Top 10+ Lead Generation Services In 2023 [Updated List]

Here we review and compare features of the top Lead Generation Services to help you select the best Lead Generation agency for your business:

Before knowing about the top lead generation services and providing lead generation, let us first understand what lead generation is.

Lead generation is the process of attracting and converting prospects into customers. Lead generation agencies use marketing strategies to attract customers to the product and convert them into leads.

Lead generation services help businesses become more efficient in the competitive market by delivering qualified leads to them. These companies primarily work in partnership with multiple businesses or websites to promote service.

To generate a lead and get success is not easy. Therefore, businesses outsource their lead generation to specialized and experienced lead generation services to attract customers and turn them into paying customers.

Lead Generation Services Review

Top lead generation services

Expert Advice: For outsourcing the leads and nurturing the leads, you must check some factors in lead generation services to have a robust lead generation strategy in place and who can easily make your business aim and the targeted audience to create leads.

A well-experienced lead generation service has the right tools for helping you achieve maximum impact. They add value to businesses by generating sales and leads. When leads are generated for digital marketing purposes, they use lead generated and sell it to individuals or another lead generation agency.

It has an essential role in digital marketing tactics because it develops the demand for your product or service.

Some business owners think, why to spend money hiring a lead generation agency when they can easily buy data. The reason is quality. They will not get the quality data; they might have details and a customer, but it will be heavily worked through.

You must look for lead generation services that focus on quality and not only on the number of leads. If you have such an agency providing you with the best lead generation services that understand and share your business goal by understanding your business’s aim and needs, then a partnership with a lead agency helps transform how your business can get new leads.

When it’s about choosing a lead generation agency, there is no one-size-fits-all to go with, so what has worked for other companies will work for your agency, and vice versa.

Here are some important points to keep in mind:

#1) Understand the business

The most important step in business is to be familiar with it. Knowing that business will give you less risk of being barraged with strategies, offers, and campaigns that will not profit the company’s growth in the long interval. You also have to be informed about which lead generation agency can best handle your business.

#2) Identification of strength and weakness

Look for a company that identifies both your weaknesses and strengths, who can perform SWOT (Strength, Weakness, Opportunities, and Threats) analysis of your business well.

Build your strengths and weaknesses and take the opportunities your business has. Addressing these factors will make for an effective marketing strategy and increase all the great and good things your company offers.

#3) Ample Research about a company’s flexibility

Some industries specific lead generation services specialize in only things where they excel the most.

Ensure that the way you work is similar to the company’s patterns. You will spend a considerable amount of time working and finding together strategies and solutions.

#4) Your target audience

Ensure that from where your leads are coming, a prospective lead generation marketing agency will focus on more than the quality of leads they can bring in along with the quantity.

Qualified leads will fall into specific criteria to take into consideration. Ideal Customer Profile (ICP), lead scoring models, and list segmentation.

#5) Best tools with these campaigns

After finding your target market, the next step is to determine which tools work best for your business with these campaigns. Perhaps you’ve already tried some of the methods, but you’re not familiar with others. Digital lead generation and digital marketing agencies are experts in most of them.

#6) Reputable Lead Generation company

Companies that have a strong reputation and reliable feedback are expected to help you more. You can ask for past clients of these agencies within the industry. Some companies also have portfolios and references for potential clients to check whether they are reliable.

#7) Do research

Finding the lead generation and marketing company takes more time, as these are potentially the B2B agencies that will pretty much or can break your company.

You’ll be extending your resources, money, time, and trust. That’s why you have to take your time seeking these agencies and performing in-depth research into their past clientele, and projects they have done in the past.

Frequently Asked Questions

Q #1) What is lead generation?

Answer: In digital marketing, lead generation aims at getting people to declare their interest in you by offering you something that’s theirs. As long as you have to start a conversation with social media platforms, they’re a lead.

Q #2) What is lead generation and demand generation?

Answer: When you have a product or service, and no one has a high opinion or knows about it, demand generation works. It gets your attention and provides people with a reason to know about your selling product.

While lead generation scoops up and sweeps in interested people or gives them exact opportunities to grow their business.

Q #3) How much does lead generation cost?

Answer: Generally, it costs too much. But its cost depends upon the type of lead that’s worth to you. As per the Hubspot States report, 1 of 3 companies has reduced the cost of lead, contact, and customer acquisitions as an utmost marketing priority.

Q #4) Is Lead Generation Service Worth it?

Answer: You have to pay more for lead generation, and you’ll miss the valuable knowledge you earn from learning and testing which lead generation strategies work and which don’t. On lead quality, you will not have much control. So, to a lead generation agency, leads are leads. It’s up to you to make lead generation money worth it.

Q #5) Is lead generation sales or marketing?

Answer: People fight about this all the time. Lead generation is the space where sales and marketing overlap. And there’s a lot of tension in this space. Marketing works super hard to generate heaps and loads of leads for sales, and then sales come back and say, “Ah, but they weren’t quality leads!”

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List of the Top Lead Generation Services

Here’s a list of the top lead generation agencies that provide lead generation services worldwide:

  1. Cience
  2. Lead
  3. Sales Pro Leads
  4. Digital Marketing Agency
  5. Visitor Queue
  6. VSA, Inc.
  7. Callbox
  8. Terakeet
  10. TopSpot Internet Marketing

Comparison Table of Top Lead Generation Agencies

Company Name Founded In LocationsCompany SizeMinimum Budget Annual Revenue
Cience 2015Denver, Colarado, United States 1,000 - 5,000 Employees$1,000+$8 Million
LeadGeneration.com2008Ocean City, New Jersey, United States 11 - 50 Employees -$6 Million
Sales Pro Leads 2012Reno, NV, United States 11 - 50 Employees Undisclosed$1 Million
Digital Marketing Agency 2002Chicago, Illinois, United States 11 - 50 Employees $2,000+$6 Million
Visitor Queue 2018Ontario, Canada 11 - 50 Employees-$5 Million

Detailed review:

#1) Cience (Denver, Colorado)

Best for B2B leads and lead generation.

Cience (Denver, Colorado)

Cience is an award-winning lead generation services company. The firm works with the best brands, startups, and all sizes of enterprises worldwide to help them generate revenue through leads. Cience uses the advanced CIENCE platform to test and experiment with their clients and discover the formulas that will drive business sales results.

Founded In: 2015

Headquarters: Denver, Colorado

Employees: 1,000 – 5,000


Minimum Budget: $1,000+

Hourly Rate: < $25

Clients: SAP, Microsoft, Okta, Bambora, Google.

Location: United States

Verdict: Cience is the best lead generation agency that helps improve lead quality by implementing correct strategies, which results in your business increasing revenue.

Website: Cience

#2) (Ocean City, New Jersey)

Best for B2B database and consulting services for lead generation. is a leader in digital marketing, which provides all digital marketing services, including leads and sales generation. With the experience of 13+years in the industry and working with multiple clients, the firm has provided lead generation and consulting services for clients in dozens of industries worldwide.

Founded In: 2008

Headquarters: Ocean City, New Jersey

Employees: 11-50


  • Lead Nurturing
  • Lead Follow-up
  • PR/Brand Awareness
  • Search Engine Optimisation
  • Search Engine Marketing
  • Paid Search Management
  • Custom Platform Development
  • Social Media Reputation Management
  • Marketing Consulting
  • Lead Generation
  • Digital Marketing

Minimum Budget: $500+

Hourly Rate: $100 – $149/hr

Clients: Toshiba, Ep Henry, J.G. Wentworth, Aeropostale

Location: United States

Verdict: is best in reputation management through applying unique strategies for generating leads and building brand engagement.


#3) Sales Pro Leads (Revo, NV)

Best for B2B lead generation.

Sales Pro Leads (Revo, NV)

Sales Pro Leads is the premier lead generation company that focuses on providing the technology industry. With the experience of years, the company has expertise in lead generation and business development. Their colleagues are dedicated to providing excellent customer service and providing excellent results for your business.

Founded In: 2012

Headquarters: Revo, NV

Employees: 11 – 50


  • Custom B2B Lead Generation
  • Pipeline creation
  • Lead generation and nurturing
  • Appointment setting
  • Database development and management

Minimum Budget: Undisclosed

Hourly Rate: < $25

Clients: Toshiba Leading Innovation, Polycom Cisco, ShoreTel, Verint (Powering Actionable Intelligence)

Location: United States

Verdict: Sales Pro Leads expertise in lead generation and nurturing that will help your business grow and reach its potential.

Website: Sales Pro Leads

#4) Digital Marketing Agency (Chicago, Illinois)

Best for PaaS lead generation.

Digital Marketing Agency (Chicago, Illinois)

Digital Marketing Agency is an award-winning team that provides full help in generating leads and increasing your business growth.

They build long-term strategies that enable the businesses to achieve and produce a competitive marketing strategy for the digital marketplace. They have the best marketing solutions for both small and large businesses to maintain good market dominance.

Founded In: 2002

Headquarters: Chicago, Illinois

Employees: 11 – 50


  • PaaS lead generation
  • SEO Services (Enterprise, Local, and E-commerce)
  • Conversion optimization
  • Link building
  • Software development
  • Advertising services

Minimum Budget: $2,000+

Hourly Rate: $100 – $149

Clients: Makeable, Kohler, Blockchain, TripAdvisor, PromoGo

Locations: United States, Canada, United Kingdom, Australia

Verdict: Digital Marketing Agency specializes in PaaS Lead Generation, SEO, and PPC management that will increase your search engine presence and drive your company’s awareness via organic traffic.

Website: Digital Marketing Agency

#5) Visitor Queue (London, Ontario)

Best for website visitor tracking software.

Visitor Queue (London, Ontario)

Visitor Queue deals with advanced B2B lead generation software that tells you which businesses are noticing you or visited your website so that your B2B business can generate more leads and result in increased revenue. They work with businesses worldwide and also have grown teams internationally, having key members across the globe.

Founded In: 2018

Headquarters: London, Ontario

Employees: 11 – 50


  • B2B sales
  • B2B marketing
  • Lead generation
  • Website analytics
  • Website services

Minimum Budget: $31+

Hourly Rate: Undisclosed (depends on length and requirements of the project)

Clients: Upfluence, Microsoft, Blackberry, Sketchfab, JLL

Locations: Canada

Verdict: It is best for website visitor tracking and lead generation, which will help you drive traffic from high-quality prospects.

Website: Visitor Queue

#6) VSA, Inc. (Westmont, New Jersey)

Best for end-to-end lead generation.


VSA is a best-in-class lead generation company that invites your business to increase your insight experience and help you go above the competitors. VSA has made over 3 million phone calls and helps around 120+ million new businesses.

Founded In: 2001

Headquarters: Westmont, New Jersey

Employees: 51 – 200


  • Lead generation
  • Sales generation
  • Trade show appointment setting
  • B2B cold calling
  • Positive lead generation
  • Telemarketing lead generation

Minimum Budget: $10,000+

Hourly Rate: $25 – $49

Clients: AA-ISP, Zoominfo, Vancrin Compliance, Professional Account for Customers Engagement

Locations: Chicago, Illinois, San Francisco, New York

Verdict: VSA, Inc. specializes in sales generation by designing the custom program. They designed and set more than 60,000 sales appointments in very little time.

Website: VSA, Inc.

#7) Callbox (Encino, CA)

Best for B2B lead generation and sales outsourcing.

Callbox (Encino, CA)

Callbox carries out the outreach with their targeted potential customers using multi-touch and multi-channel approaches. The firm has experience of 16+ years, helping businesses grow. They provided a B2B lead generation service that offers database solutions and webinar marketing along with sales.

They help the companies by implementing strategies in targeted campaigns that can deliver qualified sales leads and opportunities for your business.

Founded In: 2004

Headquarters: Encino, CA

Employees: 201-500


  • Sales Marketing
  • Digital Marketing
  • Telemarketing
  • Sales support
  • Lead generation
  • Database solutions
  • Event marketing
  • Account-based marketing
  • Telesales
  • Lead management
  • Multi-channel marketing

Minimum Budget: Undisclosed

Hourly Rate: Undisclosed

Clients: Alima Technologies, Intrepid Advisors, LexisNexis, LiQWID.

Locations: Singapore, Australia, Malaysia, United Kingdom, New Zealand, Hong Kong

Verdict: Callbox specializes in generating lead campaigns because of prior experiences. They had carried out more than 10,000+ marketing and lead generation campaigns.

Website: Callbox

#8) Terakeet (Syracuse, NY)

Best for innovative strategies in search market share.

Terakeet (Syracuse, NY)

Terakeet is an enterprise search engine technology company having experience of more than 20+ years of industry expertise and driving the desired organic search engine outcomes for global brands and Fortune 500 companies. They are in phase for active growth and have the brightest talent to help businesses reach the next level.

Founded In: 2001

Headquarters: Syracuse, NY

Employees: 201 – 500


  • Lead generation and customer acquisition.
  • Content strategy.
  • Brand and executive reputation management.
  • E-commerce product sales.

Minimum Budget: $10,000+

Hourly Rate: Undisclosed

Clients: Oracle, Adobe, Weightwatchers reimagined, Symantec, Williams Sonoma

Locations: USA

Verdict: Terakeet company specializes in marketing, advertising, and organic search technologies that will help your business manage good reputation management.

Website: Terakeet

#9) (Moorestown, NJ)

Best for sales and marketing consultations. (Moorestown, NJ) solves every sales and marketing challenge. They’ve partnerships with multiple industry’s innovative solutions providers by which they can develop and implement a strategy for multiple businesses that will provide better results. They help businesses with understanding their sales cycle and to be managed by expert account managers.

Founded In: 2012

Headquarters: Moorestown, NJ

Employees: 11 – 50


  • Sales development
  • Lead generation
  • Strategy development
  • Content/CM development
  • Promotion
  • Lists
  • Technology
  • Training
  • Finance
  • Consulting
  • Champaign components

Minimum Budget: $1,000+

Hourly Rate: < $25

Clients:, Keyword Connects, Astoria Company, Smarket Online Ltd., Cambie Marketing

Locations: Glasgow, London, Manchester, UK

Verdict: specializes in End-to-End Lead generation and helps businesses generate qualified sales leads to reach more of the targeted audience.


#10) TopSpot Internet Marketing ( Houston, US)

Best for creating digital strategies.


TopSpot Internet Marketing is the company best for implementing digital strategies, having experience of more than 18+ years, having the largest independent search marketing agency. Their team develops customized digital strategies for their clients to deliver pre-qualified traffic and increase the online and offline leads that will result in the sales growth of the businesses.

Founded In: 2003

Headquarters: Houston, US

Employees: 51 – 200


  • Industrial Internet Marketing
  • Search Engine Optimisation
  • Pay Per Click advertising
  • Web tracking and analysis
  • Website design and development
  • B2B online marketing
  • Conversion improvement
  • Mobile marketing
  • Responsive web design

Minimum Budget: $1,000+

Hourly Rate: $100 – $149

Clients: Techvalidate, Weima America Inc., Dalsin Industries, Global Tooling Solutions LLC, Total Plastics, Inc.

Locations: Houston, US, Chicago, Illinois

Verdict: TopSpot Internet Marketing specializes in B2B Database Lead Generation that helps reach out to the managers of other companies who sell the products or services to companies.

Website: TopSpot Internet Marketing

Other Notable Services

#11) Striventa

Striventa is a growth agency that helps businesses grow using multiple approaches for lead generation. They focus on clients’ prospects to help them provide the best service and work process. Striventa provides technical solutions to the companies to grow in mission and build the values of tenacity, integrity, and others.

Website: Striventa

#12) Marketing Agency

Marketing Agency helps businesses of all sizes to find their targeted audience and turn them into customers. They deal with a highly competitive online environment and help businesses succeed by building a robust online presence’s design and development knowledge. They build each campaign from scratch for every specific client.

Website: Marketing Agency

#13) SalesRoads

Salesroads is a leading B2B strategic sales outsourcing company that provides lead generation and appointment setting for medium and enterprise-level organizations. They have a unique turnkey approach to demand lead generation and implement highly successful programs for their clients.

Website: SalesRoads

#14) SalesAladin (Zashinsoft Pvt. Ltd.) (Ghaziabad, Uttar Pradesh)

SalesAladin is a white-label partner that delivers the performance basis and utilizes outbound marketing and social methods for generating high-quality marketing ready. (MQLs) and sales-ready leads that help in curating industry intelligence for global companies. SalesAladin has multiple unique approaches to provide maximum results to the clients.

Website: SalesAladin

#15) Webimax (Ocean City, New Jersey)

Webimax has been an award-winning reputation management company for 13+ years. They have a highly experienced team and talented professionals committed to helping clients increase their online presence and brand awareness. Webimax consistently delivers the best results utilizing agency-level software and has proven strategies for good reputation management of businesses.

Website: Webimax


If you are working with a lead generation agency, you are looking to implement new strategies for each campaign you want to achieve. They will allow you to concentrate on business.

Businesses’ only key to success is to have new clients or customers at the right time, and what makes them attracted to your business is just first hearing about your product. Then, depending on how current clients find your business, the high-quality content on your website.

The only best way to know about working with lead generation services is to experience it for yourself. Then, trust the company to understand your requirements as an entrepreneur and help you achieve your goals through digital marketing.

Through this, you can see the first-hand service of what they are offering. If it’s better, then you are good to go for your lead generation strategies. The more efficient and innovative strategies, the more your business will generate leads in the future.

Choose the best service for your business and take it to the next level.

The best organizations qualify their leads to make sure their salespeople spend their time and energy on only the most likely leads to customers. We’re constantly revamping our lead qualification process — optimizing it to increase the conversion rate by 48%.

We recommend CIENCE for highly targeted B2B lead generation and building sales pipelines. They are suitable for medium to enterprise clients. Our next recommendation is to generate real-time leads exclusively for your business via custom lead generation campaigns. They are best for small businesses.

Research process:
  • It took me 12 hours to research and write this article.
  • Sites researched: 30
  • Sites shortlisted: 5
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