Select the best Sales Enablement software based on this review and comparison of the top Sales Enablement Tools with features and pricing:
Sales Enablement Software is the application that provides a required set of resources to the sales team to help them close more deals.
Resources can be content, tools, information, etc.
It provides a proper vision to the sales team and helps with the prospect’s engagement, as well as organizing the entire sales cycle. It gives fair analytics of where the sales team is lacking, where they are performing, and what strategies need to be modified or formed.
What You Will Learn:
- Sales Enablement Tools
- Frequently Asked Questions
- List of the Top Sales Enablement Tools
Sales Enablement Tools
Frequently Asked Questions
Q #1) What is Sales Enablement?
Answer: Sales Enablement is the process of providing the Sales team with an informative piece of content, knowledge, or tools that boost them to close more deals.
Q #2) Why do I use the Sales Enablement tool?
Answer: Sales team should be provided with a proper set of content, information, facts, and figures to help them analyze their sales process and close more deals.
Q #3) Do Sales Enablement tools support web and mobile app?
Answer: Yes, most of the tools are web-based and mobile apps are also available.
Q #4) Do I get a free trial of the tool before buying?
Answer: Yes, not all but most of the tools offer a free trial allowing its customer to understand it before purchase.
Q #5) Can I pay monthly or annually for purchasing the tool?
Answer: Billing plans for tools are generally on a monthly basis. On request, it could be an annual subscription too.
List of the Top Sales Enablement Tools
Popular Sales Enablement Software used worldwide:
- HubSpot Sales Hub
Comparison of the Best Sales Enablement Software
|Tool Name||Best for||Price||Free Trial|
|Highspot||Advanced sales enablement platform that offers the tools to help companies turn strategy into action.||As per reviews, $600/user/year||No Free Trial|
|Seismic||Systematic content discovery, user-friendly playbooks, and content collaboration.||As per reviews, $384 to $780 per user per month.|
Quote-based pricing model
|Brainshark||Data-driven sales enablement that prepares client-facing teams for performing at the highest level.||Pro and Premier Editions||Yes for 90 days free trial.|
|LevelJump||An outcome-based enablement solution. It centralizes sales readiness and automates milestone tracking.||Quote-based pricing model.||No|
|HubSpot Sales Hub||Providing powerful features and integrations.||Free Edition $0|
Starter Edition $50/month
Professional Edition $500/month
Enterprise Edition $1200/month
Best for advanced sales enablement platform that offers the tools to help companies turn strategy into action.
Highspot is a platform with intelligent content management, contextual guidance, training, rep coaching, and customer engagement. It provides end-to-end analytics and AI. Real-time tracking and analytics help in identifying conversions and driving results.
- Highspot offers the features for managing sales content, guiding sellers, and engaging customers.
- It has functionalities to onboard new sellers, upskills & reskill sellers, and improve rep performance.
- It supports over 70 integrations and more than 40 content types.
Verdict: Highspot gets deployed on an enterprise-grade platform along with the top security certifications and hence protects your data. Its analytics will help to optimize the strategy and scale growth. It provides intuitive content management and search functionalities.
Price: According to the reviews available online, Highspot costs $600 per user per year for a minimum of 50 users. One can opt for a free demo of the product on the below-mentioned website.
Best for systematic content discovery, user-friendly playbooks, and content collaboration.
Seismic offers an AI-powered platform for sales enablement. It offers the features and functionalities for planning the campaigns, accelerating the content delivery, engaging the audience, and optimizing the marketing strategy. It offers content compliance tools and will let you automate content workflows and approval processes.
- Seismic’s engagement tracking features will shorten sales cycles.
- It has a powerful dashboard that helps with optimizing performance.
- You can view your data from Seismic with any BI tool.
- It allows customizing the control permissions for content.
Verdict: Seismic is helping more than 700 companies by aligning teams and increasing revenue. Languages supported by Seismic are German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, and Chinese.
Seismic.com provides high performance in all its parameters, like the ease of handling, functionalities, upgraded features, and customizations.
Price: As per reviews, the price of the Seismic is in the range of $384 to $780 per user per month.
Best for data-driven sales enablement that prepares client-facing teams for performing at the highest level.
Brainshark is one of the popular choices of many fortune 100 companies including different industries like healthcare, IT, etc. It serves the sales team by sales readiness, content management, training, and coaching.
It helps the sales team to accelerate their process and closures of deals. Brainshark makes its team always ready for client interaction. It offers functionalities for data-driven sales enablement & readiness.
- Brainshark has features for diagnosing performance issues and creating dynamic content.
- It can help to train & upskill the teams at scale.
- It provides great remote access to every user to keep themselves updated.
- Also, it has different virtual sessions to boost skills even while working remotely.
- It has a Channel Sales feature that keeps not only sellers updated but also displays revenue across the partner community.
Verdict: Brainshark is a great tool for sales enablement and training. It is used by many companies to achieve their desired results. It is an all-in-one solution that contains the capabilities from onboarding to skills development to content management.
It provides Post-Sales support to the clients, wherein they can work on solving queries dropped after selling has been made.
Price: Brainshark comes in 2 different editions, Pro and Premier. It gives 90 days of a free trial. These editions are annual subscriptions and on a per-user basis.
Best as an outcome-based enablement solution. It centralizes sales readiness and automates milestone tracking.
LevelJump is an enablement tool that works on metrics to provide clear figures of the impact of new hires and training problems etc. It is used by many B2B companies. It is a simple tool in terms of the user interface and works in Salesforce i.e. built-in the Salesforce.
- It has a great analytic feature that helps in managing the reports.
- Revenue Attribution Metrics helps in defining ROI on a particular point.
- Milestones can be set for team members so that they can be tracked.
- Another helpful feature is Onboarding and Performance Metrics.
Verdict: LevelJump is an all-in-one solution with functionalities like program builder, program templates, and video recording. It provides a great set of features. It is a very user-friendly and a value for money solution.
Price: You can get a quote for pricing details.
#5) HubSpot Sales Hub
Best for providing powerful features and integrations. It provides sales analytics, sales engagement tools, forecasting, and advanced permissions.
HubSpot Sales Hub is an enterprise sales software. It contains powerful features and provides all the required integrations. It’s a super easy tool to use and consists of almost all modules a sales team/member would need to close a deal in an enlarged fashion.
Hubspot Sales has its own built CRM, which describes clear insights into leads, stats, accounts, etc. Supported languages are German, English, French, Japanese, Portuguese, and Spanish.
- HubSpot has email marketing, lead qualification, territory management which are somewhat unique features and makes it an all-in-one CRM solution.
- Salesforce automation and desktop integration are some of its unique features and made it stand out.
- It offers the feature of video that will let you capture the video of yourself, screen, or both.
- It offers the features and functionalities of calling, product library, playbooks, sales automation, and scheduling a meeting.
Verdict: HubSpot is user-friendly and made for any size company. It offers ease of learning and is a very good tool in terms of its features. It lets you centralize the work by offering new integrations such as NetSuite, QuickBooks, and Xero.
Pricing: HubSpot Sales Hub is available with three pricing plans, Starter (Starts at $45 per month for 2 users), Professional (Starts at $450 per month for 5 users), and Enterprise (Starts at $1200 per month for 10 users).
Website: HubSpot Sales Hub
Best for securely sharing the documents. It offers many more features like analytics and eSignature.
To boost and drive the business, it helps in real-time tracking and smart insights of the data present in the tool. It keeps your sensitive data with high security. It is trusted by a lot of companies. DocSend is a platform for secure sharing of document analytics, eSignature, data rooms, and dynamic watermarking.
- Sales Enablement including content creation, import, and storage are really amazing with this tool.
- Boards can be managed easily by sharing documents, permission access, e-signatures, etc.
- High data security with secure file view option. It helps in keeping confidential and sensitive data in place.
Verdict: It’s a quite user-friendly tool that gives ease of access to users, even when they are handling sensitive data. Service and support are quite good in terms of the money you invest in buying the tool. Working great in terms of customer engagement as well. As per customer reviews, it is not performing that well with the integrations with a few apps.
Pricing: It comes in 4 different editions: Personal for $10/ User/ Month, Standard for $45/ User/ Month, Advanced at $150/ User/ Month and Enterprise (Get a quote). All prices are for annual billing. Also, it offers a 14-day free trial.
Best for sales content management, sales readiness, sales effectiveness, and buyer engagement.
Showpad is a sales enablement platform. It is an open and end-to-end tool with functionalities to make B2B buying and selling easier. It has functionalities for sales content management, sales readiness, sales effectiveness, and buyer engagement.
It can be integrated with the tools you are already using, such as CRM, CMS, etc. Languages supported are Czech, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Chinese.
- It’s a complete platform for sales enablement and sales coaching with gamification, live presentation, Content management, Collaboration features.
- Content creation, personalization, and analytics make it a perfect choice amongst marketing companies.
- Also, its analytics feature helps the sales and marketing teams to find and sort the funnel and can check their progress and shortcomings.
Verdict: Showpad is user-friendly and provides ease of access to even its new users. Deployment is less time taking in comparison to other tools. As it is a user-friendly tool at a lesser price, provides good ROI to the company.
Its experience is smooth in terms of analytics and marketing activities but customization possibility is quite less in this tool. Also, a few major integrations are difficult to do.
Pricing: Showpad Content has three pricing plans, Essential, Plus, and Ultimate. Showpad Coach is available with two pricing plans, Essential and Plus. You can get a quote for these plans. A demo is also available on request.
Best for an all-in-one and flexible platform for sales and marketing activities. B2B, B2C, SaaS-based companies, and also educational industries are major clients.
Guru is the knowledge management solution for sales enablement. It helps to smoothen the process from hiring to onboarding, training, document sharing, etc. and can be a complete platform for HR, Finance, Sales, etc. It is easy to implement and start with.
- AI and search functions are great for this tool, which makes it stand out of the league.
- Knowledge base management allows you to build your own knowledge base at ease and provides fair insights.
- Slackbot feature helps you to find at your fingertips and give you the relevant information in regards to your search.
Verdict: Guru is a simple tool to use and easy to access. Extension with Chrome and Google makes it easy to use. Though its layout section is a little weaker and needs to be upgraded. Overall, it is a cost-effective solution and good to go with.
Pricing: Guru offers the solution with Starter Free plan (3 core users), Starter ($5 per user per month), Builder ($10 per user per month), and Expert ($20 per user per month). You can try the product for free.
Best for sales email, calendaring, and CRM sync.
Salesloft is a Sales Enablement tool that targets to boost and motivate your sales team to meet their goals. It focuses on every aspect of a sales cycle right from email to client interaction and lets the sales team focus on the sales. It allows every team to focus on their own sections.
- Salesloft has a campaign management feature that helps the sales team with client interactions and updating.
- The calling feature of the app helps to click and call. It also records the call.
- Highly customizable tool
- It supports various integrations.
Verdict: Salesloft is a highly customizable tool with good analytics and insights. It is an easy-to-use and low-maintenance tool. Though importing data could be a little painful sometimes.
Pricing: You can get a quote for pricing details.
Best for sales enablement, content management, conversation intelligence, and coaching tools.
Mindtickle is a sales readiness platform. Onboarding and Sales Coaching is another feature that makes it a popular choice amongst mid-sized companies. It is an all-in-one platform with capabilities of sales enablement, content management, conversation intelligence, and coaching tools.
- Sales Training feature consists of content management and knowledge base management that help to streamline the processes.
- Performance management helps with incentives and gaining badges, scorecards, reviews, etc.
- Personalization/ customization can be done on profiles and dashboards as per the requirements.
Verdict: Mindtickle provides all information in one spot and gives seamless experience & ease of customization. It is a user-friendly tool. Sometimes it is noticed that uploading and recording video is slow and lags.
Pricing: You can get a quote for pricing details. A demo is available on request.
Additional Sales Enablement Software
Outreach helps in achieving predictive revenue goals and boosts business. It is a solution with real-time enablement, AI-driven reports, and an integrated sales dialer. It transforms the sales process by allowing sales reps to have an enlarged & sorted view of all the customer-related information in one place and by allowing them to analyze & build a pipeline.
It’s a highly customizable tool. Calls can be made with a click and can be recorded within the tool. Analytics and insights are there, which gives a fair analysis of the processes with facts and figures.
Mediafly is an AI-enabled tool for Sales and Marketing teams. It gives a seamless and smooth experience in sales and marketing teams to access and proceed with the right content, facts, and figures.
It is highly customizable in terms of its presentation feature. Performance management features help in appraisals, badges, etc. It is easy to use and provides good support. You can get a quote for pricing details.
ClearSlide helps in streamlining and shortening the sales process. Sales and marketing teams can track analytics via email and engagement activities through different platforms. It can be embedded in Salesforce, Outlook, Gmail, and Slack. The solution is available with three pricing plans, Pro, Group, and Enterprise.
Bloomfire is a knowledge management platform that helps with centralizing and organizing all the information. It supports English, Spanish, French, and German. All the employees within an organization can easily handle and access the information across.
Its AI-powered feature helps in easy and accurate search within the system. It is highly customizable and helps in making changes as per the requirements. It integrates with almost all possible tools and also provides advanced analytics, which makes it versatile to be used in.
It is available with two pricing plans, Basic ($25 per user per month) and Enterprise (Get a quote). The price of the platform starts at $15000 per year for up to 50 users.
Acquire is a complete channel of communication and engagement software that includes not only sales but also support and onboarding. It has a very powerful AI-enabled feature to help connect seamlessly. It supports VoIP with Call routing, recording, queuing, voicemails, etc. & helps in making communication easy and smooth.
Acquire is a co-browsing software that helps in client interaction by screen sharing and troubleshooting. Unified customer view dashboard wherein the customers can see their entire journey with you, including all calls, messages, emails, documents, etc. It is available in 3 editions, Starter, Commercial, and Enterprise. You can get a quote for pricing details.
#16) Aritic PinPoint
Arctic PinPoint is a marketing automation platform that helps in getting leads, running campaigns, and with the growth of the business. It has dashboards and analytics features and is highly customizable. It gives a clear view. Predictive scoring, social drip, etc. are some of the stand-out features of the tool.
Aritic PinPoint supports English, French, Portuguese, Spanish, and Hebrew. It offers 4 different editions, Lite Plan at $59/Month, Starter at $219/Month, Professional Plan at $249/Month, and Enterprise Plan.
Website: Aritic PinPoint
This tool plays a wonder in streamlining processes, business flows, and marketing activities. It has 3 different plans: Professional, Advanced, and Elite. It offers a free trial.
Sales Enablement Tools should be easy to use, should get integrated with the tools you are using, and provide the features like content management, mobile readiness, and analytics. There are several tools available in the market and all of them offer a good number of features. Company goals are the most significant factor while choosing the tool. It helps with finding the solution as per your business needs.
Highspot, Seismic, Brainshark, LevelJump, and HubSpot Sales Hub are our top recommended sales enablement tools. We hope this article will help you with finding the right solution for your business.
- Time is taken to research and write this article: 28 Hours.
- Total tools researched online: 40
- Top tools shortlisted for review: 17