10 BEST Content Marketing Tools and Platforms [2023 SELECTIVE]

List of The Most Popular Content Marketing Software With Features and Comparison. Select The Best Content Marketing Tool For Better Customer Retention:

Content Marketing is a tactical marketing approach to reach out and retain the audience. The content distributed is relevant thus it attracts the consumers by providing authentic information.

Business enterprises want to focus on sharing high-quality content on a regular basis. The customers make the decision solely led by information than the advertisement.

Eventually, the freedom of deciding without pressure brings sales conversions.

The variety of content used in marketing is cheaper than advertisements that fetter your budget. By creating custom content, the companies can persuade the buying decision of customers. Valuing customers are valuing their choices and content provides that.

Content Marketing Software Statistics From (Forbes, Podcast, Aberdeen, CMI, HubSpot, Statista and Siegemedia)

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• Almost 70% of companies are using content marketing in some form.
• 60% of marketers create some content daily.
• 60% of B2C are devoted to content marketing.
• 58% of marketers believe that original content plays a major role.
• 86% of successful organizations have experts to manage their content strategy.
• 47% of B2B customers on average read four blogs before the inquiry.
• 87% of consumers want brands to share more videos.
• 87% of businesses use video as a marketing tool.
• 80% of the business owners and decision-makers prefer to receive the information through articles.

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What is Content Marketing?

Content Marketing is the process of reaching out to masses, using various implements to promote content. Businesses with the intention to adopt customer’s stage-wise needs, address concerns, and willing to meet the expectations can explore content marketing.

Need for Content Marketing Software Tools

With the benefits listed below, you will be compelled to say that you wish to use content marketing platforms.

Benefits and Features of Content Planning Software:

• Creating Brand Awareness.
• Build and maintain relationships.
• Send the right content to the right target audience.
• Help people consider and choose.
• Notice the buying journey of customers.
• Empower people in decision making.
• Organize Content and distribute it.
• Draw and measure ROI from content marketing.
• Send different styles of content (text, image, audios, and videos).
• It helps in lead generation.
• Track consumer activities.
• Share content using the software on social media platforms like FB, LinkedIn, and Twitter.
• Reduces costs of marketing and advertising.
• Generate more web traffic.
• Lessen the marketing costs.

What Does Content Marketing Include?

It includes a variety of methods to reach your target audience.

Some of the capable content marketing techniques include Audios, Videos, Infographics, GIFs, Graphs, Interactive Webinars, Text content like Blogs, E-books, PPts. PDFs. Each and every type of content marketing individually and in combination gives the desired results that each business awaits.

Purpose of Content Marketing

• Create content for each stage of sales.
• Expand the reach of your company.
• Lead generation
• Lead nurturing
• Increase conversion
• Sustain competition

Effectiveness of Content Marketing

• Lead conversion rates 6x higher for those who adopt content marketing.
• 97% of the marketers use social media to reach their audience and that is where they share the content.
• 72% of the content marketers found an increased number of leads and customer engagement.
• 9x more leads were generated from blogs with a long-form of content (3000-10000 words).
• 93% of content marketers found interactive content to be effective.
• 75% of marketers are planning to increase the budget for using interactive content.
• 32% of the marketers feel visual images are more important.
• 60% of people enquire about the product after reading the content.
• Using videos on the landing pages increased conversion around 86%.
• Revenues are expected to rise manifold with internet and content penetration.

Why Does Content Marketing Work?

• You address the problem and do not focus on just the product.
• Preach to spread the word than spending on advertisements.
• Convey to convince and help decide the best one for the customer.
• Creates trust for the brand and maintains trustworthy relations with the customers.
• Equal benefits are for existing and prospect customers.
• You address pain points and it strengthens a positive image as the customers draw value out of it.
• The sales team may have time constraints but the content is 24×7 available for service.

Content Marketing Strategy

Strategy for content marketing differs with the nature of the business, its goals, vision, and mission. Companies in the educational sector prefer e-mail campaigns. B2B content marketing tactics show the tremendous impact of various marketing campaigns.

Do I need to have a strategy for Content Marketing?

Over 87% of B2B companies prefer e-mail campaigns and only 54% of content marketers have a content strategy.

Without a strategy, you cannot get the benefit of content that you are creating nor you can withstand the competition. Content strategy needs to be original and must persistently focus on business and customer needs and define in what way you will concentrate efforts.

Also Read => Best Press Release Samples

What Should You Consider While Preparing A Content Marketing Strategy?

• Type of content and your content readiness.
• Customers spread out and their expectations.
• Goals and content marketing activities.
• Selecting content distribution channels.
• Identify resources to allocate tasks.
• Stages of content marketing.
• Define the use of technology in every phase of content marketing.
• Parameters to measure the ROI on content.

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How To Choose The Best Content Management Tool?

The most required features that leave the impression of your business on the reader’s mind and the reliability of the content marketing tool are the main comparatives. Pricing and reviews can be a secondary point to consider and lastly, is the integration capability.

The type of content it lets you market should suit your needs. Hence select the apt method from the audio, chart, video, pdf, gif, graph, ppt, etc.

See if it allows content versioning and import from any other platform. Check if it has a template library, easy means of creating content and storing it. At the advanced-level of search, the content should be easily viewable. It should let you apply watermarks to the image and the charts.

The analytics gives enough and prompt insights/alerts and thereby makes you aware of the content utilization and provides good quality reports.

List of Top 10 Content Marketing Platforms

Enlisted below are the most popular Content Marketing Software that is used worldwide.

1. monday.com
2. HubSpot
3. Semrush
4. SocialBee
5. Outgrow
6. Mediafly
7. Visually
8. StoryChief
9. Percolate
10. Curata
11. ContentStudio
12. SnapApp
13. BuzzSumo

Comparison of the Best Content Marketing Tools

Let’s Explore!!

#1) monday.com

Best for marketing project management.

monday.com offers a tool for marketing project management. It has functionalities of content planning, Content calendar, blog planning, etc.

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Its editorial calendar provides the facility of organizing the content assets by channel, type, priority, and publish date. It will be easier to assign designers and editors and get to know about who is doing what and when.

Pros:

• monday.com has a facility that will let you invite clients as guests so that they can see the progress and share feedback.
• Through creative requests, you will be able to easily share assets as well as receive feedback. monday.com allows you to customize such forms.
• Editorial Calendar is the facility that will let you plan the content.
• monday.com is the platform that can be used to plan and manage small as well as large events.
• It can provide file storage from 5GB to 1000 GB.

Cons:

• monday.com has a little bit of a learning curve.

Verdict: monday.com offers one platform with multiple capabilities. It has communications essentials, collaboration essentials, Insights Essentials, and features for security and control.

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#2) HubSpot

Best for small, medium, and large business enterprises.

HubSpot helps marketers in creating quality content, and it produces a variety of content to target a wide range of customers. It administers the complete content marketing system, analyses the impact of the content and maintains the quality of the content.

Pros:

• Easy to set up and use.
• Effective and personalized content creation for the target audience.
• Content impact analysis.
• Affordable prices of software.
• Manage content and store it in a central location.
• Make the content as mobile searchable.
• Content Automation provides simplicity to marketing activities.

Cons:

• E-mail Marketing, Blogging, Video hosting, and management is in the paid version.
• YouTube integration is only in the Enterprise package.
• Feature and price equation have an imbalance.
• Works best when you are able to produce a large amount of content.
• New features/updates are introduced often.
• Difficult to export and move the content.
• Limited design templates.
• Tracking edited content is difficult.

Verdict: HubSpot content marketing software is best for provisions as it has for blogging, social media, sending emails, managing landing pages, automate marketing, guide on SEO and accurate web analytics. Major benefit is that it allows Salesforce integration and monitors social media activities.

#3) Semrush

Best content platform for combining creativity and analytics in each step of your workflow.

Semrush provides an all-in-one marketing toolkit for digital marketing professionals. It offers various services for SEO, Paid Traffic, Social Media, Content & PR, and Market Research. It has solutions for E-commerce, Enterprise, and competitive research.

It has features to discover top players, indirect competitors, their traffic shares & trends with Market Explorer. It provides insights into your target audience and can research your target audience.

Pros:

• The platform will help you with the topic research.
• You can create a content plan.
• It can provide SEO-Friendly content.
• It will let you track your team’s tasks and deadlines for ensuring all activities will be implemented in time.
• It provides the functionalities to order content, optimizing the article, measuring the content impact, and for revising & improving the content.

Cons:

• As per reviews, UI needs improvement.
• Traffic volume is not accurate.

Verdict: Semrush Content Platform will boost your Content Marketing. It will help you to excel in your everyday marketing tasks. You will be able to build, manage, and measure your campaigns across all online channels.

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#4) SocialBee

Best for Content Planning and Scheduling for Social Media.

SocialBee is a cloud-based social media management tool that you can use to organize your content across multiple social media accounts. This platform comes with an in-built media editor that allows you to create, schedule, manage, and analyze social media posts. Plus, you get to do so from a single customizable content calendar.

The content calendar provides you with a bird’s eye view of all your posted content. From here, you can assign content to a specific category, pause automatic posting with a single click, and access analytics to assess your post’s performance over time. You also get to preview how each post will look on a particular feed in real time.

Pros:

• Easy to Use
• Supports all social media platforms.
• Allows you to preview posts before posting.
• Support Canva Integration
• Customizable Content Calendar
• Facilitates team collaboration

Cons:

• Hashtags suggestions need improvement.
• Dashboard looks a tad bit dated.

Verdict: SocialBee takes care of your social media content planning in an unprecedented efficient manner. With a customizable content calendar to boast and very strong integrations, this is a content planning tool that you can use to manage your content across multiple social media profiles in complete auto-pilot mode.

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#5) Outgrow

This tool is best for small and medium business enterprises.

Outgrow has wonderful content marketing features for audience targeting, brand management, campaign management, conversion tracking, distribution management, SEO, and video management.

Pros:

• Flexible and intuitive app.
• Easy to use even for beginners.
• Best for inbound marketing.
• Builds unique interactive lead magnets.
• Provides interactive content.
• Credibility of data as it is filled by the visitors.
• Exports aggregated data.
• Merge data easily.
• Perform advanced analysis.

Cons:

• Can send only contact details, and not any other information.
• Basic interface for analytics.
• Writing calculations can be overwhelming in case of complex forms.
• Exploring all features can be time-consuming.
• Minor level script issues are found.
• Costly plans and low tiers don’t allow you to use all the available features.

Verdict: It is a great lead generation tool. Feature library, templates, and other documentation help the users to a great extent. Accelerates lead qualifying process and helps customer engagement. Qualifying leads at low cost helps the companies in conversions. Directly pushes the leads to salesforce and thereby saves time.

Captures the leads and directly adds to the CRM. Uses this leads to send e-mails via MailChimp. It is recommended for B2C for the number of leads that are required to close sales.

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#6) Mediafly

Mediafly is best for small and medium business enterprises.

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Its integration with Salesforce, SharePoint, and Dropbox empowers businesses to speed up work. It works perfectly even if you have a large sales team and covers all the aspects of digital marketing.

Pros:

• AI-powered content recommendations.
• Checks the ROI on content.
• Optimized search capability.
• Easily interacts with the customers.
• Secure and dynamic software.
• Manage digital assets efficiently.
• Select multiple items and edit in bulk.
• Target the right audience with the right content.
• Track how teams are using the content.
• Know where your mobile content is accessed.

Cons:

• First-timers can find it difficult to use.
• Expensive when the number of users increases.
• The console can be more engaging.
• Internet speed has to be fast else it causes interruptions.
• Accessing complex controls is simpler once you get hang of it.
• Navigating through the dashboard is tough initially.

Verdict: If you are looking for increasing the productivity of your sales team then this is one of the best content marketing software. Content effectiveness, access, and revenue related information are useful for businesses to calculate the required changes.

Website: Mediafly

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#7) Visually

This tool is best for small and medium business enterprises.

Visually allows us to utilize the software effectively for videos, infographics, ebooks, other social media content, and interactive content marketing.

Pros:

• Create personalized content without worrying about hiring people.
• Create content for target-specific.
• Content analytics and tracking.
• Faster and affordable tool.
• Cloud-based collaboration.
• Great for creating visual content.

Cons:

• Takes time for the user to understand and use smoothly.
• Limited features.
• Dependency on the company for various services like content creation, etc.

Verdict: Visually is a good tool for multiple types of content being marketed. The reports and presentations are simple to access and easy to understand. Companies that trust Visually include Salesforce, Johnson’s, VISA, National Geographic and much more.

Website:  Visually

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#8) StoryChief

This tool is best for medium and large business enterprises.

Distributing content on multiple channels by scheduling a facilitated content calendar makes it a preferred option.

Pros:

• Distribute articles to different channels in a single software.
• Analytics dashboard shows how people interact with your content.
• Duplication of content can be avoided.
• Content created makes a precise impact on SEO.
• Single-click to publish on all platforms.
• It shows your keyword’s density.
• Integration with Google and Apple calendars to publish content.

Cons:

• It selects its own blog platform to publish the content, and we need to manually change to WordPress.
• Importing categories from WordPress is not allowed.
• Fewer features in the entry-level plan.
• Loading time while switching pages is slow at times.
• Drag and drop facility is not available.

Verdict: StoryChief is a tool for content management that aids in creating, managing, and publishing content. It can track and measure the content performance across all the online platforms and is best for brand building.

Website: StoryChief

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#9) Percolate

This tool is best for medium and large business enterprises.

It allows you to manage content and market it on various platforms so that you can distribute it on social media and other channels as well. Great features help in planning, campaign management, and brand building.

Pros:

• Produce quality content in huge quantity.
• Supports building complex workflows and projects.
• Schedules content for weeks together.
• Asset management library to store and manage the content.
• Drag and drop navigation.
• Create new unique templates.
• Calendar planning tool gives a holistic view of the content.
• Integration with Office 365 and G Suite.

Cons:

• Cannot view all the comments in a single location, and an e-mail is received for each one.
• Not affordable to small companies.
• Post sent for approval cannot be changed/edited.
• Does not have Gantt chart capability.
• Issues in integration with LinkedIn.
• You cannot post to Instagram.
• Cannot update templates in real-time.

Verdict: Companies like Google, General Electric, Cisco, and over 600 other brands use Percolate, and this certainly makes it more reliable and trustworthy for the other users. Percolate is a complete web and mobile marketing software that increases the productivity of the marketing team.

Website: Percolate

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#10) Curata

This tool is best for small, medium, or large business enterprises.

Curata is a content marketing software that helps companies to grow leads with revenues using the content created and distributed on social platforms. This software makes it possible for marketers to find, organize, publish, & promote content in just a few minutes.

Pros:

• Build Connections.
• Refine the relevant content for distribution.
• Review the content faster.
• Improved audience engagement.
• Customize the insights required by your company.
• CMS Integrations with WordPress, Joomla, etc.
• Filters outdated content.
• User and access management.

Cons:

• A bit expensive for smaller organizations than the other alternatives.

Verdict: Since 2007 until today, hundreds of companies including CISCO, IBM, Bayer, Thermofisher, and Lenovo trust this Curata content marketing software. It is best for campaign management, conversion tracking, SEO management, schedule publish, and building connections.

Website: Curata

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#11) ContentStudio

This tool is best for small, medium, and large business enterprises.

ContentStudio is a content planning software that enables you to discover, and compose content. It allows you to share the content easily on various platforms and yet maintain a consistent style.

Pros:

• Bulk Upload and content version control.
• Article and Video Automation.
• AI-Powered Captions.
• Integrations with FB, Twitter, LinkedIn, etc.
• Amazing updates with clear communication.
• Campaign Automation.

Cons:

• Keyword search is not available.
• Domain-specific publish is not confirmed at times though it is published.
• Exploring the features and UI is time-consuming.
• Youtube videos cannot be shared on other platforms except for their links.
• Topic search is not accurate and you need to try different combinations to find the content.
• Image editor does not function as per the expectation.

Verdict: Reliable and has 30000 plus customer base. It is a perfect tool for uncovering the trending content, managing multiple online networks, recycling popular posts, analyzing performance, and collaborating with the team.

ContentStudio offers the discovery of topic-relevant filter content by social shares, different media types, and viral status.

Website: ContentStudio

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#12) SnapApp

This tool is best for small, medium, and large business enterprises.

SnapApp is an interactive content creation platform, which enables marketers to create, deploy, manage, and measure content performance across platforms. It creates awesome content for the website and other marketing campaigns. Content customization and design control make it a powerful content creation tool.

Pros:

• Access it on the mobile device.
• Best quiz features.
• Import leads to HubSpot.
• Simple to use and create interactive PDFs, ebooks, infographics, etc.
• Handling campaigns is easier.
• Customize anything you need.
• Easy to navigate.
• Integration with the existing systems and tools like HubSpot, Salesforce, Marketo, etc.

Cons:

• Few features mentioned on the site are actually customized by the users themselves.
• Editing text needs improvement.
• Creating content like infographics, interactive webpages, and video players take more time.
• Associating responses to the respondent is not possible.
• Need to create the second version for mobile users.

Verdict: SnapApp tool is best for activities like quizzes, assessments, calculators, interactive videos, and much more. Companies that use SnapApp include Oracle, Salesforce, Hewlett-Packard, etc. Strong enough to custom the development process, plan the cycles, and it also allows control over building brand.

Website: SnapApp

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#13) BuzzSumo

This tool is best for small, medium, and large business enterprises.

BuzzSumo is a powerful tool that offers content creation, distribution, and social media analytics features. The advanced data filters, content curation tools, and social media content insights can be of great help in creating high yield marketing strategies.

Pros:

• Open API helps to extend the functions of the platform.
• Hassle-free alerts on competing brands for the content shared across platforms.
• Tools to create custom posts using the same content.
• Insights on SEO keywords.
• Easily select the social media platform suitable for your business.
• Content analyzer helps to find popular topics.
• Real-time alerts are useful for new campaigns.
• Brand mention alerts.
• Instant search of content for a period of the last 12 months.

Cons:

• The user interface needs improvement.
• Companies with the common name can face issues while searching similar names that are displayed in the results for the brand mentioned.
• Scheduling feature requires improvement.
• Searched content at times does not show its URL.

Verdict: BuzzSumo is an exceptional content tool that allows you to see all viral content and the most shared content across the social sites. Track the trend of content over a period and watch what competitors are sharing. Find the content that supports your business goals to sustain in the market.

Website: BuzzSumo

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Conclusion

The magic of content is drawing the customers to the pool of knowledge, thereby allowing them to choose you over your competitors.

Content Marketing Software helps to market the content, build the brand, and maintain customer relations. It is the best way to reach the decision-makers, and ultimately multiply sales.

Content marketing can be beneficial if you are into Advertising, Education, Training, Insurance, Financial Services, Retail, PR & Communications, Manufacturing, Media, Technology and Healthcare or any other industry. If you have some text, images, or graphs to share then the content marketing system can keep a track of all the activities.

Recommended reading =>> Social Media Content Calendar Tools

B2B and B2C marketing have reached new heights with the ease created by the latest software. Selecting a content marketing tool should include your long-term goals and profits. Acquiring new clientele and effective operations should have a robust partnership.

Hope this article will help you in choosing the best Content Management Software for your business!!