Top 11 Most Effective Social Media Marketing Tools For 2026

List of The Top Social Media Marketing Tools with Features and Comparison. Select the Best Social Media Tool To Harness The Power of Social Media Platforms:

When the concept of Social Media Platforms first came to light in the late 2000s, everybody jumped to get a taste of their new pastime and, they have stayed there ever since.

As Social Media evolved, it started adding more and more features that could hook its audience for hours upon hours. People could now upload images, and videos, like those videos & images, and above all share, they are indeed despised for something that touched them the wrong way.

The virtual platforms knew very little that it would one day be more than its namesake. All the data it harbored could be harnessed by corporations and businesses to make a profit.

However, that is exactly what happened. Those who were constantly browsing through the Yellow Pages, and sending salesmen door to door, realized that the pool of potential customers they were looking for was not only on the internet but was also available on one giant platform.

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By studying the audience’s behavior on social media platforms, the companies realized they could design dedicated marketing campaigns to bring in new customers and retain the old ones.

This is where Social Media Marketing Tools came into existence to help them.

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What are Social Media Marketing Tools?

Social Media Marketing Tools are nothing but software tools and technology that help companies harness the full power of social media platforms like Facebook, Instagram, and Twitter to conjure marketing campaigns that lure customers.

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Most of these Social Media tools are focused on studying and analyzing the patterns they find in people’s behavior on the social media platform.

Everything like the Number of Likes, The Number of Shares, The Number of Comments etc, helps these tools to design solutions to help a company’s marketing team design campaigns that target their desired audience.

Benefits of Social Media Marketing Software

The benefits of using Social Media Marketing tools entice many profit-hungry companies towards them. From time flexibility to cost-saving, here are some benefits of Social Media Platforms.

• It helps businesses save time by offering automated tools that help in generating valid, lucrative leads online.
• It helps to save oodles of time, no more knocking door to door or flipping yellow pages. Everything can be found online, and these tools will find it for you.
• It helps to cut the firm’s operation costs by 60-70%. Companies don’t have to spend money on hiring in-house marketing talents as the tools do a much more efficient job of it.
• It helps companies achieve a competitive advantage by allowing them to be one step ahead of their competitors.
• Social media marketing helps companies to understand their customer base better, hence marketing campaigns can be designed to cater to their needs.
• With the time saved, costs cut, and competition beat, the natural result of all the above factors leads to increased profits.

Most Commonly Used Social Media Platforms

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Identifying which social media platform has the most clout significantly helps in designing your social media campaigns. It also helps you to identify the tools that effectively help you to market according to the social media guideline you choose.

As you can see, Facebook is still the undisputed leader of social media platforms in the market with a 93% audience base, followed closely by Twitter with 79%, and LinkedIn with 71%. YouTube and Pinterest go neck to neck with 56% and 55% respectively.

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Our TOP Recommendations:

The goal of this article is to make that choice easier for you. After reading it you will find your thoughts to be free of clouds and you will be ready to make the right choice.

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List of Top Social Media Marketing Tools

Enlisted below are the most popular Social Media Platforms that are used worldwide.

1. HubSpot
2. Onlypult
3. Semrush
4. SocialBee
5. IFTTT
6. Buffer
7. Meet Edgar
8. Animoto
9. Canva
10. Affable
11. BuzzSumo
12. OneUp
13. Social Bakers
14. AgoraPulse
15. Oribi
16. eclincher
17. Freshmarketer
18. HootSuite
19. Sprout Social
20. Tailwind
21. TikTok Ads Manager
22. Pallyy
23. Social Champ
24. Brand24

Comparing Best Social Media Tools

Let’s Start!!!

#1) HubSpot

Best for marketing automation.

Price: HubSpot offers three pricing plans for Marketing Hub, Starter (Starts at $40 per month), Professional (Starts at $800 per month), and Enterprise (Starts at $3200 per month).  It also offers some free tools with CRM and marketing capabilities.

HubSpot Social Media Management Software provides the functionality to publish to social networks from the same place where you build campaigns. You can connect your social account to your blog and share the content automatically when it gets published.

You can manually publish content directly to LinkedIn, Facebook, Instagram, and Twitter. HubSpot has all-in-one Inbound Marketing Software for your entire team that has functionalities of blogging, landing pages, partitioning, Social Media, SEO, and many more.

Features:

• You will be able to build marketing campaigns as well as share blog posts, landing pages, etc.
• It provides the facility for content scheduling.
• It provides suggestions for the best time to post the content
• You will be able to create custom keyword monitoring streams for everyone on your team.
• It provides social reports that will help you to compare the performance of different platforms, campaigns, and publishing times.

Verdict: HubSpot’s Marketing Hub can be used by businesses of all sizes. It will bring your team, tools, and data together in one place to streamline your marketing.

Social Media: LinkedIn, Facebook, Instagram, Twitter, etc.

#2) Onlypult

Best for Brands, Agencies, & Businesses for social media management.

Price: Onlypult provides four pricing plans, Start ($10.50 per month), SMM ($17.50 per month), Agency ($34.30 per month), and Pro ($55.30 per month). All these prices are for the annual billing option. The monthly payment option is also available. It offers a free trial for 7 days.

Onlypult is a social media management tool. It can post to social media, blogs, and messengers. You will be able to upload images and videos. It has features that support teamwork.

You will be able to manage multiple accounts from one window at the same time. You will not have to switch users. It contains various features like a calendar, Hashtags, Analytics, Image & Video Editor, Planner, etc.

Features:

• You can schedule posts and publish them in real time.
• It provides delegation features that will let you give your SMM manager access to publish without sharing a password.
• It will help you to analyze the best time to publish, the volume & growth of followers.
• You can analyze the most popular hashtags.
• It provides features to create multiple links and micro landing pages. This Builder will increase sales and manage your social media traffic.

Verdict: Onlypult is a platform that will let you work with various social media platforms with the functionalities of an image editor, analytics, planner, automatic post deletion, video editor, etc.

Social Media: Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.

#3) Semrush

Best for its SEO capabilities.

Price: With Semrush, monthly subscriptions, as well as annual billing options, are available. It offers three pricing plans,

• Monthly plans new pricing: Pro plan $129.95, Guru $249.95, and Business $499.95.
• Annual plans new pricing: Pro plan $1299.95, Guru $2499.95, and Business $4999.95.
• A free trial is available for Pro and Guru Plans.

Semrush provides a Social Media Tool to uncover your competitor’s social strategies. You can schedule and post to five social networks. It has a built-in image editor, link shortener, & UTM builder. It will benchmark your social performance and spot the best-performing content.

Features:

• Semrush Social Media Tool has functionalities to automate posting, tracking, promotion, and analytics across major social channels.
• You can tweak your campaigns according to benchmarking data.
• It will let you analyze your social performance.
• It supports planning and scheduling posts across Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
• Posts can be saved as drafts to use later.

Verdict: Semrush Social Media Tool will help you to build the most effective social media strategy and analyze your social performance.

Social Media: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

#4) SocialBee

Best for Social Media Planning, Scheduling, and Posting.
Price: Bootstrap Plan: $19/month, Accelerate Plan: $39/month, Pro: $79/month. 14 Day free trial.

SocialBee is a very easy-to-use social media marketing tool that allows you to plan and automate your entire posting schedule across Facebook, LinkedIn, Twitter, etc. You can use this software to organize your posts in categories related to a diverse range of content. Then, you can schedule the exact day and time on which these posts will be published automatically.

You can also pause posting from one of these categories with just one click. These posts you’ve published can be re-queued as well to ensure you have a consistent posting schedule to keep audiences engaged. SocialBee also excels with regard to its analytical abilities. You get insightful data that paints a clear picture of how your launched campaigns are performing.

Features:

• Category-Based Content Scheduling
• One-Click Pause to Stop Auto-Posting
• Automatically Expire Posting after a Set Amount of shares.
• Personalize posting schedule
• Comprehensive Analytics

Verdict: SocialBee is a phenomenally simple social media marketing tool that will allow you to plan, create, and schedule content across multiple viable social media platforms across the internet. With excellent audience tracking and analytical capabilities, this is one marketing platform that goes above and beyond to yield desired results.

#5) IFTTT

Best For Social Media Automation.
Price: Free

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IFTTT means If This, Then That. A very Confounding Title with very large implications. You see, the tool is a powerful automated software that links all your apps and services together to automate multi-step tasks in whichever way you want.

For Example, If you write a blog, you can create an automated IFTTT ‘recipe’ that automatically creates an Instagram Post and Tweet about your blog.

Features

• Automatically back up your call logs, images, and videos to Google Drive.
• Send E-mail reminders for mundane and Social Media Tasks.
• Fully Automated Content Curation Tasks.
• Automated Marketing setups like blog posts and Tweets on scheduled time.

Verdict: We love this tool because of all its automated features. You can now simply do the task and IFTTT will do everything that comes before and after the task is over. Meanwhile, it is absolutely free.

Social Media: Facebook, Twitter, and Instagram.

Website: https://ifttt.com/

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#6) Buffer

Best For Social Media Scheduling.
Price: Free, paid plans from $15/month.

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Buffer is a popular social media tool that helps marketers schedule their social media posts across Facebook, Twitter, Instagram, etc. It allows you to tailor your content according to the platform that you want to post in or post the same content everywhere online.

With Buffer you no longer have to be on the system at the designated time for post-publishing, Buffer will do it for you when you want it.

Features

• Add whatever content you want to schedule on the Buffer Queue.
• The Buffer Chrome Extension helps to add content easily for scheduling
• A robust dashboard for comprehensive, user-friendly use.
• An Analytics dashboard to study the progress of all your posts.
• Track links to see which content has more clout with your audience.

Verdict: Buffer is the go-to scheduling tool for many marketers out there in the wild. It makes scheduling pretty easy and can help you track the content’s performance in real time. Customers love its user-friendly dashboard and simplistic design.

Social Media: Facebook, Twitter, and Instagram.

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#7) Meet Edgar

Best For Social Media Scheduling.
Price: $49/month

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Meet Edgar stands out for one reason and one reason alone. It’s a damn good scheduling tool. One of its most vital features is how it allows users to recycle old posts.

This is important, as many underestimate the marketing power of old but very popular social media content. MeetEdgar allows you to harness its full power.

Features

• Helps to organize and schedule posts by category.
• Automatically goes through all your scheduled posts and content and recycles the popular ones.
• It helps to create a library of edits and updates, by helping update in bulk.
• Helps to save time by adding content to Edgar’s handy browser updation.

Verdict: Meet Edgar sets itself apart with its ability to automatically find your old post which still has the clout power to get the attention. It is expensive, but the recycling feature makes it worth it.

Social Media: Facebook, Twitter, and Instagram.

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#8) Animoto

Best For Visual Social Media Marketing.
Price: $9/Month

Animoto is a social media video maker that helps to create videos for visual marketing campaigns. Pictures speak louder than words, and Animoto helps us to exploit that motto. After running social media campaigns for ages, we can confidently say that a video has more engaging and shareable potential than a simple blog post.

Animoto gives you the tools to create videos that help to increase your conversion rate and increase sales.

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Features

• 100’s of templates and themes to choose from to create appealing videos.
• Preview and download your video before posting it on social media.
• Helps to add dynamic texts to videos to assist the audience with muted videos.
• It comes with a dedicated campaign management tool to schedule, organize, and track video campaigns.

Verdict: Animoto gives the campaigns the visual aid it need to run successful marketing campaigns. The templates are amazing and there are a plethora of them to choose from. It also helps you to be creative while fully assisting you in the video-making process.

Social Media: Facebook

Website: https://animoto.com/

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#9) Canva

Best For Visual Social Media Marketing.
Price: Free, Premium starts at 12$/month after a 30-day free trial.

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Before the existence of Canva, graphic designing was a job that was exclusively for graphic designers. Canva changed that, by allowing users to create their own designs such as business cards, social media posts, book covers, logos, etc. with the help of its robust gallery of themes and templates.

Everything from flyers to posters is now easy with Canva.

Features

• Extensive library of 2 million templates for design.
• A robust infographics maker drag and drop feature.
• Automated size adjustments.
• High-resolution designs that can be downloaded for free and at a cost.

Verdict: Canva is a fascinating tool that can quickly help you to create logos, flyers, and other posts. Many customers today use Canva to enhance their social media posts. It has ready-made designs that are dedicated to each social media platform. It’s easy to use and is also fun-filled.

Social Media: All platforms

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#10) Affable

Best For Lead Generation.
Price: $500/Month

Affable is a fantastic tool to identify and find influencers through the Artificial Intelligence of its software. It helps you to connect with those influencers who are most likely to connect with the current audience.

It completely exploits the power of social media influencers which can help to increase your audience base. It helps you to break down your audience in terms of gender, age, location, etc.

Features

• Helps you to search for relevant influencers on Instagram and YouTube.
• Discover content on YouTube and Instagram relevant to your product.
• Helps to create sociable and shareable content across platforms.

Verdict: One cannot underestimate the power of social media influencers today. They can make or break your business with just word of mouth. Affable is essential as it helps to find great influencers without you having to browse through the internet. It is a bit expensive and is advisable only for large enterprises.

Social Media: YouTube and Instagram.

Website: https://www.affable.ai/

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#11) BuzzSumo

Best For Keyword Research, Lead Generation, etc.
Price: Free, Paid plan starts at $79/month after a 7-day free trial.

BuzzSumo helps in finding trends, keywords, and influencers to design powerful marketing campaigns. Founded in 2012, BuzzSumo has become very popular among marketers for its ability to produce deep insights and help improve content performance.

The content created by you is more lucrative, thanks to the insights of BuzzSumo.

Features

• Analyze the current content to gain insights into what is working and what is not.
• Find common keywords that help to bring traffic to your content.
• See what’s trending now to capitalize on popular topics.
• Check out which companies have backlinks to your company.
• Search for social media influencers to expand word of mouth about your products.

Verdict: BuzzSumo is a great all-in-one tool. It helps you to do so much at a very affordable cost. It is something that we recommend to small businesses who are trying to make a name for themselves in the market. It is a greatly helpful tool.

Social Media: All platforms

Website: https://buzzsumo.com/

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#12) OneUp

Best For Social Media Sharing.
Price: $5/month, after a 7-day free trial.

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OneUp was designed to share, schedule, and promote social media posts to the business’s potential customers. It helps in recycling posts that still have the clout power to engage audiences. Social media posts can be shared and reshared automatically with the help of OneUp.

Features

• Helps to recycle old posts with higher engaging capacity.
• It links with all your social media accounts for automated scheduling.
• Schedule your post according to the day and time desired.
• Complete review analytics to track the progress of a particular post.

Verdict: OneUp’s dashboard is user-friendly and allows for simple scheduling and analytics assistance. Customers prefer this scheduling app over many others of its kind because of its automated recyclability feature and it is really cheap.

Social Media: All Platforms

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#13) Social Bakers

Best For Social Media Marketing, Lead Generation, etc.
Price: A 30-day free trial and the Paid Plan start at $200 per month.

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Social Bakers is a highly futuristic tool that allows users to tap into the full potential of social media with the help of Artificial Intelligence.

With its robust AI assistance, it allows you to study the audience’s behavior and make strategies accordingly. This tool helps you to engage and grow your customer base by personalizing your content.

Features

• AI-assisted customer base analysis, to learn every intricate detail about your audience.
• Save heaps of time by allowing one single dashboard to manage all social media platforms.
• Daily and automated reports on your social media performance.

Verdict: What makes Social Bakers really shine, is its intricately designed AI system. You literally have to do nothing once you are logged into it. The price is on the higher side, so basically suits big businesses only.

Social Media: All platforms

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#14) AgoraPulse

Best For Social Media Management.
Price: A Free trial for 28 days, the Plan starts at $89/month.

Here comes a tool that helps users to manage their social media accounts most efficiently. AgoraPulse is a tool that really seeps into your social media to manage it on your behalf.

It helps you to publish posts, interact with your audience, and build really strong relationships with them.

Features

• Helps you to schedule videos in advance to go live on Facebook.
• Enables users to react to the video once it is live and running.
• Video remains on the page after the initial broadcast.

Verdict: We found AgoraPulse to be the best tool to help cope with the overwhelming world of social media. Social media platforms are still a goldmine of valuable data that shouldn’t be passed on. AgoraPulse allows you to stay in the game with the current trends.

Social Media: All platforms

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#15) Oribi

Best for marketing analytics.

Pricing: Oribi can be tried for free. For a Business Website, the pricing plans start at $630 per month. For eCommerce shops, plans start at $540 per month. The pricing plan for a marketing agency starts at $900 per month. All these prices are for annual billing.

Oribi is a marketing analytics platform that helps with social media marketing. It provides actionable insights. The platform is easy to use and there is no need to be a developer to use it. It automatically tracks all the button clicks and page visits.

Features:

• Oribi provides the features of tracking and comparing the multiple campaigns by their UTM.
• Without any code it lets you define the conversion goals.
• Its optimization features provide insights for driving more conversions.
• It provides details on what works and what doesn’t.

Verdict: Evaluating the contribution of each channel to your goals and tracking & comparing the multiple campaigns by their UTM becomes easier with Oribi. Oribi provides insights on multiple attributes such as visitor journeys, marketing channel analysis, marketing attribution, etc.

Social Media: Facebook, Instagram, YouTube, etc.

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#16) eclincher

Best for Boosting Social Media ROI and 24/7 support.

Price: eclincher comes with three plans. The pricing starts at $59/month for the basic plan, $119/month for the premier plan, and $219/month for the Agency plan.

Loaded with advanced features, eclincher is one of the finest social media management and customer support tools we have today. The solution is ideal for marketing agencies, social media professionals, freelancers, and other types of businesses, both small and large.

eclincher comes pre-integrated with almost all social media platforms that are widely used today. This includes Facebook, Instagram, Twitter, TikTok, and much more. With such powerful integrations to boast, you get to manage all your social media accounts through a secure, intuitive central system.

Features:

• Schedule and publish your posts on multiple social media accounts in a heartbeat.
• Leverage the visual calendar to plan, create, and schedule content
• Use smart queues to post automatically and save time
• Auto-publish posts from RSS feeds
• Edit images and videos to be posted on social media.

Verdict: eclincher is designed to simplify and streamline the process of social media management in a bid to save time and boost ROI. With eclincher by your side, you won’t need any other applications or software to handle your social media. This is definitely one of the best social media management tools out there.

Social Media: Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn, etc.

#17) Freshmarketer

Best for Multi-Media Campaign Management.

Freshmarketer provides you with all the tools you need to plan and publish content on social media channels like Facebook and Instagram. The platform allows you to create compelling content with captivating images to boost engagement on each and every post you publish. You can action-based insights as well to track your campaign’s performance.

Features:

• Content Management
• Email Campaign Management
• Powerful Social Media Anlytics
• 24/7 Support

Verdict: Freshmarketer is a platform that allows you to run campaigns and improve your online presence on Facebook and Instagram. This is the tool for you if you wish to grow your business on these platforms.

Price:

• Forever Free Plan Available
• Growth Plan: $19/month
• Pro Plan: $149/month
• Enterprise Plan: $299/month

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#18) HootSuite

Best For Social Media Platform Management.
Price: Plans start at $15/month after a 30-day free trial.

HootSuite realizes the dream of one dashboard for all social media platforms. Many companies have multiple social media platforms and find it difficult to manage them all. HootSuite helps to find, schedule, and manage all your social media content from one dashboard.

Features

• Schedules 100’s of posts at once.
• Secure all your passwords and login information.
• Helps to organize and save all your content in the cloud.
• A single dashboard for scheduling and finding content.

Verdict: HootSuite is awesome when it comes to managing the data easier. Those who have multiple social media platforms should definitely try HootSuite out. It will help you to save a lot of time and money.

Social Media: All Platforms

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#19) Sprout Social

Best for access to rich social data and analytics.

Price: Sprout Social offers 4 pricing plans. Its cheapest plan starts at $249/month. Subscribing to the professional or advanced plan will cost you $399/month and $499/month respectively. A custom business plan is also available. You can alternatively opt for a 30-day free trial as well.

Sprout Social arms you with all the tools you need to dominate the social media marketing space. The platform serves you in 4 key areas. They are social media monitoring, engagement, measurement, and growth. You can explore trends in social engagement in real time using this platform, thus making the platform ideal for discovering content posting ideas.

You also get all the help you need to create, manage, schedule, and publish content across all your social media channels. The platform truly excels with its monitoring capabilities. It combines messages, actions, and alerts and presents them to you in a single, well-organized manner.

Features:

• Publishing and Scheduling Content
• Data Analytics
• Monitor trends and insights
• Streamline engagement efforts

Verdict: With Sprout Social, you get an all-in-one social media management tool that can do everything from content marketing to monitoring social media data. This is a platform that you can rely on to craft, deploy and manage effective social media marketing strategies.

Website: https://sproutsocial.com/

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#20) Tailwind

Best for small to large businesses and freelancers.

Price: Tailwind can be tried for free. It has two plans, Pinterest Plus ($9.99 per account per month) and Instagram Plus ($9.99 per account per month). These are the prices for annual billing. You have an option to pay monthly.

Tailwind is a scheduling and analytics tool for Pinterest and Instagram. You will be able to supercharge your Instagram marketing through its features of posting at the best time. The tool will let you schedule photos and videos. It also recommends hashtags to drive engagement.

Tailwind provides powerful Pinterest Scheduling. You will be able to create 10 pins in one click anywhere.

Features:

• SmartScheduling features will help you to pick the right time to post.
• It provides Hashtag suggestions that will multiply your reach.
• It has features to automatically pin at the best times for more engagement, reach, and website traffic.
• For every Pin & Board, it provides friendly analytics.
• It has a drag-and-drop calendar that will help you to schedule like a Pro.

Verdict: Tailwind is 100% safe to use as it is an official partner of Pinterest & Instagram.

Social Media: Pinterest & Instagram.

Website: https://www.tailwindapp.com/

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#21) TikTok Ads Manager

Best for Managing Ads on TikTok
Price: You’ll be charged on a $10/CPM basis.

As the name suggests, this platform lets you create, launch, and manage ad campaigns on TikTok. TikTok is without a doubt one of the most popular social media platforms out there. This tool allows advertisers to tap into its rapidly growing user base. It arms you with all the tools you need to create immersive ad experiences for users of TikTok.

The platform offers a wide range of Ad formats for you to choose from. From In-Feed Ads to Branded Challenges, you can choose a format that best serves your campaign’s goals. Plus, you get to target the audience on TikTok on the basis of their behavior, demographics, interests, etc. The campaigns are further bolstered with robust reporting and analytics.

Features:

• Target audience based on gender, age, interests, location, etc.
• Holistic measurement solutions
• Choose from a diverse range of Ad formats and tools
• Video filtering and editing features for ad optimization

Verdict: TikTok Ads Manager is a platform that we would recommend to anyone who wishes to reach out and engage with TikTok’s massive user base. It helps you launch tailored ads easily and cost-effectively.

Social Media: TikTok

Website: https://ads.tiktok.com/business/en/solutions/ads-manager

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#22) Pallyy

Best for social media post generator and post scheduling.
Price: Pallyy offers a free plan with limited features. For the full package, you’ll need to opt for the Premium plan starts at $18/month

Pallyy gives you a bird’s eye view of everything transpiring across all your social media accounts. It streamlines the task of managing social media posts and activity across multiple channels. You can use the planner and scheduling tool Pallyy offers to curate, post, and manage content across multiple social media accounts from a single dashboard. 

Pallyy also does a great job of helping you boost social media engagement. You can use the tool to manage all social media conversations from one place. You can respond to DMs and comments from multiple channels using Pallyy’s social media inbox feature. 

Feature:

• Easy Social media scheduling
• Custom reporting and advanced analytics
• Team and client collaboration
• Free content generation
• Social media inbox

Verdict: From posts to comments and performance, Pallyy allows you to keep tabs on all of these crucial social media elements across multiple accounts from a single dashboard. It features excellent reporting and makes collaboration with the team as seamless as possible. 

Social Media: LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc.

Website: https://pallyy.com/

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#23) Social Champ

Best for bulk posting, Auto RSS, and more powerful features.

Price: Social Champ offers a free trial for 7 days. Their price plans are as follows (You can opt for Monthly or Annual plan as per your choice):

• Free: $0
• Champion: $26 per month
• Business: $89 per month
• Agency: Custom Pricing

Social Champ is a champion in social media marketing. It offers tools for cost-efficient social media management for marketing purposes. It is trusted by teams at San Francisco Police, SYTE Mannheim, ALBtelecom, Deloitte, and many more. 

The platform is loaded with some very useful features for social media marketing. And you can access all the features through their mobile apps for iOS and Android devices.

Features:

• It allows you to create and publish your posts in bulk
• Social Media calendar to view, edit and delete all of your published as well as scheduled content
• Offers reports that give you the metrics of the performance of your content
• Sends automated replies to the comments on your posts 
• Integrates with Dropbox, VistaCreate, Giphy, Flickr, Imgur, WordPress, Bit.ly, ChatGPT, Wave.video, Canva and Google Drive.

Verdict: Social Champ is an award-winning platform with some impressive customer reviews. Their customer support services are also good. I must say the software is offering a lot in the prices they are currently charging. I would recommend it to startups and small-sized businesses.

Social Media: Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google Business Profiles, TikTok, and Mastodon

Website: https://www.socialchamp.com/

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#24) Brand24

Best for Tracking brand’s reach online

Price: Brand24 offers the following subscription plans:

• Individual: $99/month
• Team: $179/month
• Pro: $249/month
• Enterprise: $499/month

Brand24 is an AI-powered solution that lets you monitor almost all prominent social channels online to track your brand’s mentions. Simply put, you can rely on the tool to find your mentions online so you can respond to them in real-time and control the conversation surrounding your brand. 

Brand24 will let you track the reach and engagement of your marketing efforts on almost all social media platforms online. Its AI will then present you with reports that contain intelligent analytics and insights on the performance of your marketing campaigns. 

Features:

• Gather insights on brand mentions from over 25 million sources
• Advanced customer sentiment analysis
• Track and measure hashtag reach
• Automated reporting

Verdict: Brand24 is a platform you can count on to track and measure the reach of your marketing efforts across multiple social media channels. The tool will present you with insights and analytics that will let you know how customers and the general public on social media feel about your brand, thus giving you a chance to improve your brand’s image and keep its reputation intact. 

Social Media: Facebook, X (Formerly Twitter), Instagram, TikTok, etc.

Website: https://brand24.com/

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Conclusion

There are so many social media tools that can make your head explode. When you understand what is that you seek from your social media marketing tool, then the decisions become easier. If you are looking for a powerful research tool then go for Social Bakers or BuzzSumo.

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If you want some visual aid in making your social medial post pop up and appeal to your audience then Canva and Animoto will do the trick. For scheduling and managing posts, HootSuite and IFTTT are fascinating tools that you should definitely check out.

Whatever, you choose, the above list has something for every marketer to explore and enjoy.

To qualify as the Best Social Media Marketing Tool, the tool must perform any of the below features.

• Compatible with the social media platform.
• Helps in Scheduling and Managing Social Media Posts.
• Helps in research and lead generation.
• Assists in creating images and videos to enhance the quality of a social media post.