12 Best Sales CRM Software Tools [2023 Updated]

This is a comprehensive review and comparison of the top Sales CRM Software and includes the top features offered by the best Sales CRM tools:

A business cannot exist, without doing enough sales. Apart from producing good quality products, a business owner also needs to focus on adopting various techniques that are capable of driving sales by increasing the satisfaction of the customers.

There are a number of software that can help you in boosting sales, by providing the necessary modern techniques like building attractive emails, sending them at an appropriate time, tracking the progress of those emails and the marketing campaigns, etc.

Features of Sales CRM Software

Best Sales CRM Software Tools

The top features offered by the best sales CRM software are given below:

  • Leads generation
  • In-built calling, call recording features, and other communication tools.
  • Mobile application that gives easy access to the software.
  • Maintaining data on the history of communication with customers and other useful information.
  • Reporting and analysis tools.

sales crm image

In this tutorial, you will get a list of the top 12 best Sales CRM software and their top features, along with the comparison. Some are affordable & simple, some are powerful yet easy to use, while a few are suitable for small businesses, and some for large ones.

Just read through the details to pick the best one for your business.

Expert Advice: While choosing Sales CRM software, keep the following points in mind:

  • An all-in-one solution will be good if you have a large business enterprise.
  • For a small to medium-sized business, you should look for a solution that offers you a pay-as-you-go option, so that you never pay more than what you use.

Market Trends: As per the report by Market Research Future, the global CRM software market is set to grow at a Compound Annual Growth Rate of 6% from the year 2017 to the year 2023 and reach a net worth of $35 Billion by 2023.

North America is reported to have the largest share in the market, followed by Europe and the Asia Pacific region.

crm fact

Frequently Asked Questions

Q #1) What is a CRM Sales tool?

Answer: A CRM sales tool is a software that enables businesses to undertake tasks for marketing and communication purposes. Plus, it lets you take a look at your history with each customer, track the performance of your business, and set up customized automation to increase customer satisfaction and things alike.

Q #2) Is Salesforce a CRM tool?

Answer: Salesforce is one of the best CRM tools. It is a cloud-based, affordable solution that is loaded with some nice automation, forecasting, reporting, and integration features.

Q #3) Which is the best CRM tool?

Answer: Choosing the best CRM tool for your business can be a tricky task. If you want the best results for your business from a CRM tool, then you must always look for the following features:

  • If it is cloud-based, you can access it from anywhere and your data will also be secure.
  • The software should keep your data encrypted to avoid data leakage to any unwanted third parties.

HubSpot, Zoho, monday.com, Keap, Insightly, Zendesk, and Salesforce are some of the best Sales CRM tools.

Q #4) How do you keep a track of customers?

Answer: Keeping track of your customers has become extremely easy, with the introduction of CRM software. There is so much software like HubSpot, Zendesk, Pipedrive, Quickbase, etc., which gives you easy access to the history of communication with your customers.

Q #5) Is a CRM worth it for a small business?

Answer: CRM software can prove to be extremely beneficial for a small business. It can help in bringing up more sales and expanding the customer base while saving much of your time. CRM software is believed to give high returns on investment.

Thus it will always be a good idea to opt for a good CRM tool, regardless of whether you have a small, medium, or large-sized business.

Our TOP Recommendations:

Pipedrive LogoSalesforce Logomonday LogoZoho CRM Logo
PipedriveSalesforcemonday.comZoho CRM
• Email Tracking
• AES-256 Encryption
• Multi-lingual support
• Sales Forecasting
• Contact Management
• Automation
• Sales Tracking
• Contact Management
• Automation
• Bulk Emails
• Lead Generation
• Task Management
Price: Starting at $11.90
Trial version: 14 days
Price: Quote-based
Trial version: 30 days
Price: $8 monthly
Trial version: 14 days
Price: Starts $14 monthly
Trial version: 15 days
Visit Site >>Visit Site >>Visit Site >>Visit Site >>
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List of the Best Sales CRM Software

Here is the list of popular Sales CRM Tools:

  1. monday.com
  2. Pipedrive
  3. Striven
  4. Salesforce
  5. Zoho CRM
  6. ActiveCampaign
  7. Freshmarketer
  8. HubSpot
  9. Salesmate
  10. Zendesk
  11. Insightly
  12. EngageBay
  13. Freshworks
  14. Keap Pro
  15. Quickbase
  16. Zendesk
  17. Salesforce
  18. NetSuite CRM
  19. Sugar CRM
  20. Nutshell
  21. Salesflare
  22. Sage CRM
  23. Pipeline CRM
  24. ClickPoint Sales CRM

Comparing Top Sales CRM Tools

Tool NameBest forPriceRating
monday.comA scalable Sales and CRM solution. Starts at $8 per user per month (A free version is also available). 5
PipedriveSuitable for businesses of all sizes. Starts at $11.90 per user per month5
StrivenSales Funnel AutomationStandard plan starts at $20/user/month. Enterprise plan starts at $40/user/month4.5
SalesforceAffordable, cloud-based CRM solutions.Contact for Quote5
Zoho CRMAn all-in-one CRM platform.Starts at $14 per user per month5
ActiveCampaignSMBs, Corporates and Agencies. Lite: $9/month
Plus: $49/month
Professional: $149/month
Custom Enterprise Plans are Available.
FreshmarketerDriving engagement across communication channelsStarts at $19/month4.5
HubSpotOffers a highly useful set of features. Starts at $45 per month5
SalesmateProviding the complete visibility into the sales pipeline.It starts at $12/user/month. 5
ZendeskOffering a wide range of flexible and scalable CRM solutions.Starts at $19 per user per month5
InsightlyEasy to useStarts at $29 per user per month. 4.6

Detailed Reviews

#1) monday.com

Best for being a scalable sales and CRM solution.

monday.com logo

monday.com is an all-in-one package that has a lot to offer you. Whether you want tools for managing sales processes, or tracking leads or for onboarding, or much more, monday.com has got you covered.


  • Sales Process Tracking Tools
  • Contact management tools
  • Customizable automation features
  • Integration with a number of platforms like Google Teams, Slack, Calendar, and much more.

Verdict: monday.com is easy to use and highly recommended. The software will suit you, whether you are a small enterprise or a big one.

Price: There is a free trial for 14 days.

Price plans are as follows:

  • Individual: Free forever (up to 2 seats)
  • Basic: $8 per seat per month
  • Standard: $10 per seat per month
  • Pro: $16 per seat per month
  • Enterprise: Contact them for pricing details.

#2) Pipedrive

Best for being suitable for all business sizes.

Pipedrive Logo

Pipedrive is basically a sales platform. It offers you a number of tools to boost sales and track performance. Top features include lead management, tracking communications, workflow automation tools, and much more.


  • Bulk emailing and email performance tracking tools.
  • It keeps your data secure by offering you data storage and AES-256 encryption.
  • Mobile applications for Android as well as iOS users.
  • Supports 19 languages.

Verdict: The people at Pipedrive claim that you can sell 28% more with their software. It is easy to use and is in high demand all over the world.

Price: They offer a free trial.

Price plans are as follows:

  • Essential: $11.90 per user per month
  • Advanced: $24.90 per user per month
  • Professional: $49.90 per user per month
  • Enterprise: $74.90 per user per month

#3) Striven

Best for Sales Funnel Automation


With Striven, you get an all-in-one business management tool that can drastically automate CRM processes. From a single tool, sales teams will be able to automate several critical aspects of their sales and marketing related tasks.

The software also lets you track your sales pipeline from prospects to eventual closure. Plus, you are further aided with real-time reports and a visual dashboard.


  • Sales and Marketing Automation
  • Real-time analytical reporting
  • Detailed sales pipeline tracking
  • Create automate drip and email campaigns

Verdict: Striven is a CRM and sales automation that we cannot recommend small and mid-sized enterprise enough. It comes packed with features and is super easy to use.


  • Standard Plan: $20/user/month
  • Enterprise Plan: $40/user/month.
  • 7 day free trial

#4) Salesforce

Best for affordable, cloud-based CRM solutions.

Salesforce Logo

Salesforce is a cloud-based CRM platform that is easy to use and claims to give high returns on investment. 96% of their customers have reportedly met increased returns on investment. The software is suitable for small businesses.


  • Cloud-based software, which can be accessed from any device.
  • Sales forecasting and analytical tools.
  • Contact management tools
  • Automation tools for sending emails and other processes.

Verdict: Salesforce is affordable – you pay for what you use. The reporting, forecasting, analytics, integration, automation, and many other useful features make the software a highly recommended one.

Price: Salesforce offers a free trial for 30 days. There is no fixed pricing. You need to pay according to your use.

#5) Zoho CRM

Best for being an all-in-one CRM platform.

Zoho CRM Logo

Zoho CRM is one of the best CRM Sales software. They offer you features that are capable of transforming your business into a more powerful one. The software is claimed to suit your unique needs and give you better returns on investment.


  • Tools for sending mass emails.
  • Automation tools for lead generation, task management, and more.
  • You can see the complete journey with each customer.
  • Can make calls, set reminders, and much more.
  • Advanced reporting and analytical tools.

Verdict: Currently offering their services in 180 countries and more than 250,000 businesses, Zoho CRM is undoubtedly a trusted and powerful Sales CRM software. The range of features offered is nice. Customer reviews suggest that the software is highly recommended.

Price: There is a free version that allows only 3 users.

The price plans for the paid versions are as follows:

  • Standard Edition: $14 per user per month
  • Professional Edition: $23 per user per month
  • Enterprise Edition: $40 per user per month
  • Ultimate Edition: $52 per user per month.

#6) ActiveCampaign

Best for SMBs, Corporates, and Agencies.

ActiveCampaign Logo

ActiveCampaign makes the jobs of sales teams easier by automating time-consuming processes associated with the art of selling. This sales CRM automation software is capable of tracking and compiling customer data in a bid to help you find highly qualified leads.

The software also helps you build and manage pipelines. It also allows your sales team to track customer actions, thus helping them approach customers with deals that they are most likely to respond positively to.


  • Automated Contact Management
  • Track, Nurture, and Score Leads
  • Sales Pipeline Management
  • Store and get easy access to imperative customer information.

Verdict: From generating qualified leads and managing contact lists to automating processes, ActiveCampaign makes it easier for sales teams to close deals. As such, it has our highest recommendation.

Price: It offers a 14-day free trial

  • Lite: $9 per month
  • Plus: $49 per month
  • Professional: $149 per month
  • Custom plan available

Recommended Reading => A Complete Tutorial on Sales Pipeline

#7) Freshmarketer

Best for Driving engagement across communication channels


With Freshmarketer, that can streamline your organization’s CRM, sales support, and marketing efforts. The platform gives you a sneak peek into your audience’s buying behaviour and experiences. This information can be used to deliver unique, personalized experience to your customers. Plus, you can automate conversations with your audience via an AI chatbot.


  • Real-Time Engagement Facilitation
  • Marketing Segments
  • Launch campaigns with ready-made templates
  • Marketing campaign automation

Verdict: Freshmarketer is the solution for those who seek a tool that can unify the best of support CRM, sales, and marketing in a neat little affordable package. It is easy to set up and works phenomenally well in elevating a business’s marketing and CRM efforts.


  • Forever Free Plan Available
  • Growth Plan: $19/month
  • Pro Plan: $149/month
  • Enterprise Plan: $299/month

#8) HubSpot

Best for offering a highly useful set of features.

hubspot logo

HubSpot is the biggest and most renowned name in the sales CRM industry. This platform is powerful because it is loaded with everything you need in a CRM. The features offered by HubSpot range from easy-to-use content management and automation to advanced marketing tools.


  • Tools for creating marketing content and lead generation.
  • Allows you to check the performance of your campaigns.
  • Advanced reporting tools.
  • Live chat support
  • Allows you to remove HubSpot branding with paid plans.

Verdict: HubSpot is a highly trusted Sales CRM tool. It is easy to use and offers a wide range of beneficial features. The software even offers a free version, with a limited set of features. Marketing automation, lead generation, and analytics features are commendable.

Price: A free version is available.

Pricing plans are as follows:

  • Starter: Starts at $45 per month
  • Professional: Starts at $800 per month
  • Enterprise: Starts at $3,200 per month

#9) Salesmate

Best for providing complete visibility into the sales pipeline. It is an all-in-one CRM software.

Salesmate Logo

Salesmate is an all-in-one CRM application. It is a cloud-based solution with powerful features of call recording, call transfers, call masking, etc. It has the built-in functionality of calling and texting in more than 90 countries. It helps to increase sales productivity through features like sales email notifications, email performance tracking, smart email templates, etc.


  • Salesmate has features of bulk emails & texts, email campaigns, email & text templates, email tracking, etc.
  • It has functionalities of account management, contact management, call recording, sales activity tracking, etc. for sales pipeline & activity tracking.
  • It provides sales automation and sequences features such as lead assignment, activity automation, sales automation, and sales sequences.

Verdict: Salesmate is a customizable platform and lets you customize a lot of things to match your brand style. Its mobile application for iOS and Android devices lets you manage deals on the go. It supports integrations with more than 700 applications.

Price: Salesmate offers four pricing plans and a free trial, details are as follows:

  • Starter: $12 per user per month
  • Growth $24 per user per month
  • Boost $40 per user per month
  • Enterprise Get a quote
  • Free trial: 15 days

#10) Zendesk

Best for offering a wide range of flexible and scalable CRM solutions.

Zendesk Logo

Zendesk is one of the best Sales CRM tools out there. The software is scalable and flexible. They provide their services in around 160 countries and territories from all over the world.


  • Built-in calling and call recording tools.
  • Easy integration with many other platforms.
  • Unlimited email building templates and bulk emailing tools.
  • Calls Analytics
  • Let’s you to set sales goals and offer sales forecasting features.

Verdict: Zendesk is a comparatively affordable sales, marketing, CRM, and automation tool. Their customer service is reportedly nice. Being trusted by some well-known companies like Ola, ITC Limited, and more, Zendesk is a popular and safe choice for businesses of all sizes.

Price: There is a free trial.

Price plans are as follows:

  • Sell Team: $19 per user per month
  • Sell Professional: $49 per user per month
  • Sell Enterprise: $99 per user per month
  • Sell Elite: Starts at $199 per month

#11) Insightly

Best for easy-to-use CRM tools.


Insightly is a Sales CRM software. The software offers 256 bit AES encryption to keep your data away from the reach of any third party. The software is loaded with tools for marketing, sales & project management, easy integrations, and more.


  • Lead management, mass emailing, lead assignments, routing, and more.
  • Tools for contact management and task management.
  • Supports all devices and integrates with mobile contacts and calendars.
  • Business intelligence tools include reports with real-time business insights.

Verdict: This Sales CRM software is a highly useful platform. It lets you build strong relationships with your customers, offers tools for increasing sales, managing pipelines, and much more.


Price plans are as follows:

  • Plus: $29 per user per month
  • Professional: $49 per user per month
  • Enterprise: $99 per user per month

#12) EngageBay

Best for being an all-in-one yet affordable software.


EngageBay is a popular marketing, CRM, and sales software. The software has tools for automation, calling, contact management, email building, creating landing pages, and much more.


  • Email templates, email broadcasting, and Auto-responding tools.
  • Reporting and Analytical tools.
  • Contact list management, Facebook ads, and video marketing tools.
  • Customer support through email, live chat, phone, a dedicated account manager, or through free onboarding sessions.

Verdict: EngageBay offers comparatively affordable plans and a free version as well. The range of features is also nice. The software is highly recommended for small businesses.


Price plans are as follows:

  • Free
  • Basic: $11.99 per user per month
  • Growth: $39.99 per user per month
  • Pro: $63.99 per user per month

Website: EngageBay

#13) Freshworks

Best for offering scalable sales, marketing, and CRM solutions.


Freshworks is one of the best CRM Sales software tools. The software helps you to get a clear view of your customers. It even gives you reports and lets you run campaigns based on your customers’ behavior.


  • Mobile application that allows you to use the software, anytime, from anywhere.
  • Gives you a Kanban, Timeline, or Funnel view of the sales pipelines.
  • Artificial intelligence-based prediction and reporting tools.
  • Tools for running chat campaigns based on customers’ behavior and choices.

Verdict: Freshworks is an easy-to-use, scalable SaaS software for your sales, marketing, and CRM needs. Predicting, Forecasting and Reporting tools are very beneficial thereby making the software highly recommended.

Further Reading => Explore the TOP CRM Software for Insurance Agents


Price plans are as follows:

  • Blossom: $12 per user per month
  • Garden: $25 per user per month
  • Estate: $49 per user per month
  • Forest: $79 per user per month

Website: Freshworks

#14) Keap Pro

Best for simple, affordable, and beneficial tools for CRM.


Keap Pro is a Sales and CRM tool that claims that 89% of its clients are of the view that Keap makes their business more efficient and about 84% of their clients have reportedly seen an increase in their clients after they started using Keap.


  • Get access to all the data about your clients’ activities and communications in one single place.
  • Lets you build landing pages with easy-to-use tools.
  • Mobile application that lets you send invoices, appointment links, and much more.
  • Email Marketing tools include A/B testing, automated testing, and more.

Verdict: Keap pro is a simple and affordable software that is highly recommended for small businesses to fulfill their CRM, marketing, and many more requirements. Customer support is reported to be nice and automation tools are praiseworthy.

Price: There is a free trial for 14 days.

Price plans are as follows:

  • Lite: Starts at $40 per month
  • Pro: Starts at $85 per month
  • Max: Starts at $100 per month

Website: Keap Pro

#15) Quickbase

Best for offering modern and scalable business solutions.

Quickbase Logo

Quickbase is a unique and powerful platform that offers a number of tools that enable you to transform your business into a more modern and technically efficient one. Features offered by Quickbase include CRM and sales management, HR and training resources, supply chain management, and much more.


  • Customizable workflow automation tools.
  • All your personal data is secure with AES256 bit encryption.
  • Powerful integration tools to manage your data and export it to other apps.
  • Mobile applications for Android as well as iOS users that work even without the internet.

Verdict: Serving since 1999, Quickbase aims at being environmentally friendly and socially inclusive. Quickbase is a highly recommended platform for businesses of all sizes. The services offered are scalable and secure.

Price: There is a 30-day free trial.

Price plans are as follows:

  • Team: Starts at $600 per month
  • Business: Starts at $2000 per month
  • Enterprise: Contact them for customized pricing.

Website: Quickbase

#16) NetSuite CRM

Best for being a cloud-based, unified platform for the various needs of a business.

Oracle NetSuite

Oracle NetSuite is a popular, well-known, and highly trusted name. NetSuite CRM is a complete CRM platform.

You can view the relationship with your customers, undertake marketing campaigns, gain insights into their performance, and much more.


  • Sales automation tools for order management, sales forecasting, and more.
  • Tools for building and executing marketing campaigns.
  • Communication tools for offering good customer service to your clients.
  • Reporting and analytics tools.

Verdict: NetSuite acts as a data source that contains all the information about your customers, helps in improving the sales performance, and executing marketing campaigns, thereby leading to increased customer satisfaction.

Price: Contact them for prices.

Website: NetSuite CRM

Other Notable Tools

#17) Sugar CRM

Best for getting a clear view of the customers and other CRM tools.

Sugar CRM is loaded with features that you would want in a CRM. This is a trusted AI-driven software that offers solutions for marketing, sales, CRM, and customer service.


Price plans offered by Sugar CRM are as follows:

  • Sugar Market: Starts at $1,000 per month (10,000 contacts)
  • Sugar Sell: Starts at $80 per month per user
  • Sugar Serve: Starts at $80 per user per month
  • Sugar Enterprise: Starts at $85 per user per month
  • Sugar Professional: Starts at $52 per user per month

Website: Sugar CRM

#18) Nutshell

Best for affordable CRM solutions.

Nutshell is a highly recommended tool for small businesses. The software is powerful yet affordable. The feature range is also nice.

With Nutshell, you can manage your contacts, set reminders, get reporting and forecasting tools, get calling and call recording features, and what not!

Price: There is a free trial for 14 days.

Price plans for Nutshell Sales are as follows:

  • Starter: $19 per user per month
  • Pro: $35 per user per month

Website: Nutshell

#19) Salesflare

Best for simplifying CRM tasks.

Salesflare is a simple CRM tool for small businesses that sell their products B2B.

The software integrates with Gmail, Office 365, iCloud, Zapier, and many more platforms, thereby making the CRM process extremely easy and productive.


Price plans are as follows:

  • Growth: $23.20 per user per month
  • Pro: $34.30 per user per month
  • Enterprise: $49.50 per user per month

Website: Salesflare

#20) Sage CRM

Best for small to medium-sized businesses.

Sage is a popular name. Their services are suitable for small to medium-sized businesses.

Sage CRM gives you features like real-time insights into the performance of your business, tools to deliver good customer service, collaboration tools, and more.

Price: Contact them for pricing.

Website: Sage CRM

#21) Pipeline CRM

Best for offering highly effective CRM tools.

Pipeline CRM offers customizable, easy-to-use tools for sales enablement. The software offers smooth integration with QuickBooks, Mailchimp, and many more useful platforms.

A number of users of Pipeline CRM have reported that their sales have increased by a considerable amount since they started using Pipeline CRM.

Price: There is a free trial for 14 days.

Price plans are as follows:

  • Start: $25 per user per month
  • Develop: $33 per user per month
  • Grow: $49 per user per month

Website: Pipeline CRM

#22) ClickPoint Sales CRM

Best for offering sales management and communication tools.

ClickPoint Sales CRM offers a nice range of features, including email building, tracking and sending at an appropriate time, real-time reporting and analysis, calling and recording, and much more.

They claim to have cut the Lead cost by more than 30%, within a month.

Price: Prices start at $450 per month, for a team of 5 users.

Website: ClickPoint Sales CRM


The emergence of the digital age, innovative modern techniques of doing business, and the existence of cut-throat competition everywhere, have imposed the need to adapt to the changes with time.

The need for Sales CRM software cannot be denied. It has been proved again, that such software leads to increased sales and customer satisfaction.

The best CRM Sales software gives you some effective tools for automation, integration, reporting, and analysis, inbound calling, call recording, contact management, data management (about history with the customers, etc.), email building, tracking, and more.

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Research Process

  • Time Taken To Research And Write This Article: We spent 12 hours researching and writing this article so you can get a useful summarized list of tools with a comparison of each for your quick review.
  • Total Tools Researched Online: 25
  • Top Tools Shortlisted For Review: 19