The 20 Best Marketing Automation Software Tools in 2026

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#7) Pardot

Pardot was launched in 2006 and salesforce.com is its parent organization with its headquarters in Atlanta, Georgia.

Pardot is famous because of its exceptional services to its customers and builds relationship with the client. Pardot product is easy to use and its interface guides in building effective campaigns.

Pardot is the best solution for small to midsize companies that are looking to streamline the efficiency of their marketing and sales teams. Pardot B2B Marketing Automation provides a powerful and smarter marketing program for marketers.

Key Features:

• Builds a dynamic and comprehensive marketing campaign.
• Measure and Track campaigns with a customizable dashboard.
• Pardot identifies gaps in campaigns and fixes them before the campaign launch.
• Build professional emails quickly and help to create an email campaign.
• Scheduled and Automated email-sending facility.
• Pardot’s software model is built on the Force.com platform.
• Pardot works well with Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM, etc.
• It has 4,000 customers across the globe and around 40,000 users.
• Partdot plan costs $1000/month/user and also a free trial version is available.

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#8) Marketo

Marketo Inc. is a marketing software company that makes marketing automation software for companies. It was launched in 2006 with its headquarters in California, United States. Marketo has offices across the globe namely in Sydney, Dublin, Tel-Aviv, etc.

Marketo products are used for small to medium-sized businesses and large enterprises. It has better customer support and the products are evolving regularly.

Key Features:

• Marketo offers a web-based email marketing platform.
• It includes features like email marketing, landing pages, nurturing, web analytics, social media, etc.
• Automates marketing campaigns and engages the customer in a personalized manner.
• Marketo helps to identify the customer and their business, which will help to increase their revenue.
• Worldwide around 3,300 customers and over 43,000 users.
• Marketo plan costs around $895 per month.
• Online 24/7 support.

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#9) LeadSquared

LeadSquared was launched in 2012 with a revenue of $3 million in 2016.

It provides a solution in areas such as real estate, education, travel, health, financial services, etc. It has customers like Flipkart, Time Pro, NIIT, Randstad, etc. LeadSquared provides services in around 20 countries.

LeadSquare focuses on service in the B2C model, i.e. Business Consumer service, in this model products or services, are directly sold to the consumer.

Key Features:

• Using the LeadSquared solution, sales grow by 50%.
• It is the best lead management tool that captures leads from various sources like email, campaigns, phone calls, etc.
• It helps to prioritize leads and tasks.
• LeadSquared functions are available through the website and mobile apps.
• It sends automated sales notifications to the salesperson.
• Various email templates are available to support different devices.
• Over 15,000 users and 650 customers.
• The initial plan starts at $25 per month and a free trial for 30 days is available.

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#10) Act-On

Act-On Software is a product developed for marketing automation by Act-On which was launched in 2008 with its headquarters in Portland, Oregon.

Act-On is a comprehensive automated marketing platform for small and medium-sized businesses and is growing as the fastest cloud-based marketing automation company.

The products by Act-On are email marketing, social media management, landing pages, CRM integration lead management, website visitor tracking, etc.

Key Features:

• Act-On marketing automation platform is simple and easy to use.
• The solution helps to identify the potential buyer and helps to increase sales by accelerating buyers through the sales funnel.
• Custom reporting for a social media campaign.
• An automated marketing platform helps to get higher returns and is required to spend less money and effort.
• Over 5,000 customers and around 18,000 users are served by Act-On across the globe.
• The professional plan starts at $900 per month with 3 marketing users, 50 sales users, and 30K API calls per day.
• Online support is available 24/7.

Visit the official site from https://www.act-on.com/marketing-automation/

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#11) Ontraport

Ontraport was launched in 2006 with its headquarters in California, United States. It has a revenue of over $10 million and more than 100 employees.

The Ontraport solution assists small businesses and entrepreneurs with the help of friendly automated business software. It offers various services like email and SMS marketing, content management, CRM, billing and online payments, etc.

Key Features:

• Automates marketing efforts and combines offline campaigns with an online campaign to get a fully integrated campaign.
• Campaign builder includes email, SMS, landing page, digital ads, etc
• Sends an unlimited automatic email and text using a tool with the correct user’s interest.
• Integrated with CRM, e-Commerce, and marketing automation tools.
• Built an e-Commerce page using Ontraport’s e-commerce capabilities.
• The visual campaign performance reporting tool shows the online and offline results of marketing efforts.
• Creates a personalized customer journey and deeply tracks customer behavior.
• 5,000 customers and 6,300 users across the globe.
• It offers three plans and the initial plan starts at $79 per month.
• Online support is available.

Visit the official site at https://ontraport.com/features/marketing-automation

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#12) Automate.io

Automate.io provides a solution to connect your all cloud applications easily. It will let you automate marketing sales, payments, or any business processes quickly. You will get more than 100 connectors for all leading cloud/SaaS applications. You can make use of Webhooks or Rest API to connect with other apps.

Automate.io is a secure and reliable solution and provides data encryption at rest and transit, data retention controls, and audit logs. It will help you create simple automation and complex workflows.

Features:

• Automate.io provides a facility to visually create integrations.
• With the help of its powerful tool, you can format the data, add conditional logic, or time delay in your workflows.
• It has powerful tools to format data, add conditional logic, or time delay in your workflows.
• Automate.io provides support to all the popular apps required for CRM, Marketing, E-Commerce, Helpdesk, Payments, Web forms, Collaboration, etc.

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#13) Oribi

Oribi can provide top-notch optimization guidance through its powerful marketing analytics features. It provides actionable insights and beautiful reports. It has a facility for scheduling the reports to share them automatically. It offers multiple plans for business websites, eCommerce shops, and marketing agencies.

Features:

• Oribi offers a feature for tracking and comparing multiple campaigns by their UTM.
• Without writing the code, the tool will let you define the conversion goals.
• It provides the insights such as what works and what doesn’t that will help you optimize for more conversions.
• You will evaluate the contribution of all channels to your goals.
• It can assist you in pinpointing the specific behavior of visitors.

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#14) SharpSpring

SharpSpring is a simple, affordable, and yet powerful marketing automation platform.

SharpSpring is a cloud-based marketing tool that provides various services such as CRM, mobile marketing, social marketing, etc. SharpSpring tracks the customer and provides a wide range of data about the customer. Based on customer behavior and data, SharpSpring builds rules to send various types of marketing emails.

SharpSpring has over 6,000 customers and around 30,000 users across the globe. SharpSpring provides advanced features and functionalities that are expensive in CRM and other marketing tools.

Visit the official site from https://sharpspring.com/ 

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#15) Netsuite

Netsuite’s marketing automation software automates various processes, flows, and tasks of the marketing department. It also helps to create multiple campaigns and aligns with the sales team.

Netsuite streamlines the execution of multiple marketing campaigns which include email, social media, event management, etc. It helps to create landing pages using a drag-and-drop interface. It also helps to create various reusable forms and templates with a high-quality look and feel.

It increases the revenue with a targeted mass email campaign and email personalization marketing.

Visit the official site from here. 

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#16) Eloqua

Eloqua was launched in 1999 with its headquarters in London, United Kingdom. It is an Oracle Marketing cloud platform for managing sales and marketing leads. It delivers campaigns across various channels such as emails, mobile, video, web, and display search.

“WeChat” app developed by Oracle Eloqua helps to find new customers and the data on the “WeChat” app helps to understand the activities of the customers.

Oracle Eloqua has over 7,000 customers and 70,000 users across the globe. It has a basic plan which starts at $2,000 per month with 10K contacts. Oracle’s network of 500 partners helps to empower marketing automation for scalability and extension.

Visit the official site at https://www.oracle.com/marketingcloud/products/marketing-automation/index.html

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#17) IBM Marketing Cloud

IBM Watson Campaign Automation is a digital marketing platform that uses customer behavior data from other sources and creates a campaign.

It delivers a campaign for email, SMS, mobile, social media, group messaging, etc. It supports campaign reporting to understand customer behavior and improve marketing decisions.

It has over 2,500 customers and 75,000 users across the globe. It has an initial plan with a starting price of $1,500 per month. This platform provides online support to its customers and is available 24/7.

Visit the official site from https://www.ibm.com/ee-en/marketplace/digital-marketing-and-lead-management

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#18) Campaigner

Campaigner is a robust email marketing solution for all sizes of businesses small, medium, and large enterprises.

External data can be integrated with Campaigner, it filters out the customer addresses and sends the appropriate one-to-one email communication. Email messaging integrates with social media sites like Facebook, and Twitter to increase email campaign success.

Campaigner tracks the user activities, purchases, or shopping data, and based on this effective email campaign it sends to the user.

Key Features:

• It creates personalized emails and sends them to subscribers.
• Campaigner generates revenue from its email campaign.
• It has over 900+ email templates.
• It is reliable and is available online, hence it can be accessed from anywhere.
• Detailed reporting shows how a user interacts with the campaign.
• Campaigner includes automated advertising.
• The campaigner’s initial plan starts at $19.95 per month.
• A 30-day free trial is available.
• 24/7 customer support with live chat.

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#19) Maropost

Maropost is a cloud-based marketing automation software that arms you with all the tools necessary to improve conversations and boost customer engagement.

With this solution, you can set your campaign and content marketing on auto-pilot. This is a tool that marketers can use to segment their audience, customize their messages, and ensure appropriate messages are delivered to the right inbox.

Features:

• Multi-Channel Engagement
• Email Marketing
• Contact List Management
• Audience Segmentation
• Email Personalization

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#20) EngageBay

EngageBay is a comprehensive all-in-one marketing, sales, and service automation solution with free CRM. The best part, however, is that you can opt to pay for and use the full suite or simply buy the pieces you need.

The EngageBay marketing platform has an extremely powerful set of tools. If you’re used to working with numerous tools and creating a patchwork quilt version of your customer journey, this will make it easier for you.

With Marketing Bay, you’ll get an end-to-end view of your customer journey, allowing you to capture and analyze deep insights about your audience.

Key Features:

• Social Media Marketing – You can manage and schedule all of your social media content from the EngageBay platform.
• Conversion – Create landing pages and forms (in-line and popups) to capture leads with a rich builder
• Email – You can send engaging emails to your database with beautifully designed templates or fully customized styles.
• Multi-Channel Marketing – You can create and automate site messages, SMS, and push notifications all in a few clicks.
• You can automate other routine manual tasks, such as data syncing, tagging contacts, or updating lead scores.
• You can get started with Marketing Bay for free up to 1,000 contacts, then it starts at USD$7.79 per month.
• 15 days of free trial for all premium plans are available.
• 24/7 customer support with live chat.

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#21) Act!

With Act!, you get a feature-rich marketing automation tool that can automate launched campaigns right from their inception to the eventual end. Thanks to its massive template library, the software is ideal for creating and launching effective, personalized email marketing campaigns.

The tool is also phenomenal when it comes to building nurturing campaigns that yield positive results. All you have to do is simply choose your nurture trigger and follow-up touch points, Act! will do the rest. The software is also ideal for capturing, managing, and scoring leads.

Features:

• 170+ Responsive templates
• Lead Management and Scoring
• Email Tracking
• Measurable metrics
• Visual Workflow designer

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#22) Aweber

Email marketing is an integral part of digital marketing and Aweber simplifies it for your business by helping your streamline and automate it. You get a pretty intuitive email builder that makes designing emails very simple. Add to that, you have tons of automation tools that aim to make your launched email marketing campaigns more efficient and lucrative.

You create custom email campaigns once and schedule to get the job done on auto-pilot. If you don’t want to waste time building an email campaign, you can simply grab a pre-built campaign, do some minor tweaks to it, and use it for your email marketing campaign.

The comprehensive reporting and analytics further make Aweber one of the best email marketing automation tools.

Features:

• Intuitive and comprehensive email builder
• 6000 free stock images and tons of pre-made email templates to choose from
• Design visually stunning landing pages
• A/B testing to improve your campaign’s deliverability rate
• Send targeted messages with easy email segmentation

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#23) Keap

Keap is an email marketing private company for small and medium businesses’ needs which was launched in 2001 and has its headquarters in Arizona, the United States. Currently, it has around 650 employees and its revenue is $80 million.

Keap is mainly focused on the growth of small businesses using technology and automated marketing platforms. It automates most of the repetitive tasks, such as follow-up, billing, contact management, etc.

Key Features:

• The customized campaign helps SMBs plan.
• Deeper website tracking like customer first visit, purchase data, no. of online customers, average time spent on a page per user, etc.
• Keap’s marketing solution combines CRM, e-Commerce, marketing automation, etc.
• Over 29 billion emails are delivered, 396 million contacts are managed, over 450K various campaigns are running and $3.4 billion in payments are processed.
• 125,000 users and over 36,000 customers across the globe.
• The initial plan starts at $199 (Essential plan) per month, which includes 2,500 contacts and 12,500 emails.
• Online and 24/7 live support is available.

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#24) SMSwords

When it comes to marketing tools, SMSwords isn’t a typical mention on this list. This is a tool that’s very much focused on creating and launching SMS marketing campaigns. If you wish to boost your sales via location-based SMS marketing, then you’ll find this tool very useful. You can configure SMS campaigns based on area, city, and country.

You also get a ready-to-use customer base to leverage. You get access to over 130 million registered users from across 40 countries worldwide. We also appreciate SMSwords’ immunity to ad blockers. The SMSs you send via this tool can easily bypass Ad Blockers and reach their intended target. Plus, SMSwords is very easy to use.

Features:

• Built-in reports
• Multi-lingual customer support
• Deliver SMS via Tier-1 Enterprise Level Direct Routes
• Location-based SMS campaign configuration
• Ready to use customer base

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#25) ActiveCampaign

ActiveCampaign provides users with all the tools they need to make their marketing easier. It will take you less than a minute to create automation workflows with the software, thanks to its drag-and-drop automation builder.

Once set, ActiveCampaign essentially automates all crucial aspects of marketing from lead nurturing to Facebook Ads management and so much more.

Features:

• Track prospect activity with tags, analytics, performance reporting, and custom fields in a bid to find and focus marketing efforts on highly engaged prospects only.
• Helps you draw critical information from every single online and offline digital channel like live chats, text messages, landing pages, etc. to automate marketing tasks.
• Automatically segment your contacts to easily send targeted campaigns that the contacts may find engaging.
• Get a bird’s eye view of your customer’s entire lifecycle in a single view.
• ActiveCampaign can integrate seamlessly with over 850 marketing apps you may already be using in your business.

Website: https://www.activecampaign.com/

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#26) Brevo

Brevo is an all-in-one platform for digital marketing. It has marketing automation functionalities. It has tools for email marketing, SMS marketing, Chat, CRM, Transactional Emails, etc. It makes use of machine learning to optimize the time for sending emails. This feature will help you to send the email at the right time.

Suggested reading =>> Popular competitors to Brevo

Features:

• For email marketing, it offers the functionalities to design your message, personalize the email messages, group the contacts, etc.
• It has features to design landing pages that will help you design dedicated pages for the campaigns.
• Brevo will let you integrate the custom signup forms to grow your contact list.
• Brevo offers many more features like Facebook Ads, Retargeting, Segmentation, Transactional email, CRM, SMS Marketing, etc.

Website: https://www.brevo.com/

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Conclusion

In this article, we took an in-depth look at the various marketing automation software which is helpful for business needs.

Overall, we recommend HubSpot Marketing Software for the best results.

The list given here is not exhaustive but there are several other marketing automation software as well which are available in the market. I hope this article has helped you understand the various marketing automation software in a better way.