The Top 11 Digital Marketing Software For Online Marketing In 2025

List of The Most Popular Digital Marketing Software With Features & Comparison. Read This Review To Select the Best Online Marketing Tool for Your Business:

You might have seen several changes in marketing over the past several years in terms of how the goods and services are now being promoted.

Ultimately, the ultimate aim of every business is to offer products, attract customers, engage them, and retain those customers for future sales.

Businesses following such aims need to adapt to these marketing changes to stay in the market. Those who fail to do so will fall far behind.

What is Digital Marketing Software

In today’s competitive economy, marketing is not an easy task. You should be aware of modern trends, technologies, and patterns to grow your business wisely.

The world has moved towards digitization and traditional marketing methods are becoming obsolete.

That’s a fact as things are now changing dramatically and businesses also have to think accordingly.

Nowadays everyone knows what digital marketing is and how it influences businesses to sell products conveniently compared to traditional marketing tactics. Digital Marketing means marketing goods and services via any digital or electronic media.

We can sell products and services through the digital medium but can it reduce our efforts in traditional marketing?

The answer is no. Both traditional and digital marketing use very different approaches. You need to be aware of both types of marketing and if you fail to do so, you will have a great downfall.

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That’s why we need digital marketing software to simplify most of our work and focus more on what we like the most. Software that helps you to target an audience, generate reports and analytics, create landing pages, and perform all other types of promotion techniques can be considered online marketing software.

Now, let’s quickly check why this digital marketing tool is so important to use.

Digital Marketing Solution Market Trend

As you can see in the below image, some key highlights are shown for the digital marketing software market.

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The Key Highlights Include:

• Market Growth – The global market for this software is expected to grow at a CAGR of close to 17% from 2018-2022.
• Market Driver – Increasing budget for digital marketing.
• Market Trend – Acceptance of cross-platform and multi-channel marketing.

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The above graph shows us the market size of the US online marketing software market size by type from 2014-2025. You can see tremendous growth in CRM and marketing automation software because these tools help companies build and strengthen their customer relationships, analyze and identify customer behavior, and drive effective sales.

Other software like email marketing, search marketing, campaign management, etc. are also proving to be the factors responsible for such dramatic change. In today’s modern era, we need such tools and services to expand our market and get better results.

Given below are some great online marketing software that can help companies stay at the top of the market by being relevant and digitized enough.

List of the Best Digital Marketing Software

Enlisted below are some of the top Digital Marketing tools with a comparison table and review section. You can choose the tool that best suits your needs.

1. monday.com
2. LeadsBridge
3. HubSpot
4. ActiveCampaign
5. Constant Contact
6. Semrush
7. Podium
8. Brevo
9. Keap
10. Outgrow
11. SMSwords
12. Pixel
13. TikTok Ads Manager
14. Mapify360
15. InboxAlly
16. Freshmarketer
17. SocialBee
18. MailChimp
19. Act-On
20. Emfluence
21. Pardot
22. Marketo
23. Cake
24. Campaign Monitor
25. Textedly
26. Google Analytics

Comparing the Top Digital Marketing Tools

Let’s Explore!!

#1) monday.com

Best for Campaign Visualization and Automation for Businesses of All Sizes.

There is no shortage of good digital marketing tools in the market today. What makes monday.com different, however, is the fact that it is also a project management software. This combination makes it a one-of-a-kind software that can benefit all types of businesses immensely.

The tool can be used to visually plan marketing campaigns. The platform allows you to keep each member of your marketing team on the same page as everyone is automatically notified when a particular campaign is scheduled, delayed, or canceled.

monday.com also integrates seamlessly with almost all existing marketing applications like Facebook Ads, Survey Monkey, Typeform, etc. in a bid to make the jobs of digital marketers simple.

Features:

• Collaborate with your team online to visually plan marketing campaigns.
• Send automated notifications whenever there is a change to the status of the campaign at work.
• Visualize assets in a wide range of contexts such as a visualized grid, detailed cards, full project view, etc.
• Leverage request forms to gather information needed to run marketing campaigns.
• Annotate media files to expedite the process of campaign approvals.

Price:

monday.com offers 4 pricing plans and one plan which can be availed free of charge.

The breakdown is as follows:

• Free for 2 seats
• Basic: $8 per seat per month
• Standard: $10 per seat per month
• Pro: $16 per seat per month
• A custom enterprise plan is also available.

Verdict: monday.com is a project management software for businesses and digital marketing professionals who have a tough time organizing their campaigns. With this software, you will get a workspace that allows you to visually plan your campaign and collaborate on it with team members to make sure all of your marketing processes are running smoothly.

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#2) LeadsBridge

Best for connecting marketing platforms and automating workflows.

LeadsBridge allows businesses to create an automated omnichannel marketing experience by integrating their marketing technology stack with Facebook, TikTok, Google, and LinkedIn Ads.

LeadsBridge orchestrates data flow between multiple sources and software systems, focusing on bridging the gaps between advertising platforms and popular marketing applications.

With over 380 pre-built integrations and tailor-made integrations for specific business needs, you can seamlessly connect your application of choice with all the existing advertising platforms.

Features:

• Lead Sync allows you to sync lead data from Facebook Lead Ads, Google Lead Form Ads, TikTok Lead Generation, and LinkedIn Lead Gen Forms to your marketing apps in real time.
• The Audience Targeting feature automatically segments your leads as they come in to create the best audiences by connecting the CRM segments, email lists, or buyers’ data with Facebook, LinkedIn, and Google Ads while remaining fully compliant with customer privacy laws.
• Online-to-Offline Tracking allows you to track offline transactions and scale your online campaigns’ performance. LeadsBridge delivers specialized offline tracking tools for Facebook through Facebook Conversion API and for Google through Google Offline Conversions.
• The Platform-to-Platform feature allows you to connect the apps you use every day through LeadsBridge to improve your teams’ efficiency by centralizing data management and eliminating data silo issues.
• Tailor-Made Integrations are designed for businesses with unique requirements to integrate custom apps or internal CRMs.

Pricing:

LeadsBridge offers a Free Plan that covers most of the standard integrations. The Pro Plan starts at $22 for the self-service platform offering 800 leads/mo, and the Business Plan starts at $999 per month with custom lead volumes, VIP support, and unlimited bridges. Plus, the paid tiers are billed monthly or annually and come with a 14-day free trial.

LeadsBridge plans change according to the maximum number of integrations and synchronized units (leads, audiences, and conversions). All plans fully comply with GDPR (also for audiences) and CCPA regulations to provide utmost data security.

Verdict: LeadsBridge is a tool that simplifies marketing automation. It is an all-in-one solution for integrating your marketing technology stack with the top advertising platforms to automate lead generation, retargeting, and conversion tracking.

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#3) HubSpot

Best for Businesses of all sizes.

HubSpot is inbound marketing, sales, and service software that helps you to grow your business without any compromises.

It has more than 56,000 customers in over 100 countries and also integration with 200+ apps. Moreover, it also provides completely free CRM at its core because they believe that every organization must have a unified view of its customer database.

Features

• All in one inbound marketing software with features like blogging, landing pages, email marketing, automation, lead management, analytics, CMS, social media, SEO, etc.
• Free CRM (Customer Relationship Management) system that helps you in generating leads, increasing revenue, and tracking your customer data.
• Build, design, and modify your website without any knowledge of IT with drag-drop functionality, effective landing pages, and email templates.
• Drive more and more traffic and get your content in front of the right people with real-time SEO suggestions.
• Convert visitors into conversion leads, track your targeted customers, and generate actionable insights and reports.

Pricing

HubSpot offers three types of different pricing plans:

• Starter: For those who have just started ($35 per month).
• Professional: For automation and personalizing your marketing ($560 per month).
• Enterprise: For managing teams and brands ($2,240 per month).

You can also get HubSpot marketing tools for free. Just follow three easy steps, upload the HubSpot zip file to your website, and there you are.

Verdict: The best tool available for all types of inbound marketing techniques and free CRM.

#4) ActiveCampaign

Best for Marketing Professionals, Digital Marketing Agencies, eCommerce store owners, and Small Businesses.

ActiveCampaign has been a leading marketing automation tool for B2B, B2C and eCommerce businesses ever since its introduction. The software arms its users with marketing automation, CRM, and email marketing tools with the intent to simplify digital marketing functions.

The tool can be used to send personalized and targeted messages that incite interest in the products and services you are selling. The tool also segments contacts and automates marketing workflows to make the jobs of marketers easy.

Features:

• Create and launch personalized email marketing campaigns
• Easily automate marketing workflows and email campaigns with a drag-and-drop automation builder
• Track contact engagement with performance reports, tags, etc. to find highly engaged prospects.
• Generate, score and nurture leads.
• Integrates with several third-party applications like Shopify, Woocommerce, Stripe, and PayPal.

Pricing:

ActiveCampaign boasts of four pricing plans.

• Lite: $9 per month
• Plus: $49 per month
• Professional: $149 per month

A custom enterprise plan can be availed by contacting the ActiveCampaign team directly. You can use the software for free initially for 14 days.

Verdict: We recommend ActiveCampaign because of its ability to automate critical digital marketing functions in order to simplify and streamline the process of marketing. The app can help you create marketing workflows within minutes and keep track of your contacts to find leads that can be converted into loyal customers.

#5) Constant Contact

Best for Marketing Automation and Email Marketing.

Constant Contact is one of the best all-in-one digital marketing and email marketing solutions we’ve encountered. A major reason for its popularity is its ability to automate core digital marketing tasks. For instance, it makes both email and social media marketing considerably quick and cost-effective by offering users the privilege of streamlining them via a single dashboard.

The platform arms you with all the tools you need to create compelling personalized emails, landing pages, social media ads, etc. This allows you to grow your customer list as quickly as possible and also helps your business scale and thwart competition. The platform also excels with regard to its reporting capabilities, providing you with real-time insights into your marketing campaign’s performance.

Features:

• Dozens of pre-designed templates to create ads, emails, and landing pages.
• A/B Testing
• Tools to build a contact list
• Track campaign performance in real-time
• Integrate with several powerful third-party applications.

Price:

Constant Contact offers 2 pricing plans alongside a free trial that lasts 30 days.

The plans are as follows:

Core Plan: $9.99/month
Plus Plan: $45/month

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#6) Semrush

Best for freelancers, startups, and small to large businesses.

Semrush is an all-in-one marketing toolkit for digital marketing professionals. It can provide the services for SEO, Paid Traffic, Social Media, Content & PR, and Market Research. It has solutions for E-commerce, Enterprise, and competitive research. It will help you to spot new opportunities for growth.

You can discover top players, indirect competitors, their traffic shares & trends with Market Explorer. You can gain insights into your target audience and research your target audience.

Features:

• Semrush can provide analytics reports for organic research, advertising research, backlinks, keyword research, traffic analytics, and market explorer.
• It provides tools like SEO Writing Assistant, CPC Map, Keyword Magic Tool, Reports, Charts, etc.
• It has functionalities of Social media tracker, Social Media Poster, On-Page SEO Checker, Content Analyzer, PPC Keyword Tool, Ad Builder, etc.

Pricing:

The above image will show you the monthly billing plans. Annual billing plans are also available, Pro ($1299.95/year), Guru ($2499.95/year), and Business ($4999.95/year).

Verdict: Semrush will help you to excel in your everyday marketing tasks. You can build, manage, and measure your campaigns across all online channels.

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#7) Podium

Best for Text-based marketing and review capturing.

Podium takes quite a distinct yet effective route when it comes to using digital marketing to attract customers. Get the usual templates to launch targeted custom campaigns. However, you also get other intuitive tools to get the job done more efficiently.

For starters, this platform allows you to capture positive reviews floating online about your business. As such, you can use this tool to spread positive word of mouth surrounding your business across Google, Facebook, and other such platforms. You can also use its web chat feature to initiate conversations with website visitors in a bid to turn them into leads.

Features:

• Text-based chatting
• Review capturing
• Message organization
• Monitor customer activity

Price:

• Essentials: $289/month
• Standard: $449/month
• Professional: $649/month
• 14-day free trial is available

Verdict: Podium is an absolute delight to use and we can bet that many digital marketers will love its ability to capture reviews and leads. In addition, it is very simple to launch campaigns using this tool to target a specific group audience.

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#8) Brevo

Best for small to medium businesses.

Brevo offers a platform with all the Digital Marketing functionalities in one place. It has features and functionalities for email marketing, SMS marketing, chat, marketing automation, CRM, transactional email, segmentation, etc.

You will be able to design landing pages for your campaigns. You can integrate a custom Signup form on your website to increase your email contact list.

Features:

• Brevo provides the features for Facebook Ads that will help you to retarget contacts.
• For email marketing, Brevo offers the feature to design your message, personalize the content, machine learning-powered send-time optimization.
• Its marketing automation features will let you automate the marketing and sales processes.
• For transactional emails, it supports various setup options such as API, e-commerce plugins, marketing automation, etc.
• Brevo platform will let your monitor the performance in real-time.

Pricing:

Brevo offers four pricing plans, Free, Lite, Premium, and Enterprise. You can get a quote for Enterprise edition. The pricing for others is shown in the above image.

Verdict: Brevo is a platform with various functionalities required for digital marketing. It has tools for marketing automation, email & SMS marketing, transactional emails, CRM, Chat, landing pages, etc.

#9) Keap

Best for Sales and Marketing Automation for Businesses of All Types and Digital Marketing Professionals.

Keap is an all-in-one digital marketing software that basically automates all crucial tasks pertaining to sales and marketing. The platform can be used to save a lot of time by automating redundant tasks like lead capturing. Keap also excels when it comes to launching automated email and text marketing campaigns.

Moreover, the platform automatically follows up with prospects who’ve filled out a form on your social media or website, thus increasing your chances of making a sale. Keap also comes with the Advanced Automation Builder tool, which allows you to customize all processes associated with sales and marketing.

Features

• Full-Featured Customer Relationship Management.
• Drag and Drop sales pipeline management.
• Analytics dashboard to visualize sales, marketing, and CRM data.
• Easy to set up email and text marketing templates.
• A/B Testing

Price:

Keap offers three Pricing Plans. They are as follows:

• Lite: $75/month, Plan includes 500 contacts and 1 User
• Pro: $165/month, Plan includes 500 contacts and 1 User
• Max: $199/month, Plan includes 500 contacts and 1 User

Verdict: Keap automates all important tasks associated with marketing and sales at your behest, thus leaving you room to focus on several other crucial elements of your business. The platform works excellently to find solid leads and arm you with all the tools you’ll ever need to nurture them.

#10) Outgrow

Best for creating interactive content.

Outgrow is a powerful marketing tool that you can use to create a diverse range of interactive content to boost engagement on your website. Outgrow arms with a ton of layouts, which you can use to craft compelling quizzes, surveys, polls, calculators, and more in no time. All of these layouts come optimized to boost engagement and conversion. 

You also have no issue embedding this content onto your website as they are already optimized for multiple screen sizes. You can also count on Outgrow to make the interactive content you produce as compelling as possible with branching logic and conditional messaging. You are also provided with detailed analytics to assess the performance of your interactive content for each user. 

Features:

• Pre-optimized interactive content layouts
• Powerful funnel analytics
• Branching logic
• Conditional magic
• Dynamic Charts. 

Price: Outgrow offers the following subscription plans:

• Freelancer: $14/month
• Freelancer Pro: $25/month
• Essentials: $95/month
• Business: $600/month

Verdict: Outgrow is a platform you can use to increase engagement on your website with the help of intuitive interactive content like quizzes or surveys. You are provided with a ton of layouts alongside a smart builder to make the creation of such content considerably simple. If you wish to generate targeted leads or enhance your brand’s social footprint, we suggest giving Outgrow a try.

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#11) SMSwords

Best for SMS marketing.

SMSwords is a tool you can use to create and configure SMS marketing campaigns that convert. The tool facilitates location-based SMS targeting. You’ll be able to configure SMS campaigns based on location, city, and area. Plus, you don’t need to be a technically proficient person to use the tool to great effect.

The thing that sets SMSwords apart is the ready to use customer base it offers you. You get access to 130 million registered cell phone users that situated all over the world… across 40 countries to be exact. Another thing that SMSwords does well is offer built-in reports, which provide you with comprehensive insight into your SMS campaign.

Features:

• Deliver SMS via Tier-1 Enterprise Level Direct Routes
• Location based SMS campaign configuration
• Built-in reports
• Ready to use customer base
• Multi-lingual customer support

Price: Starts at $0.042 per SMS.

Verdict: SMSwords is a digital marketing software I would recommend those who are keen on launching an effective SMS marketing campaign. It is easy to use, affordable, and arms you with a ready-made customer base, thus setting you up for success from the word go.

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#12) Pixel

Best for Creating QR Codes and Links.

With Pixel, digital marketers get an intuitive tool that can prove helpful creating QR codes and building links. In just a few steps, you’ll be able to create customizable links that can shared very easily to any channel. Similarly, you also get all the tools you need to create QR codes that are visually attractive. 

You can customize these QR codes with the colors, shapes, and logo of your own choosing. Pixel also captures data with every link clicked and every QR code scanned. You are provided with metrics and actionable insights through these links and scans, enabling digital marketers to make informed decisions. 

Features:

• Short link builder
• Customizable QR Codes
• Monitor Campaign Performance
• Track scans and links
• Build custom domains

Pricing: Pixel’s subscription plans are as follows:

• Basic: $8/month
• Plus: $24/month
• Scale: $82/month

Verdict: If you are looking for a tool that allows you to easily build links, QR codes, and micro-sites, then Pixel is the platform for you. The platform does a good job of helping digital marketers incite engagement and boost sales for their products and services.

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#13) TikTok Ads Manager

Best for Creative Ad Formats.

This is a platform that allows you to unlock the full potential of TikTok’s massive user base. The platform arms you with a diverse selection of ad formats and tools, each essential for reaching and engaging with TikTok’s rapidly growing user-base. From Top-View and In-Feed Ads to Branded Challenges, you get to choose from a wide range of ad formats.

You also get a ton of creative features to optimize your ads with. For instance, you get access to effective editing and filtering options, thus increasing your chances of user-engagement. Another area where this tool shines is in its comprehensive targeting capabilities. You’ll be able to target audiences based on their demographics, gender, interests, behavior, etc.

Features:

• Holistic Measuring Solutions
• Diverse range of ad formats to choose from
• Video editing and filtering
• Advanced audience targeting

Price: You’ll be charged on a $10/CPM basis.

Verdict: TikTok Ads Manager provides businesses with a unique opportunity to reach out and engage with the short-form video platform’s massive user-base. It arms you with a diverse selection of ad formats that can tailored in accordance with your ad-campaign’s goals.

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#14) Mapify360

Best for marketers.

Mapify360 is an application that will help you with finding unoptimized and unclaimed local businesses in any city anywhere in the world. It is a cloud-based software. It supports Windows and Mac OS. It is just a 3-steps simple system that will help you to get new customers and provide traffic to their doorstep.

There is a huge list of businesses that you can help optimize their maps and get more clients. It includes restaurants, car mechanics, coffee shops, hairdressers, etc.

Features:

• Mapify360 can find unclaimed or unoptimized local leads.
• It will be easier to create a professional PDF optimization report.
• It can guide you for claiming a business for any of your clients.
• It provides the features to optimize any local business for higher rankings.

Pricing:

Mapify360 is a one-time investment of $ 97. It is available at a discounted price for a limited period. There will not be any monthly fees. It offers a 30-days money-back guarantee.

Verdict: This software will help you with finding small businesses and to convince them that they require your services.

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#15) InboxAlly

Best for Improving email open and deliverability rates

InboxAlly is a tool designed to make your email marketing campaign more effective by improving its open and deliverability rates. The tool works with almost all email-sending services like Gmail and Yahoo. It basically teaches them to acknowledge that the emails sent from your domain or IP are important.

As such, they should reach their intended inboxes. The tool ensures the emails you send reach genuine email addresses and do not land in a Spam or Promotions folder. The tool lets you use your own content in the emails you send. It also helps you set your sending schedule and create multiple sender profiles to accommodate all of your IPs and Domains.

Features:

• Visual dashboard to track email progress
• Create multiple sender profiles
• Set your own sending schedule
• Set your reporting timezone
• Select from a pre-set engagement profile or configure your own.

Pricing Details:

• Starter: $149/month
• Plus: $ 645/month
• Premium: $1190/month

Verdict: InboxAlly is a tool that ensures your emails reach their intended email addresses and does not end up in a Spam folder. It is a tool you can trust to improve your email’s open and deliverability rate considerably. It is an excellent tool for sending mass emails.

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#16) Freshmarketer

Best for Multi-Channel Engagement.

Freshmarketer is a digital marketing that help you drive engagement by streamline your business’s marketing, sales, and CRM efforts. The platform is exceptional at boost engagement across all your communication channels. It can automate various crucial aspects of your marketing.

For instance, you can use the software to plan and publish compelling content on Facebook and Instagram. Besides this, you can utilize Freshmarketer’s AI chatbot to automate communications with your audience. Freshmarketer also excels with its ability to generate insightful reports based on gathered customer data.

Features:

• Social Media Campaign Management
• Email Marketing
• Powerful Analytical Reporting
• AI Chatbot

Price: Freshmarketer comes with 4 pricing plans.

• Forever Free Plan Available
• Growth Plan: $19/month
• Pro Plan: $149/month
• Enterprise Plan: $299/month

Verdict: Freshmarketer aims to elevate a business’s digital marketing strategy by offering a tool that can masquerade as a sales, marketing and CRM management solution all in one. It is easy to set up and affordable. Plus, you can also use its services for free.

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#17) SocialBee

Best for Social Media Management and Marketing.

SocialBee lets you tap into the audience base that all the popular social media platforms on the internet today harbor. It allows you to create, schedule, organize and analyze posts across multiple social media channels. From Instagram to Facebook and Pinterest, there isn’t a social media platform out there that SocialBee cannot harvest to boost your brand’s reach.

What really sets this social media marketing tool apart is its customizable content calendar. You can visualize your content plan as per your sensibilities and monitor your schedule and make tweaks if necessary with a single click. To assist you in your endeavours, SocialBee also provides you with insightful analytics that can be leveraged to study the performance of your launch campaigns.

Features:

• Category Based Post Organization
• Canva Integration
• Bulk Post Editor
• Re-Queue Posts
• Comprehensive Performance Analytics

Price:

SocialBee has three plans and a 14-day free trial. The subscription plans are as follows:

• Bootstrap Plan: $19/month
• Accelerate Plan: $39/month
• Pro: $79/month

Verdict: SocialBee covers you with regards to perhaps the most integral aspect of digital marketing, which is social media. It lets you maximize your brand’s reach across multiple social media platforms from a single place. You’ll be able to do everything, from creating posts to analyzing their performance over time. This one is definitely worth trying.

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#18) MailChimp

Best for Newbies, Freelancers, and Small to Mid-sized businesses.

MailChimp was specially built for small businesses that were not able to use such premium tools and high-end services. These businesses are now increasing their productivity with MailChimp.

Firstly, it was developed only as an email marketing tool but now it is officially recalled as an “All-in-one” marketing tool for all types of business. Moreover, the tool has a very interactive and intuitive interface that helps newbies to start their work very easily.

Features

• One-stop solution or we can say that one app for all solutions like Campaigning, Targeting audiences, and Generating insights.
• It offers a wide variety of pre-designed templates and can even customize them if you want.
• MailChimp helps you to identify your customer’s interests, likes and dislikes and thereby makes it easier for you to target your audience and increase your sales.
• Comes with advanced automation & segmentation, analytics & insights, A/B testing and Multivariate testing.
• With MailChimp, you can easily create, manage, deliver, and analyze.

Pricing

MailChimp offers one free plan for businesses that are just getting started.

Its paid plans are flexible enough to meet the requirements of all business types:

• Essentials: For all types of basic needs (starting at $9.99 per month).
• Standard: For growing businesses that want more customers (starting at $14.99 per month).
• Premium: For advanced features and customization (starting at $299 per month).

Verdict: If you are a beginner then you must start with MailChimp until you realize your real potential and MailChimp will do that for you.

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#19) Act-On

Best for Mid to Large-scale enterprises.

Act-On is more than just a marketing automation software but is a cloud-based platform that helps marketers to stay communicated with their customers at every stage of buying. Act-On has great reporting metrics that help marketers to successfully analyze and evaluate their reports, insights, and campaigns.

It also lets you do inbound marketing, outbound marketing, drive sales, and check your marketing ROI.

Features

• Inbound marketing lets you build beautiful landing pages that help in conversion, improves your website engagement, convert your social media followers into leads.
• Outbound marketing helps you in automated nurture campaigns, lead scoring, and list management as well.
• Easy to use and setup, quick return on investment, native CRM integrations, easy administration, and quality support to customers.
• Generate useful reports and analytics with the help of campaigns, email performance, landing page, website traffic, conversions, etc.
• Act-On helps every type of marketers from small to mid and from large to diverse organizations to target their market much effectively.

Pricing

Act-On offers two pricing plans:

• Professional: For growing business and teams (starting at $900 per month).
• Enterprise: For large enterprises and organizations (starting at $2000 per month).

Verdict: Great marketing automation and lets you stay connected with your customers. It can be considered as one of the best available tools.

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#20) Emfluence

Best for Mid to Large-scale enterprises.

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Emfluence is another digital marketing software and a cloud-based platform for Email marketing, Website tracking, and Marketing automation developed by digital marketers for digital marketers. It helps users to create complex email campaigns, nurture contacts, and run the A/B test.

Moreover, Emfluence helps users with planning digital strategy, web designing & development, digital tools for optimization, and creating a marketing platform.

Features

• Intuitive and interactive dashboard for smart work, personalized emails for driving more sales, and automate multiple campaigns in a single time.
• Website tracking to check customer engagement with your website, social media marketing for targeting your audience, and marketing automation.
• Beautiful, interactive, and customizable landing pages that help in increasing more conversions.
• Form builders, surveys, marketing calendars, modal, lightboxes, etc. to grow and promote your business.
• Reporting and analytics with CRM to get deeper insights into your business.

Pricing: Its price is based on the number of active contacts you want. Contact Emfluence for more details about the actual pricing plans.

Verdict: Just a perfect tool for digital marketers as it is created by digital marketers by understanding the need for digital marketing.

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#21) Pardot

Best for Mid to Large-scale sales and Marketing teams.

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Pardot is a Salesforce product of B2B marketing automation with the world’s top-rated CRM that helps marketers create meaningful connections and generate more pipelines.

It offers common automated marketing tasks such as creating campaigns, tracking customers, lead generation, designing landing pages, etc. for driving sales to market and sales organizations.

Features

• The visitor tracking feature allows you to track which type of customers are visiting your website and with what content they are engaged in.
• Hosted and tracked marketing files with marketing automation help you to automatically generate tracking URLs for monitoring content more in-depth.
• Real-time SMS alerts for tracking every move of your prospects, lead scoring & grading, and lead nurturing.
• Automated lead assignment for saving time and energy, forms and landing pages for driving more sales, and progressive profiling with fewer fields.
• Dynamic content for digitized experience, automated email marketing to the target audience, and closed-loop reporting for calculating ROI.

Pricing

Pardot offers three different types of pricing plans:

• Growth: For fuelling growth to business ($1250 per month).
• Plus: For growing business with automation and analytics ($2500 per month).
• Advanced: For advanced automation and analytics ($4000 per month).

Verdict: It comes with the world’s top-rated CRM and a powerful B2B marketing tool that is suitable for large teams and organizations.

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#22) Marketo

Best for Mid and Large-scale enterprises and Marketing teams.

Marketo was founded in 2006 and emerged as one of the most popular and leading marketing automation platforms.

It gained so much popularity as the tool is very much flexible to use and allows users to customize it according to their own preferences and choices. It is a powerful tool for B2B marketers as it simplifies marketing tasks and generates more revenues.

Features

• Powerful marketing automation, B2B marketing, Consumer engagement marketing, and Lead management.
• Email marketing, Inbound marketing, Loyalty marketing, Event marketing, and Campaign management.
• Real-time personalization for users, Optimization, and Measurement of ROI.
• Broad functionalities including CRM integration, Social marketing, Lead lifecycle management, and Marketing analytics.
• Account profiling, Sales connect for more sales engagement and Bizible tool by the market for accurate insights.

Pricing

Marketo provides different types of solutions or products like Lead Management, Email marketing, Consumer marketing, Consumer base marketing, and mobile marketing. Their pricing has not been revealed on the website. You need to contact their sales team for more information.

Verdict: Another powerful B2B marketing automation tool with great consumer engagement and strong lead management.

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#23) Cake

Best for All types of Organizations.

Cake is one of the most powerful digital marketing and affiliate tracking software with high end integrated solutions to grow your business. It helps you to see clearly by managing, measuring, and optimizing marketing performance in real-time.

It allows you to perform all these tasks in one window through which businesses can have tighter control over their digital marketing with one software instead of using others for different purposes.

Features

• Real-time tracking allows you to track your marketing efforts and see how they are performing in real time.
• Robust integration with dozens of partner apps helps users to streamline their workflows and you don’t need to switch from one app to another for small things.
• Unmatched insights and in-depth analysis help users to make more informed decisions and understand what is best for them.
• Affiliate tracking is the most powerful feature that gives you a clear vision of your affiliates, digital marketing spending, and transparency in marketing.
• Customer support is highly reliable as it provides quality services to its users 24/7 on phone calls.

Pricing: Like Marketo, Cake offers different solutions for different needs, and its pricing is also not revealed. You have to request a quote or contact the sales for their pricing plans.

Verdict: Cake can be perfect for those who love tracking their customers, reports, and insights as it provides real-time tracking and powerful affiliate tracking software.

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#24) Campaign Monitor

Best for All types of Business sizes and Freelancers who want automated email marketing.

Campaign Monitor allows you to create professional emails with customization from fonts to spacing between sections so that your email looks pixel-perfect every time.

The best thing is that if you are a beginner then you can use some pre-designed templates to start your work and even make templates device optimized so that it looks perfect on every device. It makes it easier for users to create, send, and optimize templates as per their needs.

Features

• Grow your business with powerful email marketing that uses drag-drop functionality and a creative interface.
• Create personalized customer email journeys to keep your audience engaged and drive revenue.
• Smart segments for different types of customers with their respective interests and send emails accordingly for long-term results.
• Become a pro player using thousands of integrated business apps that seamlessly connect your e-commerce platform, CRM, or website.
• Target a huge audience at once by growing your email lists with the help of an analytics tool.

Pricing

Campaign Monitor offers very simple and clear pricing plans:

• Basic: For all basic work ($9 per month).
• Unlimited: For frequent email campaigns ($29 per month).
• Premier: For optimizing better results ($149 per month).

Note: Prices of all the above plans are for 500 contacts only and the pricing increases as the contacts increase.

Verdict: Helps in building professional, intuitive, and customized email templates and keeps your audience engaged. It can be a great option for email marketers.

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#25) Textedly

Best for Small to Mid-scale Organizations.

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Textedly is a simplified SMS marketing service and is one of the easiest ways to instantly send 10 to 100,000 bulk SMS and mobile text messages. It provides powerful text message marketing services for every type of organization with easy tracking and unrivaled flexibility.

It is commonly used by retailers, schools, restaurants, professionals, enterprises, real-estates, and almost every type of business.

Features

• It lets you do mass group texting, schedule your text messages, reply to text messages automatically, and supersize the message length.
• Inbound and Outgoing multimedia messaging services, Built-in link sharing, Custom subscriber data, and Free incoming messages.
• Inbox and one-to-one communication, Authentic text messages, CTIA, Mobile carrier compliance, and Comprehensive analytics.
• Unlimited subscribers, Single send options, Mobile compatibility features, and Secured data & information.

Pricing

Textedly offers one free Starter plan and seven different types of pricing plans:

• Plus: For $25 per month.
• Enterprise: For $40 per month.
• Elite: For $55 per month.
• Business: for $110 per month.
• Silver: For $160 per month.
• Premium: For $275 per month.
• Gold: For $550 per month.

Verdict: If you want software for just bulk SMS marketing then you must go for no other tool than Textedly.

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#26) Google Analytics

Best for All types of Businesses, Teams, and Freelancers as well.

Google Analytics is a web-based analysis service provided by Google that helps users track website reports, traffic, and conversions. By tracking all such information, users can get to know about what is working for their business and how they can achieve their goals.

Analytics is integrated with AdWords for promoting your products and services to drive sales and ultimately helps in the growth of your business.

Features

• Analytics intelligence gives you faster answers about your analytics data and helps uncover your insights to know how business is performing.
• Analytics includes the audience, advertising, acquisition, behavior, conversion, real-time, user flow, data freshness, and all other types of reports that one requires.
• Data analysis and visualization help in data access, filtering & manipulation, funnel analysis, segmentation, etc.
• Data collection and management for collecting and configuring APIs, custom variables, data import, and user access controls.
• Smart integration with Google ads, display and video ads, search ads, Google AdSense, Google Cloud, Search Console, and many other apps.

Pricing

Google Analytics never charges any cost for those websites that get less than 5 million impressions per month.

Good thing for small and mid-scale businesses as there is no cent to pay. If your website gets more than 5 million impressions then there’s a premium tool i.e. Google 360 that can handle up to 1 billion impressions per month and the cost is $150,000 per year.

Verdict: Good for everything and nothing bad about selecting this tool until your requirements are fulfilled.

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#27) Whatagraph

Best for marketing agencies, freelancers, and small & medium businesses.

Whatagraph is a powerful reporting tool that aggregates and visualizes data from multiple sources. The tool can automatically pull data from the biggest social media platforms and Google Analytics, Google Ads and other Google products, several mailing tools, and over 30 different platforms with more on the way.

Whatagraph produces powerful, visual reports that can be sent out automatically. It also provides free reports and dashboard templates, but it’s entirely possible to build your own reports and track campaign performance. With an in-depth onboarding process, Whatagraph is the leading choice among digital marketing reporting tools.

Features:

• Whatagraph provides cross-channel reporting in a single dashboard. Everything from social media engagement to Google Ads goals to even Mailchimp campaign success – all campaign KPIs can be tracked at a glance.
• Client-facing reports can be delivered automatically, straight from the platform. Mailing can be set up regularly and send updates on your client’s digital marketing success.
• Although you will find the most popular data integrations available, Whatagraph also allows connecting custom data from Google Sheets or public API.

Pricing:

Pricing is quite flexible, providing annual and quarterly billing options. Above are annual pricing packages. Quarterly pricing is 119 EUR/mo for Professional, 269 EUR/mo for Premium, and 659 EUR/mo for Growth. With the Growth package, it’s also possible to have custom integrations configured.

Verdict: Whatagraph is geared towards marketing teams running digital marketing campaigns on different channels. It’s perfect for tracking campaign progress and regularly reporting to customers.

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#28) Oribi

Best for businesses of all sizes, business websites, eCommerce shops, and marketing agencies.

Oribi helps digital marketing by providing actionable insights on multiple attributes. It is an all-in-one marketing analytics platform. With the use of Oribi, you will find the right channel to invest in. Its Visitor Journeys capabilities make every step of individual visitors accessible and enable you to understand their specific behavior.

Features:

• Oribi provides ready-made beautiful reports.
• It has the facility to schedule the sharing of reports automatically.
• Oribi’s marketing attribution capabilities make the planning of marketing activities easier.
• Its optimization features will uncover the details like events that drive conversions, where you lose the prospects, etc.

Pricing: Oribi can be tried for free. The Business Website pricing plans start at $630 per month, eCommerce shop plans start at $540 per month, and marketing agency plans start at $900 per month. All these prices are for annual billing.

Verdict: Oribi is an all-in-one tool for marketing analytics and can empower businesses of all sizes. It helps businesses make smarter, data-driven decisions. The tool has cutting-edge technology and contains powerful features.

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#29) Maropost

Best for Data-Driven Email Marketing.

Maropost is a powerful cloud-based marketing platform that serves two key marketing goals. It can help drive engagement for your business and increase conversions. The platform arms you with tools like trigger emails, SMS messages, coupon codes, etc., which you can use at each stage of the customer’s life cycle.

Maropost also offers deliverability scores and other metrics to its users to help them increase engagement. By far the best aspect of Maropost is the data-driven email marketing it facilitates. You get to send emails based on past engagements with particular clients. You can also personalize the emails with CTAs, images, and offers for better open and conversion rates.

Features:

• Message Personalization
• Audience Segmentation
• Data-Driven Email Marketing
• Multi-Channel Engagement

Verdict: Maropost can be leveraged by digital marketing teams to automate their marketing on social media, SMS, email, and over the Internet. If data-driven marketing automation is what you yearn for, then Maropost should be on your radar.

Price: There are 3 pricing plans and a 14-day free trial

• Essential: $251/month
• Professional: $764/month
• Enterprise: $1529/month

#30) Outbase

Best for B2B Lead Generation

Outbase is a tool designed to refine the sales outreach process. It grants you access to over 280 million B2B contacts, which you can convert into potential clients for your business. The tool also helps you craft compelling email campaigns in less than 5 minutes. Not only that, the tool ensures your email’s content is optimized with a built-in spam checker and deliverability tests.

Another area where Outbase shines is in the sales funnel optimization department. Outbase entails a sales resource center wherein you can store everything you need. You can store your proposal decks, pitch videos, etc. here for immediate access when you need them. You’ll also be able to monitor every aspect of your marketing campaign via an easy-access dashboard.

Features:

• Powerful Reporting
• Sourcing B2B Contact
• Email personalization
• Smart Notifications
• Bespoke Templates

Price:

• Start-Up: $ 276.50/month
• Scale Up: $ 552.50/month
• Sell More: $ 1105/month
• Sell Everything: $ 2210/month

Verdict: As a digital marketing tool, Outbase excels in two key areas. It is a tool you can use to source B2B contacts. It is also a tool you can use to craft and launch engaging email campaigns. Outbase is also easy to use and flexible in its pricing.

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#31) WASK

Best for beginners, small business owners, digital marketing professionals, corporates, and agencies.

WASK is an all-in-one online software that enables you to easily manage all your digital ad accounts on a single platform. Users start to design, create, manage, and optimize their Facebook, Instagram, and Google ads immediately after connecting their ads account to WASK.

One of the best qualities of the software is that it is super easy to use. Even beginners and those who want to start from scratch can place ads in minutes using WASK.

Features

• Finding the perfect audience with AI. Based on data from website and social media accounts. Also integrated with Facebook Pixel.
• Free design tool. Free templates, layers section, lots of stock images, background colors, shapes, emojis, and story borders. Simply everything you require when you design for social media.
• Automation features such as Autopilot, Scheduler, and A/B Test. Buys you extra time.
• Optimization features such as performance comparison and reporting tools. Increases your ad efficiency.
• WordPress integration enables you to use the data of your website.

Pricing

WASK offers three types of different pricing plans:

• Basic: For those who have only one ad account ($9 per month).
• Premium: Up to 4 ad accounts ($19 per month).
• Professional: For professionals, marketing teams, and brands ($99 per month).

Every plan can benefit from all the tools. WASK also offers a 15-day free period for those who want to try. The software does not require billing info before the free trial ends.

Recommended Reading => Reset or Change Your Instagram Account Password

Verdict: Suitable if you are a beginner and want to learn fast. Cheap compared to what it offers. Good to see the data from every ad account on a single screen.

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Conclusion

You can select the best digital marketing tool based on your requirements and budget. Review the tools listed above and analyze the ones that match your requirements.

We discussed the features and applications of several Digital Marketing Software here. HubSpot, Act-On, and Emfluence are the tools that are suitable for all types of inbound marketing. Tools like Pardot and Marketo are best for B2B marketing.

For bulk SMS marketing, you can opt for Textedly. Email marketing can be best done by MailChimp for beginners and by Campaign Monitor for advanced users and professionals. Likewise, analytics can be best done by Google Analytics and affiliate tracking can be done by Cake.

Hope, you go for the best.