30 Best A/B Testing Tools For Website Conversion Optimization

In this article, we have reviewed the best A/B Testing Tools you can use for hassle-free A/B testing to improve your website conversions. 

When you plan to launch a website, how would you ensure to gain more visitors or achieve more number of clicks? It indeed remains a big question for all of us whether people will like our page or click this button.

In order to know more about what people feel and what they like about websites, we can opt for several A/B testing tools available in the market. This split testing process helps in website optimization for conversions.  

A/B testing is a process that compares two versions of a web page to identify which one performs better. It uses data and statistics for validation and in turn, improves the conversion rates.

Below is a summary of some of the top A/B testing Software:

AB Testing Tools


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Top 30 A/B testing tools for More Conversions

Here we go – The list of the top AB tools for website conversion optimization.

#1)  Optimizely

Optimizely AB Testing

This is a famous, simple and most commonly used Multivariate testing tool. This analyses the data and transforms it into a crystal clear report. This tool integrates well with many other A/B testing tools like Crazyegg, Kissmetrics, SiteCatalyst and much more. Its fully featured API makes data flow easy. This also supports visitor segmentation.

Check out here for more details.

#2) Unbounce

Unbounce AB Testing

This A/B testing tool comes out with more than 85+ landing page templates. This allows lead generation for sales and email campaign and it can very well get integrated with WordPress. Its ability to show real data helps the users to optimize the conversions. This also comes with an excellent feature of Multi-user and Client Management.

Check out here for more details.

#3) VWO (Visual Website Optimizer)

VWO (Visual Website Optimizer)

This is one of the easiest A/B testing tools with a very simple installation procedure, this lets a user create multiple variations of the website quickly. It also comes with excellent dashboard features which provide details to understand what attracts the visitors more. This tool also allows setting up campaigns within minutes and works on multiple platforms.

Check out here for more details.

#4) Usability Hub (Five Second Tests)

Usability Hub (Five Second Tests)

The basic version of Five Second Test is free and it comes with some limited features. This tool works in a very different manner when compared to the other tools. The tests are uploaded and the user is allowed to view it for 5 seconds and then feedback is offered on whatever they recall.

Word cloud of a commonly occurring keyword is generated to get the first impression of users. So, if the first impression matters for your website, you can very well opt for this tool. Pro version is charged but still, it does allow more features.

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#5) Maxymiser

Maxymiser AB Testing

This tool from Oracle gives you everything that you would expect from an A/B testing tool like optimization of online experience, increased revenue and improving conversions. It supports Rule-based targeting which can help in targeting most valued customer differently. Detailed analytics lets the user take a call on when and where to take an action from.

Check out here for more details.

#6) A/Bingo

ABingo AB Testing

This is an open source Ruby on Rails A/B testing framework which works on both the versions of Rails 2.3 and 3.0.This allows faster integration which means the test can be added as well as disabled if required quickly and easily.

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#7) Kissmetrics

Kissmetrics AB Testing

This tool helps in optimizing Marketing. The A/B test report generated using this tool also lets a user know if the change really brought improvement in the revenue or not. Also, it supports integration with other A/B test tools.

Check out here for more details.

#8) Google Analytics

google analytics AB Testing

Apart from measuring the sales and conversions, Google analytics provides the ability to know the visitors better. It gives an insight into how visitors can find the site, what they really do and how to keep them coming back.

Check out here for more details.

#9) AB Tasty

AB Tasty

This tool helps in improving the user experience on a multi-level device. This works well for all e-commerce platforms, apps, and any mobile devices. Overall it is a very easy to use the tool and does its job well. The tool comes with excellent reporting and analytical features.

Check out here for more details.

#10) Adobe Target

Adobe Target

Adobe Target allows A/B testing anywhere and everywhere. Setting up test activities using this tool is easy. Success metrics can also be chosen from Adobe Analytics. This also supports the creation of test for multiple pages or categories of pages. Optimization can be expanded from the web and mobile to other digital channels. This tool also supports rule-based targeting.

Check out here for more details.

#11) Crazyegg

This tool works like a X-Ray and shows what people exactly do on a website. It shows details like page scrolls, button clicks, also areas which aren’t clicked at all. It’s very easy to setup and is relatively cheaper when compared to the other tools. Overall, it is a good tool which helps the user to increase their ROI.

Check out here for more details.

#12) Convert

This is one of the most affordable tools. This comes with an excellent visual editor and also integrates well with Google analytics. The user is given full control of the test with style sheet editor.

Check out here for more details.

#13) Actomatic

This tool provides the user with the information on how customers respond to different versions, thereby giving the user an indication of which alternative would deliver better results. This also helps in designing a good email marketing message with a subject line, message body, and a layout that would attract more visitors.

This allows for setting up landing pages which would drive maximum conversions.

Check out here for more details.

#14) Taplytics

Taplytics is the first company to design a visual A/B testing platform. This allows the creation of tests for simple as well as complex codes within minutes.

Taplytics is one of the best tools for mobile optimization. It also comes with a feature of detailed reporting. This supports for custom segmentation where segments can be created based on user characteristics like device type, language preferences, age, country etc.

Check out here for more details.

#15) Arise

This tool can be used for Mobile A/B testing. This easily gets integrated into iOS or Android app and supports data-driven A/B Tests and comes with a feature of the detailed dashboard with graphical display of results which always is easy to interpret by end users.

Check out here for more details.

#16) Apptimize

This tool also helps in mobile optimization. This comes with a very powerful editor, very reliable SDK and robust analytics. It is very easy to deploy and test changes here. This has world-class expertise in the area of mobile testing. This supports integration with Localytics, Mixpanel, Omniture, Google Analytics or Flurry.

Check out here for more details.

#17) Qualaroo

This is a website survey software which proves to be very useful when you really want to know more about your visitor’s concern. Qualaroo’s survey lets you take the voice of the customer. Knowing Visitor’s concern helps in improving to meet their needs. It also helps in finding roadblocks which in turn would impact your business.

Check out here for more details.

#18) ABTesting

ABTesting is a free online AB test and marketing service provided by Acton software. This works and provides features similar to other A/B test.

The overall test process is very simple and involves steps like identifying the web page to test, making a copy of the page and changing a single page element, tagging conversion page, tracking A/B testing progress and then finally uploading the winning content in a website.

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#19) Splitforce

This tool makes mobile A/B testing very simple. Its feature includes multiple platform support, the ability for a user to extract data in the form of reports, auto-optimization.

Check out here for more details.

#20)  Nelio A/B Testing for WordPress

This is the best conversion platform for WordPress, its easy to use, increases conversions, allows testing everything like headlines, widgets, themes, menus etc.

Check out here for more details.

Other Tools

#21) Webtrends

This tool lets you perform quick or deeper multivariate testing. This allows running tests on both desktops as well as mobile.

Check out here for more details.

#22) ChangeAgain

ChangeAgain is a tool that allows A/B testing, multi Variate testing, and Split testing. This allows full Google analytics integration and works well on tablets, mobile, and desktops.

Check out here for more details.

#23) Monetate

This tool lets the user create, implement and analyze tests using a single interface. This tool is proven to be a great tool for e-commerce platform because of its ability to analyze mean based metrics like average order value, time on site, and revenue per session.

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#24) SiteSpect

This tool allows digital optimization from both the front end as well as back-end aspect, hence offering the widest range of tests. Its API allows automating test creation, management, and analysis. In addition, it also allows tracking more KPI’s per test and allows filtering to the most needed metrics.

Check out here for more details.

#25) Clicktale

Another split testing tool which lets a user understand what their customers need and thereby optimize and add more value to their website.

Check out here for more details.

#26) Leanplum

A mobile AB testing tool which supports integrated, interactive and automated personalized messaging, A/B testing and analytics.

Check out here for more details.

#27) ExitIntel

This is a great tool for e-commerce marketing which analyses and lets user to know when a visitor would leave the web page. It also provides a mechanism to retain visitors, thus its features overall help in e-commerce growth.

Check out here for more details.

#28) OpiaTalk

This tool lets the users get best conversion rate, best email lead capture etc. It comes with a great feature of tailoring algorithm as per visitors, constantly optimizes campaigns and split tests to ensure best possible conversion rate.

Check out here for more details.

#29) Kameleoon

This tool is designed for marketers and it doesn’t require much technical intervention. This supports A/B testing and web personalization.

Check out here for more details.

#30) WordPress Plug-Ins

If you are looking for optimizing your WordPress sites, you can consider following the free plug-in.

Gravity Forms A/B testing – Can be used if you frequently use the Gravity plugin.

WordPress Landing Pages–Allow split testing on the landing page itself instead of just elements on the page.

Check out here for more details.


Overall, the above list just comprises of 30 top tools from the many A/B tools available in the market. Please share your experiences and do mention any other good tools that you have used or analyzed.


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