How To Develop a Content Marketing Strategy (Templates)

Complete comprehensive understanding of Content Marketing Strategy, including its types, templates, frameworks, examples, etc:

Do you know, according to HubSpot, 82% of marketers are vigorously investing in content marketing?

Yes, that’s true!

However, it is crucial to opt for a well-researched content marketing strategy to get the desired results.

So, if you’re looking for a comprehensive guide to creating and implementing a successful content marketing strategy, you’ve come to the right place.

In this tutorial, we’ll discuss what content marketing is, why it’s important, how to create a content marketing strategy to achieve your business goals, and much more.

So, let’s get started!

Content Marketing Strategy

What is Content Marketing

content marketing banner

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As per another report, 96% of successful content marketers mentioned that content marketing has assisted develop trust and credibility with their target user-base.

Latest Content Marketing Statistics

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Content marketing is developing and distributing valuable, relevant, and consistent content to draw and retain your target audience to drive profitable customer action.

Why is Content Marketing Important

Reasons to choose content marketing

Content marketing is one of the most effective ways to promote your business, and it’s one of the least expensive and most scalable forms of marketing.

Unlike paid advertising, content marketing doesn’t require you to spend money on ads or purchase leads. And unlike traditional PR, it doesn’t need you to have a large budget or hire an expensive publicist.

It is also one of the most effective SEO strategies. By creating and distributing high-quality content, you can attract inbound links from other websites and let your website rank higher on Search Engine Results Pages (SERPs).

In addition, by providing valuable content, you can establish yourself as a thought leader in your industry, which will help you attract new customers and boost sales.

Types of Content Marketing: A Detailed Explanation

There are many different types of content that can be used in a content marketing strategy. The most common are blog posts, articles, infographics, images, and videos.

Here is a more thorough illustration of each type of content:

#1) Blog Posts

A blog post is a piece of writing published on a website or blog. It is usually between 300 and 700 words long. However, there are no hard and fast rules. A blog post typically contains a headline, an introduction, one or more body paragraphs, and a conclusion.

#2) Articles

An article is usually between 500 and 1500 words long, although there are no hard and fast rules. It can be anything from a news story to a review and is often published on the internet or in newspapers or magazines.

When you are writing an article, it is essential to make sure that your points are clear and that you have evidence to support them. Otherwise, your article may not be well received by your audience.

#3) Infographics

Infographics are used to make complex data more understandable and easy to digest. They are an excellent way to quickly and clearly communicate your message. They’ve comprised data visualizations like pie charts, bar graphs, or line drawings with minimal text that help you tell stories through images instead!

#4) Images

Images are visual representations of information. They can be photographs, illustrations, or diagrams. They are generally used to complement other forms of content, such as blog posts and articles.

#5) Videos

Videos are a powerful form of content marketing. They can promote a business, explain a product or service, or teach a skill. Videos can be live or pre-recorded and can be hosted on websites, social media platforms, or YouTube. In fact, they are the key part of your social media content strategy.

#6) Ebooks

An Ebook is a digital book that can be read on a computer or electronic device such as a smartphone or tablet. Ebooks are typically longer than traditional blog posts or articles and can teach a skill, promote a product or service, or tell a story.

#7) Whitepapers

A whitepaper is a long, in-depth document used to promote a product or service. It typically contains detailed information about the product or service, as well as case studies and statistics. Whitepapers convince potential customers to buy a product or service.

#8) Podcasts

A podcast is a digital audio file that can be listened to on a computer or electronic device such as a smartphone or tablet. Podcasts are typically longer than traditional blog posts or articles and can teach a skill, promote a product or service, or tell a story.

Suggested Reading =>> Review top Podcast Hosting Sites

5 Tips to Execute a Successful Content Marketing Strategy

Execute a Successful Content Marketing Strategy

There are a lot of moving parts to a successful digital content strategy. But if you want to make sure your strategy is on point, here are five tips to keep in mind:

#1) Define your Audience and Goals

The first step in any marketing strategy is understanding your audience and what you want to achieve. For content marketing, you need to define your target personas and create buyer personas. Once you know who you’re targeting, you can develop content that resonates with them and meets their needs.

You can also set specific goals, such as increasing brand awareness or generating leads.

Few tips on persona development:

  • Start with your existing customer base and create profiles based on their demographics, interests, and behaviors.
  • Use market research to identify your target audience’s needs and develop content that addresses those needs.
  • Use social media listening tools to understand what people are saying about your brand and industry.

#2) Produce Quality Content

If you wish your content marketing technique to succeed, you need to produce high-quality content. This means creating content that is informative, well-written, and engaging. It should also be visually appealing and shareable.

To ensure your content is of the highest quality, consider working with a professional writer or editor.

You can follow these tips for building great content:

  • Start with a strong headline that captures your reader’s attention.
  • Write in a clear, brief, and easy-to-read format.
  • Include images and videos to break up the text and add visual interest.
  • Ensure your content is thoroughly researched and accurate.
  • Use statistics and data to support your statements.
  • Engage your readers by asking them questions and soliciting their feedback.

#3) Plan Your Content Strategy

This means creating a content calendar that outlines all of your planned content and when it will be published. It’s also essential to develop a distribution plan that outlines how you will share your content with your audience.

You can follow these tips to create a content strategy:

  • Create a content mission statement that defines what you hope to achieve with your content.
  • Come up with a content plan that includes a variety of content types and topics.
  • Create a content calendar and distribution plan.
  • Develop a social media strategy and use social media to promote your content.

#4) Promote Your Content

Here, you want your content marketing strategy to be successful; you need to promote your content. This means sharing it with your audience through various channels, including social media, email marketing, and paid advertising.

Besides, you can use influencers to help promote your content.

Here are some additional tips:

  • Use relevant hashtags while sharing your content on social media.
  • Do not forget to interlink your content.
  • Submit your content to popular blogs and websites in your industry.
  • Pay to promote your content on social media or with Google AdWords.

#5) Measure Your Results

The final step in any marketing strategy is to measure your results. With content marketing, you can measure your results by looking at metrics such as website traffic, time on page, social media engagement, and conversion rates. This allows you to track your progress and make necessary adjustments to your strategy.

You can follow some tips for measuring your results:

  • Use Google Analytics to track website traffic and engagement metrics.
  • Use social media analytics tools to measure social media engagement.
  • Track conversion rates using a tool such as Google AdWords or Crazy Egg.
  • Monitor your brand’s reach and influence using a tool such as Brandwatch or Social Mention.


For your content marketing strategy, you need to consider:

  • Purpose: What is the purpose of your content?
  • Audience: Who is your audience?
  • Message: What do you like your audience to learn or do?
  • Format: What format will your content take (blog posts, videos, infographics, etc.)?
  • Distribution: How will you distribute your content?
  • Measurement: How will you measure your content marketing strategy’s success?

Now let’s look at some examples from some of the world’s top brands.

#1) Airbnb: A Night at AirBNB

Airbnb: A Night at AirBNB

In an effort to make travel more personal and intimate, Airbnb created a series of short films called “A Night at AirBNB.” The film takes viewers inside the homes of various Airbnb hosts from all over the world.

The campaign was a huge success, garnering millions of views on social media.

#2) Apple: The iPhone 6 Launch

Apple Logo

When Apple declared the launch of the iPhone 6, they did more than just send out a press release. They created an entire content marketing campaign around it.

The campaign included a series of videos, social media posts, and even a website, all designed to get people excited about the new iPhone. And it worked. The iPhone 6 was one of Apple’s most successful product launches ever.

#3) Dove: Real Beauty Sketches


In 2013, Dove launched the “Real Beauty Sketches” campaign, which went viral. The campaign featured a series of videos in which real women were asked to describe themselves, and then a sketch artist drew their portraits based on those descriptions.

The sketches were often more flattering than the women’s self-descriptions, proving that most women are harder on themselves than they need to be.

These examples show that you can create campaigns that will resonate with your audience and accomplish your business objectives with a little creativity.


Framework #1: Effortless Warm Acquisition

The right content can help you acquire new customers by qualifying potential buyers and increasing brand awareness. Then, follow up with those who have taken the time to explore your offer through email or re-targeting them after they’ve finished their free trial period!

This is a great way to warm up your audience before making any big purchases. However, this framework is simplified compared to a strong lead nurturing technique that you’ll need for more significant purchases or traditional B2B sales.

Framework #2: B2B Sales and Lead Generation

To generate leads or make a sale, you need to engage with your prospective customers more than once. This applies to large product sales, consulting, B2B services, etc.

You can utilize the exact mechanism as the one utilized in the warm lead acquisition model. However, create a lengthier content and re-targeting funnel that allows you to constantly engage users.

Framework #3: Ecommerce (Simplified)

Several successful eCommerce sites get maximum sales from organic search traffic coming on a category or product. They’re not just high-intent searches. They have a higher chance of conversion than someone coming in from an ad or article on your site, and they’ll lead you towards more sales!

Hence, if you operate an eCommerce website, you should be mainly concerned with your products and category pages’ organic visibility. Though, it’s not simple to develop links to these pages.

This technique resolves this problem by using domain authority to drive boosted visibility even if there are no links to your product or category pages.

Social Media Content Strategy

Creating a content strategy for social media can seem daunting, but it doesn’t have to be.

Here are some crucial steps to get started:

Social Media Content Strategy

Social Media Content Strategy Template

Social Media Content Strategy Template

You can go to this link for free social media content template.

Content Marketing Strategy Template

SEO Audit Template

SEO Audit Template

Metrics Benchmark

Metrics Benchmark

Editorial Calendar Template

Editorial Calendar Template

Analytics Dashboard

Analytics Dashboard

Paid Promotion ROI

Paid Promotion ROI

Content Audit Template

Content Audit Template

You can find the free content marketing strategy template here. You can refer to this link too.

Here are some tools that offer content marketing strategy templates:

DivvyHQIt offers a content calendar template to help you plan and track your content strategy.

BacklinkoThis SEO site offers a free content strategy template to help you map out your content and measure its effectiveness.

CoScheduleThis all-in-one marketing calendar lets you easily plan, publish, optimize, and measure your results from a single dashboard.

Content Strategy Template PDF

Various tools can give you a content strategy template PDF.

Here are a few that we recommend:

Backlinko: You can find a content strategy template PDF on Backlinko. Just enter your email address, and they will send you a link to download the PDF.

XtensioXtensio has a variety of content strategy templates that you can use, including a PDF template. Just sign up for a free account, and you will have access to all of their templates.

MacleodIf you want a more customized content strategy, Macleod can help. They offer diverse services, including creating a custom PDF template for your business.

Instagram Content Strategy Template

Instagram Content Strategy Template

Here’s what you should do to build a successful Instagram content strategy:

  1. Figure out your goals and objectives.
  2. Identify your target audience.
  3. Conduct research on the best times to post on Instagram.
  4. Create a content calendar.
  5. Brainstorm ideas for images, videos, and stories.
  6. Create or curate engaging content.
  7. Use hashtags, captions, and calls to action wisely.
  8. Monitor your results and adjust your strategy accordingly.

Instagram Content Marketing Tools

You can even use some tools that can help you save, plan, and schedule your Instagram posts, including:

TrelloThis is an excellent tool for managing your content and ensuring that your posts are going up on time.

HootsuiteHootsuite is another great tool for managing your Instagram account. It allows you to see all of your scheduled posts in one place and provides analytics to see how well your content is performing.

BufferBuffer is another great tool for managing your Instagram posts. It allows you to schedule and publish your content and track your analytics to see how well your posts perform.

Further Reading =>> Top Instagram Marketing Tools 

Frequently Asked Questions

Q #1) How to create a content marketing strategy?

Answer: Your first step is to understand your audience and what they want to see from you. Once you know this, you can build content that appeals to them and helps them achieve their goals. You need to set some goals for your content marketing strategy to do this. These could be anything from increasing brand awareness to generating leads or sales.

Once you have your goals in place, you need to create a content plan that outlines what content you’ll produce and when you’ll publish it. This plan should be tailored to your audience and the goals you want to achieve. You’ll also need to determine which channels you’ll use to distribute your content.

Finally, you need to create quality content to engage your audience and help you achieve your goals.

Q #2) What are examples of content strategy?

Answer: Some common examples include blog posts, ebooks, infographics, whitepapers, and case studies. Essentially, any type of content that can help you achieve your business goals can be considered part of your content strategy.

Q #3) What are the four keys to content marketing?

Answer: These are four key factors that will determine the success:

  • Understanding your audience and what they want to see from you.
  • Creating quality content that appeals to your target audience.
  • Distributing your content through the right channels.
  • Measuring and tracking your results so you can optimize your strategy.

Q #4) What are the 3 components of content marketing?

Answer: Three core components include-Consistency, Relevance, and Growth. 

Q #5) What is content marketing for beginners?

Answer: Content marketing implies marketing your business with content. It sounds simple. However, there’s a lot to it. Creating great content, SEO, and social media are only a few pieces to the puzzle. In its simplest form, though, content marketing is creating and sharing information that’s valuable to your customers without overtly selling them anything.

Here are some tips beginners must follow:

  • Build a content marketing strategy
  • Create an Email List
  • Create a content calendar
  • Optimize your website for SEO
  • Build relationships with influencers
  • Repurpose your content
  • Focus on visual content
  • Track and measure your success

Q #6) What are common goals for content marketing? 

Answer: Some common goals include increasing brand awareness, generating leads or sales, and improving customer engagement. However, your specific goals will depend on your business and target audience.

Q #7) How many types of content marketing are there?

Answer: Here are the most helpful types of content your business can utilize:

  • Influencer marketing
  • Blog posts
  • eBooks
  • Infographics
  • Videos
  • Memes
  • Checklists
  • Testimonials and reviews
  • Case studies
  • Guides and how-tos.

Q #8) What are the four elements of content?

Answer: The four elements of content are purpose, audience, tone, and format.

The purpose is what the content is trying to achieve; the audience is who the content is aimed at; the tone is how the content sounds and the format is how the content is presented. Each of these elements works together to create a cohesive and effective piece of content.

Q #9) How often should the content marketing strategy get updated?

Answer: This is a difficult question to answer, as it depends on several factors, such as the size of your company, the products or services you offer, and the goals you’re hoping to achieve.

However, as a general rule of thumb, it’s good to update your content marketing strategy at least once per quarter. This will ensure that your strategy stays relevant and aligned with your company’s ever-changing goals.


Developing a content marketing strategy can be a complex process, but it’s essential for any business that wants to succeed online.

This guide has outlined some of the crucial factors you need to consider when creating your strategy. By understanding your audience, creating quality content, and using the right channels to distribute it, you can build a successful content marketing strategy that helps you achieve your business goals.