12+ BEST Marketing Analytics Software Tools (2026 Review)

Review the list of top Marketing Analytics Tools to select the best Marketing Analytics Software for generating quality leads and improving sales:

Analytics is defined as the process of collecting, analyzing, interpreting, and communicating data.

Marketing analytics refers to the process of collecting data from marketing campaigns, analyzing them, interpreting them by creating insights, and communicating them as various reports. For this purpose, we have various tools or software.

Marketing Analytics Software is now defined as the software that collects the data and processes it for better decision making.

Marketing Analytics Software Review

Uses of marketing analytics software:

• Evaluation of content performance to identify new audience trends.
• Conducting customer behavior analysis.
• Run a business performance review at a granular level.
• Assessing marketing performance per channel.

Importance of marketing analytics:

• Helps in understanding the trends (customer and market).
• Provides a clear picture of efforts and returns.
• Provides different reports.
• Helps in future forecasting or decision making.
• Helps in collecting, analyzing, and communicating valuable insights.

List of the Best Marketing Analytics Software

Here is a list of popular marketing analytics tools:

1. HubSpot Marketing Hub
2. Semrush
3. Smartlook
4. Mixpanel
5. Domo
6. AgencyAnalytics
7. App Annie
8. BuzzBoard
9. Datorama
10. Funnel.io
11. Supermetrics
12. Marketo Engage
13. Squarespace
14. Two Minute Reports

Comparison of Top Marketing Analytics Tools

Let us review the tools below.

#1) HubSpot Marketing Hub

Best for attracting and converting leads.

HubSpot Marketing Hub is a marketing software that enables users to generate leads by following various ways. It attracts the attention of the audience through blogs, ads, SEO, ad tracking, and converting them by using email marketing, account-based marketing, and more. It also helps in tracking the performance by built-in analytics.

Features:

• Acquire leads through blogs, ads, social media, and so on.
• Convert prospects through email market, account-based marketing etc.
• Creates performance reports.
• Allow customization of data entry in CRM.

Verdict: HubSpot marketing hub is recommended for its report creation. It generates reports on the performance of the company to know about ROI and revenue attribution. It comes with a free basic plan, so you can try it to subscribe to the other plans.

Pricing:

• Free- $0 per month
• Starter- $45 per month
• Professional- $800 per month
• Enterprise- $3200 per month.

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#2) Semrush

Best for content management on different platforms.

Semrush helps in increasing one’s business through various means including content marketing, rank tracking, link building, on-page SEO, content creation and distribution, content marketing analytics, paid advertising, PPC keyword research, website monetization, market analysis, social media management, etc. It provides over 40+ solutions for your business to succeed.

Features:

• Brings organic traffic to the website through keyword research.
• Uses data-driven solutions for content marketing.
• Manages posts on social media platforms.
• Builds links to strengthen the profile.
• Analyze the market for better performance.
• Provides options for paid advertising as well.
• Analyze your content performance through content marketing analytics.
• Provides a single platform for SEO, content marketing, PPC, and so on.
• Helps in backlink management through backlink audit tools, backlink analytics, and more.

Verdict: Semrush is recommended for content management. It helps in creating content using the most searched keywords to attract maximum organic traffic to your website. This includes content optimization, content creation and distribution, and content marketing analytics.

Pricing: With Semrush, monthly subscriptions as well as annual billing options are available. It offers three pricing plans,

• Monthly plans new pricing: Pro plan $139.95 , Guru $249.95 , and Business $499.95
• Annual plans new pricing: Pro plan $1299.95, Guru $2499.95, and Business $4999.95
• A free trial is available for Pro and Guru Plans.

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#3) Smartlook

Best for video recording of a user’s sessions on a website.

Smartlook is an analytic software that helps companies in analyzing the customers’ or visitors’ behavior on their website or mobile app. It provides website analytics and mobile app analytics where you can have features like- Events, Funnels, Reporting & Analytics, Heatmaps, Recordings, and Retention Tables.

With the help of this software, the companies can get useful information about their customers or visitors.

Features:

• Records visitors’ activities and analyzes their behavior.
• Generates reports of performance by analyzing activities, emails and so on.
• Provides one-click retention tables to identify churn and user engagement.
• Creates and tracks events for the most clicked elements on websites.
• Provides heatmaps to highlight certain elements.
• Facilitates the use of creating funnels of customers’ activities.
• Boost conversations through fast-forwarding, connecting funnels to recordings, and so on.
• Provides automatic event tracking, retroactive data, and more.

Verdict: Smartlook provides a 10-day free trial with every plan and even provides a free plan for personal use. It is best for video creation of the visitors’ sessions on the website to get to know about their behavior or interest to improve the shortcomings.

Pricing:

• Free- $0 per month
• Startup- $31 per month
• Business- $79 per month
• Ultimate- contact for pricing.

Website: https://www.smartlook.com/

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#4) Mixpanel

Best for data pipelines and group analytics.

Mixpanel is an analytic software. It helps its users in integrating all its data and creating analytics by understanding it. It then produces reports based on the data analysis.

Reports include – insights reports, funnel reports, and retention reports. It provides a simple workflow for the sales process by building funnels, analyzing top user flows, and creating cohorts. It provides 3 solutions i.e., converts, engages, and retains.

Features:

• Provides advanced analytics via reports, monitors them, and generates alerts for opportunities or threats.
• Collects data from different places and integrates it.
• Provides limited access to the controls to the users.
• Provides features of creating data pipelines.
• Generates group analytics.
• Analyze data at the company level.
• Conversions engage and retain more users.
• Figure out reasons for the lead drop-off through funnel reports.

Verdict: Mixpanel is best for creating data pipelines and group analytics. We recommend it as it has a very reasonable pricing plan and offers a free basic plan.

Pricing:

• Free- $0 per month
• Growth- $25 per month
• Enterprise – Contact for pricing.

Website: https://mixpanel.com/

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#5) Domo

Best for data science and machine learning.

Domo is an analytics software that integrates or collects all your data into one place securely to get better insights. It makes data science accessible to its users. It improves internal data utilization.

It provides services like data integration, BI & analytics, intelligent apps, and embedded analytics to its customers. It provides solutions to industries like financial services, high tech, life sciences, manufacturing, media, and retail.

Features:

• Integrate all your data in one single place.
• Analysis of integrated data.
• Produce actionable insights for better decision-making.
• Utilize internal data more efficiently.
• Build intelligent apps or workflows based on analytics.
• Provides automation.
• Shares or reports data with the customers.
• Maintains security and control.

Verdict: Domo is recommended for its dashboards where it integrates all the data of the company to a single place for analyzing and decision making. It acts as a marketing dashboard software. They also provide their users with a free trial before offering them a plan.

Pricing: Contact for pricing.

Website: https://www.domo.com/

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#6) AgencyAnalytics

Best for generating automated reports.

AgencyAnalytics is a platform that helps in creating automated reports. Reports include SEO reports, PPC reports, social reports, email reports, call tracking reports, review reports, and eCommerce reports. It provides services like – automated reports, customized dashboards, white-labeling, user access, SEO tools, and many more.

It can be integrated with over 60 software, including Google Analytics, Instagram, Twitter, Shopify, Linkedin, etc. It acts as a marketing dashboard software by providing fully customizable dashboards.

Features:

• Create and schedule automated reports.
• Provides fully customizable dashboards with 24/7 access to the customers.
• Ensures white label marketing.
• Enables users to delete the agency name from everywhere.
• Provides various SEO tools like rankings, site audit, backlink monitoring, and competitor analysis.

Verdict: AgencyAnalytics is best for reporting. It generates automated multichannel marketing reports, fully customizable with white labels. They provide a facility of free demo before you go for any plan.

Pricing:

• Freelancer- $49 per month
• Agency- $149 per month
• Enterprise- $399 per month.

Website: https://agencyanalytics.com/

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#7) App Annie

Best for comprehensive mobile market data and analytics.

App Annie provides various services to fuel the customer experience. It provides solutions to different areas like gaming, product management, marketing, growth, ad platforms, retail, strategy, and partnership. It enriches the user’s experience with features like App Annie Intelligence, App Annie Ascend, and App Annie Connect.

Features:

• Discover opportunities, make strategies, acquire leads, and so on by using our intelligence services.
• Provides App Annie Ascend to analyze ad spend and user acquisition.
• Track the performance of your ad campaigns.
• Connects data from all apps.
• Provides insights and app strategies.
• Generates alerts for new opportunities or threats.
• It is easily accessible.
• Enable customization of apps and groups.
• Easily collaborates with team members.

Verdict: App Annie is recommended for providing comprehensive market data and analytics. It enables the companies to gather information regarding the preferences in the market and to measure the current performance.

Pricing:

• Free- contact for pricing.
• Premium – contact for pricing.

Website: https://www.appannie.com/

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#8) BuzzBoard

Best for companies that target SMBs.

BuzzBoard is a marketing analytics platform that helps SMBs in selecting the accounts to target, segmenting them, prioritising by allocating scores, and serving them with content accordingly. It is the only software that focuses on SMBs via data science teams and artificial intelligence.

They provide two basic products, i.e., demand and insights. It helps in selecting qualified prospects and provides unique insights.

Features:

• Provides account-based marketing.
• Helps in sales development.
• Generates demand for your product or service.
• Manages sales and marketing operations.
• Uses artificial intelligence-based algorithms.
• Enables access and control via intelligence API.
• Provides chrome extension for powerful insights and prospecting.
• Integrates with Salesforce, Marketo, and HubSpot.

Verdict: BuzzBoard is best for its two products. One is demand and the second is insights. Through the demand function it helps in identifying the best accounts for marketing campaigns and, through the insights function, it provides unique account insights that help in a sales interaction.

Pricing:

Demand Pricing:

• Start- $399 per month
• Grow- $999 per month
• Scale- $2499 per month
• Enterprise – Contact for pricing.

Insights pricing:

• Solo- $2,490 per year
• Startup- $4,990 per year
• Growth- $12,990 per year
• Enterprise – contact for pricing.

Website: https://www.buzzboard.com/

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#9) Datorama

Best for marketing data integration.

Datorama is a software that makes the most out of your data through its various data drive solutions like- data intelligence, insight engine, activation engine, an app marketplace, integration with Tableau, and media impact.

It provides solutions for different sectors like- solutions for brands, agencies, publishers & ad tech, retail, healthcare & sciences, financial services, and consumer goods. This leads to certainty, efficiency, and better ROI.

Features:

• Connects and integrates 100% data with marketing expertise.
• Reports automatically with AI-powered insights based on collected data.
• Acts according to the reports or insights generated.
• Provides an app marketplace with ready-to-install solutions for marketing.
• Integrates with Tableau for data exploration.
• Optimizes media investment to get the best potential return.

Verdict: Datorama is recommended for its features like data integration and insight engine. It enables businesses to make decisions regarding everything based on the insights generated through AI.

Pricing: Contact for pricing.

Website: https://datorama.com/

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#10) Funnel.io

Best for data-driven businesses.

Funnel.io is a marketing analytics software that collects data of the business, prepares it into a funnel, or categorizes it and helps in analyzing it by creating actionable insights. It provides solutions of digital marketing, data analysis, IT/ Engineering, to retail, eCommerce, and agencies.

It comes with features like data connection, data transformation, and data reporting. It is trusted by over 1000 reputed companies for data analytics.

Features:

• Acts as a data connector.
• Gather all the data in a single place.
• Transforms data into actionable insights.
• Provides the interpreted data to the business or the customers through reporting.
• Helps the marketers with digital marketing strategies.
• Acts as a data analyst and business intelligence.
• Provides benefits to engineers or IT departments.

Verdict: Funnel.io is best for data connection and transformation. It connects marketing data from different places to a single place and transforms them into analytics or valuable insights for decision making.

Pricing:

• Plans for marketers-
  • Essentials- $399 per month
  • Plus- $999 per month
  • Enterprise- $1999 per month
• Plans for agencies-
  • Agency small- $399 per month
  • Agency medium- $999 per month
  • Agency large- $3499 per month

Website: https://funnel.io/

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#11) Supermetrics

Best for transferring marketing data to the desired platform.

Supermetrics is a marketing analytics tool that brings marketing data from anywhere to any platform you want. Whether it is a spreadsheet or a data visualization tool, a data lake, or a data warehouse. It helps in performance marketing, SEO, web analytics, and social media management.

It transfers data to data studio, Google Sheets, Excel, Amazon S3, Google cloud, etc. It provides professional services to build custom dashboards or reports and training for the team.

Features:

• Brings data of your marketing in Google data studio.
• Creates attractive dashboards.
• Easily imports data to Google Sheets.
• Allows you to pull data to Excel.
• Provides sidebars for easy function.
• Provides Supermetrics Uploader.
• Tracks the ad’s ROI to save time with automatic uploads and so on.
• Extracts marketing data automatically from anywhere with the help of API.

Verdict: Supermetrics is best for collecting and transferring marketing data from anywhere to the desired platform like Excel, Google Sheets, Google Cloud, etc. It also provides a 14-days free trial.

Pricing: Contact for pricing.

Website: https://supermetrics.com/

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#12) Marketo Engage

Best for account insights and profiling.

Marketo is a marketing tool to accelerate the customer experience by planning and executing personalized engagement. It helps in the management of leads from attracting to converting and nurturing them through various marketing and CRM tools.

It provides various automating features to enable minimum time taken in any task. It helps in lead management as well as in customer relationship management.

Features:

• Uses account insights produced with AI to identify interested leads.
• Through various marketing tools, attract and convert clients.
• Through better communication, selling and complementary products, we build customer relationship management.
• Increase ROI by automating workflows and eliminating errors.
• Creates target lists, measures engagement, nurtures and pursues them for account-based marketing.

Verdict: Marketo is recommended for its automation of workflow and lead management features. With these features, the business can grow to the next level.

Pricing: Contact for pricing.

Website: https://www.marketo.com/software/

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#13) Squarespace

Best for email marketing and SEO.

While Squarespace is primarily known for its website-building capabilities, it also features some impressive marketing tools. You can use Squarespace to create email marketing campaigns that work well alongside your created web page or product. You can rely on the analytics that Squarespace provides to make informed decisions about your marketing strategies. 

The analytics offered can be used to monitor the visitors on your website daily, assess trends, get immediately alerted when traffic is spiking or taking a dip, etc. The analytics also makes it easier for users to track their sales and conversions. 

Features:

• Built-in SEO tools
• Email marketing
• Comprehensive Data-driven analytics
• Social media integrations

Verdict: Squarespace offers invaluable marketing and analytical tools that can help you drive more traffic to your website, improve sales, and turn the fortunes of your business overnight. This is a platform I’d recommend if you wish to build and then market your online store or personal website. 

Price: Squarespace offers the following plans:

• Personal: $16/month
• Business: $23/month
• Commerce: $28/month
• Commerce Advanced: $52/month

Website: https://www.squarespace.com/websites/analytics

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#14) Two Minute Reports

Best for AI-driven insights and integration with marketing platforms.

Two Minute Reports is a Google Sheet add-on that streamlines and automates the task of report generation. It can integrate with more than 30 marketing platforms, pull data from them, and create visually stunning performance reports. These reports can be further customized, thanks to the software’s intuitive drag-and-drop interface. 

Features:

• Get insights by asking its AI performance questions. 
• Ready-made templates to create white-labeled reports. 
• Integrates with 30+ data sources like Facebook, Instagram, TikTok, etc. 
• Create live dashboards 
• Automate progress reports

Verdict: Two Minute Reports is an excellent tool that can help marketing teams or businesses assess their campaign’s performance. It can generate reports that help you track your campaign’s progress and account trends across multiple marketing platforms over time. 

Price: Two Minute Reports offers the following subscription plans:

• Lite: $8/month
• Basic: $41/month
• Pro: $83/month
• Business: $291/month

All plans are billed annually. A 14-day free trial is also available.

Website: https://twominutereports.com/

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Frequently Asked Questions

Conclusion

In the research, we have discussed various marketing analytics tools. Every tool is beneficent on its own. Some common features they provide are- data connecting or integration, data transformation into valuable insights, and reporting.

Each tool is different from the other and provides different sets of services.

Some are good at generating alerts, like- App Annie and some are good at generating scheduled reports, like- AgencyAnalytics and Datorama. Some are good in account-based marketing, like- BuzzBoard.

In this way, all tools are different individually, and to choose one, you need to carefully analyze their products according to your needs.

Our Review Process-

This article has been researched in 49 hours with 20 tools in which the top 12 tools were shortlisted as mentioned above.