16 Best Visual Feedback Tools For 2023 [TOP SELECTIVE ONLY]

Select the best Visual Feedback Tool based on this review and comparison of the top Visual Feedback Tools for improving an app’s usability:

Frequent testing and refinement are integral to building a mobile application or website that renders an excellent user experience.

Both testing and refinement require the collection and evaluation of feedback at every stage of an application’s development lifecycle. With constant feedback, developers have a perspective that helps them better cater to the needs and requirements of users.

Although user feedback solutions that help gather and manage feedback are plenty, there is one particular type of tool that helps considerably in improving an app’s usability. We are, of course, talking about Visual Feedback Tools.

These types of tools are often used by marketers and other specialists that study user experience to improve a page’s usability by leveraging user input as it comes in. Such tools allow you to point to a specific page element like images or buttons and offer feedback on them. They are fantastic for new websites and apps where bugs need to be identified as soon and early as possible.

Best Visual Feedback Tools

Visual Feedback Tools Review

In this article, we will look at such tools that are lauded in the industry for being some of the best visual feedback tools. We were confident about recommending the following tools after taking them all on a test ride of our own.


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So without much ado, allow us to suggest the best of the best visual feedback tools that are bound to serve your best interests.

Expert Advice:

  • Be clear about your goals and how you want the tools of your choice to accomplish that.
  • We highly recommend going for tools that help gather feedback in real-time from a user-base scattered across multiple geographical locations.
  • Tools that allow you to collect feedback along with screenshots are extremely useful.
  • Make sure you choose tools that integrate seamlessly with your existing project management and bug tracking tools.
  • Only after you’ve taken care of the above parameters, finally move to the budget part. Determine how much you are willing to spend on a feedback tool and make sure you stick with that budget.

Market TrendsThe following chart published on DeepSource perfectly visualizes how the cost of fixing a bug increases as an application or software moves through the five phases of development. Naturally, the cost to fix bugs is low in the initial stages, increasing exponentially as the development progresses. This should give you an idea of how important it is to detect bugs as early as possible.

relative cost

Frequently Asked Questions

Q #1) What tools can gather user feedback?

Answer: A website or app designer needs constant feedback to conjure a product that best meets a potential user’s expectations. They have 5 very effective options at their disposal. They are as follows:

  • Visual Feedback
  • Community Feedback
  • Website feedback forms
  • Surveys
  • Webshop reviews

Q #2) What is Visual Feedback?

Answer: It refers to the process by which users give their feedback by referring to a visual layout of the app or software provided to them as it is still in the development stage.

For instance, a particular user can refer to a screenshot of a website’s interface, point to an element on the website, and mark it with their feedback. Developers and designers can then use this feedback to make further improvements to the app or website they are developing.

Q #3) What is the best feedback tool?

Answer: In our research, we went through a plethora of visual feedback tools. Out of those, there were a few that won our hearts instantly with regards to various factors. If we had to narrow down our list of best feedback tools, we would put the following on the top:

  • Userback
  • Markup
  • Mopinion
  • Usabilla
  • MeetVolley

Q #4) How important is Visual Feedback?

Answer: Visual feedback can be a great way to collect information that comprehensively explains how certain users feel about the app they are using. It gives them something tangible to look at and base their sentiments on.

Designers and developers can confidently rely on this feedback to fix issues in the app very early in its development lifecycle, thus saving money and making sure no harm befalls the app’s reputation at its actual launch.

Q #5) How do you measure feedback?

Answer: The feedback gathered from customers should be measurable to better understand how certain groups of users or customers feel about the app being offered to them. Generally, there are 5 metrics that are often used in the feedback program.

They are as follows:

  • Net Promoter Score (NPS)
  • Customer Satisfaction (CSAT)
  • Goal Completion Rate (GCR)
  • Customer Effort Score (CES)
  • Smileys / Star Ratings
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List of the Top Visual Feedback Tools

Here are some popular tools for collecting Visual Feedback:

  1. Userback (Recommended)
  2. Markup.io
  3. Mopinion
  4. Usabilla
  5. MeetVolley
  6. Ruttl
  7. BugHerd
  8. Usersnap
  9. Marker.io
  10. InVision
  11. Nootiz
  12. Saber Feedback
  13. Redpen.io
  14. Userzoom
  15. Try My UI
  16. Pastel

Comparing the Best Visual Feedback Software

NameBest ForPricingRating
UserbackCloud-based feedback collection and issue trackingBasic $8/month for 2 users, Standard - $34/month for 5 users, Growth - $69/month for 15 users, the premium custom plan also available.Star_rating_5_of_5
MarkupSimple Feedback Collection for BusinessesFree Plan, $15 per user per month for team plan, custom plan available. Star_rating_4.5_of_5
MopinionCustomizable dashboard and form creationGrowth: $229/month, Turbo: $579/month, custom enterprise plan available.Star_rating_4_of_5
UsabillaUser Feedback Collection Across Multiple ChannelsStarts at 10000 euros a year, contact to receive a custom quote.Star_rating_4_of_5
MeetVolleyAll-in-one visual feedback tool for engineers and developersFree plan available, Freelance -$23/month, Team - $63/month, Agency - $152/monthStar_rating_4_of_5

Detailed review:

#1) Userback (Recommended)

Best for cloud-based feedback collection and issue tracking


Userback is a cloud-based bug tracking and feedback collection tool that just shines as a robust visual feedback software. The tool allows you to manage all of your feedback in one place. All stakeholders involved with your product, like clients and team members, can be invited on the platform to lend their insightful feedback to help raise the product’s quality.

This is a user-friendly tool that allows you to annotate any website. You have the freedom to draw on the screen, add comments and highlight text, all in a bid to provide a company with valuable feedback about a product. We also like how you get notified in real-time for every new feedback received.

Other features that really set Userback apart are the video feedback and session replay tools. These features allow you to collect highly contextual feedback directly from a website without the help of a browser extension. We can then share the collected feedback with your team.

Finally, you can bookmark an issue as resolved when they are eventually taken care of.

Top Features:

  • Annotate websites.
  • Provide feedback with screenshots.
  • Custom workflows.
  • Manage user permissions.
  • Seamless integration with other issue tracking and feedback platforms.


  • The tool instantly notifies you of any new feedback, comment, or assignment received via email, Slack, etc.
  • The feedback collection widget in Userback is customizable.
  • Options to collect feedback from a website with video and session replay.
  • A browser extension is also available to collect feedback from any website.


  • Nothing significant to mention.

Verdict: Userback is a fantastic visual feedback tool that works wonderfully as a feedback collection and bug tracking software. The ability that it grants users to provide feedback using annotated screenshots and video makes it one of the best tools available today. Its integration with other tools like Jira, Trello, and ClickUp makes it a tool worth checking out as well.

Price: Basic $8/month for 2 users, Standard – $34/month for 5 users, Growth – $69/month for 15 users. A premium custom plan is also available.

#2) Markup.io

Best for simple feedback collection for businesses.


Markup is a tool designed for businesses to collect digital feedback instantly, without hassle. The tool can help you annotate screenshots, PDFs, websites, and much more. Similar to Userback, Markup also allows you to invite your clients for real-time collaboration on a particular project.

It makes feedback management simple by allowing you to manage all your feedback across multiple images, PDFs, etc. from one dashboard. This is a cross-compatible platform, thus you can test your app or website on multiple devices. In fact, you can switch between devices seamlessly to continue testing without a hassle.


  • Real-time collaboration.
  • Manage user permissions and access.
  • Easy file sharing.
  • Add comments and notes.
  • Project management.


  • The tool allows you to test on any device type.
  • No limit to how many collaborators you can invite.
  • Automatically include screenshots with comments using the Chrome extension.
  • All PDF supported.


  • No custom branding.
  • The absence of multi-select for annotation objects can be disheartening for some.

Verdict: Markup is a tool we recommend to businesses, especially those that are planning an app or website launch. It provides you with all the tools you need to collect visual feedback. It is easy to use and works well with all types of documents. Plus, the tool is absolutely free and lets you invite unlimited collaborators.

Price: Free Plan, $15 per user per month for team plan, custom plan available.

Website: Markup

#3) Mopinion

Best for customizable dashboards and form creation.


We felt Mopinion had to be somewhere on top of this list because this is one tool that was designed for feedback collection. This all-in-one feedback collection tool helps digital teams collect feedback instantly across multiple digital touchpoints. Whether it is email, mobile, or website, Mopinion simplifies the process of feedback collection.

Mopinion allows you to create customizable forms, which include integral customer experience metrics like CES, CSAT, etc. You can set them based on rules such as time on page, exit intent, mouse movement, and more. Mopinion also excels because of its smart labeling, text analysis, and customizable dashboard.

Top Features:

  • Real-time stats.
  • Customizable dashboard.
  • Create customizable feedback forms.
  • Text analysis.
  • API Integration.


  • The fact that Mopinion allows users to dabble with multiple feedback metrics, such as CSAT and NPS alone, makes it worth checking out.
  • You have the flexibility to create custom feedback forms.
  • Mopinion integrates seamlessly with apps like Asana and Trello.


  • Very expensive compared to other tools on this list.

Verdict: Mopinion works as a feedback collection tool with a customizable dashboard and the flexibility it offers users to create their own feedback forms. It falls on the expensive side, but its features make the tool worthwhile for all types of businesses.

Price: Growth: $229/month, Turbo: $579/month, custom enterprise plan available.

Website: Mopinion

#4) Usabilla

Best for user feedback collection across multiple channels.


Usabilla is yet another tool that allows you to collect user feedback across multiple digital channels. You can collect feedback from websites, emails, applications, and directly from web pages using this tool. The tool allows you to create your own custom feedback forms to collect responses from your clients, team members, and other stakeholders.

The tool also facilitates multiple types of surveys, which are all customizable. It also helps users annotate screenshots, which only makes it easier for developers to understand precisely what the problems being raised by users are.

Top Features:

  • Customizable feedback forms.
  • Exit Surveys.
  • Screenshot Functionality.
  • In-page feedback.


  • Multiple customizable surveys are available.
  • Integrates seamlessly with apps like Slack, Zapier, and Google Analytics.
  • API integration.


  • No flexibility is offered in their pricing policy.

Verdict: As a feedback collection tool, this Usabilla is a great tool with impressive features. However, the absence of a flexible pricing policy makes it less palatable for small enterprises. So we recommend this tool if you have a huge budget to spare.

Price: Starts at 10000 euros a year, contact to receive a custom quote.

Website: Usabilla

#5) MeetVolley

Best for all-in-one visual feedback tool for engineers and developers.


MeetVolley is a great-looking visual feedback tool that arms users with all the features needed to make feedback collection smooth and simple. The tool works on all browsers and can get instant feedback. Its extension for Chrome, Edge, and Firefox can add comments to any site.

You can easily invite your team and clients to view and provide feedback with insightful metadata. We really like how MeetVolley saves all collected feedback to a collaborative workspace with detailed screenshots.

Top Features:

  • Instantly notify people of feedback.
  • Add comments or attach files to screenshots.
  • One-click feedback resolution.
  • Draw or mark areas on-site or web pages.


  • Browser extension for Firefox, Chrome, and Edge.
  • Receive email notifications.
  • Integrate seamlessly with your existing workflow on platforms like Jira and Trello.
  • The free plan allows unlimited collaborators.


  • This is a relatively new product in the market, so some developers are bound to be skeptical about its prospects.
  • Missing auto domain detection.

Verdict: MeetVolley is a great visual feedback tool, which comes jam-packed with all features necessary to make feedback management simple. It is a tool we recommend to front-end developers for its remarkable online collaboration and multiple browser extension support.

Price: Free plan available, Freelance -$23/month, Team – $63/month, Agency – $152/month

Website: MeetVolley

Other Visual Feedback Tools

#6) Ruttl

Ruttl is a phenomenal website feedback tool that possesses features that allow you to make edits on live websites. The tool allows you to leave comments on websites in real-time, upload images, share links with clients and so much more. The tool is ideal for web designers and freelancers as it perfectly streamlines the annotation and website review process.

Top Features:

  • Real-time website editing.
  • Manage user permission and access.
  • Customizable branding.
  • Online collaboration.
  • Add comments and annotations.


  • The tool allows you to leave comments on static images and live websites.
  • You can also leave video reviews.
  • Edit website elements, replace images, align text, etc.
  • Ruttl allows you to revisit all versions of the website you have worked on exploring all the changes you had undertaken on them.


  • Some users have complained about the ‘Replace image’ feature not functioning properly.

Price: Free plan for individual creators, Standard plan for $6 per month, Pro plan for $21 per month, Teams plan for $74.71/month.

Website: Ruttl

#7) BugHerd

BugHerd is a tool that makes collecting, organizing, and acting on feedback received on websites or applications easier. The tool is incredibly simple to set up. You can either opt for the JavaScript snippet or go with its browser extension. It follows a simple point and clicks system wherein users can simply point to an element and add their feedback.

Top Features:

  • Video Feedback.
  • Add Visual Annotations.
  • Capture a screen recording.
  • Real-time commenting.


  • We really like the personalized dashboard offered by BugHerd.
  • You can unlimited number of guests to provide feedback.
  • The tool allows you to create an unlimited number of projects.
  • BugHerd allows developers to use GitHub, GitLab, etc. to update bug information from commit log messages.


  • No option to see items assigned to you across multiple projects.
  • The presence of customizable columns would have been great.

Price: 14 days free trial, Standard plan – $39/month, Premium – $129/month, Deluxe – $229/month, and custom plan available.

Website: BugHerd

#8) Usersnap

Usersnap is a visual feedback tool that we feel compliments all types of website development and design tasks. Similar to most great feedback tools, this one also allows you to collect comments and screenshots of your website designs. Usersnap also allows users to leave feedback as voice and screen recordings.

Top Features:

  • Voice recording and video capture.
  • Get in-browser screenshots with metadata.
  • Label, assign, search and filter feedback.
  • Bug reports.


  • Allows users to submit visual feedback directly.
  • Usersnap integrates with most project management tools like Jira, Asana, etc.
  • As it is a cloud-based solution, there is no maintenance cost involved.
  • Collect bug reports and feedback inside a website or application.


  • Limited widget customization.
  • The ticket filter system can be a bit messy.

Price: Basic – $9/month, Startup – $69/month, Company – $129/month, Premium – $249/month.

Website: Usersnap

#9) Marker.io

Marker.io is on our list because it is a bug tracker that helps users collect feedback from clients and team members. The tool explains the root cause of bugs visually. In fact, you get data-driven reports on detected bugs, which makes resolving them easier and faster for developers. This is a tool we believe developers will really admire.

Top Features:

  • Comprehensive and customizable feedback widget.
  • Custom visibility.
  • High-quality screen capture.
  • Console recording.


  • Marker.io comes with a browser extension that makes capturing feedback and bugs from any webpage simple.
  • Adding annotation and assigning labels to detect issues is very simple.
  • Marker.io makes creating clear bug reports easy and quick.
  • The software also integrates seamlessly with most issue tracking tools.


  • Users have complained about some drawing tools misbehaving.
  • No video recording.

Price: Starter – $39/month, Team – $79/month, Company – $159/month. Billed annually

Website: Marker.io

#10) InVision

InVision is a tool made keeping the needs of design and development teams in mind. The platform delivers, with regards to multi-layered feedback management and online collaboration. It is a great platform for design teams to simply manage, review, refine, or test products without a single line of code.

Developers can collaborate with their colleagues in real-time and receive valuable feedback that moves their projects in the right direction.

Top Features:

  • Brainstorming
  • Configurable workflows.
  • Real-time commenting and notes.
  • Design management.


  • Get access to a variety of libraries directly from the InVision studio.
  • Make changes with a single click.
  • The tool helps designers instantly roll-back changes or switch to the latest version of a website.
  • The platform allows team members to leave comments, review prototypes, and collaborate on a whiteboard.


  • Artboards have to be imported from sketches. In fact, the entire management of artboards can be complicated.

Price: Free plan available, contact for a free quote.

Website: InVision

#11) Nootiz

Nootiz shines because of how quickly it makes the prospect of sharing ideas and reviews on a web project. This is an easy-to-use tool with no technical wizardry required. It is perfect for copywriters, web developers, designers, and engineers. You simply pinpoint an element on the webpage and attach a note with your feedback on it.

Top Features:

  • Seamless Third-party integrations.
  • Project Management.
  • Progress tracking.
  • Manage alerts/notifications.
  • Online collaboration.


  • Greatly optimizes workflow to save time and money.
  • No coding is needed.
  • Quick and easy third-party app integration.
  • Easily comment, revise, and delegate tasks with feedback sharing.


  • The UI can be a tad bit confusing at first.

Price: Basic Plan free, pricing starts at 27.99 euros per month.

Website: Nootiz

#12) Saber Feedback

Saber Feedback makes the QA process smoother by allowing users to share feedback about a website or page via visual mediums.

With the help of this tool, users can show you what the issue with a website or page is by highlighting them via screenshots or text. The tool also facilitates the use of several CX metrics such as net promoter score to measure user satisfaction.

Top Features:

  • Integrated CX survey reports.
  • Screenshot functionality.
  • API Integration.
  • Video recording and screen capture.


  • Integrates seamlessly with existing project management tools.
  • The free trial really helps understand the tool better before you pay for one of its plans.
  • Its bug reporting featuring automatic detailing is really impressive.


  • Screenshot functionality is only available for an expensive pricing plan.

Price: Bootstrap – $49/month, Startup – $99/month, Corporate – $249/month

Website: Saber Feedback

#13) Red Pen

Red Pen promises to be the fastest feedback tool in existence today. Well, after taking it for a test drive of our own, we can ascertain the claim to be somewhat true. It makes feedback collection and management faster by allowing users to simply point and add notes on a webpage element they wish to see improved. This feedback, of course, is relayed to the developers in real-time.

Top Features:

  • End-to-end project management.
  • Add comments with a single click.
  • Online collaboration.
  • Website version tracking.


  • The ability to simply point and click to add feedback makes Red Pen extremely convenient.
  • Easily switch between multiple versions of a website.
  • 14 days free trial.
  • Invite an unlimited number of collaborators.


  • The free version doesn’t support any project management.

Price: 5 Project – $20/month, 10 Projects – $30/month, 25 Projects – $60/month, 40 Projects – $90/month.

Website: Red Pen

#14) UserZoom

UserZoom is a cloud-based UX solution that gathers actionable insights on user experiences and provides them to developers. The platform leverages audio and video feedback, surveys, and testing to collect quality user feedback. UserZoom helps users develop criteria to measure experiences, allowing you to track them over time in relation to competitors.

Top Features:

  • Design validation..
  • Participant sourcing
  • Usability benchmarking.
  • Dashboard creation.


  • Great usability, tree, and click testing.
  • The tool facilitates continuous tests and validates the performance of a tool with real users.


  • More clarity with regard to pricing would be nice.
  • The tool can be complicated to understand for novice users.

Pricing: Contact for quote

Website: UserZoom

#15) TryMyUI

TryMyUI is a great platform for those who want to quickly test the usability of their website or application. With this platform, you can list out all the tests you want users to perform, choose your target user from a wide range of demographics. Finally, you collect videos to understand how users have responded to your site and what their issues are.

Top Features:

  • Remote user testing.
  • Mobile user testing.
  • Collaborative analysis.
  • Curating demographic.


  • The ability to choose the users you want to target is a huge plus.
  • Advanced filtering options to screen questions before including them in the survey.
  • We especially like how TryMyUI allows you to fill in completion metrics usability ratings as the test is conducted.
  • Annotating videos is super simple.


  • TryMyUI can be expensive for small enterprises just starting out.

Price: Personal – $99/month, Team – $399/month, Enterprise – $2000/month, Unlimited – $5000/month.

Website: TryMyUI

#16) Pastel

Pastel is a platform that allows you to add comments and reviews on live websites. Pastel is also very simple to use, which also makes it arguably one of the fastest feedback gathering tools on this list.

All you have to do to leave a comment on the website is add its URL on pastel’s dashboard, click and start typing. You can also invite certain team members or clients to give their feedback by sharing a unique link with them via email.

Top Features:

  • Real-time comment addition.
  • Automatically ticket creation.
  • Invite colleagues and clients to collaborate via email.
  • Add @mentions on comments to get a particular user’s attention.


  • Unlimited canvases and unlimited collaborators at a single affordable price.
  • Create a custom ‘canvas’ link to share with others by simply pasting the website URL.
  • We love how the platform gathers all feedback in one environment, along with metadata and screenshots.


  • The features can be limited, especially when you compare them with the top tools on this list.
  • Some clients feel the Enterprise plan is too pricey for the features being offered.

Price: Free for 1 user, Solo Plan – $24/month, Studio Plan -$83/month, Enterprise -$350/month.

Website: Pastel


Developing a website with a user-friendly and attractive interface design is hard work. Feedback received in advance while their project is still in the initial stages of development can help developers considerably in anticipating user expectations and making decisions that result in a website best suited to deliver an excellent customer experience.

Visual Feedback Tools, such as the ones we’ve listed above, make gathering such feedback simple. Such a tool helps developers collect feedback in the form of video and audio recordings, annotated screenshots, and comments. These apps provide developers with the insight they need to develop an app or website that perfectly caters to the needs of their target audience.

As for our recommendation, we suggest you go with Userback because of how simple it makes feedback management and also how seamlessly it integrates with almost all third-party project management issue tracking applications.

Research Process:

  • We spent 16 hours researching and writing this article so you can have summarized and insightful information on which visual feedback tool you should try.
  • Total tools researched – 35
  • Total tools shortlisted – 16
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