10 Best Free Video Converter Software In 2021 [SAFE & FAST]

Review and Comparison of the Best Video Converter Software with Features and Pricing. Select the from this list of top paid and free online video converter tools to convert any videos quickly and easily:

What is a Video Converter?

Video conversion tools allow you to convert a video from one format to another. The first commercially successful video format was Quad and it was introduced in 1956. Over subsequent decades various other video formats have been introduced.

Whether you work at a professional movie studio or edit home movies, you may require converting raw video files from one format to another. There are dozens of conversion tools available online. If you are looking for the best converter software, then you are in the right place.

Here, we will answer common questions regarding video conversion tools and provide a review of the best tools available online.

top Video Converter

Fact Check: The growth of the video conversion software market is fueled by the increasing number of online classrooms, according to Future Marketing Insights. Videos sites have the top subscribers among the other online sites with 71 percent of respondents in a US survey reported being a subscriber.
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Pro Tip: You can find a lot of video conversion software online. Various factors should be considered to select the best tool. Find out if the software can convert your video file to the desired format.

Speed and ease of use are also important considerations. Lastly, the tool should meet your specific budget. All these factors will determine which is the best tool for you.

Frequently Asked Questions

Q #1) What exactly is a Video Converter Software?

Answers: Video conversion tools let you convert the storage format of videos. Video storage formats describe the output structure of the video. The format typically defines the code for compression of the video. These tools can process and convert videos from one storage standard to another.

Q #2) How does Video Conversion Tool Work?

Answers: Video conversion tools convert videos using two methods. The first method involves changing the container format without making any changes in the video. The other method involves compressing the video using a process known as transcoding.

Q #3) What are the general features of Video Converter Software?

Answers: Video conversion applications can convert the file format so that the file size is reduced or it can be opened on a particular media player. The software can process different input and output file formats. They can convert one video format to another format or change them into an audio file.

The best software supports batch processing. This feature allows you to convert a large number of videos at the same time. Moreover, you can edit video conversion format, resolution, codec, and bitrate.

Q #4) Who can use Video Converter Software?

Answers: This software can be used for professional video editing and home video editing. Commercial studios generally use pricey video conversion software that contains advanced format conversion options.

Suggested reading =>> Top competitors to Windows Movie Maker

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List of Best Free and Paid Video Converters

  1. WinX HD Video Converter Deluxe
  2. Aiseesoft Video Converter Ultimate
  3. PowerDirector 365
  4. VideoProc
  5. Wondershare UniConverter
  6. iTubeGo
  7. NCH Prism
  8. Any Video Converter
  9. Freemake Video Converter
  10. HandBrake
  11. DivX Converter
  12. Movavi Video Converter
  13. Online-Convert
  14. Gihosoft Free Video Converter
  15. DVD VideoSoft Free Video Converter
  16. AVS Video Converter

VideoProc Converter

Comparison of Top Online Video Converter Software

Video Converter SoftwarePlatformPriceFeaturesBest ForRatings *****
WinX HD Video Converter DeluxeWindows and MacOSFree + Premium

Premium version cost $29.95 (Instead of $59.95) after 50% limited time disc.
• Convert 4K/HD videos to MP4, AVI, MKV, WMV, MOV, MP3, etc.
• GPU - accelerated video format conversion.
• Compress large 4K video file size.
• Edit video files in the program.
• Extract audio and snapshot from video.
• Create photo slideshow.
Commercial ad studios, freelancers, and home video editing.Star_rating_5_of_5
Aiseesoft Video Converter UltimateWindows & Mac. It starts at $25 for 1 month 1 PC.Convert any video, filters & basic effects, subtitles & audio tracks, etc. All-in-one solution to convert, edit, & compress videos. Star_rating_5_of_5
PowerDirector 365Windows, Mac, Android, & iOS.Free version, Price starts at $19.99/month.Video Collage Designer, Blending Mode, Green Screen Anywhere, etc. Professional video editing. Star_rating_5_of_5
VideoProcWindows & MacFree version: Allows you to convert short video audio file for free.

Full version: Starts from 29.95
• Convert any video audio DVD to 420+ output.
• Convert and edit 4K/8K/large videos speedily.
• Upscale & downscale videos; adjust quality.
• Download video, record screen; batch process.
Beginners, Educators, Gamers, live enthusiasts, Sports lovers, etc.Star_rating_5_of_5
Wondershare UniConverterWindows and MacOS$45.95 (1 Year License)
$69.95 (Lifetime License for 1 PC)
Free Limited version trial.
Record screen activity with audio narration,
Burn video discs for viewing on consoles and mobile devices,
VR converter and Gif maker,
Batch video conversions,
Supports +1000 file formats.
Small to large businesses and freelancers.Star_rating_5_of_5
iTubeGoWindows, Mac, and Android. It starts at $9.95 per month for 1PC. Free plan available.Audio/Video converter, bulk downloading, protect video privacy, etc. Audio & video conversion capabilities.Star_rating_5_of_5
NCH PrismWindows and MacOS$33.24 (1-Year License)
$50 to $70 (Lifetime License)
Free Limited version trial.
Convert to popular video formats,
Add video effects,
Split or trim videos,
Direct DVD converter,
Batch conversion.
Small and medium-sized studios.Star_rating_4_of_5
Any Video ConverterWindowsBasic: Free
Premium: $59.95
4K Video conversion,
NVIDIA NVENC,
Accelerated encoding,
HVEC / H.265 conversion,
Video editing,
Extraction of audio from CD/DVDs.
Commercial ad studios, freelancers, and home video editing.Star_rating_5_of_5
Freemake Video ConverterWindowsFreeSupport 500+ formats,
Edit and burn videos to DVDs,
Download online videos,
Create photo slideshows.
Freelancers, and home video editing.Star_rating_5_of_5
HandBrakeWindows, MacOS, and Linux.FreeBatch conversion,
Hardware acceleration,
Manual and automatic scaling, deinterlacing, detelecine, and cropping.
Small studios and freelancers.Star_rating_4.5_of_5

#1) WinX HD Video Converter Deluxe

Best for: Commercial ad studios, freelancers, and home video editing.

WinX HD Video Converter Deluxe Pricing: Free + Premium. Premium version cost $29.95 (Instead of $59.95) after 50% limited time discount. Use the exclusive WinX HD Video Converter Deluxe coupon code “WINX-20SP-OFFER” in checkout.

WinX HD Video Converter Deluxe

WinX HD Video Converter Deluxe is a powerful and multifunctional video tool. This software assists users to convert any 4K, HD video to MP4 (HEVC/H.264), MKV, AVI, iPhone, iPad, Android and 420+ output profiles.

Taking advantage of the unique Level-3 hardware acceleration tech, it processes videos at 47x real-time fast speed.

Features:

  • Convert 4K, HD video to any formats.
  • GPU acceleration, fast speed, lossless quality.
  • Reduce video file size.
  • Edit, cut, crop, merge videos.
  • Download online videos from 1000+ sites.
  • Extract audio/snapshot from video, add subtitle to video.
  • Create photo slideshows.

Cons:

  • Lacks features such as burn videos to DVD, text narration.

Verdict: WinX HD Video Converter Deluxe is an easy but versatile program. Powered by its unique Level-3 hardware acceleration tech, it can convert 4K, HD videos to MP4, MKV, AVI, MOV, MP3 for any iPhone, iPad, Android, computer, TV, and other devices.

Video file compression and editing are also available in the program. It has an intuitive interface and the operations are pretty easy.


#2) Aiseesoft Video Converter Ultimate

Best for all-in-one video converter with support for 1000 formats.

Aiseesoft Video Converter Ultimate Pricing: Aiseesoft Video Converter Ultimate is available with three licensing options, 1 Month License ($25 for 1 PC), Lifetime License ($55.20), and Multi-user License ($119, lifetime license for 5 PCs). A free trial is available to download.

Aiseesoft Video Converter Ultimate

Aiseesoft Video Converter Ultimate is an all-in-one solution for Windows and Mac platforms. It has the capabilities to convert, edit, and compress videos as well as audios.

It supports 1000 formats for editing, compressing, and converting. It also offers a tool Music Movie Maker for users with higher demand and less time & skills. It will help you to create cool videos quickly.

Features:

  • Aiseesoft Video Converter Ultimate has a built-in video enhancer technology that maintains the original quality to the maximum.
  • It has a lot of video editing filters.
  • It provides a facility to add external subtitles to your video.
  • It offers the features to add a 3D effect to your video.
  • It has many more features like adding watermark, crop & rotate, trimming & merging video clips, editing ID3 info, etc.

Cons:

  • Absence of built-in functionality of burning the converted videos to DVD.

Verdict: Aiseesoft Video Converter Ultimate has powerful features to convert any video. It contains functionalities from the basic video/DVD converting to the advanced one. It offers flexible licensing options.


#3) PowerDirector 365

Best for professional video editing.

PowerDirector 365 Pricing: PowerDirector Essential is available to download for free. PowerDirector 365 offers monthly ($19.99) as well as annual plan ($51.99). PowerDirector 365 Business price starts at $16.67.

PowerDirector 365

PowerDirector 365 – is a free video editing software offered by CyberLink. It supports Windows, Mac, Android, and iOS platforms. It offers the solution with cost-effective and flexible plans.

PowerDirector 365 Business is a powerful tool that can streamline your marketing and offers tools like Ad Designer. Both the tools have professional editing capabilities.

Features:

  • Video Collage Designer, PiP Designer, Mask Designer.
  • Customizable text and effects.
  • Green Screen Anywhere
  • Blending Mode, etc.

Cons:

  • As per reviews, its interface is not intuitive.

Verdict: PowerDirector 365 can be used for projects of all sizes. It offers best in class editing tools to cut, refine, add effects, and publish. It has a streamlined user interface and you will be able to create compelling content by adding new effects.


#4) VideoProc

Best for Beginners, Educators, Gamers, live enthusiasts, Sports lovers, etc.

Price: The trial version allows you to convert a short-length video audio file less than 5 mins. The full version starts from $29.95. 30-days money-back guarantee is available.

=> Use Coupon “PROMO” at Checkout to save 65% on Lifetime Full License

VideoProc

VideoProc is a simple yet powerful video/audio/DVD converter that also comes with strong video editing, downloading and recording features. It will perform these functions at a fully accelerated speed, and skilled at processing 4K/8K/large videos without freezing. It offers a free solution for Windows and Mac platforms.

Features:

  • Support almost all videos audios as input, incl. 370+ codes; Support 4K/8K/HD/3D/VR videos.
  • Convert any videos audios DVDs to 420+ formats and devices, e.g. H264 to H265 (HEVC), MKV to MP4.
  • Allow batch conversion; Upscale HD/SD to 4K, Downscale 4K to 1080p/720p. No.1 fast processing speed.
  • Provide the functionalities to process the videos like cutting, merging, cropping, rotating, adding subtitles, giving effects, stabilizing video, removing noise, making GIFs, adding Watermark, etc.
  • Download videos audios from 1000+ online sites, incl. YouTube. Capture desktop and mobile screen in 3 modes, make PIP video, etc.

Further reading => How to use HitPaw Watermark Remover Tool

Verdict: VideoProc is the only full GPU accelerated video converting & editing software. It provides you 47x real-time faster processing speed. It is your ultimate choice to convert and edit 4K/large videos.


#5) Wondershare UniConverter

Best for: Small to Large businesses and Freelancers.

Wondershare UniConverter Pricing: $45.95 (1 Year License) | $69.95 (Lifetime License) | $99.95 (Family package) | Free Limited version trial.

Wondershare UniConverter

WonderShare UniConverter is a multi-purpose and versatile video conversion tool for Windows and MacOS operating systems. The software can burn and transfer video discs to Android, iOS, XBOX, VR and other formats. With this software, you can also download and convert audio and video files available online.

Moreover, the software allows you to record desktop screen activity with audio. A great thing about this video conversion tool is that it supports 4K/UHD video editing. In addition, it can repair video metadata so that you can retrieve damaged videos stored on discs.

Features

  • Record screen activity with audio narration.
  • Burn video discs for viewing on consoles and mobile devices.
  • VR converter and Gif maker.
  • Batch video conversions
  • Supports +1000 file formats.

Cons

  • No Audio normalization feature.
  • The user interface can be confusing.

Verdict: WonderShare UniConverter is packed with a lot of great features. The software supports a large number of file formats. You can do just about anything you want with your videos using this nifty tool.


#6) iTubeGo

Best for audio & video conversion capabilities.

iTubeGo Pricing: Lifetime Plan ($29.95 lifetime / 1PC), 1-Month Plan ($9.95 1 month/1 PC), 1-Year Plan ($19.95 1 Year/1 PC), Family Plan ($39.95 lifetime/2-5 PCs). Free plan. 30-days money-back guarantee.

iTubeGo

iTubeGo is a YouTube downloader for Windows, Mac, and Android devices. It has video and audio conversion functionalities. You will be able to convert audio and video files to more than 20 formats. It will let you convert the videos in formats that are suitable for various devices such as iPhone, iPad, iPod, and Android.

Features:

  • iTubeGo will let you download YouTube videos, playlists, and channels.
  • It supports the bulk downloading of videos.
  • It supports more than 10000 websites to download videos including, Facebook & Instagram.
  • iTubeGo provides the features to protect your video privacy.

Cons:

  • No such cons to mention.

Verdict: iTubeGo is an audio and video downloader with conversion capabilities. It will let you download the videos in various SD and UHD video qualities such as 4K, 480p, etc. It provides 10X faster downloading of videos.


#7) NCH Prism

Best for: Small and Medium-sized studios.
Price: $33.24 (1-Year License) | $50 to $70 (Lifetime License) | Free Limited trial version.

NCH Prism

NCH Prism is a simple to use video conversion app for Windows and MacOS. This app allows you to quickly convert a large number of videos. You can convert your video to and from the most popular video formats. In addition, you can also publish videos directly to DVD.

The software can convert video files to formats that are compatible with Android phones, iPhones, iPod XBOX, and PlayStation devices.

Features

  • Convert to popular video formats.
  • Add video effects
  • Split or trim videos
  • Direct DVD converter
  • Batch conversion

Cons

  • No ability to bypass DVD copy protections.
  • Supports limited video formats.

Verdict: NCH Prism is an easy to use software that can convert videos to popular formats. The software allows you to convert and edit videos. This tool is generally geared towards freelancers and small studios. Individuals who want to edit simple home videos can download and use the free version of the software.

Website: NCH Prism


#8) Any Video Converter

Best for: Commercial ad studios, Freelancers and Home video editing.
Price: Basic: Free | Premium: $59.95

Any Video Converter

Any Video Converter is one of the best free video converter tools online. The software supports conversion to over 100+ video formats. You can also save videos with 100% quality.

A unique feature of the software includes NVIDIA NVENC accelerated encoding. Other notable features of this software include extracting audios from videos, download videos from video streaming sites, and burn videos directory to DVD or AVCHD.

Features

  • 4K Video conversion
  • NVIDIA NVENC accelerated encoding.
  • HVEC / H.265 conversion
  • Video editing
  • Extraction of audio from CD/DVDs.

Cons

  • It takes a long time to convert videos.

Verdict: Any Video Converter is a great tool for editing and converting small videos. The software can take a long time to process and convert videos. Thus, the app is not suitable for studios or freelancers who want to convert videos with +1 hour content.

Website: Any Video


#9) Freemake Video Converter

Best for: Freelancers and home video editing.
Price: Free.

Freemake Video Converter

[image source]

FreeMake is a freemium video conversion software for Windows. The software can allow you to convert videos, burn DVDs, and create photo slideshows. A great thing about this tool is that it supports over 500+ formats. You can also pull videos from YouTube, Dailymotion, and other video sharing sites.

The application supports video conversion for most mobile devices including smartphones, iPods, consoles, and even smartwatches.

Features

  • Support 500+ formats
  • Edit and burn videos to DVDs.
  • Download online videos
  • Create photo slideshows

Cons

  • Takes a long time to convert large videos.
  • Some features require online activation.

Verdict: This converter supports conversion to a large number of formats. Similar to Any Video Converter, this software is suitable for processing small-length videos. The software has a simple interface that is easy to understand.

Website: Freemake Video Converter


#10) HandBrake

Best for: Small studios and freelancers.
Price: Free

HandBrake

HandBrake is yet another free video converter tool that is compatible with Windows, Mac OS, and Linux. The software can convert videos to popular formats including H.264/H.265, MPEG-2, MPEG-4, Theora, and VP8/9.

The open-source transcoder uses third-party libraries such as x265, FFmpeg, and libvpx to convert videos. The most compelling reason to use the software includes quick processing due to excellent hardware acceleration support.

Features

  • Batch conversion
  • Hardware acceleration
  • Manual & automatic scaling, deinterlacing, detelecine, and cropping.

Cons

  • Limited video file format support.

Verdict: HandBrake is a freemium multi-platform video conversion tool. The software can convert videos to only a handful of formats. But the conversion process is quick due to the hardware acceleration feature. The software can meet the needs of individuals who want to edit home videos.

Website: HandBrake


#11) DivX Converter

Best for: Freelancers and website owners.
Price: Basic: Free | Pro: $19.99

DivX Converter

DivX Converter is Windows and MacOS video conversion tool with great features. The software can convert large videos to small sizes without noticeable loss in quality.

This software can also make back up copies of non-encrypted DVDs. The advanced Pro version of the software features a lot of advanced options such as Wavefront Parallel Processing, B-Frames, and Target Quantizer.

Features

  • Convert videos
  • Trim, crop and rotate videos.
  • Custom watermark
  • Advanced features include Wavefront parallel processing, logs, B-frame, and Target Quantizer.
  • Cloud Connect and Backup DVD feature.

Cons

  • DivX format results in a significant loss of video quality.

Verdict: DivX converter is a basic tool with lots of great features. The software supports a higher degree of compression when compared to other video conversion apps. Converting videos to Divx format makes them suitable for sharing videos online.

Website: DivX Converter


#12) Movavi Video Converter

Best for: Small studios and freelancers.
Price: $49.95 | 7-day trial

Movavi Video Converter

[image source]

Movavi converter is a Windows video file converter. The file can convert 180+ video and audio formats. This app also supports 4K Ultra video editing and conversion.

You can also select over 200 presents for optimizing video files. In addition, you can make GIF images from your videos. The software supports high conversion speed due to its hardware acceleration feature.

Features

  • Fast conversion due to hardware acceleration.
  • Variable bitrate
  • Supports 180+ formats
  • 200+ presents
  • Extract soundtracks from videos.

Cons

  • Lacks features such as burn videos to DVD and download online videos.

Verdict: Most people have praised the Movavi video converter for its quick video conversion. The program is one of the fastest converter suitable for converting feature-length films. The software does lack certain features but makes up for it due to its strong conversion and optimizing features.

Website: Movavi Video Converter


#13) Online-Convert

Best for: Freelancers and home video editing.

Price: $7 – $49 / month for files between 200 MB and 1GB | $5 one day pass with 800 MB limit | Free for 100 MB file limit.

Online_Convert

Online-Convert is a versatile online converter that supports conversion to popular video types including WMV, Mpeg, 3GP, AVI, FLV, MKV, and MOV formats. You will find the video encoding tool adequate for converting home video files. The easy-to-use tool can quickly convert one file format to another.

Further reading =>> Best tools to convert MOV to MP4 

Apart from video conversion, this versatile multi-platform tool can convert eBook, audios, documents, images, and archives. The online tool can also convert videos for display in video sharing sites and different devices.

Features

  • Convert to popular video formats.
  • Support conversion to different video sharing site formats.
  • Convert videos for compatibility with different devices.
  • Supports image, ebook, archive, and audio format conversion.

Cons

  • Limits for file sizes.
  • Large file conversion requires a subscription.

Verdict: Online-covert supports a wide range of formats. The software is great for freelancers and individuals who want to edit homemade videos. The best thing about this app is that you can use it in any internet-connected device using a web browser.

Website: Online-Convert


#14) Gihosoft Free Video Converter

Price: Free | $39.95 (1-PC license) | $179.75 (5-PC license).

Gihosoft Free Video Converter

Gihosoft is another nifty video conversion tool for Windows and MacOS users. The free software can convert your videos to WMV, MP4, AVI, MKV, MOV, FLV, SWF, WEBM, ASF, 3GP formats.

You can also edit and enhance your videos with audio narrations and filters. The notable feature of this tool is its ability to burn videos to blank DVDs.

Features

  • Conversion to popular video formats.
  • Burn Videos to DVDs
  • Cut and crop videos.
  • Download YouTube videos
  • Enhance videos with subtitles, audio narrations, and filters.

Cons

  • It does not support advanced features.

Verdict: Gihosoft can easily serve the needs of freelancers and individuals who want to edit home videos. Remember that the free version has Gihosoft branding. Consider purchasing the Pro version if you don’t want the company’s branding on your videos.

The Pro version also supports download of YouTube subtitles and transfer to mobile devices.

Website: Gihosoft Free Video Converter


#15) DVD VideoSoft Free Video Converter

Best for: Freelancers and small studios.
Price: Free

DVD VideoSoft

DVDVideoSoft is a free app for Windows that can convert videos to HD quality videos. The software supports 40+ video file formats including MPG, DIVX, IVF, OGX, MKV, and others. The software has a simple and uncluttered interface that makes it easy-to-use.

Features

  • Convert videos to 40+ popular formats.
  • Merge two files.
  • Preset editor to edit audio and video.

Cons

  • No advanced features such as adding audio and text narrations.

Verdict: DVD VideoSoft is a simple converter that has one sole purpose i.e. to convert video files. The software does not allow you to add subtitles or audio narrations. But if you want to convert video files only, then this is the software for you.

Website: DVD VideoSoft Free Converter


#16) AVS Video Converter

Best for: Freelancers and small studios.
Price: Free

AVS Video Converter

AVS Video Conversion software is another simple yet powerful video conversion tool for Windows. The software can convert videos to different formats. This software can utilize hardware acceleration by allowing you to convert full HD and 4K UHD videos faster.

Features

  • Hardware acceleration support
  • Convert videos for mobile devices.
  • Burn Blu-ray and DVD videos
  • Automate conversion process using command line mode.
  • Share converted videos online.

Cons

  • No advanced features such as adding audio and text narrations.

Verdict: AVS video converter allows you to convert a large number of audio files quickly. The software is great for power users who want to batch process files automatically. There are dozens of presets that allow you to easily convert videos to popular mobile and console devices.

Website: AVS Video Converter


Conclusion

Video conversion tools can convert videos to different formats to reduce file size and optimize for mobile devices or online sharing. Freelancers have many different options to select a free video conversion tool.

Suggested reading =>> Best tools to convert AVI format to MP4

The best free versions include AVS Video converter, Any Video Converter, Freemake Video Converter, and HandBrake. Commercial studios can select the paid version of these tools.

The best paid tools include Wondershare Uniconverter, Movavi Video Converter, and NCH Prism video converter tool. You can select the one that best meets your requirements.

Recommended Reading =>> Wondershare Video Converter Review

Research Process

Time taken to research and write this article: 10 hours
Total Tools researched: 11
Top Tools shortlisted: 5

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