. CoSchedule
11. MeetEdgar
12. Brandwatch
13. HubSpot
14. SocialBee

Comparison of the Top Tools for Social Media Automation

Use the below tools to automate Social Media Posts:

People who usually opt for social media automation, also market their brands. The tools listed are mostly social media marketing tools that are also used for automatic posting on social media.

#1) Pallyy

Best for Auto-post publishing.

With Pallyy, you get a complete package that can shoulder every aspect of social media management at your behest. It empowers its users to orchestrate social media posts across multiple channels from a single dashboard. 

Pallyy shines when it comes to auto-publishing. You can use the platform to auto-publish content so they can be automatically posted on the scheduled time and date. You can also rely on the tool to generate social media content for you. The free tool offered by Pallyy can be used to generate compelling threads, descriptions, hashtags, captions, and tweets. 

Features:

• Post Auto-publication
• Team and Client Collaboration
• Social media analytics
• Custom reporting

Advantages:

• Built-in and simple social media scheduler
• Forever free plan
• Free content generator
• Comprehensive, easy-to-use dashboard

Disadvantages:

• No content queues

How to automate social media posts using Pallyy:

You can use Pallyy to automate the publication of posts in two simple steps. Below is an example of how this can be done with Instagram:

1. Begin by creating an Instagram post in Pallyy
2. Once created, navigate to “Post Type” and change to “Automatic”

Verdict: Pallyy comes jam-packed with some impressive automation capabilities. You can count on the tool to automatically publish content on social media platforms and even have the tool generate content for you. 

Price: Pallyy offers a free plan with limited features. For the full package, you’ll need to opt for the Premium plan starts at $18/month

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#2) Buffer

Best for automating social media posts across multiple platforms smoothly.

Buffer is a collaborative tool. You can use it for coordinating with your team and create many brilliant campaigns for social media marketing. You can use it to assign conversations and see who else has access to that conversation. This helps in avoiding duplicate responses.

You can use it for Twitter, Facebook, Instagram, LinkedIn, and Pinterest with a pro account. You can also use its extensions on Chrome, Safari, and Firefox. The app is available for both iOS and Android.

Features:

• Easy cross-posting
• Simple calendar view
• Integrates with almost every social platform.
• User-friendly

Advantages:

• You can customize every post according to the social media platform you want to publish it to.
• Insights about the best time for your campaign.
• You can take advantage of its community and interact with them.

Disadvantages:

• Expensive
• No media library feature.
• Different subscription plans for Analytics and Social Inbox and you will have to pay for all the plans to access a comprehensive social media automation tool.

How to Automate Social Media Posts with Buffer:

It is extremely simple to schedule your content in Buffer.

#1) Open Buffer.

#2) Go through the Setup and connect a channel.

#3) Click on Create Post.

#4) Select the channel you want to share it with.

#5) Click on Add to Queue.

#6) You can also use the option to Share Now or Share next to jump the post to the top of the queue. You can also schedule it for a specific date and time.

Verdict: If you don’t mind spending a little to get the best for your social media accounts, Buffer is the best option for you. You can customize each post and personalize the automated posts for each account.

Pricing:

• Free Plan
• Essentials: $6/month per channel or $5/month per channel
• Team: $12/month per channel or $10/month per channel
• Agency: $120/month for 10 channels or $100/month for 10 channels
• With the yearly pricing plan, you get two months of free
• They offer 14 days of the free trial.

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#3) Hootsuite

Best for big agencies and large enterprises.

Hootsuite is one of the most popular social media automation tools. It has some amazing features and is compatible with many social media platforms. It has complex features and is quite expensive, hence it is best suited for big agencies and large enterprises.

With Hootsuite, you can keep an eye on all your social media accounts simultaneously along with real-time updates of all your brands. You can also customize one piece of content for various social media platforms and can bulk-schedule up to almost 350 posts at a time. You can also save quick replies to engage quickly with your customers.

Features:

• Customizable feeds
• Flexible post-composer and scheduler.
• Consolidated inbox
• Extremely easy to use.

Advantages:

• View all posts in one place.
• Use various reports to understand the performance of your social media strategy.
• Customize one post for different platforms

Disadvantages:

• Can be troublesome sometimes.
• Very expensive for small businesses.
• Additional expenses for social media reports.

How to Automate Social Media Posts with Hootsuite:

#1) Sign up for Hootsuite and set up your account.

#2) Click on the plugin sign at the top of your dashboard.

#3) Select the plus sign to add tabs.

#4) Click on Add Stream and select the type of Stream list.

#5) Choose the social network to publish your post.

#6) Click on the create icon and select Post.

#7) Type a message and select Send Now.

#8) To schedule a post, click on the schedule later.

#9) Set the date and time and hit done

Verdict: If you are a beginner or a small business, Hootsuite might not be a good option for you. It’s expensive and you will have to pay additional money for social media reports. Otherwise, its customizable feed and flexible post composer can automate your social media smoothly.

Pricing:

• Professional: $49/month
• Team: $249/month
• Business: $739/month
• Enterprise Custom: Request Price
• 30-day free trial for professionals and team plans

Suggested Reading =>> Comparison of Top Hootsuite Alternatives

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#4) Sprout Social

Best for scheduling your posts and campaigns.

With Sprout Social automated social media tool, you will never have to deal with missed messages or notifications, overflowing inbox, and many other tasks that are time-consuming. You can organize your tasks and assign them to team members. You can also run ads on certain social media platforms.

Sprout Social also allows you to schedule your posts and campaigns. You can take advantage of its social listening and analytics features. The best part is it is affordable for all sizes of businesses, big or small.

Features:

• User-friendly interface
• Easy Publishing Calendar
• Detailed reporting
• Competitive analysis

Advantages:

• Track link clicks, followers, changes in engagement on social media, number of posts, etc.
• Smart inbox monitors and replies to all mentions of your brand.
• Monitor your campaign across all platforms.

Disadvantages:

• Not a good option for Instagram
• Issues with LinkedIn postings
• Integration with limited social media platforms

Pricing

• Standard: $249/month
• Professional: $399/month
• Advanced: $499/month
• Enterprise: Contact for pricing
• 30-day free trial

How to Automate Social Media Posts with Sprout Social:

#1) Create your account on Sprout Social.

#2) Connect to your social media profiles.

#3) Click on Create New Post

#4) Click on Search Profile and select the social media account you want to post it to.

#5) Select Send and select when to post.

Verdict: Apart from little issues with Instagram and LinkedIn postings, this one is one of the best social media automation tools you can have.

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#5) BuzzSumo

Best for in-depth analysis of your marketing plans and of your competitors as well.

BuzzSumo has helped discover popular keywords and hashtags in the industry to deal with. That has saved a lot of time. It can provide in-depth analysis not just of my marketing plans but of my competitors’ as well. This is what gave this tool its popularity.

With just a simple search, you discover the most popular content. You can also filter the results based on location or duration. You can access analytics on various social media platforms here as well.

Features:

• Vast database of content.
• Identify and analyze the performance of the most shared content.
• Real-time alerts
• Easy to use

Advantages:

• Helps in identifying the most popular and shared content in your category.
• Identify influencers and build connections with them in your niche.
• Helps in identifying the most suited topics and creating strategies for link-building.

Disadvantages:

• Can’t be used on all social media platforms.
• Not enough backlink data.
• Can be difficult to use.

Verdict: Its vast database of content and ability to identify and analyze the performance of the most shared content gives it an edge over other tools.

Price:

• Free Plan
• Pro: $99/month, or $79/month billed yearly
• Plus: $179/month, or $139/month billed yearly
• Large: $299/month, or $239/month billed yearly
• 30-days free trial

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#6) SocialPilot

You can use SocialPilot whether you are a small business or a huge enterprise. It offers many features like scheduling, content curation, client and calendar management, analytics, client management, and more. You can integrate all your social media accounts simultaneously with this social media automation tool. Clients and team members can leave feedback on the post for others to see. It also has a dedicated comments section that you can use to keep your external and internal communication separate.

Features:

• Focus on automation.
• User-friendly dashboard.
• A simple search for past content.
• Integrations with almost every social platform.

Advantages:

• Easy access to media with Dropbox, Box, and Google Drive integration.
• Amazing browser extension.
• Multiple ways to automate social media posts.

Disadvantages:

• No Facebook groups.
• No Instagram Analytics.
• Limitations on the number of profiles allowed, ad accounts, and team members.

Verdict: This user-friendly dashboard is one of the best social media automation tools. Also, it can be integrated with almost all available social media platforms. This makes it a top choice for automation.

Price:

• White Label: $200/month or $170.00/month billed yearly
• Agency: $100/month or $85.00/month billed yearly
• Small Team: $50/month or $42.50/month billed yearly
• Professional:$30/month or $25.50/month billed yearly
• Offers 14-day free trial

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#7) Sendible

Best for brand engagement and social engagement.

Sendible is yet another amazing social media automation tool that can help you manage your social media accounts automatically. You can launch one-by-one campaign schedules for different accounts and manage how they are released from your dashboard. You can tailor your content to different platforms and schedule it for as long as you need.

Features:

• Excellent social scheduling.
• Content recommendation tools.
• Brand monitoring.
• Customized reports.

Advantages:

• One of the best customer support.
• Unified social inbox to manage all conversations in one place.
• Custom reports
• Smart queue

Disadvantages:

• No clickable calendar
• Expensive compared to other tools.
• Not easy to use or very user-friendly.

Pricing:

• Creator: $29 /month, or $25/month billed yearly
• Traction: $89/month, or $76/month billed yearly
• Scale: $199/month, or $170/month billed yearly
• Custom: Consult customer support for the price
• Offers 14-day free trial

Verdict: If you are looking to monitor your brand and receive customized reports, Sendible is the tool you should go for.

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#8) NapoleanCat

Best for individuals or small teams that do not want to pay a fortune for advanced functionality.

With NapoleanCat you can not only schedule the content but also moderate it. You can set a preset reply to questions most often asked in the comments and direct messages. You can do this for your Facebook and Instagram ads as well.

The best part is that you can draft a maximum of 20 responses to the same queries. This makes it look like you are interacting and not the tool. You can also schedule and automate social media reports to be sent directly to your inbox or to your stakeholders.

Features:

• In-depth analytics on social profiles.
• Consolidate messages in your social inbox.
• Different permissions for each type of account.
• Easy to use.

Advantages:

• Compatible with most social media platforms.
• Simultaneously scheduling posts for multiple profiles.
• Automatically delete, reply, or hide comments on your ads.

Disadvantages:

• Takes 24 hours to add a new profile.
• A bit of outdated interface.
• Limited capabilities

Verdict: If you are an individual or a small team looking for advanced functionality without spending a fortune, pick NapoleanCat blindfolded.

Pricing:

• Standard: $31/month, or $23.35/month billed yearly
• Pro: $64/month, or $48/month billed yearly
• Custom: Contact customer support
• Three months free with the yearly plan
• Offers 14-day free trial

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#9) Agorapulse

Best for multichannel publishing, a mobile app, and Chrome Extension

If you are looking for an all-in-one tool for social media automation, Agorapulse is the one for you. It offers a multitude of options for your content calendar. You can bulk upload content, queue them, schedule your posts, or reschedule them. Its social inbox can catch every conversation and you can get the analytics reports in just a click.

Features:

• Customized social media posts.
• Auto-repeat the best tweets.
• Customizable moderation rules for Facebook, Twitter, and Instagram.
• Built-in CRM for your followers.

Advantages:

• Easy report generation.
• Content labeling for easy retrieval and analysis.
• Comes with an inbuilt CRM.

Disadvantages:

• Not very user-friendly.
• Doesn’t integrate with external applications apart from bit.ly
• Extremely basic reporting feature

Verdict: Agaropulse is best for multichannel publishing. It also offers a mobile app and Chrome Extension to make things easier for you.

Pricing:

• Free
• Pro: $99/month, or $79/month billed yearly
• Premium: $249/month, or $199/month billed yearly
• Enterprise: Customized pricing
• Offers 30-day free trial
• You can ask for the demo

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#10) CoSchedule

Best for professional marketers of all business sizes

Whether you are a single entrepreneur or a marketing enterprise, anyone can use CoSchedule. It integrates with WordPress which you can use to publish content across your social media accounts.

It also offers you a content report for analyzing the effectiveness of your social media campaigns. Unlike other social media automation tools, CoSchedule is all about the performance of your content and social media. You can also reschedule your best content with this tool.

Features:

• Centralized calendar and dashboard
• Multiple calendars
• CoSchedule plug-in for WordPress.
• Templates for creating social media posts.

Advantages:

• Read-only calendar for content.
• WordPress Integration.
• Allows you to implement approval procedures.

Disadvantages:

• A little sluggish with massive data.
• Publishing errors occur commonly.
• Need a manual change of templates.

Verdict: If you are a professional marketer, you must go for this automation tool regardless of your business size.

Pricing:

• Free
• Pro: $39/user/month or $29/user/month billed annually
• Marketing Suite: Contact Sales

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#11) Meet Edgar

Best for using the pre-curated post library for constant content flow on your social media accounts.

MeetEdgar is unlike any other social media automation tool we have talked about till now. It offers unique scheduling services and better features. You can also save the published content in your MeetEdgar library for later use. And it supports many popular social sites.

Features:

• Limitless library of evergreen content.
• Engagement Monitoring for all your social media platforms in one place.
• World-class customer support.
• Automatically repurpose and republish.

Advantages:

• Posting queue for scheduling posts.
• Category-based detailed scheduling.
• Better customer service.

Disadvantages:

• Limited and stagnant features.
• Can’t shuffle queued posts.
• No in-depth analysis.

Verdict: If you don’t want to spend too much time curating each post for your social media accounts, MeetEdgar is the best tool for you.

Pricing

• Free
• Eddie: $29.99/month, or $24.91/month billed yearly
• Edgar: $49.99/month, or $41.58/month billed yearly
• 7-days free trial

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#12) Brandwatch

Brandwatch helps your brand on social media adapt quickly. It helps you understand your customers and engage with them quickly with its social suite.

With it, you can anticipate the demand, monitor your brand, create amazing content, and engage with customers without hassle. Its world-class AI can discover trends before anyone else and help you make smarter decisions.

Features:

• Customizable query builder
• Custom dashboards
• TikTok support
• Amazing analytical tools

Advantages:

• Uses social listening to help brands understand what people want.
• Offers deep insights.
• Unique calendar.

Disadvantages:

• Confusing products and services.
• No multi-channel posts.
• Not exactly user-friendly.

Pricing:

• Essentials- $108.00/month
• Customized pricing for Consumer Intelligence, Social Media Management, Full suite

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#13) Hubspot

Best for state-of-the-art CRM.

Hubspot is loved for its features and tools. CRM is at its heart and is available for free. When you combine Hubspot CRM with its marketing tools, you will be in a position to make better and more informed decisions about your posts and brands.

Features:

• List Segmentations
• Email automation
• Premium ad tracking
• State-of-the-art analytics

Advantages:

• Free CRM
• Easy review and analysis of reports
• User-friendly

Disadvantages:

• Expensive
• Hard to modify templates
• Have to pay for additional technical support

Pricing

• Starter:
  • Marketing: $50/month, or $45/month billed annually
  • Sales: $50/month, or $45/month billed annually
  • Customer Service: $50/month, or $45/month billed annually
  • CMS: $25/month, or $23/month billed annually
  • Operations: $50/month, or $45/month billed annually
• Professional:
  • Marketing: $890/month, or $800/month billed annually
  • Sales: $500/month, or $450/month billed annually
  • Customer Service: $500/month, or $450/month billed annually
  • CMS: $400/month, or $360/month billed annually
  • Operations: $800/month, or $720/month billed annually
• Enterprise:
  • Marketing: $3,600/month billed annually
  • Sales: $1,200/month billed annually
  • Customer Service: $1,200/month billed annually
  • CMS: $1,200/month billed annually
  • Operations: $2,000/month billed annually

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#14) SocialBee

Best for smoothly managing social media accounts.

With SocialBee it becomes very easy to create posts for social media, schedule them, publish them, and then analyze them later. You can smoothly manage your social media accounts and make your online presence known in just a few clicks.

Features:

• Category-based scheduling
• Customize posts for each profile
• Unlimited post variations
• Bulk Editor

Advantages:

• Pausing scheduled content
• Recycle your top-performing content
• Support all leading social media platforms

Disadvantages:

• No Mobile-based scheduling
• No social box feature
• The content calendar design needs an overhaul

Pricing:

• Standard Plans:
  • Bootstrap: $5/month or $13/month billed annually
  • Accelerate: $11/month, or $27/month billed annually
  • Pro: $23/month, or $55/month billed annually
• Agency Plans
  • Pro25: $23/month, or $55/month billed annually
  • Pro50: $44/month, or $104/month billed annually
  • Pro100: $83/month, or $195/month billed annually
  • Pro150: $113/month, or $265/month billed annually
• 14-days free trial

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Things Social Media Automation Tools Can Automate

Before you launch into automated social media marketing strategies, you must understand what you can do with these automation tools.

#1) One Dashboard for Multiple Social Media Feeds: The core function of social media marketing automation tools is to consolidate all your social media feeds, messages, and notifications in one place, one dashboard. It allows you to engage and address them without hassle. Marketers and social media users love this feature because it makes everything easier and more efficient.

#2) Content Creation: Some of these social media automation tools automatically generate many designs for you to use for your posts. They often use your initial content to give you amazing ideas. All you will have to do is pick one.

#3) Content Curation: Content curation is a bit more exhaustive than creation. After you have created content, you need to organize and present it properly. That’s content curation. Some of these tools offer RSS integration and the feature of exporting a CSV file. These features allow you to organize and present your content easily.

#4) Post Scheduling: They allow you to post at a set time even when you are too busy to be there. You can just schedule the post and set the time for it to be released. It allows you to plan posts for weeks, even months ahead, and is especially handy during festivals or trips.

#5) Publish Across Multiple Social Media Accounts: Sometimes we post the same content across various platforms like LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. Imagine how exhausting it will be to keep repeating the same process over and over again for all the different platforms. Or even sharing it.

With automatic posting on social media, you can promote content from one platform across all others in just a click.

#6) Republish: Sometimes republishing old content increases its reach and delivers better results. With some of these automation tools, you can tweak them a little and then repost them to match the relevance.

#7) Social Media Analytics: No special app or tool, you can use automation tools to see the numbers. With just a click, you can gain insight into the reach of your social media posts and their performance. You can also get a comprehensive monthly report just as easily. This reduces the time you need to change your strategy for maximum impact.

#8) Automated Responses: When you are out of the office or beyond reach, you wouldn’t want the messages and emails to be unresponded. You can create an automatic reply in such cases.

In fact, you can create an automatic response to the most common queries and emails. However, they are never as effective as personal responses. So whenever required, make sure you take the time to go through the messages and add a personal touch to the replies.

What Not to Do With Social Media Automation

Well yes, every boon comes with a few banes. Here are some don’t-do tips to automate social media posts. So pay heed to people.

#1) Avoid Spammy Bots: Bots can do a lot, both good and bad. Use bots that will help you and your customers like AI chatbots. They can enhance your response time for customer support. Even an inbox where you can manage your DMs, tags, and comments from various social media platforms in one place is a very good idea.

However, using them to automatically like and comment on posts, is a self-damaging idea. It can not only harm your relationship with your audience but also your social networks.

#2) Never Cross-post the Same Content: It sounds like an easy idea to post the same content across your many social media sites but it’s not a good one. Some social media platforms might tempt you to post the same content across other platforms as well, so don’t fall for it.

The allowed word count or image size might be different. That means, your post might be either disfigured or incomplete on that other platform. Also, your audience on different platforms might have different preferences and expectations of your post. Now, you wouldn’t want to disappoint them just because you are too lazy to do some work, would you?

#3) Don’t Ever Schedule and Forget Your Posts: Remember the set it and forget it jingle I sang earlier? Yeah, don’t ever do that with your posts. Bulk scheduling can be very efficient and time-saving. However, you still need to pay attention to your posts and tweak them in real time when needed.

There is always a crisis at the corner or some trending topic. Not posting about them at the right time will make you look ignorant, tactless, and estranged from reality. So, always be ready to change, pause, reschedule, or even cancel your posts when required.

#4) Don’t Closely Guard Your Ads: Ads are expensive, and when not optimized properly, you can lose even more money on them. Top that with diminishing budgets, it can be really hard to get away from your ad dashboard.

However, as data-driven ads are, that makes automizing them is the best plan. Use social media automation tools to promote the best top-performing content automatically. Invest some money in your most successful post and watch it do even better.

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Frequently Asked Questions

Conclusion

Publishing at the right time and regularly is the key to being successful on social media. You can do a lot with social media automation tools that you can use to perform better on your accounts.

In this article, we have listed everything you can do with these tools and how automating social media is good for you. Hopefully, you will not grow exponentially after reading this post.

Research Process:

• Research Time: 30 hours
• Total No. of Tools Researched: 35
• Total No. of Tools Picked: 13