Top 10 Best CRM Software Tools in 2019 (Latest Rankings)

List and comparison of the Best CRM Software and Tools that Every Business Should Know:

Customer Relation Management (CRM) can be defined as an organized approach for developing, managing and maintaining a profitable relationship with the customers.

CRM is all about the system of tracking and examining every interaction and communication we have with our customers and clients.

CRM basically provides the organization with a central pool, which assures simplicity, security, and scaling of customer interactions.

crm tools

All the customers should be registered in the database of the CRM tool with some fields to identify their uniqueness so that the organization can connect with them when required. Thus CRM increases the business profits and customer list and interactions.

There are many types of CRM which are chosen on the basis of customer requirements like Operational CRM, Analytical CRM, and Collaborative CRM.

Features of CRM System:

The correct CRM helps to achieve contact management, Lead Management, Sales forecasting, instant messaging between employees, email tracking and integration with Outlook and Gmail, file, and content sharing and dashboard-based analytics.

There are several famous CRM tools like Salesforce CRM, SAP CRM, ZOHO CRM, Oracle CRM, Microsoft Dynamics CRM, Nimble CRM, Sugar CRM, Hub spot CRM, PIPEDRIVE CRM, BPM online CRM etc.


  • It provides a better and improved client/customer relationship.
  • It supports improved cross-functionality and thereby increases team collaboration.
  • CRM offers strong efficiency in serving clients and more staff satisfaction.
  • It reduces cost and manual efforts.

Drawbacks of NOT using a CRM Tool:

  • Without CRM it really gets difficult to manage customer contacts in an excel.
  • There is always a fight or moving between multiple tools.
  • Increases the manual efforts to a great extent.
  • Small Scale easily loses tracks of business deals.
  • Lesser accessibility of data and lesser customer satisfaction.
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Most Popular CRM Software With Features

Enlisted below are the top CRM tools that are available in the market.

Comparison of the Top CRM Tools

CRM SoftwareClient RatingTypeCostMobile SupportTrial Version Available
9.5/10FREE and CommercialFree Trial VersionYESYES
Sales Force
8.5/10CommercialHigher CostYESYES
Sugar CRM
8.1/10SMBMedium CostYESYES
7.2/10SMBMedium CostYESYES
8/10CommercialHigher CostYESYES
8.3/10SMBLow CostYESYES
8.2/10CommercialHigher CostYESYES
Microsoft Dynamics
7.6/10CommercialHigher CostYESYES
9.1/10CommercialMedium CostYESYES
BPM Online
bpm online

Let's Explore!!

#1) HubSpot CRM

hubspot new logo

HubSpot CRM: In today’s competitive market, HubSpot is one of the famous and most commonly used CRM tool. It has created a great impact on its Clients with its powerful mechanism and capabilities. It is free to a huge extent and this attracts most of the Clients.

HubSpot's simple platform allows Clients to start quickly without even changing much. It is simple and fast and has most of the features that the other CRM’s possess. HubSpot in no doubt provides the best integration CRM environment which the other CRM tools do not provide for free. It is flexible and powerful software.

HubSpot CRM Dashboard

Developed by: Brian Halligan, Dharmesh Shah.
Type: Free/Commercial
Head Quarters: Cambridge, Massachusetts.
Initial Release: June 2006.
Based on Language: Java, MySQL, JavaScript, HBase etc.
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web-Based etc.
Deployment Type: Cloud-Based
Language Support: English
Annual Revenue: Approx. $375.6 Million annually till 2017.
Number of Employees: Approx. 2000 employees are working currently.

Companies Using HUBSPOT: F1F9, G2 Crowd, Heritage, Vifx, Vipu, Vivo net, Wedo, WeedPro, Track Light, Trust Radius, Thunderbird Online, Skyhook, Skyline etc.


The free version comes with several features.

  • Starter: US $50
  • Basic: US $200
  • Professional: US $800
  • Enterprise: US $2400


  • It gives you customization, board for tasks and helps to synchronize the marketing department.
  • It comes with a good cell phone, Mail and Website integration.
  • It helps to manage pipeline with total visibility.
  • Logs every activity automatically and can see all the information about the contacts at one place.


  • It provides an excellent feature for searching companies.
  • It continues to work in the background without disturbing the other tools.
  • It comes with all famous google features like Gmail, google drive and calendar.
  • It keeps the Client records at one place and we can also read the feedback from Clients.


  • Through HubSpot, we cannot send emails across multiple companies at the same time.
  • Its free version doesn’t have all the features.
  • No auto updating on Sidekick and we have to do it manually for the existing companies.

=> Visit HubSpot CRM Website

#2) Salesforce CRM


Salesforce CRM is one of the world's leading cloud-based CRM tool/software which provides creative CRM solutions that can be effectively used for all the business requirement companies from high scale enterprises to small start-ups.

Salesforce CRM is based on cloud, scalable and in turn very easy to use too. Customizable and provides a platform for growth and upgrades. Supports mobile and integration.

Salesforce CRM helps to understand customer requirements, it indicates new ways to help, solves issues faster and provides a quick and clean deployment. With just a single view, we can do the selling, serving and marketing like anything.

Refer the below diagram for Salesforce Architecture:

Salesforce Architecture

Salesforce Platform Architecture

Developed by: Marc Benioff, Parker Harris.
Type: Open Source/Public.
Head Quarters: The Landmark, San Francisco, California, US.
Initial Release: 1999.
Based on Language: APEX and Visual Force.
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web Based etc.
Deployment Type: Cloud-Based
Annual Revenue: Approx. US $8.39 Billion
Number of Employees: Approx. 30,145 employees are working currently.

Clients: Spotify, Amazon Web Services, U.S. Bank, Toyota, Macy’s, T-Mobile, The New York Post, Accenture, Adidas, American Express, and AT&T.


  • Open Source: Completely free
  • Lightning Essentials: US $25 and keeps increasing as per the requirements.


  • It provides communities and markets for sales and leads.
  • It supports email integration and helps to run applications.
  • Salesforce assists in the forecasting and keeps the customer engaged all the time.
  • It provides chatter, analytics, and real-time visualization.


  • It provides you a custom dashboard.
  • Software navigation is very simple and easy.
  • Has a lot of social media capabilities which increase its popularity.
  • It is cloud-based and provides business automation with efficient management.


  • It comes with costly customization and complex environment as it needs a dedicated team to handle it.
  • Salesforce upgradation creates issues for Clients as the functionalities go hidden.
  • Poor technical support staff and a complex process of generating reports.

Sales Executive Dashboard

Click here for the official website.

#3) SugarCRM

Image result for sugarcrm logo

In today’s market, SugarCRM is one of the rising customer management tools that serves thousands of companies which require good management for sales and marketing.

SugarCRM is quite impressive with a variety of communication option that it provides with a decent and affordable price. It also gives the flexibility to its Client for choosing the deployment method.

Refer the below Architecture Diagram of SugarCRM:

Architecture Diagram of SUGARCRM

Developed by: Clint Oram, John Roberts, and Jacob Tylor.
Type: Commercial/private
Head Quarters: Cupertino, California, US.
Initial Release: 2004.
Based on Language: Lamp Stack (Linux, Apache, MySQL, PHP)
Operating Systems: Linux, Windows, Android, iPhone, MAC, Web Based etc.
Deployment Type: Cloud-Based
Language Support: English, German, Spain, France.
Annual Revenue: Approx. US $96 Million and keeps growing.
Number of Employees: Approx. 450 employees are working currently.

Clients: CA Technologies, Coca-Cola, Dassaul System, Linder, Loomis, LUEG, Marathon, Reebok, the List, Ticomix, VMware, Zenoss etc.


  • Open Source: Trial version is completely free
  • Sugar Professional: US $40 and keeps increasing.


  • SugarCRM provides good sales, support automation, and lead marketing.
  • It is a cloud-based deployment with good customization and online support.
  • It has centralized storage with expanded workflows and role-based views.
  • It has reference integration with SQL, MySQL, and Oracle support.


  • It helps to host instances on site so that customization becomes a lot easier.
  • It comes with all the features at an affordable price.
  • Its centralized storage and integrated management of a project are beneficial.
  • Overall, SugarCRM API and reporting is very impressive.


  • It has many breaks in a workflow.
  • It has a difficult learning curve.
  • A lot of manual programming is required for any customization.
  • Development is quite complex for developers.

SugarCRM Dashboard

Click here for the official website.

#4) Zoho CRM


ZOHO is a very popular and strong Customer Relation Management Tool which has gained the belief of organizations in recent years. ZOHO has won many awards like Expert’s Choice and Great Client Experience in the past years thereby proving its quality and productivity while maintaining consistency standards.

ZOHO mainly focuses on customer contact management, pipeline management, and lead sales department. It has proven beneficial for all the small, medium and large-scale organizations.

Refer below the Architecture Flow of ZOHO CRM Tool:

Architecture Flow of ZOHO CRM Tool

Developed by: Sridhar Vembu and Tony Thomas.
Type: Commercial/private
Head Quarters: Chennai, Tamil Nadu, India
Initial Release: 1996.
Based on Language: Java, MySQL
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web Based etc.
Deployment Type: Cloud-Based, SaaS
Language Support: English, German, Spanish, Chinese, Swedish, Portuguese, Dutch etc.
Number of Employees: Approx. 7000 employees are working currently.

Clients: Amazon, Delta, Cloud bakers, City Dance, Morgan Stanley, Action Coach, ALTUS, Arroba System, BBN International, Booking live etc.


  • Standard: $12
  • Professional: $20 and keeps increasing


  • It supports multi-channel environments to connect with customers worldwide.
  • It has good performance analytics with an artificial feature called Zia.
  • It has improvised customization and process management with mobile CRM and CRM for Google maps.
  • It has better sales management, team collaboration, pipeline management with a highly secured environment.


  • It is client friendly, hence it is easy to use, it is based on cloud and is available at an affordable price.
  • It has a better customization feature.
  • It supports merging of emails, templates, reporting tasks.
  • It keeps account records, communication log files, helps to track sales structure.


  • ZOHO has a weak customer support and poor documentation.
  • ZOHO only provides demand application/software but the others provide both demand and on-premise version.
  • The customizable feature may sometime create major issues, hence the developer needs to be very strong on the technical side.

ZOHO CRM Dashboard

Click here for the official website.



SAP CRM is one of the famous Customer Relation platforms that is developed to support improved working capabilities and also provides you with a very good customer interaction experience for better business growth.

SAP CRM allows deploying the application either in the cloud or on-premise depending on the customer requirement. It plays a vital role in boosting customer engagement, sales, and marketing. It automates and integrates all the customer-facing activities.

Refer to the below SAP CRM Architectural Diagram:

SAP CRM Architectural Diagram

Developed by: SAP SE.
Type: Commercial/private.
Head Quarters: Walldorf, Germany.
Initial Release: 2008
Based on Language: Java, ABAP
Operating Systems: Windows, Mac, Web-Based etc.
Deployment Type: Cloud-Based, On Premise.
Language Support: English, German, Spanish, Chinese, Swedish, Portuguese, Dutch etc.
Annual Revenue: Approx. 23.5 Billion Euros and growing since 2001-2018.
Number of Employees: Approx. 89000 employees are working currently.

Clients: Accenture PLC, Agilent Technologies, Tribridge, Patterson Companies, Success Factors, Kitchen Aid, Oxy etc.

Price: There is no official information about the prices provided by SAP. The client needs to contact the SAP Company in order to get Enterprise Pricing for their requirement.

Features of SAP CRM:

  • It supports automating Salesforce with lead management.
  • It helps to recover contact history, contact and document management.
  • It comes with a good sales report and partner management.
  • It supports tracking of time, pipeline and marketing Emails.


  • Its integration with ECC and BW is excellent.
  • It provides many varieties of reports, tools, and views for analyzing and forecasting.
  • It provides a decent 360-degree view for all the customers.
  • It is extremely robust and flexible with tons of features.


  • It does not have a good interface UI.
  • Deploying application on-premise with SAP CRM requires a very technically skilled professional.
  • Its cost is too high and more manual efforts are required to configure things.
  • It does not have a good social capability, hence getting social network centralized is very tough.

SAPCRM Dashboard

Click here for the official website.

#6) Nimble CRM

Image result for nimble crm logo

Nimble is a famous CRM software that was developed for the professionals and organization to establish a better client-customer relationship in the multi-environment and crowded world.

It provides a fast and quick approach for monitoring, engaging and increasing business relationships. It helps to combine communications, customers into a single platform for simple understanding.

Refer the below diagram for Nimble Architecture:

Nimble Architecture

Nimble has been awarded as the No. 1 CRM by FitSmallBusiness in 2017, No. 1 CRM by G2 Crowd in 2018, No.1 Sales Integrated Tool by G2 Crowd in 2018, and Market Leader for Email Tracking Software by G2 Crowd.

Developed by: John Ferrara.
Type: Commercial/private.
Head Quarters: San Jose, CA, USA.
Initial Release: 2008.
Based on Language: R language, uses C++ to compile.
Operating Systems: iPhone, Mac, Web Based etc.
Deployment Type: Cloud-Based
Language Support: English
Number of Employees: Approx. 5000 employees are working currently.

Clients: SKYMAX, TOTUS TUUS, INTERMEDIO, THINGS WITH WINGS, Wayferry, You too, Irun run, AP Consulting, Global Brain force, Hunter, Egentia etc.


  • Nimble Contact: US $9
  • Annual Revenue: Approx. $100 to $500 USD per year


  • It provides good customer contact management for multi-environment with social listening and engagement.
  • It is simple and client friendly, thereby allowing all social media searching through it.
  • We can check signals, set reminders, and can extend nimble with more tools.
  • Here we can assign a task to anyone with improved sales pipeline tracking and reporting.
  • API, Custom fields, Email signature capture, Smart App, group messages etc.


  • It provides an excellent plugin of chrome and automatically aggregates the social accounts, thus manual efforts are reduced to a great extent.
  • It offers a smart app which really helps to collect information about a person and stores it in its database.
  • It provides a centralized place for having emails, CRM related data and calendar.
  • It includes a handy feature of creating lists and group message facilities.


  • It doesn’t have a good email editor.
  • It comes with a very poor deal management system.
  • It lacks in the integration of slack and syncing with programs is not good.
  • It comes with only one pipeline which n turn is a major drawback.

Nimble CRM Dashboard

Click here for the official website.

#7) Oracle CRM


Oracle CRM is one of the renowned and trusted CRM tool in today’s market among all the customers. Oracle CRM gives you a complete, Integrated and Extensible Application suite for modern customer experience.

Oracle CRM provides you reliable solutions for Marketing, Sales, Commerce, Social Platforms, Service and CPQ. It is robust and has a variety of deployment models. It helps to create good and healthy relationships with the customers.

Refer below the Architecture of Oracle CRM:

Architecture of Oracle CRM

Developed by: Oracle
Type: Commercial
Head Quarters: Redwood City, California, USA.
Initial Release: 12th Sept 2005.
Based on Language: Siebel
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web Based etc.
Deployment Type: On-Premise
Language Support: English, Chinese, German, Japanese, Indian.
Annual Revenue: Approx. $11.8 Billion annually until 2018.
Number of Employees: Approx. 1, 38,000 employees are working currently.

Companies Using Oracle CRM: Accenture, TCS, Fusion5 Limited, Hyro Asia Limited, Larsen and Turbo, Wipro Technologies, Birla soft, Zensar Technologies etc.


  • Starting: US$75, Standard Version: US $90, Enterprise Version: US $125
  • Self-Deployed Version: US $110

Features of Oracle CRM:

  • It provides social interactions with good integration of Client data.
  • It supports business intelligence applications with self-service and e-billing.
  • It provides integration with Siebel CRM and CRM gadgets.
  • It has a good price and partner relationship management.


  • It helps in tracking Sales, Leads, and Opportunities.
  • It has a very simple installation and integration with all the other Oracle tools is good.
  • It helps to increase production and emphasizes on selling rather than looking.
  • Good report and forecast feature.


  • Oracle CRM has a weak UI and hence it is not so Client friendly.
  • The application becomes slow and has a complex learning curve.
  • Integration can be improved.

Oracle CRM Dashboard

Click here for the official website.

#8) Microsoft Dynamics CRM


Microsoft Dynamics CRM is a popular and strong CRM software. It helps to streamline the processes and increases profit in sales, marketing and service divisions.

It helps to create a strong bond with the customers thereby satisfying their expectations and requirements. It keeps centralized information of the customer and automates interactions. It is a server-client software.

Refer below the Architecture of Microsoft Dynamics CRM Tool:

Architecture of Microsoft Dynamics CRM Tool

Developed by: Microsoft
Type: Commercial
Head Quarters: Redmond Washington, USA.
Initial Release: 2003 Microsoft CRM 1.0
Based on Language: Net framework
Operating Systems: Linux, Windows, Android, Web Based etc.
Deployment Type: Cloud and On-Premise
Language Support: English
Annual Revenue: Approx. $23.3 Million annually till 2018.
Number of Employees: Approx. 1, 31,000 employees are working currently.

Companies Using Microsoft Dynamics CRM: 4Com, BluLink Solution, Calspan Corporation, Dallas Airmotive Inc, Extended Stay America, Cap Gemini, TCS, HCL, GE, Infosys, HCL etc.


  • Customer Engagement Plan: US $115
  • Unified Operations Plan: US $190
  • Dynamics 365 plan: US $210
  • Applications and offers: US $40 to $170


  • It helps to centralize the data of contact, sales, marketing.
  • It helps to visualize the information and helps to automate data with workflows.
  • It has android, IOS, windows and web apps and creates a new database for the already available data.
  • It helps to create data of the customers into excel formats.


  • Good Client interface which is simple and easy to use.
  • Supports both SaaS and on-premise.
  • Provides automated workflows and thereby reduces manual efforts.
  • Offers high customization.


  • Good compatibility with Microsoft products but slows down while interacting with others.
  • Complex learning curve.
  • It is growing its functionalities in term of cloud until now.
  • Capability to clone records is missing.
  • Global Searching is left out in one version.

Microsoft Dynamics CRM

Click here for the official website.

#9) Pipedrive CRM


PIPEDRIVE is a very popular Customer Relation Management tool which was built for minimum input and maximum output.

The sole purpose of PIPEDRIVE is to make salespeople unstoppable. It helps to organize your business in such a manner that gives you a superb view of sales and thereby increases productivity. With PIPEDRIVE, we can improve all the workflows.

Refer below the Architecture Flow of PIPEDRIVE CRM:

Architecture Flow of Pipedrive CRM

Developed by: Time Rein, Urmas Prude, Ragnar Sass, Martin Tajur and Martin Hank.
Type: Commercial
Head Quarters: Tallinn, Estonia, New York, USA.
Initial Release: 21st June 2010
Based on Language: JavaScript, HTML, UTF-5, CSS, Google Analytics, Microdata etc.
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web Based etc.
Deployment Type: Cloud-based
Language Support: English
Annual Revenue: Approx. $12 Million annually till 2018.
Number of Employees: Approx. 350 employees are working currently.

Companies Using PIPEDRIVE CRM: Allied Digital Services Limited, Axopen, LCS Constructor Limited, Fluid Inc., SE2 Inc., Beanbag, Air call, Lefttronic etc.


  • Silver: US $12 .50
  • Gold: US $24.20
  • Platinum: US $49.17

Features of PIPEDRIVE:

  • It has a good sales pipeline and email integration.
  • It provides the setting of goals, contact history, API and mobile App.
  • It can be customized, supports multi-environment with 24*7 support.
  • It has good reporting, maps integration, email tracking, data import, and export.


  • It has a simple UI and is Client friendly.
  • It has multiple pipelines, customization, and email integration of apps.
  • It is very flexible when it comes to modification and graphics.


  • From within PIPEDRIVE, there is no provision to send mail.
  • PIPEDRIVE doesn’t have an inbuilt phone system and there is no feature to track the customer responses on apps.
  • Automation department is poor and lacks the ability to create customized reports.
  • Extra features like email, phones etc come with additional charges.

Pipedrive CRM Dashboard

Click here for the official website.

#10) BPM Online CRM

bpm online

BPM Online is famous for its agile mechanism for all types of organization. It is cloud-based and helps to connect the marketing, sales and service departments to ensure improvised customer satisfaction.

BPM Online CRM has many excellent capabilities that are very powerful and at the same time is very Client friendly. It supports cross-functional orchestration.

BPM Online Workflow:

BPM Online Workflows

Developed by: BPM Online Company
Type: Commercial
Head Quarters: Boston, Massachusetts.
Initial Release: 2002
Based on Language: JavaScript, HTML, UTF-5, CSS, Google Analytics, Microdata etc.
Operating Systems: Linux, Windows, Android, iPhone, Mac, Web Based etc.
Deployment Type: Cloud-based and on-premise.
Language Support: English, Dutch, German, Czech, Italian, Spanish etc.
Annual Revenue: Approx. $49.1 Million
Number of Employees: Approx. 600 employees are working currently.

Companies Using PIPEDRIVE CRM: Amdocs, Baskin Robbin, ABB, OKI, Heinz, Loreal, Allianz, Yandex, Tredway, Visteon, Grindex, Ericsson etc.



  • Team Package: US $25
  • Commerce Package: US $30
  • Enterprise Package: US $50


  • Active Contact Package: US $27
  • Client License: US $50


  • Customer Centre Package: US $35
  • Service Enterprise Package: US $50


  • BPM Online supports data integration with Social media accounts.
  • Lead and Time management with export functions and calendar inbuilt.
  • Sales management for business growth and knowledge management library.
  • BPM Online supports multi-environment with mobile IOS and Android apps.


  • Simple, Client friendly and has many features.
  • Very good sales support team.
  • Automating data is powerful.


  • The number of connectors can be increased.
  • While in the custom zone, it gets difficult to debug.
  • Doesn't have a good dashboard.

BPM Online CRM

Click here for the official website.


The CRM Tools have been used aggressively among all the companies for maintaining the organization workflows and a healthy and strong relationship with the customers.

For Small Scale Industries: HUBSPOT, Nimble, BPM Online would be good as their cost is very low and affordable with most of the features and it doesn’t require a dedicated team towards it.

For Medium Scale Industries: HUBSPOT, Nimble, SugarCRM, ZOHO would be a good choice as again the price is less and provides vast features.

For Large Scale Industries: SAP, Salesforce, PIPEDRIVE, Oracle CRM would be a better choice as their enterprise edition are costly and provide good features for big companies to handle their vast customer data and for security reasons as well.

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