Explore the best Marketing Project Management Software with features and comparison for management of tasks and workflow streamlining:
Marketing Project Management Software is an application with functionalities for planning, collaborating, and tracking the delivery of marketing projects. It assists with campaign planning, task management, baseline management, workload management, time tracking, team collaboration, etc.
The right tool will be capable of replacing the other SaaS tools you have used for marketing project management. You might be paying for various subscriptions, such as time tracking, project management, file sharing, and project communication.
Table of Contents:
Marketing Project Management Software Review
Marketing project management tool helps with the management of tasks as well as streamlining the workflow. It reduces the number of tools to be used and offers the maximum required functionalities in one platform.
The image below shows the statistics of a proactively organized marketing team:
Tips for effective marketing project management:
The image below shows tips for faster and effective marketing project management. These tips will help you smoothly run the projects from start to finish.
Who Can Use Marketing Management Software?
Any sized marketing team can use marketing management software. It can include marketing agencies, internal marketing teams, marketing consultants, freelancers, designers, brand management firms, and advertising agencies. Marketing teams also used project management tools.
Most required features by marketing teams:
Managing projects and time efficiently is one of the top challenges of marketing agencies. According to HubSpot research, 43% of agencies found it difficult to manage marketing projects without the project management software. Project management software is a must-have tool for marketing teams. Other required functionalities are:
- Campaign planning
- Client communication
- Baseline management
- Time tracking
- Team collaboration
Our TOP Recommendations:
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| monday.com | ClickUp | Wrike | Smartsheet |
| • Campaign Tracking • SEO Management • Schedule Reminders | • Visual Dashboard • Customizable • Kanban & Gantt Views | • Dynamic Reports • Live Reporting • Approval Automation | • WorkFlow Automation • Content Management • Team Collaboration |
| Price: $8 monthly Trial version: 14 days | Price: $5 monthly Trial version: Infinite | Price: $9.80 monthly Trial version: 14 days | Price: $9 monthly Trial version: 30 days |
| Visit Site >> | Visit Site >> | Visit Site >> | Visit Site >> |
List of Top Marketing Project Management Software
Here is a list of remarkably popular marketing management tools:
- monday.com
- Striven
- ClickUp
- HubSpot
- Wrike
- Smartsheet
- Teamwork
- Zoho Projects
- Marketo
- Asana
- Hive
- Toggl Plan
- Filestage
- Brightpod
Comparison of Some Marketing Management Software
| Tools | Best for | Features | Price | Our Ratings |
|---|---|---|---|---|
| monday.com | Collaboration and managing campaigns. | Views, Automations, Dashboards, Forms, etc. | Free Trial, Free Plan, The price starts at $10 per seat per month. | |
| Striven | End-to-end project management | Project planning, scheduling, budget tracking, order management | Standard: Starts at $20/user for up to 20 users, Enterprise: Starts at $40/user for up to 20 users | |
| ClickUp | Managing tasks, campaigns, docs, and clients. | Highly customizable, Gantt & Kanban views, Beautiful dashboards etc,. | Free plan, The price starts at $5 per member per month. | |
| HubSpot | An easy and powerful platform with all the marketing tools in one place. | Ad tracking & management, SEO, blog, social media management, etc. | Free plan, The price starts at $45 per month. | |
| Wrike | Marketing project management. | Quick performance insights, clarity on all projects, automation of approvals, etc. | Free Trial, Free plan, The price starts at $9.80 per user per month | |
| Smartsheet | Managing Marketing Content and Tasks from a Single Platform. | Content Management, Team Collaboration, Workflow automation. | Pro: $9 per user per month, Business – $19 per user per month, Custom Plan available. | |
| Teamwork | Improving Collaboration and Campaign Planning. | Profitability tracking, Campaign planning, Budget management. | Free plan, Deliver: $10/user/month, Grow: $18/month/user, Contact to get a custom plan. | |
| Zoho Projects | Simplifying Marketing Processes | Task management, Issue tracking, Time tracking. | Free for up to 3 users, Premium: $4 per user per mon, Enterprise: $9.00 per user per mon | |
| Marketo | Marketing automation | Marketing automation, email marketing, lead management, etc. | Get a quote | |
Let us review the tools:
#1) monday.com
Best for collaboration and managing campaigns.
monday.com offers a custom solution for marketing & creative teams, Monday Marketing. It gives you one shared workspace where all the work will be centralized. This tool offers easy access to information. You can visualize the work in different ways.
The board offers customizable tables that can be used for any workflows like campaign tracking, social media calendar, etc. It has functionalities for customizing the workflows that make the tool suitable for managing high volumes of work. We can integrate it with other work tools like Gmail, messaging apps, etc.
Features:
- Track everything that your team is working on.
- It has collaboration features.
- Its automation features make working easier. It could send notifications and prioritize tasks.
- It can provide real-time insights.
- Its dashboard gives the bigger picture, and it will give you an overview of the projects & teams.
Verdict: Monday Marketing makes visualizing important data easier. It helps with identifying bottlenecks in real-time and optimizing the campaign spend. It increases visibility across teams. You can use this tool to gain agility and for scalable processes. It is a flexible solution and lets the teams work faster and in dynamic ways.
Price: monday.com offers a free plan. Three paid plans are available, Standard ($10 per seat per month), Pro ($16 per seat per month), and Enterprise (Get a quote). A free trial is available on the tool.
#2) Striven
Best for End-to-end project management.
With Striven, you get a software that streamlines the entire process of project management from planning to eventual closing. It is very simple to create and manage a project on Striven. You get the privilege to set a project budget and then track it. You can clearly define rules and expectations that your marketing team has to follow.
The software allows you to store and share data that each member of your team needs. All documents can stored in an easily accessible database. You’ll be able to organize tasks by category based on smart labels. Report generation is also very simple. These reports feature insights that could help you get a better understanding of your project’s performance.
Features:
- Plan and schedule projects
- Set and track budgets
- Change Order Management
- Create dynamic task flow with drag and drop interface
- Instant report generation
Verdict: Striven is a great project management software that can be used to streamline marketing-related tasks from start to finish. It features an easy-to-use interface, insightful reporting, and powerful integrations.
Price: The pricing plans are as follows:
- Standard: Starts at $20/user for up to 20 users
- Enterprise: Starts at $40/user for up to 20 users
A 7 day free trial is also available.
#3) ClickUp
Best for managing tasks, campaigns, docs, and clients.
ClickUp is an all-in-one place for managing tasks, campaigns, docs, and clients. It offers features and functionalities for planning promotions, measuring ROI, outlining processes, scheduling reminders, tracking initiatives, managing workload, etc. It has templates for content calendars, A/B testing, Campaign tracking, SEO management, etc.
With ClickUp you can link tasks and lists to a central source of truth. ClickUp will let you plan, manage and track the quarterly initiative’s goals.
Features:
- ClickUp offers features for forecasting the schedule of promotions on the calendar.
- While forecasting the promotion, you can store details like discounts, durations, expiration dates, etc.
- It offers functionalities for outlining the processes.
- The tool will let you collaborate in real-time, assign comments, and create new tasks.
- For efficient workload management, it offers time tracking features.
Verdict: ClickUp can be used in various use cases, like project management, marketing, sales, etc. It provides a facility for viewing the campaign results by building custom widgets. You can schedule the reminders and you will get all the daily tasks, reminders, and google calendar in one place.
Price: ClickUp offers a plan free and unlimited ($5 per member per month). Two more plans are there, Business ($9 per member per month) and Enterprise (Get a quote).
#4) HubSpot
Best for an easy and powerful platform with all the marketing tools in one place.
HubSpot MarketingHub is a place where you will get all the marketing tools and data in one place. It is a powerful yet easy-to-use solution. There are over 875 custom integrations to sync the Marketing Hub with the tools you are using.
Features:
- HubSpot MarketingHub offers features such as email marketing, forms, landing pages, live chat, content management, and ads on Facebook, Instagram, Linked In, etc. with a free plan.
- With the Starter plan, there are additional features for landing page reporting, multiple currencies, simple form follow-up emails, etc.
- The professional edition provides features for marketing automation, SEO, blogs, social media, custom reporting, etc.
- Enterprise Edition contains the capabilities of account-based marketing, adaptive testing, predictive lead scoring, multi-touch revenue attribution, etc.
Verdict: This all-in-one marketing software is a flexible solution and provides complete control with customizable objects to match CRM data to your business. It allows naming the objects, determining their properties, and deciding the object’s association with other objects.
Price: HubSpot MarketingHub is available in four editions, Free, Starter (Starts at $45 per month), Professional (Starts at $800 per month), and Enterprise (Starts at $3200 per month).
#5) Wrike
Best for marketing project management. It gives complete visibility across all the campaigns.
Wrike gives 360º visibility, cross-departmental collaboration, and powerful automation. It is a customizable solution and can be the best fit solution for any organization. It has custom dashboards and workflows and helps with team-specific automation and streamlining processes. The solution has enterprise-grade security. It provides templates that make it easier to start and get the most out of marketing project management.
Features:
- Wrike provides end-to-end visibility.
- It provides a facility of real-time commenting & notifications, live editing, dynamic reports, etc.
- It is a solution for getting quick performance insights, getting clarity for all projects, automating approval, simplifying asset publication, etc.
- It offers functionalities for collaboration across teams.
Verdict: Wrike’s marketing project management software will provide complete visibility over the campaigns. It can be integrated with the tools you are already using, such as Google, Box, JIRA, etc. The tool gives you one place to perform various activities, such as monitoring social channels, tracking results, and communicating. You can tailor this platform to work your way.
Price: Wrike offers a free plan. There are four pricing plans, Free, Professional ($9.80 per user per month), Business ($24.80 per user per month), and Enterprise (Get a quote). Marketing & creative teams can get a quote for pricing details. A free trial is available on the platform.
#6) Smartsheet
Best for Managing Marketing Content and Tasks from a Single Platform.
Smartsheet is a feature-packed project management tool that allows marketing teams to manage their marketing tasks, content, and people from a single platform. The platform helps you to set strategies and get real-time visibility into insights that can be leveraged to make better decisions.
Smartsheet also facilitates real-time reporting, with the help of which marketing teams can forecast business tasks, find the best people to spearhead a project, ensure project budget and schedule are on track, etc. Furthermore, the platform also allows you to easily manage, store and share your files at scale in a number of different formats.
Features:
- Get real-time reports on strategy performance.
- Centralize and Automate Processes integral to your marketing project.
- Store and share files at scale
- Accelerate Content review and approval.
- Supports integration with several platforms like Jira, Slack, Google WorkSpace, etc.
Verdict: Smartsheet is a great project management solution for businesses that have multiple marketing projects to manage. It is a solution we would recommend businesses of all sizes to manage their workflows and improve collaborations.
Price: Pro: $9 per user per month, Business – $19 per user per month, Custom Plan available.
Best for Improving Collaboration and Campaign Planning.
Teamwork is another project management software with capabilities designed to make the lives of marketing teams easier. The platform can help marketing professionals automate processes and workflows associated with their marketing tasks.
In fact, Teamwork goes above and beyond to improve team collaboration by providing a single tool to spearhead, execute and communicate on tasks. Teamwork offers task list templates that allow users to easily repeat their most crucial processes. The platform also allows teams to leverage past data in a bid to set timelines that are more realistic to achieve.
Features:
- Easy Resource Management
- Visualize Tasks with Boards and Charts.
- Manage Budgets
- Track profitability
- Accommodate unlimited client users.
Verdict: Teamwork is a solution we would recommend to all marketing teams to manage, plan and track all of their marketing tasks from a single intuitive platform. Teamwork streamlines all processes associated with marketing, thus simplifying tasks such as content production and campaign planning.
Price: Free plan, Deliver – $ 10/user/month, Grow – $ 18/month/user, Contact Teamwork to get a custom plan.
#8) Zoho Projects
Best for Simplifying Marketing Processes.
Zoho Projects offers a plethora of tools that can help marketing teams manage, automate and track their tasks. The platform facilitates clear planning by breaking down campaigns into tasks, subtasks, milestones, and task lists. You can also assign descriptions and add comments to each of these elements.
Marketing teams also get a bird’s eye view of their marketing projects from the dashboard, thus allowing them to access key insight into their campaign’s performance, budget, and much more. The solution also provides marketers with templates, which they can use to save time while creating blueprints for tasks.
Features:
- Task Management and Automation
- Time Tracking
- Team Collaborations
- Supports integration with multiple third-party applications
- Issue tracking and SLA
Verdict: Zoho Projects effectively arms marketing professionals with all the tools they need to automate and manage their tasks. It can help them create, plan and track the progress of their campaigns in real-time.
Additionally, its ability to integrate with several Zoho and third-party applications makes it one of the best project management solutions available today for marketing.
Price: Free for up to 3 users, Premium plan – $4 per user per month, Enterprise Plan – $9.00
#9) Marketo
Best for marketing automation.
Adobe Marketo Engage is a marketing automation platform. It is a solution for marketing automation, email marketing, lead management, and revenue attribution. It offers the functions for building & scaling automated marketing campaigns and helps with engaging the right customers by tracking their behavior.
Features:
- Adobe Marketo Engage has built-in intelligence and capabilities of providing rich behavioral data.
- It has features of content personalization, automation, marketing impact analytics, marketing data environment, cross-channel engagement, etc.
- It provides email marketing features that help to attract customers with engaging conversations.
- It offers lead management features and functionalities to attract buyers.
Verdict: Adobe Marketo Engage will help you with personalized campaigns. It provides insights into the marketing performance. It provides pre-built tiles and dashboards that have advanced filters and segmentations and can automatically connect and unify data.
Price: Marketo has four pricing plans: Select, Prime, Ultimate, and Enterprise. You can get a quote for pricing details. The price of these plans is based on your requirement for the database size.
Website: Marketo
#10) Asana
Best for planning, organizing, and executing marketing activities from start to end.
Asana provides a marketing management platform to assist marketing and creative teams with streamlining and automating their processes. You can create a clear path of action and set a marketing strategy. Asana’s solution is available in three editions, Basic, Premium, and Business.
Features:
- Asana offers easy-to-use templates for creative requests, an editorial calendar, event planning, etc.
- It can be integrated with the apps you are already using.
- It offers the functionalities to jumpstart projects, map out plans, balance workloads, automate processes, review & approve, etc.
- It has features for planning, organizing, and executing marketing activities from start to finish.
Verdict: Asana’s basic edition is for individuals and teams who are just starting project management. Premium edition helps the teams with project planning. The business edition helps teams and companies with work management across initiatives.
Price: Asana offers the solution with three pricing plans, Basic (Free), Premium ($10.99 per user per month), and Business ($24.99 per user per month).
Website: Asana
#11) Hive
Best for streamlining marketing initiatives from planning to execution. It provides complete transparency for management.
Hive offers a platform for faster management of projects and collaboration with teams. It contains the capabilities for organizing projects in various layouts, task creation, collaboration, time tracking, etc. It will be easier to plan the campaigns with the help of Gantt charts, Kanban boards, calendars, etc.
Features:
- You can create a reusable action template that helps with assigning the tasks to the right people at the right time.
- Its collaboration features will let the teams share campaign assets for proofing and approval. This feature will speed up the review process.
- It provides the reports and analytics of all projects.
- The actionable insights provided by the Hive are fully customizable, according to your requirements.
Verdict: This powerful project management & collaboration software is suitable to be used by marketers. In one platform, you will get functionalities for creative planning and execution. It gives complete transparency to management.
Price: Hive can be tried for free for 14 days. There are three pricing plans, Hive Solo ($0 free forever), Hive Teams ($12 per user per month), and Hive Enterprise (Get a quote)
Website: Hive
#12) Toggl Plan
Best for workload, and project planning.
Toggl Plan is a team project planning software. Its drag-and-drop interface makes it easier to drag the tasks and schedule. It contains the capabilities of checklists, easy sharing, color coding, zoom levels, comments & mentions, and reporting & data export. We can integrate it with the apps you are using, like GitHub, Google Calendar, Trello, etc.
Features:
- Toggl Plan gives a visual and bird’s-eye overview of the team’s progress.
- It helps with resource planning.
- Its beautiful color-coded timeline makes understanding the project milestones, upcoming campaign launch, etc. easier.
- It offers functionalities for assigning campaign-related tasks, adding comments, etc.
Verdict: Toggl Plan provides one visual hub for all campaigns, team members, and marketing tasks. It is a platform for project management, team planning, and task management. It is a feature-rich platform and contains various capabilities like timeline sharing, recurring tasks, multi-assign tasks, etc.
Price: A free trial is available on the platform. Toggl Plan offers the solution with two pricing plans, Team ($8 per user per month) and Business ($13.35 per user per month).
Website: Toggl Plan
#13) Filestage
Best for setting up the whole marketing review process.
Filestage is a review and approval platform. It contains the functionalities for the structured and documented review process. Marketing teams can use these platforms to simplify the reviewing and approval process for all marketing content.
The platform will allow reviewers to add comments and annotations directly to the documents, videos, etc. This feature eliminates misunderstandings. You can view the status of each review with this tool. It can help the marketing teams.
Features:
- Filestage creates transparency and helps teams with managing all reviews in one place.
- It offers all the features for incorporating standardized review processes.
- It will let you define the steps for approval for your files.
- It has functions for automating the tasks like sharing files and feedback follow-ups.
- It provides the features of automatic versioning, project templates, native integrations, etc.
Verdict: Filestage is a platform for reviewing all the reviews in one place. It lets you upload videos, documents, images, etc. It offers a centralized and customizable platform for keeping all the proofs. For all the teams, comments will be synchronized.
Price: A free trial is available for 7 days. It has four pricing plans, Essential ($9 per seat), Advanced ($19 per seat), Professional ($39 per seat), and Enterprise (Get a quote).
Website: Filestage
#14) Brightpod
Best for marketing project management and time tracking. It is easy to use and power-packed with features.
Brightpod is a web-based marketing project management and time tracking software. It helps digital marketing and creative teams with managing marketing tasks. It is power-packed with features and gives you clarity on projects, campaigns, workflows, tasks, etc.
Features:
- Brightpod can provide the project progress at a glance.
- It has functionalities for organizing, managing, and tracking all SEO, social media, blog strategy, and content marketing from one place.
- It provides insights into the status of the projects.
- The shared calendar will keep you updated about the content publish dates, events, etc.
- It provides SSL 2048-bit encryption on all pages once you logged in.
Verdict: Brightpod is a feature-rich platform and will assist you with various marketing project-related tasks like time estimates, workflows, time tracking, reports, etc. It has a simple, clean, and intuitive interface.
Price: Brightpod marketing project management software is available with four pricing plans, Professional ($29 per month), Studio ($59 per month), Agency ($99 per month), and Agency Plus ($199 per month). A 14-day free trial is available for the platform.
Website: Brightpod
Additional Marketing Project Management Tools
#15) Workamajig
Workamajig offers various solutions, like project management, sales CRM, creative management, budgeting &analytics, etc. that agencies and in-house teams can use.
It is a scalable platform and can be used for global financial reporting, enterprise-wide resourcing, customized training plans, etc. The price of the platform will be $50 per user per month for 5 to 9 users of the team. The price will reduce as the number of team members increases.
Website: Workamajig
#16) Trello
Trello is a platform for managing projects and collaborating. It is an all-in-one platform with various functionalities, from meetings & projects to events and goal settings. It is quick to set up and offers customizable workflows.
It contains various capabilities like boards, cards, no-code automation, etc. It offers a free plan. The paid plans start at $5 per user per month. The free trial is available for the Premium plan.
Website: Trello
#17) Canto
Canto is a digital asset management platform that contains features to organize, search, visual previews, branding, user roles, security, collaboration, and reports. You can try the platform for free and get a quote for pricing details.
Website: Canto
#18) Podio
Podio is a tool for transforming project data into one tool for aligning all content, conversations, and processes in one collaboration point. It contains the capabilities of task management, user management, automated workflows, etc.
It allows clearly defining roles and can fit your requirements. It helps by improving delivery time, effectiveness, and relationships and also offers a free plan for five employees. The price starts at $7.20.
Website: Podio
#19) Mailchimp
Mailchimp is an all-in-one marketing platform. It is easy to start and the most suitable for small businesses. Its built-in marketing tools will boost your sales.
It offers tools to build emails, social ads, landing pages, etc. It provides insights & analytics tools, content studio, automation, audience management tools, etc. A free plan is available, and the paid plans start at $9.99 per month.
Website: MailChimp
Conclusion
The right marketing management tool streamlines marketing campaigns. While choosing the tool, the need of all stakeholders and the budget should be considered. Most of the tools offer a free plan or a trial. It is recommended to check the tool with such options and find the best-suited one for your business.
Monday marketing is a custom solution for monday.com that is flexible and helps the teams to work faster. Marketo Engage is a platform for marketing automation, email marketing, lead management, and revenue attribution.
Wrike provides complete visibility across all your campaigns and helps with monitoring social channels and tracking results. HubSpot marketing software is for small to large businesses. It is a powerful & easy-to-use tool.
Suggested reading =>> Popular Email Marketing Agencies
We have chosen the top marketing management tools to help you with the selection of the right tool for your business. We hope these detailed reviews and comparisons will assist you with the selection.
Research Process:
- Time Taken to research and write this article: 28 Hrs
- Total tools researched online: 32
- Top tools shortlisted for review: 15