Top 12 Best Online Survey Software Tools [2023 Review]

This Tutorial Reviews the top Online Survey Software With Features, Pricing & Comparison to Help You select the Best Survey Tool for Online Surveys:

Survey tools are used to perform online surveys in order to gather valuable data from the survey participants. The survey tools can be used by marketers, researchers, and business owners.  Data about what customers like – and also what they hate – can shape your business strategy.

Online Survey Software

Online survey tools allow you to send a list of questions to a group of people. You can create close- or open-ended questions using the survey tools. The software allows you to create different true and false, multiple-choice, fill in the blanks, and other types of questions.

With so many survey tools available online, selecting the best tool can be a difficult task. We have scoured the net for you and selected 12 best survey tools for you to review. You can make an informed decision about what is the best tool after reading our reviews.

FAQs About Survey Software

Q #1) What is a survey software?

Answer: A survey tool is used to carry out an online survey. The software allows you to add different types of questions. The survey tool can be used to gauge market sentiments, get customer feedback, and find out about employee satisfaction.

Q #2) What are the uses of the survey app?

Answer: Survey applications can be used to create online surveys. You can also use the software to create polls, web forms, and quizzes. The software tool can also serve as a tool to carry out market research. Business owners can use online survey tools to gain insights about the target market. Survey tools can also be used by researchers to carry out quantitative surveys.

Q #3) What are the general features of the tool?

Answer: Survey tools have different features that can help in carrying out a survey. All the tools allow you to create a survey by adding different types of questions. The tools generate a detailed report about the survey. The report gives a summary of the survey results.  You can know how people responded to the survey. You can embed these survey reports on websites and blog posts.

Q #4) Why should you use online survey tools in business? 

Answer: Online survey software can be an indispensable tool for businesses. The tool can be used to find out customer feedback regarding the products and services. Moreover, these tools can be used by business owners to know about employee satisfaction. The tools can be used to find out the demographic characteristics of the target market including income, age, and gender.

The information gathered through the survey can be used to customize product offerings resulting in improved customer satisfaction.

List of Most Popular Online Survey Tools

1. HubSpot Customer Feedback Software
2. Qualtrics
3. Survey Monkey
4. Survey system
5. Zoho Survey
6. SurveyGizmo
7. Google Forms
8. QuestionPro
9. SoGoSurvey
10. Survey Anyplace
11. Qualaroo
12. AskNicely

Comparison Table of Top 5 Survey Software

Review of Survey Softwares:

#1) HubSpot Customer Feedback Software

HubSpot – Best for carrying out a survey to get feedback about customer service.

HubSpot survey tool is designed to help businesses find out about customer experience. The survey can help companies to better understand their customers. The three types of surveys include customer support, customer loyalty, and customer satisfaction surveys.

Features: 

• Customer feedback surveys.
• Net Promoter Score (NPS) to gauge customer loyalty.
• Customer Effort Score (CES) to understand how easy customers get support.
• Customer Satisfaction (CSAT) score to find out about customer satisfaction.

Verdict: HubSpot survey tool can be used solely to find out more about the customer experience. The surveys are not customizable and lack advanced features.

Price: Customer feedback is part of the HubSpot CRM Professional and Enterprise packages. The Professional package price starts at $400 per month, while the Enterprise package price starts at $1,200 per month billed yearly. A 14-day free trial is offered to test the premium packages.

#2) Qualtrics

Best for marketing professionals, staff, and students to create surveys, view reports, and tabulate the responses.

Qualtrics is a powerful survey tool that can be used by marketers and academicians to create targeted surveys. The application can be used to create and test surveys in real-time. This app features predictive intelligence and powerful analysis to gain rich insights. The surveys can reach the target audience through mobile devices, emails, websites, chatbots, and other ways.

You can also request a free trial and demo of the application to test the functionality of the tool. Free accounts do not have an expiry date but have limited functionalities.

Features: 

• 100+ question types
• API integration
• AI-Business intelligence
• 30+ graph types
• Reports in PDF, CSV, SPSS, and PPT

Verdict: Qualtrics is a professional survey app with powerful functionalities. The app has been praised for its user-friendly and simplified interface. It is a great tool for businesses and academicians that want flexibility and functionality to carry on detailed market surveys.

Price: Qualtrics’ pricing is based on an annual subscription. Pricing plans are targeted at enterprises and academic institutions rather than individual researchers. Basic price packages start at $125 per month and go up to $415 per month depending on specific features, number of users, and size of the business.

Website: Qualtrics

#3) SurveyMonkey

Best for carrying out detailed online market surveys and view graphical results in real-time.

SurveyMonkey is a versatile online survey tool that can be used by marketers, HR experts, students, and business owners. The tools support a variety of features that are targeted to individual and business users.

Features: 

• Survey templates
• SPSS integration
• Text analysis and answer validation
• Net promoter score
• Skip logic to defer questions

Verdict: Survey Monkey is suited to both individuals and professionals. The tool can be used by individuals and large companies to carry out detailed market surveys.

Price: The basic version is free that allows you to create unlimited surveys containing 10 questions per survey. The price of the Personal plan starts at $19 per month and goes up to $99 per month. The Business plan that is targeted to enterprises starts at $25 per month.

The following images shows different features that are offered in Personal and Business plans. A 30-day free trial is also available to test the survey tool functionality.

Website: SurveyMonkey

#4) The Survey System

Best for creating paper, telephone, mobile and online surveys.

The Survey System can carry out market research, employee satisfaction surveys, polls, and customer feedback surveys. The system shows detailed results that can be customized based on exact needs.

Features: 

• Record answers and comments.
• Voice and video capture.
• Logic instruction guide for respondents.
• Incorporate demographics or other data into surveys.
• Support skip logic.

Verdict: The Survey System has powerful survey functionality and is targeted to enterprises. The software can be used to carry out higher-level analysis on customer data. Although, some customers have complained that the module’s prices are a bit high.

Price: Pricing information is not available. You have to contact the company to request a custom quote.

Website: The Survey System

#5) Zoho Survey

Best for unlimited market surveys targeted to individuals, professionals, and enterprises.

Zoho Survey is a mass survey tool that is targeted to different users. The software tools support basic and advanced features for creating powerful reports. You can create customized survey campaigns and target a filtered out audience. The survey templates with images and videos help you to quickly create professional surveys.

Features: 

• Multilingual support
• Unlimited surveys
• Over 250 survey templates
• HTTPS encryption
• Advanced Skip and Piping logic

Verdict: Zoho Survey is a versatile online survey tool that is targeted to different users. The online survey tool is suitable for both individuals and professionals.

Price: The basic version is free that supports unlimited surveys with 10 questions, 100 responses, and one response collector survey. The PLUS version costs $20 per month that supports unlimited questions, responses, and response collectors.

The version also supports skip, end page, and auto-fill logic, survey customization, randomized questions, spam protection, sentiment analysis, and integration with Zendesk, Shopify, Eventbrite, Zoho Sheet, and Slack.

The PRO version costs $25 per month that supports advanced features such as piping logic that uses answers of respondents to create follow-up questions, domain surveys, and Google Sheet integration. The Enterprise version costs $60 per month that includes advanced user management and collaboration features. You can try the software free for 7-days to test survey tool functions.

Website: ZohoSurvey

#6) SurveyGizmo

Best for creating and distributing online surveys, quizzes, and polls.

[image source]

SurveyGizmo is a great tool for creating and distributing powerful surveys. The software can be used to collect and analyze feedback from different online sources.

Features: 

• Integrate with Service Cloud, Salesforce, Microsoft Dynamics, HubSpot, Tableau
• Custom survey branding
• Data reports
• Logic and branching

Verdict: SurveyGizmo has a customizable interface that allows you to create professional surveys. The survey tool can be used by students, businesses, academicians, and marketers to find out market sentiments.

Price: Basic free plan supports three surveys with unlimited questions per survey. The COLLABORATOR package costs $25 per month that supports unlimited surveys, unlimited questions, and unlimited responses, data exports to PDF, PPT, CSV formats, email support, and self-branded surveys.

The PROFESSIONAL and FULL ACCESS packages cost $85 and $150 per month, respectively, and support more advanced features like advanced survey logic such as piping and conditions, conjoint and text analysis, market research questions, and advanced data reports.

The following figure shows the full list of features of different packages. You can also request for a 7-day free trial to test the functionality of the software.

Website: SurveyGizmo

#7) Google Forms

Best for creating online surveys and questionnaires to collect information for free.

Google Forms allow you to create professional, customized forms at no extra cost. You can export the results in Google Sheets directly. The online survey tool allows you to create multiple types of questions that can be organized using a drag-and-drop feature.

Features: 

• Add images, videos
• Custom logic
• Detailed reports
• Share results for real-time collaboration

Verdict: Google Forms is a simple tool that can be used to create customized surveys. This free Survey tool is suitable for both professionals and individuals. Small businesses can also use these tools to gather information about customer sentiments.

Price: Free Survey Tool

Website: Google Forms

#8) QuestionPro

Best for creating unlimited online surveys, polls, and questionnaires for free.

QuestionPro is yet another free and powerful survey tool that supports powerful functionalities. The software can be used to create surveys using advanced logic and piping techniques like displaying questions based on customer’s responses.

Features: 

• Custom color, logo, and photo
• Curated themes
• Add images or YouTube videos
• Page branching and question skip logic
• Visualized reports

Verdict: QuestionPro has got everything that is required for creating a professional survey. The free version of the survey app is great for carrying out basic research. You can also use the paid version for advanced functionalities.

Price: The basic version that supports unlimited surveys, questions, and responses are free. The free version also supports +25 question types, customized surveys, skip logic, piping logic, and data export. Advanced version costs $85 per month that supports powerful survey features like reminders, API and Salesforce integration, offline data collection, text analysis, and multilingual surveys.

Enterprise packages support more advanced features like sentiment analysis, security, advanced integrations, custom scripting, and dedicated support. A 10-day free trial is also available to test software functionality.

Website: QuestionPro

#9) SoGoSurvey

Best for enterprises for carrying out detailed surveys using advanced logic.

SoGoSurvey tool contains advanced reporting logic. The software supports many different features including graphical questions like image choice, text analysis, automatic scoring, and customized messages.

Features: 

• Customized survey
• Data segmentation
• Auto-Translate
• Trend analysis

Verdict: SoGoSurvey tool supports unique features that are not found in other tools. The software is available in different price packages targeted to different user groups.

Price: The basic version is free that allows you to create unlimited surveys and 200 responses per year. The Plus version costs $25 per month that supports customized surveys, export to Excel, and skip logic. Pro version costs $66 per month that supports advanced features such as more question types like image choices and grids, customized themes, graphical analysis, and randomized questions.

Premium version is suitable for small businesses that cost $99 per month. It supports features such as advanced reporting, anonymous surveys, pre-fill data, trend analysis, and scheduled delivery.

Enterprise version contains features such as powerful data segmentation, admin dashboard, multiple user’s collaboration, security, statistical significance, and dynamic links. You can test the different packages by signing up for a 10-day trial.

Website: SoGoSurvey

#10) SurveyAnyplace

Best for enterprises for carrying out detailed surveys using advanced logic.

SurveyAnyPlace is targeted to professionals and enterprises that want to create professional surveys. The survey application has advanced options like custom scoring, variable end messages, respondent’s portal, and more.

Features: 

• Offline functionality
• Digital slot machine and scratch card
• Customized branding
• Variable end messages

Verdict: SurveyAnyPlace supports many different features for gathering market insight. But a drawback of the software is that it doesn’t support unlimited responses similar to other survey tools.

Price: SurveyAnyPlace is available in four different packages. The Essential feature costs $33 per month that supports up to 400 responses per month along with off-line functionality, customized branding, question logic, and piping. The Professional version costs $50 per month that supports 2000 monthly responses, Zapier integration, custom scoring, and variable end messages.

The Enterprise and ReportR support +5000 monthly responses, campaigns, PDF widgets, formulas for complex calculations, and embedded design options. You can start a 7-day free trial to test the functionality of the tool.

Website: Survey Anyplace

#11) Qualaroo

Best for collecting and analyzing customer insights.

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Qualaroo is a powerful market survey tool that uses Nudges to ask questions from the users. The Nudges can be placed in multiple online channels. This tool can be used to gather leads, measure satisfaction, and gain insights into the customer experience.

Features: 

• Collect customer insights
• Custom rules
• Mobile integration
• Advanced targeting features

Verdict: Qualaroo is a great tool for collecting customer insights. You can use the tool to collect feedback from customers and website visitors.

Price: Qualaroo is offered in three different price packages.

Free plan at $0 for 25 Responses, Essentials at $40 for 100 Responses(Monthly plan) & $20/month for 100 responses(Yearly plan) at a Discounted rate and Premium at $60 for 100 Responses(Monthly plan) & $40/month for 100 responses(Yearly plan) at a Discounted rate.

Website: Qualaroo

#12) AskNicely

Best for collecting customer and employee comments and ratings through the web, email, and SMS.

AskNicely is a survey and user experience tool that supports an advanced reporting feature. This software tool can be used to start a conversation with users using simple questions. You can also use the tool to create follow-up surveys for detailed insights.

Features: 

• Integrating with 40+ platforms
• SMS, Email, and Website surveys
• Personalized scorecards
• Enhanced security

Verdict: AskNicely has targeted to business owners are marketers. The online tool allows you to know about customer and employee feedback through different sources.

Price: Custom pricing is based on a per-plan basis. You will have to contact the vendor for a quote-based plan. Here are the details of the different packages.

Website: AskNicely

Conclusion

The survey applications reviewed here will help you save time and effort in carrying out online surveys. Businesses that want powerful survey features should select Qualtrics and SurveyGizmo. For gaining insights into customer experience, Hubspot CRM, Qualaroo, AskNicely are the best tools.

Google Forms is the best free survey tool for creating basic surveys. This tool is perfect for students, professionals, and small business owners.

Survey Monkey and Zoho are versatile tools that are targeted to different users. If you want to create offline surveys, the best tools include the Survey Systems and Question Pro.

Research Process:

Time taken to research this article: We had taken 7 hours to research and write a review of the best survey tools available online.
Total tools researched: 24
Top tools shortlisted: 12