11 Best Social Media Content Calendar Tools and Templates

Review and compare top Social Media Content Calendar Tools & Templates with features and pricing to select the best social media calendar per your requirements:

Social media websites have become a digital home for several people. Billions of people all over the world have active profiles on at least one of the many social media sites. This presents a lot of opportunities for businesses to improve brand visibility and goodwill.

Managing social media profiles becomes easy with social media content calendar tools and templates. Here we will review the best-rated social media content calendar templates and tools for individuals, professionals, and corporations.

Social Media Calendar

Top Social Media Content Calendar Tools and Templates

Fact Check: Over 4 billion people all over the world have an active social media profile in 2020. The most popular social media platform is Facebook, with 2.7 billion active users. YouTube, WhatsApp, Facebook Messenger, WeChat, and Instagram each have over a billion active users.

The below image shows Average Engagement Rates Across Popular Social Media Sites:

 Average Engagement Rates

[image source]

Pro-Tip: Social media calendar tools and templates have diverse features. Most tools can be used for carrying out more than scheduling social media posts. You should determine your requirements and compare the price when selecting a social media content calendar tool.

Frequently Asked Questions

Q #1) What is a social media content calendar tool?

Answer: A social media content calendar tool can be used for scheduling social media posts. The calendar tool allows you to assign posts to be submitted on different social media sites.

Recommended Reading =>> Content Calendar Software review

Q #2) What are the basic features of the social media content calendar app?

Answer: Social media content calendar apps allow you to schedule content creation for social media sites. You can view the scheduled posts in a month, week, and day format. Most tools support drag-and-drop features allowing you to easily add and edit tasks.

Q #3) What are the additional features of content calendar apps?

Answer: Social media content calendar tools go beyond just scheduling tasks. You can use the tool to analyze customer engagements on social media sites. You can automate the tasks of posting to different social media sites.

Q #4) What are the benefits of using social content calendar apps?

Answer: You can save time in scheduling posts for multiple social media platforms. Using the tools will also allow you to view customer likes, response rate, and other metrics related to customer engagement.

Q #5) What should a social media calendar include?

Answer: You have the flexibility of customizing your own social media calendar. You should consider creating a posting schedule for multiple channels. Consider limiting the posts to one or two times per day on each platform for maximum effectiveness.

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List Of Top Social Media Content Calendar Tools

Here is the list of popular social media content calendar software:

  1. HubSpot Editorial Content Calendar Template
  2. CoSchedule
  3. Hootsuite
  4. SproutSocial
  5. SocialPilot
  6. Appy Pie Connect
  7. Agorapulse
  8. Pablo Buffer
  9. Evernote
  10. Loomly
  11. Trello

Comparison Table Of the Best Social Media Calendar

Tool NamePriceRatings
HubSpot Editorial Content Calendar TemplateFreeStar_rating_4_of_5
CoScheduleBasic: $29 / user per month
Marketing Suite: Custom quote.
Star_rating_5_of_5
HootSuiteProfessional: $19 per month
Team: $99 per month
Business: $599 per month
Enterprise: Custom quote.
Star_rating_4_of_5
SproutSocialStandard: $99 per month
Professional: $149 per month
Advanced: $249 per month.
Star_rating_4_of_5
SocialPilotAgency: $85 per month
Small Team: $42.50 per month
Professional: $25.50 per month
Enterprise: Custom quote.
Star_rating_5_of_5

Let us review the above-listed social media content calendar tools.

#1) HubSpot Editorial Content Calendar Template

HubSpot – Best for planning and organizing social media marketing content.

HubSpot Editorial Content Calendar Template

HubSpot Editorial Calendar is a free social media content calendar template. You can use the template for managing the entire blog team. The free template allows you to assign group tasks to different team members. You can enter the post details and keywords in each post. There are also columns for topics, target personas, and CTAs for the posts.

The free template can be customized to suit your requirements. You can add edit columns that best meet your specific requirements for social media management.

Features:

  • Free editorial calendar sheet
  • Templates can be customized
  • Add/Edit columns

Verdict: HubSpot Editorial Calendar is a customized social media calendar tool. You can manage the social media schedule using any spreadsheet software.

Price: Free.


#2) CoSchedule

Best for viewing, scheduling, and sharing social media marketing and content management projects.

CoSchedule

Coschedule is yet another top-rated social media management application. You can assign social media posts to different writers. The app allows you to assign and view posts assigned to the team. You can set up reminders and view the status of the assigned tasks.

You can use the Coschedule app to manage the digital marketing workflow. The app allows you to assign presentations, blogs, posts, and much more to the writers. You can also share read-only calendars with the team so that they know exactly when to create posts for different social media profiles.

Features:

  • Share calendar
  • Customized views
  • Streamline workflows
  • Monitor tasks

Verdict: CoSchedule is a great app that can be used for managing social media posts. It is more than just a content calendar tool that allows you to streamline the digital marketing processes. The price of the app is also affordable to individuals, professionals, and small digital marketing firms.

Price:

  • Basic: $29/user per month
  • Marketing Suite: Custom quote.
  • A 14-day trial is offered for users to test the functions of the social media scheduling app.

CoSchedule pricing

Website: CoSchedule


#3) Hootsuite

Best for managing different social media profiles using a collaborative calendar.

Hootsuite

Hootsuite is a unique social media management app with a host of different features. You can use the app for managing multiple social media profiles, including Instagram, Facebook, Twitter, Linked In, Pinterest, and YouTube.

The application comes with a lot of different features including advanced scheduling of posts, manage social media marketing team, assign posts to team members, review messages before publishing, and multiple app integrations.

Features:

  • Schedule social media posts
  • Assign posts to the team
  • Team collaboration

Verdict: Hootsuite is another affordable social media management tool. You can use the tool to schedule an unlimited number of posts for 10+ social media accounts. It is great for professionals and digital marketing firms to manage the social media profiles of different clients.

Price:

  • Professional: $19 per month
  • Team: $99 per month
  • Business: $599 per month
  • Enterprise: Custom quote.
  • A free 30-day trial is also offered to test the functionalities of the social media calendar tool.

Hootsuite pricing

Website: HootSuite


#4) SproutSocial

Best for planning publishing strategy and maintaining oversight of the content team.

SproutSocial

SproutSocial is a comprehensive social media content management tool. The online tool allows you to manage the social media team, schedule posts, review drafts, and supervise the social media team.

Features:

  • Schedule, draft and publish posts
  • Review tasks
  • Manage social profiles
  • Customized workflows
  • Automation tools

Verdict: SproutSocial is a user-friendly social media management tool. With this app, you can schedule posts and analyze social media performance. The tool allows you to measure the performance of the competitors as well. The product is appropriately priced as it has various value-for-money features.

Price:

  • Standard: $99 per month
  • Professional: $149 per month
  • Advanced: $249 per month.
  • A 30-day trial is also offered to test the functionality of the social media management tool.

SproutSocial pricing

Website: SproutSocial


#5) SocialPilot

Best for visualizing and managing social media content strategy using a calendar.

SocialPilot

SocialPilot is a simple social media content calendar tool. The application allows you to assign tasks to the team using an online calendar. With the tool, you can also collaborate with the team to manage the social media profiles of different clients.

Features:

  • Social media account management
  • Analytics
  • Bulk scheduling
  • Content discovery
  • Customer management

Verdict: SocialPilot is a great tool for digital marketing professionals to manage social media content. The content calendar tool has dozens of features to manage social media accounts. It offers great value for money due to a lot of different content management features.

Price:

  • Agency: $85 per month
  • Small Team: $42.50 per month
  • Professional: $25.50 per month
  • Enterprise: Custom quote.
  • You can also sign up for a 14-day trial to test the features of the software.

SocialPilot pricing

Website: SocialPilot


#6) Appy Pie Connect

Best for scheduling automated posts on multiple social media sites.

Appy Pie Connect

Appy Pie Connect is for individuals, professionals, and companies to connect multiple social media apps with each other. It serves as a single platform for managing dozens of different social media profiles.

Features:

  • App connection
  • Custom integration
  • Auto reply

Verdict: AppyPie Connect presents a unique feature of connecting different social media professionals. It is great for individuals and professionals to automate the tasks of managing social media profiles.

Price:

  • Varies based on custom features.
  • You can test the functionality of the software by opting for a 14-day trial.

Appy Pie Connect pricing

Website: Appy Pie Connect


#7) Agorapulse

Best for scheduling social media posts and analyzing performance.

Agorapulse

Agorapulse is another simple tool that you can use to schedule and manage the social media team. The paid version includes a unified calendar that can help in scheduling tasks and tracking performance.

Features:

  • Multiple social media profiles
  • Label content
  • Unified calendar

Verdict: Agorapulse is an affordable social media content management tool. You can select the free version if you just want to schedule posts. But most professionals will find the paid version to be suitable due to many advanced features.

Price:

  • Basic: Free
  • Pro: $79 per month
  • Premium: $159 per month
  • Enterprise: Custom Pricing
  • A 30-day trial feature is also available so that you can test the functionality of the tool.

Agorapulse pricing

Website: Agorapulse


#8) Pablo Buffer

Best for creating social media posts for free.

Pablo Buffer

Pablo Buffer is a social media content creation tool. You can use the free tool to create attractive posts for posting on different social media channels. The social media content creation app allows you to add logos, captions, and images.

Features:

  • Create social media posts
  • Custom sizes
  • Captions
  • 600k+ images

Verdict: Pablo Buffer should be your go-to tool for creating social media posts. There is nothing to complain about since the app is available for free.

Price: Free

Website: Pablo Buffer


#9) Evernote

Best for capturing content ideas and scheduling tasks for the team.

Evernote

Evernote is a versatile content management tool. You can schedule social media posts and do more using the tool. The tool allows you to schedule follow-ups, add documents, and audio files to the notes. You can use the tool to create notes, reminders, and more to ensure efficient social media management.

The tool has lots of advanced features such as scanning notes and receipts, syncing notes across multiple devices, and connecting with MS Team and Slack to share notes with others.

Features:

  • Offline access
  • Scan notes and receipts
  • Sync notes across devices
  • Connect to Slack and MS Team

Verdict: Evernote is a great tool for social media content managers. It lets you manage the notes and schedule posts.

Price:

  • Basic: Free
  • Premium: $7.99 per month
  • Business: $14.99 per month
  • You can also sign up for a 14-day free trial to test the features of the app.

Evernote pricing

Website: Evernote


#10) Loomly

Best for collaboration, publishing, and measuring results of social media posts.

Loomly

Loomly is yet another good social media content scheduling tool. The application allows you to manage a large digital marketing team. It comes with a plethora of features, some of which include hashtag suggestions, audience targeting, and advanced performance analytics.

Features:

  • Social Media account management
  • Custom workflow
  • Content tasks management
  • Hashtag suggestions

Verdict: Loomly has an easy-to-use interface. The application can manage social media tasks and analyze performance.

Price:

  • Basic: $25 per
  • Standard: $57 per month
  • Advanced: $119 per month
  • Premium: $249 per month
  • You can also test the functionalities of the software by signing up for a free 15-day trial.

Loomly pricing

Website: Loomly


#11) Trello

Best for editorial social media management for individuals and professionals.

trello

Trello is another good social media management app. The tool allows you to streamline the workflow and efficiently manage social media profiles.

Features:

  • Automated command runs
  • Assign and monitor due dates
  • Activity logs
  • Advanced checklists

Verdict: Trello is a versatile content calendar tool. The app’s calendar view feature is excellent for managing tasks and content.

Price:

  • Basic: Free
  • Business Class: $10 per user per month
  • Enterprise package: Custom quote.
  • A 14-day free trial is also available if you want to test the features of the tool.

Trello pricing

Website: Trello


Conclusion

In this tutorial, we discussed the best-rated social media content calendar templates and tools for individuals, professionals, and corporations. Every tool has its own features. The user can opt for social media calendar from the above list depending upon their needs and budget.

Hubspot Editorial Content Calendar is a free template for scheduling social media posts. If you want a simple online social media calendar tool, you should try Coschedule.

Also Read =>> Social Media Marketing Platforms

Hootsuite is the best tool for professionals and businesses to manage a digital marketing team. SproutSocial and SocialPilot are similar to Hootsuite but have more advanced features.

You can use Pablo Buffer if you want to create posts social media content for different social media sites.

Research Process:

  • Time taken to research this article: The review on top social media content calendar tools and templates took us around 8 hours.
  • Total tools researched: 25
  • Top tools shortlisted: 11
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