10 Best Sales Training Programs & Courses [2024 TOP-RATED]

Want to know about the best sales training programs to brush up on your skills? Review the Best Sales Training Programs & Courses along with course content:

It is very common for salespeople to receive rejections from prospectives before they can land a sale. If you are a salesperson and looking to increase your chances of making quick sales, online sales courses can be very helpful.

You will improve your sales skills by enrolling in a good sales training course. It will allow you to learn the best practices in the art of negotiating and convincing people. You will close sales effectively and earn higher commissions.

In this post, we will review the best online sales training courses which help improve your sales skills. We will cover the course content, pros, cons, and pricing of the best sales training programs.

Sales Training Programs & Courses – Top Selective

The chart below shows the increase in online education revenues between 2017 and 2027:

Sales Courses FAQs

Q #1) What is sales training?

Answer: Sales training is an educational program that helps improve the selling skills of sales personnel. The process involves improving selling skills, attributes, and knowledge to maximize success in closing deals. Sales training involves learning new skills and improving existing ones to make more sales. It can be passive or active.

Active sales training involves live-in sessions in which the participants actively take part in the discussion. The other type is passive sales training, in which participants listen to a lecture given by an instructor.

Q #2) Are sales training programs worth it?

Answer: Sales training programs are definitely worth it as they help sales personnel to improve their strategies in prospecting for clients and closing deals. A sales team that is trained in the art of effective selling will bring more revenue to a business.

Q #3) What are the 4 types of sales training?

Answer: We can categorize Sales training programs into four types. These include Field sales, Inside sales, Service sales, and Sales management.

Q #4) What is the best method for training salespeople?

Answer: If you are new to the field of sales and marketing, consider starting with the basics. Online courses such as HubSpot Academy Inbound Sales offer a free course in sales for beginners. Start with a free sales training program and advance to paid courses once you have mastered the basics.

Q #5) How much do sales training courses cost?

Answer: Sales training costs differ according to the content and training platform. Online sales training is cheaper and costs between $15 to $25 per month. You can expect to pay between $400 and $3000 for an offline sales training program.

Q #6) What are the best sales courses?

Answer: MasterClass offers one of the best online sales training courses. You can find various sales courses on the online educational platform. The course costs just $15 per month, which gives you access to hundreds of training courses and materials.

The length of Masterclass sales training courses varies depending on the content. You can complete some courses in just one day. But most online sales training courses are between four and eight weeks.

Q #7) Are sales certifications worth it?

Answer: Getting a certification is surely worth the investment of your time and money. This serves as a seal of approval regarding your sales skills. You will have a better prospect of landing a sales job for large firms with a sales certificate in hand.

Types of Sales Training

We can categorize sales courses into four main types. Here is a brief description of the different sales training programs for new employees, beginners, and experts:

Field Sales Training: Field sales training programs teach outside sales selling skills. The courses teach about door-to-door sales selling. B2B sales training programs teach skills about meeting business executives and maintaining relationships to land big deals.

Inside Sales Training: Inside sales training is the opposite of field sales. The sales training program focuses on selling through email, phone, or online. The program teaches remote selling skills. This is the most popular type of B2C training program. You will learn how to screen prospects before contacting them, handling objections, and closing deals.

Service Sales: Service sales training involves teaching skills to sales representatives to upsell products and services and gain customer loyalty. The sales training program focuses on improving the lifetime value (LTV) of customers.

Sales Management: Sales management courses are good for sales managers. This type of sales training course teaches sales executives the skills to manage a sales team. The course entails topics that help build the morale and effectiveness of the team. These sales management programs also touch on onboarding and hiring programs.

List of the Best Sales Training Programs

Remarkable sales training programs & courses list to help you improve your sales and marketing skills:

1. Daniel Pink Teaches Sales and Persuasion (MasterClass)
2. Jeff Goodby & Rich Silverstein Teach Advertising & Creativity (MasterClass)
3. Robert Reffkin Teaches Buying and Selling Real Estate (MasterClass)
4. HubSpot Academy Inbound Sales
5. Dale Carnegie Sales Training
6. Sales Engine
7. GoSkills Introduction to Sales
8. ASLAN
9. Negotiation Experts
10. The Books Group

Comparison of Some Top Courses for Sales Training

Sales Training Course	Best For	Platform	Duration	Price	Ratings
Daniel Pink Teaches Sales and Persuasion	Beginners sellers who want to learn about persuading, motivating, and selling.	MasterClass	2 hours and 57 minutes	$15
Jeff Goodby & Rich Silverstein Teach Advertising & Creativity	Advertising professionals who want to learn about ideas to create the perfect promotional campaign.	MasterClass	2 hours and 25 minutes	$15
Robert Reffkin Teaches Buying and Selling Real Estate	Real estate sellers who want to learn the basics of buying and selling properties	MasterClass	2 hours and 23 minutes	$15
HubSpot Academy Inbound Sales	Business owners and sales personnel who want to know about inbound sales strategies	HubSpot	3 hours and 12 minutes	Free
Dale Carnegie Sales Training	Professional sellers who want to learn effective methods to influence prospects and close deals	Dale Carnegie	3 days	$2095

Detailed Review:

#1) Daniel Pink Teaches Sales and Persuasion

Best for beginner sellers who want to learn about persuading, motivating, and selling.

Daniel Pink is a New York Times bestselling author and sales expert. He is an influential expert in the changing field of motivation and sales. His seven books on various aspects of sales and marketing have sold over a million copies all over the world.

Pink served as the chief speechwriter for Vice President Al Gore between 1995 and 1997. He is a law graduate from Yale Law School. He worked in politics and economic policymaking after graduating. But he left his political career in 1997 to start a literary career.

He published a book titled To Sell is Human: The Surprising Truth About Moving Others that became the #1 New York Times Business Bestseller. He has also written books on business, creativity, work, and behavior.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Learn about the art of persuading, motivating, and selling.
• Science-backed principles of ethical sales and persuasion.
• Learn strategies to improve outcomes in any setting.
• Learn about the tools to frame your message and pitch ideas.
• Overcome cognitive biases that hold you back from making quick sales.

Review of the Course:

In the Sales and Persuasion course on MasterClass, Daniel Pink teaches the skills of selling and motivating. The course provides principles based on scientific evidence that can help participants to improve their persuasion skills.

They will learn about effective tactics to close deals through various tactics, such as navigating cognitive ideas, listening effectively, using discussion maps, and more.

The MasterClass course by Daniel Pink is 2 hours and 57 minutes long. Here are 16 videos on different topics that include:

1. Meet Your Instructor
2. Sales Trends
3. Attunement: Finding Common Ground
4. Serve Your Audience
5. Exercise: Creating a Discussion Map
6. Clarity: Making Your Message Count
7. Getting Others to Act
8. Create a Connection by Mimicking
9. Persuasive Framing
10. Pitching Like a Pro
11. Exercise: Asking for a Raise
12. Buoyancy: Develop a Resilient Mindset
13. Introvert, Extrovert, or Ambivert
14. Persuade Yourself: How to Self-Motivate
15. Using Timing to Become a Better Persuader
16. Beginnings, Middles, and Endings

The course content also includes a PDF workbook that can be downloaded. The 16-page workbook contains various sales and persuasion terms that will be helpful for beginners. It contains a brief history of sales, types of biases, persuasion techniques, and other tips and advice to improve sales skills.

Pros of the Course:

• Learn about the evolving landscape of sales
• Self-paced learning
• Improve your negotiating and persuasion skills
• Learn practical techniques that can be applied in real life
• Learn about the mental psyche of effective sales

Cons of the Course:

• Daniel Pink is a law graduate and does not have experience working in a sales firm

Verdict: Daniel Pink’s course on MasterClass will teach you about the science of persuasion. He utilizes his experience associated with politicians to tell you how to persuade and motivate.

People who took his course praised him for teaching not just theory but also techniques for improving sales. You will learn about several tried and tested sales tactics backed by science to make quick sales.

Price:

• Starting at $15/month (billed annually) for all classes and sessions.
• Trial: Sample | 30-day money-back guarantee

Website: MasterClass Sales and Persuasion

#2) Jeff Goodby & Rich Silverstein Teach Advertising & Creativity

Best for advertising professionals who want to learn about ideas to create the perfect promotional campaign.

Jeff Goodby and Rich Silverstein are sales and advertising professionals with decades of experience. They are the co-founders of the Goodby, Silverstein & Partners (GSP) advertising firm that was founded in 1983 and is based in San Francisco.

The advertising agency has been nominated for four Emmys for Outstanding Commercials. The company also received awards for its exceptional and creative commercial advertising.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Start an advertising firm.
• Learn how to come up with innovative advertising ideas.
• Find out how to make ads that permeate pop culture.
• Learn how to dazzle audiences at presentations.
• Learn how to tell a brand story that resonates with audiences.

Review of the Course:

Veteran advertising gurus Jeff Goody and Rich Silverstein teach students how to influence minds and create the best ads. They share decades of experience in advertising, which is beneficial for taking this course.

The course is packed with a lot of advertising ideas and case studies. You can watch several commercial ads made by expert marketers for various clients. The course starts with an explanation of one of their most successful ads: Got Milk?

This course comprises 18 video lessons that are 2 hours and 25 minutes long. Topics covered in the course include:

1. Meet Your Instructors: Jeff Goodby & Rich Silverstein
2. Who We Are & How We Got Here
3. Make Something Out of Nothing
4. Got milk?
5. How to Make Advertising That Lives in Culture: Three Ways to Engage
6. Working With Brands
7. Goodby’s Rules for Creative Vandalism
8. How to Tell a Story in 30 Seconds
9. On Craft: Writing, Design, and Giving Direction
10. Is It Funny Enough?
11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea
12. Anatomy of a Campaign
13. The Super Bowl
14. Advertising Is Everything… and Everything Is Advertising
15. Bringing Humanity to the Corporate World
16. Giving Back
17. New Business: The Machine at Maximum Speed
18. How to Start an Agency, Specifically

After taking the course, you will learn how to think outside of the box to come up with unique advertising ideas. You can watch case studies for successful advertising campaigns such as NBA–I Love This Game campaign, Sega’s Scream adverts, Nike’s skateboarding campaign, and Super Bowl adverts.

Jeff and Rich will show you how to get inspiration from just about anywhere. You will learn how to get inspiration from kids, cab drivers, clients, and more. Advertising professionals will teach you how to engage with your audience to improve your marketing campaigns.

One of the best things about the course is the downloadable workbook. The content of the workbook will make concepts taught in the class easier to follow. You can practice concepts learned in the course, such as the timeline technique for structuring brand stories.

Pros of the Course:

• A lot of advertising case studies
• Learn from advertising professionals with over four decades of experience in the field
• Watch popular commercial ads and the story behind each one
• Find out how to come up with creative ad ideas
• The workbook helps in getting the most out of the course

Cons of the Course:

• Advertising concepts can be difficult to follow for beginners

Verdict: MasterClass courses by Jeff Goody and Rich Silverstein will benefit anyone in the advertising industry. The course will allow you to learn expert advertising skills.  Reviewers praised the course for providing an insightful explanation of what goes on in the advertising world.

This course will be useful for marketing students, business owners, and marketing professionals.

Price:

• Starting at $15/month (billed annually) for all classes and sessions.
• Trial: Sample | 30-day money-back guarantee

Website: MasterClass Advertising & Creativity

#3) Robert Reffkin Teaches Buying and Selling Real Estate

Best for real estate sellers who want to learn the basics of buying and selling properties.

Robert Reffkin is the founder and CEO of the real estate brokerage firm Compass. He has an MBA from Columbia Business School. After graduating, he worked as an analyst for McKinsey & Company. He has experience in investment banking working for Secretary of the Treasury John W. Snow.

Reffkin co-founded the online real estate investment company Compass with Ori Allon in 2012. The inspiration for the company came from his mother, who was a real estate professional. He formed the company to help real estate agents use technology to analyze data and carry out market research.

He co-authored a book in 2021 with Upworthy co-founder Peter Koechley titled “No One Succeeds Alone: Learn Everything You Can from Everyone You Can”.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Learn tips for buying and selling real estate property.
• Work with an agent to buy your dream home.
• Find out factors to consider when buying a property.
• Learn what makes smart real estate decisions.
• Find out how to time real estate purchases based on different factors.

Review of the Course:

Robert Reffkin will teach you about the principles of entrepreneurship based on managing his company, Compass. You will learn about maximizing strengths and minimizing weaknesses.

The course duration is 2 hours and 23 minutes. You will find 16 video lessons that cover a diverse range of topics that include:

1. Meet Your Instructor
2. Buying: The Most Important Questions
3. Location, Location, Location
4. Working With a Real Estate Agent
5. Timing is Everything
6. Decoding a Real Estate Listing
7. Open Houses: The More You Go, the More You Know
8. Making an Offer
9. Closing on a Home
10. Selling: The Most Important Questions
11. The Art and Science of Selling
12. The Real Value of Home Ownership
13. A Career in Real Estate
14. The True Meaning of Home
15. BONUS CHAPTER: Robert’s 8 Principles of Entrepreneurship
16. BONUS CHAPTER: Surviving

The online course contains valuable advice on how you can learn from your failures and make your business a success. Real-life examples and experiences support the content of the course. You also get access to the resources provided to improve your real estate buying and selling skills.

Pros of the Course:

• Teaches how to use modern technology for real estate deals
• Demystifies buying and selling properties in the US
• Understand how much you can afford
• Understand real estate listings and identify the best properties
• Learn how to negotiate with buyers and sellers

Cons of the Course:

• No workbook is included with the course

Verdict: Robert Reffkin Teaches Buying and Selling Real Estate courses are best for people who want to buy and sell properties. But real estate agents can also benefit from some of the tips included in the course. You will learn more about the process involved in buying and selling a home.

Price:

• Starting at $15/month (billed annually) for all classes and sessions.
• Trial: Sample | 30-day money-back guarantee

Website: MasterClass Buying and Selling Real Estate

#4) HubSpot Academy Inbound Sales

Best for business owners and sales personnel who want to know about inbound sales strategies.

Hubspot Academy is one of the leading online marketing companies. The company provides online training for digital marketing professionals, sales, and customer service. The online courses provided by the company serve as a great tool for anyone associated with the sales and marketing fields.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Identify and connect with new prospects.
• Explore how to identify the needs of clients.
• Learn about ways to connect with customers.
• Identify and connect with the best contacts for deals.
• Learn how to run sales calls and give presentations.

Review of the Course:

HubSpot Academy Inbound Sales Course will allow you to improve your sales and customer relationship skills. The free course teaches students how to identify leads, follow up with them, identify their requirements, and convert them to sales.

The course comprises of five lessons containing 22 videos. The total duration of the course is 3 hours and 12 minutes. Topics covered in the course include:

1. Inbound Sales Fundamentals
2. Prioritizing Active Buyers Over Passive Buyers
3. Earning the Attention of Today’s Empowered Buyer
4. Understanding the Buyer’s Context
5. Delivering Personalized Sales Presentations

Different instructors with experience in the field teach the topics. At the end of each topic, you have to give a quiz. The quiz contains multiple-choice questions related to the topic.

Once you have watched all the lesson videos, you can take an exam passing which you get a certification and a badge that proves your knowledge of inbound sales marketing.

Pros of the Course:

• Connect with contacts to earn their trust
• Learn how to get the attention of leads and convert them into customers
• The course is 100 percent free with no ads
• Get a certificate after completing the course
• Available in 5 different languages, including English, Japanese, German, French, and Spanish

Cons of the Course:

• The course is more tailored for beginners

Verdict: HubSpot Academy’s Inbound Sales Course is best for sales representatives and sales managers. But the course will also benefit business people and freelancers. Most reviewers like the free online certification course due to personalized training recommendations.

The course will help you continuously develop your skills with relevant and up-to-date knowledge.

Price:

• Free

Website: Hubspot Academy

#5) Dale Carnegie Sales Training

Best for professional sellers who want to learn effective methods to influence prospects and close deals.

Dale Carnegie Training is one of the oldest training centers in the US. An American writer and lecturer found it in 1912. The institute focuses on providing individuals and businesses with the skills required to improve their personal and professional skills.

The training courses offered by the company allow individuals to increase their abilities and awareness to excel in various fields.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Learn about effective methods to approach prospects.
• Find skills to influence prospects to close deals.
• Develop confidence in speaking with customers.
• Learn about mistakes in closing deals.

Review of the Course:

Dale Carnegie’s sales program covers a variety of sales-related topics. The three-day course will teach you about the techniques for closing deals. You will learn about how to behave when meeting clients for the first time. The instructor will teach you about misperceptions regarding closing deals.

You will learn about the most up-to-date techniques for prospecting clients and converting them into customers.

The Dales Carnegie Sales training course can be taken online or in person. The training course offers a proven process for building customer relationships based on the book How to Win Friends and Influence People written by Dale Carnegie.

By taking the course, you will learn how to maintain an unlimited sales pipeline using effective prospective methods. The course instructor will teach you how to craft questions to reveal customer needs and preferences.

Learn about tips to create sales strategies that will help with the buying process. The course teaches you how to create connections with prospective buyers and maintain relationships for repeat businesses.

The course also teaches how to appeal to the motives of buyers to close more sales. You will also learn effective techniques to cold call for building new customers. This course will help you develop confidence in speaking with prospective clients and land major deals.

Pros of the Course:

• Blended learning to include webinars, workshops, and more
• Receive certification upon completion of the course
• Fast-paced courses with real-time feedback
• Opportunity to interact with other professionals

Cons of the Course:

• It’s pricey for most people
• Some sales methods taught in the course, such as cold calls, are outdated

Verdict: Dale Carnegie’s Sales training course will help you become an effective sales professional. The course is ideally suited for beginner sales professionals and startup business owners who want to learn techniques to boost sales. Customers praise the course for the knowledgeable training staff who teach them how to approach sales.

Price:

• $2095

Website: Dale Carnegie

#6) Sales Engine

Best for businesses that want to upgrade the product and service selling skills of their sales team.

About: Sales Engine was established in 2009 in Chicago. The company is a sales tools and services firm that helps participants become competent salespersons. It provides MasterCourses^Tm to businesses that want to improve the skills of their sales team. The company provides on-demand in-person and online sales training to clients.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Launch a sales training program for the sales team.
• Increase sales leadership effectiveness.
• Learn about innovative approaches to improve sales team performance.
• Increase digital selling skills to boost sales.

Review of the Course:

The sales Engine MasterClass^TM course is for businesses that want to improve the performance of their sales team. The sales training program comprises customized courses to improve the productivity and effectiveness of the sales team. The course is ideal for sales managers, business owners, and senior sales managers to maximize the success of the sales team.

These courses can help in creating predictable sales results in three key growth areas:

• Ability to understand prospects and customers.
• Ability to proactively develop existing accounts to maximize sales.
• Ability to convert based on value rather than price.

The course will help in creating a corporate culture that allows the sales team to excel. It helps in improving the cohesiveness and teamwork of the sales team. The course will improve sales performance in critical areas, including establishing clarity of sales goals, understanding lead and lag sales metrics, and growth areas for different businesses.

After completing the sales training course, the sales team will know exactly what to do in different situations to close deals. The training program will help in maximizing sales and maintaining customer loyalty.

The custom course will help create a predictable and profitable sales engine that generates sales throughout the year.

Pros of the Course:

• Help improve the performance of the sales team to the highest levels
• Coach and manage the sales team effectively for the best outcome
• Learn about the tools and skills to delight customers and close deals faster
• Gain fresh insights into improving the performance of the sales team
• Get tailor-made sales solutions that meet business needs

Cons of the Course:

• Not targeted at individuals

Verdict: Sales Engine MasterClass^TM is for businesses that want to improve the effectiveness of their sales team. The course is ideally suited for business owners and C-level executives to boost sales through customized training programs for the sales team.

Price:

• Custom Pricing

Website: Sales Engine

#7) GoSkills Introduction to Sales

Best for sales personnel looking to improve sales techniques.

GoSkills is a business training firm that offers courses to improve selling skills. The company helps individuals and teams achieve maximum learning potential through a focus on quality and innovation.

Established in 2013, GoSkills is a pioneer of microlearning that involves 3-5 minute lessons, practical exercises, and a short quiz to test the learning for each lesson. The company uses data-backed approaches for optimum learning outcomes.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Advance your skills in prospecting clients
• Learn effective sales techniques
• Get certified in selling
• Improve the skills of the sales team

Review of the Course:

The GoSkills sales training program comprises personalized lessons based on the existing skills of the individual. The course comprises premium video tutorials that teach sales techniques in an easy-to-understand manner.

You will learn about sales skills and gain an edge in the competitive market. The courses will teach you how best to sell any product or service to customers based on effective techniques.

The course comprises 31 practical tutorials that teach you proven sales techniques with real-life examples. You can complete the sales course at your own pace. You can also take unlimited tests and quizzes with no time limit. You can access the courses on both mobile and desktop PCs.

Pros of the Course:

• Learn at your own pace
• Award-winning instructors
• A short lesson plan helps in faster learning
• Updated lessons and courses
• Get an accredited certificated

Cons of the Course:

• Course materials are not extensive

Verdict: GoSkills offers expert sales training programs. People who have taken the course praise it for engaging and comprehensible content. They liked the pointers and explanations by instructors about the reason behind each step. The sales training program would help in improving the skills and knowledge of the sales team.

Price:

• Yearly: $204 per year (~$17 per month)
• Monthly: $29 per month
• Trial: Yes | 7 days

Website: GoSkills

#8) ASLAN

Best for customized sales training based on the existing skills of the sales team.

ASLAN is one of the top sales training firms in the US. The company offers a range of courses to improve sales skills. The training program of the company is taught by thought leaders and industry experts in the field.

Established in 1996, the founder of the company Tom Stanfill named the company after a lion named Aslan in the story The Chronicles of Narnia by CS Lewis. The lion captures the essence of the company as offering a powerful value proposition to sales students.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Gain proficiency as a call center agent
• Become an expert field sales agent
• Bring transformation to your sales team
• Boost sales through effective selling and promotional strategies

Review of the Course:

ASANA is a comprehensive sales training program. You can select from dozens of training programs based on roles. The courses teach effective strategies for account management and business development.

The courses offered include:

• INSIDE SALES
  • Other-Centered® Selling Account Management
  • Other-Centered® Selling Business Development
  • Access – Prospecting Skills
• FIELD SALES
  • Other-Centered® Selling Account Management
  • Other-Centered® Selling Business Development
  • Access – Prospecting Skills
• CALL CENTER SALES
  • Experience+ – Customer Service Selling
  • InTelegence – Inbound Skills
  • Telegence – Outbound Skills
• VIRTUAL INTELLIGENCE
• SALES MANAGEMENT
  • Catalyst Workshop
  • Quad Coaching Workshop
  • Sales Transformation Tools

Each course helps individuals and teams improve their sales skills through evidence-based sales tactics. The courses equip students with the knowledge required to excel in prospecting for customers and closing deals.

Pros of the Course:

• Learn more about inside sales training and tips
• Gain field sales skills
• Teaches effective sales management techniques
• Comprising dozens of courses to improve sales skills

Cons of the Course:

• The course is not accredited or certified

Verdict: ASLAN sales training courses are adapted for each sales role. It is a unique training course that helps you develop a specialization in a specific sales role. You can learn a lot of concepts that will help you reframe your selling approach and become more receptive to the requirements of customers.

Customers of the sales training program have commented that taking the course allowed them to improve the account development process and boost sales

Price:

• Starts at $500 per participant

Website: ASLAN Training

#9) Negotiation Experts

Best for learning the art of effective negotiation and handling objections.

Negotiation Experts offer online sales training courses all over the world. The sales training company has offices in dozens of cities in North America, Asia-Pacific, and EMEA regions. It offers training related to sales and procurement negotiations for the best outcome.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Learn about advanced negotiation skills
• Learn about procurement negotiation strategies
• Take on gamified simulated roles
• Benefit from blended online and classroom delivery

Review of the Course:

Negotiation Experts’ sales training course focuses on improving negotiation skills. The course will teach you the skills required for sales negotiations. You can learn effective techniques to negotiate during sales like a professional.

The sales course consists of six levels of four-and-a-half hours each. Each level goes progressively harder as you progress. The great thing about the course is the gamification of learning. You can take part in a simulation game after completing the modules to apply the concepts. You can also watch dozens of negotiation training videos to improve your knowledge and skills.

Once you complete the course, you can take a comprehensive test that will take about half an hour to complete. You will be given a personalized test report and sales training certificate upon completion of the course.

Pros of the Course:

• Learn about forceful negotiation techniques
• Gain skills in procurement negotiation training
• Gamification of sales training to apply the learned skills
• Personalized expert feedback from professionals

Cons of the Course:

• Focuses on just the negotiating aspect of sales
• The course is too short

Verdict: Graduates from sales training classes of the company report that the training surpasses their expectations. The course left them feeling confident and eager to handle sales tasks with great energy. The sales negotiation training will help you gain essential skills to close more deals and boost revenues.

Price: Not disclosed

Website: Negotiations Expert

#10) The Brooks Group

Best for developing mastery over the sales process to close more deals.

The Brooks Group is a leading institute that offers professional sales training. Established in 1997, the company focuses on sales leadership and coaching to professionals. It offers dozens of courses on traditional and digital selling, strategic account management, territory planning, and more.

The sales training company has received various awards and recognitions, including the 2023 Stevie Winner for sales and customer service and Investopedia’s Best Virtual Sales Training program.

Who is this course best for?

You can benefit from this course if you are/wish to:

• Learn a predictable path to closing deals
• Learn about pre-call planning and positioning tactics
• Benefit from a structured sales training approach that is memorable and easy to apply
• Find out how to sell on value to boost margins
• Learn about prospecting techniques to gain leads

Review of the Course:

The Brooks Group offers an IMPACT sales training program that is targeted at corporate customers. The training program covers different topics related to improving sales team performance. The courses range from half an hour to up to three days.

Some of the Brooks Group courses you can select include:

• In-Person IMPACT
• Virtual IMPACT
• IMPACT Selling for the Complex Marketplace
• IMPACT on Customer Service
• Train the Trainer
• IMPACT Refresher
• Negotiation Training
• Digital Selling Skills Lab
• Strategic Account Management
• Sales Territory Planning
• Conversations with confidence

All courses are self-paced, with live training provided by expert sales professionals. Students can subscribe to an online library that contains a lot of books related to sales and marketing. You can learn effective sales skills and apply the concepts under the supervision of experienced salespeople.

Pros of the Course:

• Learn from prospecting techniques to boost sales revenues
• Find out more about B2B sales techniques
• Learn about a straightforward and practical approach to selling
• Improve the effectiveness of your sales team

Cons of the Course:

• The course requires a minimum number of participants
• Not suitable for individuals or self-business

Verdict: The Brooks Group sales training program delivers award-winning sales training that is delivered customarily to each participant. The course is tailored to address the sales challenges of different participants. Many reviewers have responded that taking the course has helped them build confidence and improve sales.

Price:

• Contact for a custom quote

Website: The Brooks Group

Conclusion

We have reviewed the best sales training courses for beginners and professionals. The MasterClass courses reviewed in the blog post are great for real estate and marketing professionals.

If you want a certification in inbound sales marketing, consider HubSpot Academy’s free Inbound Sales course. We highly recommend the Dale Carnegie Sales Course for salespeople who are just starting their careers and want to know how to approach sales.

Business executives and business owners should consider the Sales Engine MasterClass course to improve their sales skills.

Research Process: 

• Time Taken to Research this Article on Sales Training Programs: 7-8 hours
• Total Sales Training Programs Researched: 35
• Total Sales Training Programs Shortlisted: 10