Top 15 Sales Productivity Tools [2024 Review And Comparison]

Review and compare the top Sales Productivity Tools with features and pricing to select the best Sales Productivity Software that suits your requirement:

Sales play a vital role in the working of an enterprise. Though it is essential to have a good quality product or service, yet it is not enough to gain maximum profit.

In order to attain maximum profit or to attain maximum market share, one must have a good sales ratio. And to attain that, the product or service must be effectively and efficiently allocated.

So, we can say, Sales is equal to Efficiency and Effectiveness.

Sales Productivity Software

Sales Productivity Formula:

Efficiency + Effectiveness = Sales Productivity

Efficiency means doing the work in a way to avoid wastage of time. So here time efficiency occurs. To attain time efficiency, we can use various tools as described later in this article, to get the work done in the best possible time frame.

Effectiveness means the optimum utilization of resources. This can be attained by using sales productivity tools effectively in a way to utilize every resource to its optimum quality.

Usage of Productivity software by large enterprise was 52% share in 2019 and small and medium-sized enterprise is expected to rise with a CAGR of 18.3% over the forecast period.

Suggested Reading =>> Popular Sales Management Software

There are several tools that an enterprise can use in day-to-day working in order to enhance productivity.

Our TOP Recommendations:

Salesforce	Pipedrive	Act! CRM
• Reports and dashboard • Pipeline & forecast management • Lead management	• Most user-friendly • Drag-and-drop pipeline • 250+ app integrations	• Lead management & scoring • CRM & Marketing tools in one • Marketing automation
Price: Quote-based Trial version: 30 days	Price: Starting at $11.90 Trial version: 14 days	Price: Starts $12/user/mon Trial version: 14 days
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List of Top Sales Productivity Tools

Here is the list of popular Sales Productivity Software: 

1. monday.com
2. Zoho CRM
3. Salesforce
4. Pipedrive
5. Katana
6. HubSpot CRM 
7. Freshsales
8. Salesmate
9. Bombora
10. Email Analytics
11. Boomerang
12. Uplead
13. Linkedin sales navigator
14. FirstRain
15. Salesloft
16. Calendly
17. Zoom
18. Demandbase
19. Toggl
20. Docusign
21. Clari
22. Zendesk Sell
23. Outbase

Comparison of Best Sales Productivity Software

Review of the software:

#1) monday.com

Best for Highly Customizable Sales CRM.

There is a lot to love about monday.com. The very first thing you’ll notice, however, is how customizable the tool actually is. The software can be suitably personalized to best suit your sales cycle. You can set deal stages, manage multiple pipelines all at once, and do much more with this software by your side.

The software also integrates seamlessly with your official email. As such, the software automatically logs all emails sent and received from your account. This way you can track all the interactions you’ve had with clients. The software is also quite phenomenal at automating sales processes, right from assigning leads to getting notified when a lead opens your sent email.

Features:

• Sales Process Automation
• Centralize Client Communication
• Customizable Dashboard
• Lead and Deal management

Verdict: With monday.com, your sales team gets fantastic sales productivity management software that features a customizable dashboard and facilitates greater visibility into your sales activities. It particularly excels with regard to its automating capabilities and is quite simple to use.

Price:

• Forever free plan – 2 seats
• Basic CRM: $10/seat/month
• Standard CRM: $14/seat/month
• Pro CRM: $24/seat/month
• Custom enterprise plan available
• Free 14-day trial

#2) Zoho CRM

Best for Powerful automation.

Zoho CRM is a tool that can instantly boost your sales, marketing, and business team’s productivity by automating redundant tasks. The software once deployed can help sales teams by automating lead management, workflows, and facilitating predictive sales among many other things.

Similarly, it can automate certain critical marketing aspects like customer segmentation, event management, etc. Furthermore, you get advanced data analytics to make decisions driven by actionable insights. Plus, the software’s also quite great at encouraging productive team collaboration.

Features:

• Marketing Automation
• Predictive Sales
• Robust Analytics
• Process Automation
• Sales Enablement

Verdict: Zoho CRM is a tool you can use to automate everything from workflows to campaigns and all other essential processes critical to boosting productivity. It is also great at conjuring robust analytics that can come in handy when boosting the efficiency of business processes.

Price:

• Standard: $14/month
• Professional: $35/month
• Enterprise: $50/month
• 30-day free trial is available

#3) Salesforce

Best for Lead Generation and Contact tracking.

Salesforce is widely recognized as a leading sales CRM platform across the globe. It is particularly ideal if you wish to automate several tasks closely associated with the sales process. One of the best aspects of this software is the ability it grants sales professionals to track every interaction they’ve had with their customers through emails, newsletters, presentations, etc.

Besides this, the software also serves as a perfect centralized tool to organize and monitor all sales-related activity. Another area where this software excels is in the integrations departments. With strong integration support for tools like Slack, Salesforce promotes productive team collaboration between teams, regardless of where they are located.

Features:

• Sales Automation
• Contact Management
• Team Collaboration
• Supports integration with multiple third-party applications.
• Sales forecasting and planning

Verdict: Salesforce is a household name in the sales and marketing community for a very good reason. After all, this is software that equips your sales team across regions with an application that empowers them with the ability to forecast sales, indulges in virtual selling, and organize prospect information in a single CRM for effective lead generation.

Price: Quote based

#4) Pipedrive

Best for Sales Customer Relationship Management.

Pipedrive is a CRM software that focuses heavily on boosting the productivity of your organization’s sales department. It does so by offering a customizable dashboard with drag and drop features that allow you to create and manage your sales pipelines without hassle.

Pipedrive also comes with a ton of other features that allow you to prioritize certain deals, track performance, and predict future revenue. Pipedrive’s ability to offer valuable insights with the help of real-time reports can assist you with improved sales numbers as well.

Features:

• Gain full visibility of your control and schedule by tracking calls, contact history, and emails.
• Automate daily administrative tasks with the help of AI.
• Data-driven metrics are customized according to the specific needs and requirements of your business.
• Generate and manage leads seamlessly.
• Integrate with most mobile sales-boosting applications to facilitate enhanced productivity.

Verdict: Pipedrive is an all-in-one CRM platform that was designed to make the lives of sales managers and executives considerably easier.

Its customizable dashboard makes it easier for you to define pipeline stages and track your sales performance. You also get measurable reports, which can be leveraged to improve or boost your company’s sales.

Price:

• Essential Plan: $11.90/user per month,
• Advanced Plan: $24.90/user per month,
• Professional Plan: $49.90/user per month,
• Enterprise Plan: $74.90 per user per month.

#5) Katana

Best for Sales order management.

Katana is a cloud-based software that companies can rely on to consolidate their sales-related data across multiple channels. The software can be used to track sales performance, profits, revenue, and cost in a bid to make informed decisions concerning products and customers. 

Katana can help you manage multiple currencies and even concert sales order values automatically to help with precise tracking and analysis. Katana further helps manage sales data by facilitating seamless integration with CRM tools like HubSpot. 

Features:

• Sales data consolidations
• E-commerce integrations
• Multi-currency management
• End-to-end traceability
• Partial order fulfillment. 

Verdict: If you want a tool that tracks sales data with precision across multiple channels, then this is the software for you. We would recommend it to e-commerce store owners who want greater visibility over their sales and stock. 

Price: Katana offers the following subscription plans:

• Starter: $179/month
• Standard: $359/month
• Professional: $799/month
• Professional Plus: $1799/month

A free demo is available upon request. All plans are billed annually.

#6) HubSpot CRM

Best for customer relationship management.

HubSpot is one of the best CRM (Customer Relationship Management) tools. It is widely used in business for communicating with customers. With the help of this, one can organize customer-related data effectively and help in building better relationships with its customers.

Hence sales productivity increases with the increase in sales lead as CRM is directly proportional to sales productivity.

Features:

• This tool provides services in different areas which club together to make a bundle of growth.
• It is helpful in marketing as this tool provides lead generation, marketing automation, and analytics.
• It facilitates sales as it provides advanced CRM, meeting scheduling, and quotes.
• Survive hub provides facilities for tickets, customer feedback, and knowledge base.
• Operations hub facilitates data sync, programmable automation, and data quality automation.
• CMS Hub has a drag-and-drop editor, CEO recommendation, and website themes.

Verdict: This tool is a bundle of growth for an enterprise as it covers all spheres, whether it is marketing, sales, services, operations, or CMS. It helps in reducing manual work and leads to an increase in sales productivity.

Pricing: They categorized their pricing into three categories:

• Starter: Starts at $45/month or $540/yr.
• Professional: Starts at $800/ month or $9600/yr.
• Enterprise: Starts at $3200/month or $38400/yr.

#7) Freshsales

Best for Lead generation, nurturing, and deal management.

Freshsales from ‘Freshworks’ is studded with features that make processes pertaining to sales appear considerably simple. For instance, Freshsales allows you to track a customer from the very moment he or she visits your website to the eventual moment they take an action on it. You also benefit from its AI-powered assistance that grants you complete visibility into all your ongoing deals.

The software truly shines with regards to its reporting capabilities. You get actionable insights based on in-depth analytics, which can be leveraged by your sales team to boost sales performance. The software also comes with built-in phone and chat, thus allowing you to reach out to your customers on the go on your preferred communication channel.

Features:

• Event Tracking
• Advanced Analytical Reporting
• Deal Management
• Automate Emails
• Mobile CRM

Verdict: If an easy-to-use, feature-rich sales CRM tool is what you seek, then you’ll find Freshsales exceptionally appealing. From lead discovery to closing deals and managing multiple pipelines, Freshsales does all of this and more to alleviate the burden on your sales team and make them more productive.

Price:

• Forever free plan available
• Growth: $15/user/month
• Pro: 49/user/month
• Enterprise: $69/user/month

#8) Salesmate

Best for sales automation, sales tracking, sales forecasting, and sales reports.

Salesmate is a CRM and customer journey platform with built-in communication & collaboration tools. Its prospect & lead management features such as targeted emails, texts, calls, etc. will help you convert more prospects into customers. It has functionalities for tracking contacts, deals, sales activities, etc.

Features:

• Salesmate contains sales automation and sequence capabilities like lead assignments, activity automation, sales automation, etc.
• Its sales intelligence and reporting capabilities include a report library, team insights, custom reports, custom dashboards, etc.
• It supports integration with more than 700 applications.
• It has built-in calling and texting functionality and supports more than 90 countries for that.

Verdict: Salesmate is an all-in-one cloud-based CRM application. It has a mobile app for iOS and Android devices. It provides enterprise-grade security. It is easy to use and lets you manage deals on the go.

Price:

• Starter: $12 per user per month
• Growth: $24 per user per month
• Boost: $40 per user per month
• Enterprise: Get a quote
• Free trial: 15 days

#9) Bombora

Best for buyer’s intent analysis.

Bombora is used for buyer’s intent analysis. It provides intent data to the business. It is as important to know the buyer’s intent as to get a lead. A weak lead leads to a wastage of time. So to avoid that, one must know which lead is going to be beneficial and which one is not. This will avoid wastage of time in the wrong lead and hence increase sales productivity.

Features:

• Intent data helps in targeting prospects with higher intent.
• Solutions provide strategies for targeted prospects.
• Measurement reveals your prospect’s insights.

Verdict: Bombora provides intent data and generates relevant prospects for the enterprise. It also provides strategies for the targeted audience and measurement of insights. This definitely boosts sales.

Pricing: They categorized their pricing into 3 categories:

• Enterprise package: Customized pricing for specific business needs.
• Growth package: Starting at $25000 annually.
• Media agency: On request.

#10) Email Analytics

Best for visualizing email activity.

This tool is for visualizing email activities. For example, how many emails sent or received, email traffic by day of the week, email traffic by an hour of the day, email response time, etc.

This tool helps in managing and supervising the activities of the team. So we can say, with this tool sales can be boosted by visualizing the email activities of one’s team.

Features: There are several features. Some of them are:

• It provides information regarding emails sent and received.
• Information regarding email traffic by day of the week, email traffic by Gmail label, email traffic by an hour of the day is provided.
• It shows top senders’ and recipients’ information.
• Shows email response time of the team members.
• It leads to overall team management.

Verdict: Email analytics is highly recommended as it can save a lot of time by analyzing the activities of team members and keeping a watch on overall activities.

Pricing:

• $15 per user/month.
• Free trials for 14 days.
• Discounts for a team with 5+ users.

#11) Boomerang

Best for email scheduling

Boomerang is a tool with which one can schedule email reminders, track responses of customers over email, and can be set to email later. Through this, sales productivity increases as it reduces time in scheduling activities.

Features:

• Helps in sending an email later.
• Follow up: It reminds of the messages that you did not reply to. Hence you can check it out.
• Share your availability: It shares whether you are busy or free to domains without hindering your privacy.

Verdict: Boomerang is recommended as it gives plenty of features that are useful in scheduling the task and one can also see read receipt, i.e. if the recipient has read it. There is one little issue, i.e. the receiver will get to know that the message is made in boomerang, which is sometimes not liked by people.

Pricing: It comes with free 30 days trials. Price is categorized as:

• Basic: It is free of cost.
• Personal: $4.99/month
• Pro: $14.99/month
• Premium: $49. 99/month

They also provide discounts for a group subscription.

#12) Uplead

Best for B2B prospecting.

Uplead is the best platform for B2B prospecting, which means providing data of good leads. It helps in eliminating time in searching for addresses, emails, or phone numbers. It is an economical way of identifying potential customers. It helps in avoiding time wastage in bad-fit buyers and low-qualified leads. Hence sales productivity increases by using this tool as it leads to the economy of time.

Features: Uplead has various features like,

• It finds and provides the right leads to the users.
• It gives information about the leads.
• It verifies their data so one could connect to the right leads.
• It provides mobile and direct-dial phone numbers to the users
• It provides thousands of leads collectively according to the plan we choose.

Verdict: This tool is affordable as compared to other similar tools. It is simple to use and one can get several leads in a bundle. For beginners to experiment and to know the market, it could be a little expensive, with an average price of 0.5 per lead. But for an enterprise that knows its market, it is better.

Pricing: They divided their pricing into 5 categories,

• Free Trial: $0 with 5 contacts.
• Essentials: $99/month with 170 contacts monthly. Additional contacts cost $0.60.
• Plus: $199/month with 400 contacts monthly. For additional contacts, $0.50 is charged.
• Professional: $399/month with 1000 contacts monthly and for additional contacts $0.40 is charged.
• Enterprise: Price on request starting at 25000 contacts per year.

#13) Linkedin Sales Navigator

Best for sales intelligence.

Linkedin Sales Navigator is the world’s largest professional network of over 500+ million users. Here you can connect with the right prospects and get their correct information.

Features:

• LinkedIn sales navigator provides accurate prospects data within the Linkedin platform and helps in building trust with the clients.
• It provides accurate contact data and company data of prospects which leads to building leads.
• It provides a search facility with which one can find the data quickly.
• It provides the facility to create reports according to the business requirements.
• It is supported in many languages and currencies.

Verdict: This tool is expensive as compared to other similar tools. But for a sales professional, it is a must-buy as one can get correct information of their prospects right from there. But sometimes the information provided is fake like area of operation, size of the organization, etc.

Pricing: They have categorized their pricing into three categories.

• Professional: $64.99 per user per month. Or $779.88 annually.
• Team: $103.33 per user per month or $1240.00 annually.
• Enterprise: On request.

#14) FirstRain

Best for sales intelligence.

FirstRain is a sales productivity tool that is helpful to save time for the team by providing them the information they need to close deals like a list of leads, insights, scores of the reps, etc.

Features: They provide a number of features to get more deals in less time.

They are as follows:

• It helps in eliminating time consumed in research work, thus the team can concentrate more on closing deals. This leads to saving time for closing more leads.
• FirstRain provides a list of contacts of prospects and provides insights into the same.
• It provides customized meeting briefs to the employees before the meeting.
• It provides scores to the reps which leads to making decisions effectively.
• Faster growth- it provides research regarding competition, market, industry, etc. so the team can do their work faster.
• Eye on opportunities and threats- it provides the best insight aggregation which leads to defeat the competitors.

Verdict: FirstRain is not very famous as compared to other similar tools. It provides data insights that enable a boost in sales and revenue. It is recommended to go for it as they are giving a 14 days trial. Try it and if it suits you, success is all yours.

Pricing: Contact for pricing.

#15) SalesLoft

Best for sales acceleration and customer engagement.

Salesloft is a tool that builds a customized step-by-step process of all activities. You can send bulk messages and customized templates to the buyers with one click.

Features:

• Automatic coding: It facilitates the automatic coding of activities that need to be performed. Along with that, it tells which customer when and how to be contacted.
• Sales cadence: You can create customized step-by-step sales processes including routing new leads.
• Call or text buyers in one click: You can call or text your buyer from any device whether it is a mobile device, computer, or desk phone.
• Customized Templates: You can send personalized messages to the buyers at scale
• Scheduling: By syncing your calendar to SalesLoft you can easily book meetings and can use templates for easier and faster scheduling.

Verdict: The best feature of SalesLoft is the cadence through which you can send a message to several clients and can see the read receipts as well. Though they have not disclosed their pricing, the plans they are providing are nicely categorized. You can choose it according to your needs.

Pricing: Contact for pricing.

#16) Calendly

Best for meeting scheduling.

Calendly is a great tool that helps in scheduling the tasks and meetings easily and private information about you whether you are free or busy at a particular time. Your clients can schedule a meeting with you by checking your availability.

Features:

• It connects 6 of your calendars and avoids double booking.
• This is a tool that checks your availability and connects you with your leads automatically.
• It can hold meetings of all types where it is one-on-one, round-robin, collective, or group meetings.
• It sets your schedule itself. Like sending confirmation emails, reminders, or texts, adding time before or after meetings, adds a limit to your daily meetings automatically.
• Facilitates team scheduling- It provides the team with various facilities like they can schedule their own personal schedule, the invitee can choose the team member to whom he wants to connect from a single page, availability of the entire department can be shown on a single page.

Verdict: This is a very good tool that is available at a very reasonable price and comes with a variety of features that enable the clients to connect to their desired person easily.

Pricing: They are providing a 14 days free trial which comes in a basic plan that you will need to upgrade. The other plans are as follows:

• Premium: $8 per user per month billed annually.
• Pro: $12 per user/month billed annually
• Enterprise: Contact for pricing.

#17) Zoom

Best for collaboration.

Zoom is a great tool to connect the whole team together virtually without going anywhere. It provides other facilities like you can also chat along with the video conferencing and can call on the same platform.

Pricing: Plans in this tool are categorized as follows:

• Free: Host up to 100 participants
• Pro: $14.99/host/month
• Business: $19.99/host per month
• Enterprise: $19.99/host per month

#18) Demandbase

Best for account-based experience solution.

Demandbase is a simple tool that finds, engages, and converts accounts in the market. It is a unified approach where one can connect all of their accounts in one place. It gives speed and power to the users. It measures the engagement of customers by compiling all data in one place. It identifies accounts that are most reliable with the help of AI.

It engages the previously identified accounts by sending them messages and interesting them via advertising, sales, etc. By engaging them creates opportunities and wins in the end. Make sales insights in one place for future reference and expansion.

Pricing: Contact for pricing.

#19) Toggl

Best for time tracking.

Toggl provides features that enable the team to work better by being effective, effortless, and empowering by using Toggl planning, Toggl tracking, and Toggl hiring. It can be operated anywhere, which means the teammates need not be present at the same place.

Pricing: All three features of Toggl have different pricing plans.

• Toggl Plan: $8- $13.35 per user /month.
• Toggl Track: $9 – $18 per user/month.
• Toggl Hire: $99-$199/month.

#20) DocuSign

Best for E-signature solution.

DocuSign is a sales productivity tool that provides several facilities to its users to reduce risk and save time. It provides an e-mail signature facility where you can sign documents easily online. It provides a DocuSign CLM facility in which the user can design and automate complicated agreement procedures which leads to eliminating errors and risks.

It analyzes contracts and agreements, eliminates the risk thereof, and builds a better understanding of what is being asked for in the agreement. It generates agreements automatically by merging customer, product, and pricing data. It also provides facilities in the real estate sector by providing a digital platform to brokers, agents, buyers, and sellers.

Pricing: They categorized their pricing into 3 different plans. They are as follows:-

• eSignature Plans: $15 – $60 per user/month
• Real Estate Plans: $15 – $35 per user/month
• API Plans: $75 and $720.

#21) Clari

Best for revenue operations.

Clari is a tool to increase revenue in an effective and predictable way. It automatically combines all activities and prepares insights with which it spots risk and opportunities in real-time and predicts the revenue.

Pricing: Contact for pricing.

#22) Zendesk Sell

Best for an all-in-one sales platform. It maximizes the productivity and revenue of sales teams.

Zendesk Sell is an all-in-one sales software with functionalities for tracking all the conversations, streamlining the daily sales activities, and improving pipeline & performance visibility. Zendesk Sell has a powerful lead generation & engagement tool, Reach.

It can automate the process of finding and keeping the leads interested. It will keep your dataset complete & up-to-date and hence enhance productivity.

Features:

• Zendesk Sell provides sales email intelligence through features such as email tracking, email notifications, activity reporting, email automation, sequencing, etc.
• Its native dialer has functionalities for making calls with a single click, logging & recording call, sending a text message, call analytics, etc.
• Sales reporting and analytics provide visibility into sales pipelines and performance.

Verdict: Zendesk Sales CRM maximizes the productivity and pipeline visibility of sales teams. It offers all the visualization options from bar charts to pie charts. It helps the sales teams make data-driven decisions and deliver a better customer experience.

Price: Zendesk Sell offers a free trial of 14 days. The solution is available with three pricing plans, Sell Team ($19 per user per month), Sell Professional ($49 per user per month), and Sell Enterprise ($99 per user per month). All these prices are for annual billing.

#23) Outbase

Best for Lead Generation and Sales campaigns

Outbase is a sales engagement tool that optimizes certain key aspects of the sales outreach process. It grants users access to over 280 million B2B contacts. This contacts are segmented appropriately to help users maximize their sales outreach. Automated checks are also performed on this contact list to maintain data quality.

Outbase also grants you with all the tools you need to create a compelling email campaign. You are provided with 37 personalization options to create campaigns as per your wish. A built-in spam checker and the ability to perform email deliverability tests are also offered to users to ensure the quality of emails being composed is top-notch.

Features:

• Sales Funnel Optimization
• Source B2B Contacts
• Smart Notifications
• Easy Access Dashboard
• CRM Integration

Verdict: Outbase maximizes your outreach by optimizing the B2B lead generation and email campaign creation aspect of your sales process. It is an easy to set-up and use tool that I would recommend to start-ups, marketing teams, and sales professionals.

Price:

• Start Up: $ 276.50/month
• Scale Up: $ 552.50/month
• Sell More: $ 1105/month
• Sell Everything: $ 2210/month

Conclusion

From all the tools discussed above, we can conclude that all these tools will definitely help in boosting sales productivity.

All the tools are different in nature, operations and have different pricing plans. If you want to work with good intent data you can go with Bombora. For scheduling your meetings Calendly is available. To get more relevant leads you can choose from Uplead, LinkedIn Sales Navigator, or FirstRain.

For managing your emails, messages, and calls, you have Email Analytics, Boomerang, SalesLoft, and Salesmate, and many more on the list.

Also Read=>>  Most Popular Productivity Tools 

In this way first, analyze your needs then select tools that suit you best. They save time for the users, help in optimizing the selling process, improve communication, integrate different departments together. All activities facilitate efficiency and effectiveness of work and lead to boost the sales productivity.