List of The Top And Most Popular Landing Page Software with Features and Comparison. Select The Best Landing Page Builder For Your Business:
For online businesses, Lead generation is the key to driving sales and growing their market share.
Generating leads is important for online businesses as it helps them to drive traffic to their website which is the starting point for converting prospects into customers.
Table of Contents:
Importance of Landing Page Builders
Lead nurturing is more important than lead generation. As the name suggests, lead nurturing is nurturing leads or prospects at every stage of the sales funnel to build a strong relationship with them.
According to Marketing Sherpa, 79% of leads never convert into sales and a major reason for this is the lack of lead nurturing. However, more statistics that are related to this topic are revealed by HubSpot in a 2012 research.
The findings of HubSpot are illustrated below:
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Companies see a 55% increase in leads on increasing the number of landing pages from 10 to 15.
From the above infographic, we find that landing pages play a critical role in the lead generation process of businesses. Perhaps this is the reason for which more than 65% of B2B businesses use strategic landing pages to acquire leads.
Tons of other statistics show the importance of landing pages to the lead generation process and the overall revenue growth of businesses, especially online businesses. The point is that no business today can generate leads or drive sales that add to the bottom line without a well-designed landing page.
The good news is that creating a well-designed landing page today is easier than ever, all thanks to the Landing Page Software Tools, which are also known as Landing Page Creators.
What is a landing page? Why is it needed? Is a landing page a homepage? What is a landing page creator? Can you create a landing page without a website? How much does a landing page cost? How can you create a landing page for free?
These are some of the frequently asked questions about Landing Pages and Landing Page Builders that you may have in mind. We are going to answer them all here for you.
FAQs About Landing Pages And Landing Page Software
Given below is a list of the most frequent questions that pop up in our minds about Landing Page Tools.
Q #1) What is a Landing Page?
Answer: A page on your website designed to convert visitors into leads is referred to as a Landing Page. What makes a landing page different from the other pages of your site is that it has a form that allows you to get information from the visitors in exchange for the desired offer.
Q #2) Why is a Landing Page needed?
Answer: Converting visitors to your site into leads would be the simplest explanation. A broader explanation would be that a landing page is required for two purposes.
The first is to capture leads to whom you can market your products and/services in the future or at a later date. The other purpose of a landing page is to ‘acclimatize’ your target customers with the products/services intended for them before they are sent further into your sales funnel.
Q #3) Can I create a Landing Page without a website?
Answer: Quite a few people out there want to know if they can create a landing page without a website. The simple answer to this question would be that a website is not a pre-requisite for a landing page, and you can build/create a landing page for your business without it.
This is because a landing page can be both a stand-alone page and a page that is part of your website. You can make a choice based on your personal preference and what you think is the best way forward.
Q #4) What is a Landing Page Creator?
Answer: A landing page creator is a software that helps to create a landing page quickly and easily. A Software as a Service (SaaS) tool, a landing page creator makes it virtually possible for anyone to create and customize the landing page components online.
Without any programming knowledge, the users of Landing Page Builders can design and set up their landing page. This helps to save a lot of time and money. A landing page creates and makes life easy by allowing you to select a landing page template, customize it, add features to it, and publish it.
Q #5) How much does a Landing Page Cost?
Answer: The cost of a landing page will depend on the provider of the landing page building service/tool and your requirements for the page. Depending on the provider and your requirements, the cost of the landing page can be as low as under $50 and as high as over $1000.
Q #6) Can I create a Landing Page for free?
Answer: Yes, some online page builders allow you to select, customize, and publish landing page templates for free. Some of these free tools are listed here in this article for your reference.
Following is a Pie chart depicting the current market share of the Landing Page Builders:
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While this isn’t clear from the above snapshot of the pie-chart showing the % of the share of the ‘Big 5’ and others in the Landing Page Tools Market, the biggest share in the market is assumed by ClickFunnels, which has a 30.16% market share.
OptimizePress follows next with a 27.47% market share. Third place is taken by Unbounce with a 19.76% market share. LeadPages is fourth on the list with 10.78% share and the ‘Big 5’ list dominance is completed by Instapage which ranks fifth with 6.40% share.
The remaining market share is shared by other tools that include Launchrock, Wishpond, ONTRApages, Landingi, and KickoffLab.
While the Landing Page Tools mentioned above have the biggest share in the market, it does not mean that they are the best ones available today.
Hence, some of these tools have made our list of the Best Landing Page Builder while the others have not. Instead, they are replaced in our list by the software tools that we think are great in terms of pricing and features.
List of the Best Landing Page Builder
Enlisted below is a list of the best Landing Page Software tools currently available.
- HubSpot
- UnBounce
- Instapage
- Wishpond
- Leadpages
- KickoffLabs
- Mailchimp
- Landingi
- GetResponse
- Ucraft
Comparison Table of the Top 5 Landing Page Tools
| Tool/Service Name | Free Version | Features | Our Ratings | Best For |
|---|---|---|---|---|
HubSpot | No | Built-in library of mobile-optimized templates, drag & drop page editor, | 4/5 | Integration with other tools, A/B testing & mobile optimization. |
UnBounce | No | Easy-to-use drag-and-drop editor, mobile optimization, custom plugins, A/B testing, WordPress integration, keyword insertion for SEO campaigns. | 4/5 | Powerful, flexible editor. AdWords integration. Support for A/B testing. |
Instapage | No | Host of customization plugins, keyword insertion for PPC campaigns, report generator, simple analytics tool, codeless integration with Facebook Ads and Google Analytics. | 4/5 | Great for both beginners and experts. Powerful drag-and-drop editor. Great analytics reports. |
Wishpond | Yes | More than 100 mobile-friendly pages, one-click A/B testing, Integration with over 300 services, marketing tools. | 5/5 | Lower starting prices. Basic market automation features. Unlimited landing pages. |
Leadpages | No | Over 160 box templates, integration with 30+ tools, A/B testing, Integration with WordPress, Unlimited mobile-responsive pages. | 4.5/5 | Great analytics feature. Quality A/B testing. Low starting price. |
KickoffLabs | No | Analytics, A/B testing, unlimited landing pages, promotion features. | 5/5 | More than 40 customizable templates. Includes widgets not provided by other landing page builders. Designed specifically for product launches and running contests. |
Let’s Explore!!
#1) HubSpot
HubSpot – Best For:
- Integration with other HubSpot tools/services.
- A/B testing
- Mobile Optimization.
- Easy personalization.
If you don’t mind a low-tier landing page building solution, then HubSpot would be a decent choice while considering the price charged for it. An intuitive Landing Page Tool, the HubSpot tool is suitable for individual users, small businesses or businesses that are just starting out.
While the HubSpot tool isn’t heavy on its features, it offers all the basic capabilities that you can expect from a standard Landing Page Solution.
Price: $50 per month
Features: Facebook lead ads, A/B testing, Blog and content creation tools.
Verdict: HubSpot Landing Page Software is a good choice for individuals and businesses that are looking for a low-tier solution with basic capabilities at affordable pricing.
#2) UnBounce
Best For:
- Powerful, flexible editor.
- AdWords integration.
- Support for A/B testing.
UnBounce makes it easy to create and test customized landing pages. With this, you can significantly improve your lead conversion rates and launch more campaigns than ever before.
One of the best things about the UnBounce builder is its powerful, flexible editor which makes it incredibly easy to customize the selected landing page template. However, there are many more features that make UnBounce as one of the best landing page tools available today.
Price:
- Essential Plan: $79 per month
- Premium Plan: $159 per month
- Enterprise Plan: $399 per month.
- A 14-day free trial is also available.
Features: Easy-to-use drag-and-drop editor, Mobile optimization, Custom plugins, A/B testing, WordPress integration, Keyword insertion for SEO campaigns.
Verdict: UnBounce is a great tool for individuals and businesses who are looking for an advanced landing page builder and can afford to pay at least $79 per month for it. However, if you do not seek advanced landing page building/customization features, then it’s best to look elsewhere.
Website: UnBounce
#3) Instapage
Best For:
- Great for both beginners and experts.
- Powerful drag-and-drop editor.
- Great analytics reports.
If you want to create eye-catching, mobile-friendly landing pages, then Instapage is the landing page software that you need. With Instapage, you get over 200 landing page templates and a user-friendly drag-and-drop editor.
Additionally, the setup process for the landing page takes not more than two minutes. In short, Instapage allows creating stunning landing pages in an instance.
Price:
- Core Plan: $99 per month
- Optimizer Plan: $99 per month
- Agency and Team Plans: $179 per month
- A 14-day free trial is also available.
Features: Host of customization plugins, Keyword Insertion for PPC campaigns, Report generator, Simple analytics tool, Codeless integration with Facebook Ads and Google Analytics.
Verdict: Instapage is a great choice if you’re looking for easily customizable landing page templates. Another reason to get this software is its integration with Facebook ads, Google ads, and Retargeting ads.
However, make sure that you can afford the minimum of $99 per month that is charged for the service. Also, if you’re a large business and want advanced features, then you may want to opt for the Agency and Team Plans offered by Instapage.
Website: Instapage
#4) Wishpond
Best For:
- Lower starting prices.
- Basic market automation features.
- Unlimited landing pages.
More than just a landing page, Wishpond comes with an unlimited number of landing pages, popups, and social contests. There’s no limit on these even with the most basic plan.
In addition to these, Wishpond also offers a drag-and-drop feature that you can use to easily edit pre-selected templates.
Price:
- StartingOut: $49 per month
- Everything You Need: $99 per month
- Rapid Growth: $199 per month
- A 14-day free trial and a ‘Free Forever’ plan is also available.
Features: More than 100 mobile-friendly pages, One-click A/B testing, Integration with over 300 services, Marketing tools, etc.
Verdict: Wishpond is a great choice if you’re looking for a tool that offers a unique approach to landing page creation. Another great reason to choose it over the other page builders is its integration with over 300 services.
Website: Wishpond
#5) Leadpages
Best For:
- Great analytics feature.
- Quality A/B testing.
- Low starting price.
There are over 160 templates to choose from in addition to its A/B testing capability and a drag-and-drop editor. All these are for a starting price of just $25 a month.
Price:
- Standard: $29 per month
- Pro: $48 per month
- Advanced: $199 per month
- A free trial is also available.
Features: Over 160 box templates, Integration with 30+ tools, A/B testing, Integration with WordPress, Unlimited mobile-responsive pages.
Verdict: Leadpages is the best choice if you’re looking for a cost-effective Landing Page Builder. This is because it offers far more features and capabilities than what its price warrants.
Website: Leadpages
#6) KickoffLabs
Best For:
- More than 40 customizable templates.
- Includes widgets that are not provided by other landing page builders.
- Designed specifically for product launches and running contests.
KickoffLabs is a great choice if you’re looking for a Landing PageTool that offers many features not only to create landing pages but also to use them to promote your products/services. You can not only run contests with this landing page creator but you can also protect the contests against fraud.
Price:
- Hobby: $39 per month
- Premium: $78 per month
- Business: $199 per month
- Enterprise: $349 per month
- A free trial is also available.
Features: Analytics, A/B testing, Unlimited landing pages, Promotion features, etc.
Verdict: KickoffLabs is a good choice if you are looking for a decent landing page builder with an affordable starting price.
Website: KickoffLabs
#7) Mailchimp
Best For:
- Built-in drag-and-drop editor.
- Easy integration with a Mailchimp campaign.
- Auto-population of website content into a landing page.
If you’re looking for a landing page tool geared towards email marketing, then Mailchimp would be a good choice. Although it lacks some of the advanced features that the other tools offer, Mailchimp’s Grow plan offers more than enough customization options for its pricing.
Also, if you want to upgrade, you can always opt for the Pro plan.
Price:
- Grow Plan: $10 per month
- Pro Plan: $199 per month
- A free trial is also available.
Features: Drag-and-drop editor, Optimization, A/B testing, Analytics feature, etc.
Verdict: Mailchimp is a good choice if you are looking for an affordable, basic Landing Page Software.
Website: Mailchimp
#8) Landingi
Best For:
- Basic automation features
- Unique design features
- Solid editor
- Unlimited landing pages
- Analytics
Landingi is a great choice if you want a flexible Landing Page Builder that can help you to convert traffic from your online campaigns into customers. The drag-and-drop editor of this tool makes it incredibly easy to create a landing page.
Additionally, you can use the built-in integrations to automate your marketing stack and bring it to a higher level.
Price:
- Core Plan: $29 per month
- Create Plan: $45 per month
- Automate Plan: $59 per month
- Suite Plan: $209 per month
- A free trial is also available.
Features: Over 100 box templates, Landing page import, Integrations with HubSpot, MailChimp, Salesforce, and much more.
Verdict: The best thing about Landingi is that you’re not limited in your choice of landing pages, domains, and much more. The integration and automation options available with Landingi are another reason to choose it over the other Landing Page Tools in the market today.
Website: Landingi
#9) GetResponse
Best For:
- Self-publish to GetResponse domain.
- Over 5000 Shutterstock images.
- A full suite of marketing tools.
- A/B testing
- Easy integration with several platforms.
GetResponse is a great choice if you are looking to create mobile-responsive landing pages that increase your lead conversion rate. A landing page software with a user-friendly interface, GetResponse has built-in analytics features and a PayPal button for easy mobile payments.
Also, you can drive up-to thousand responses with the most basic version.
Price:
- Email Plan: $15 per month
- Pro Plan: $49 per month
- Max Plan: $165 per month
- Enterprise Plan: $1,199 per month
- A free trial is also available.
Features: A/B testing, PayPal button, Integration with Facebook, KissMetrics, Bing, and AdWords.
Verdict: GetResponse is a good choice if you have just started your business and it doesn’t require a specialized landing page software.
Website: GetResponse
#10) Ucraft
Best For:
- Many simple templates.
- Page design and form creation capabilities.
- Drag-and-drop editor.
- Easy to move-around content.
If you’re looking for an affordable Landing Page Builder that can turn your ideas into realities online, then there’s nothing better than Ucraft.
An extremely affordable software, Ucraft offers a complete range of tools including design tools, an eCommerce option, and a free logo creator. You can also create attractive landing pages easily using the tool’s drag-and-drop feature.
Price: $8 per month
Features: Over 15 integrations, Custom domain, Free hosting, eCommerce option, Designer tools, etc.
Verdict: Ucraft is a great choice if you’re looking for a landing page solution that offers many templates for art, design, restaurant, e-commerce, travel, sport, or other businesses.
Website: Ucraft
Conclusion
All the landing page tools that we have listed above come with their fair share of pros and cons. Hence, the best landing page builder for you will vary based on your needs and circumstances.
UnBounce is a great tool if you want an advanced Landing Page Software and if pricing is not an issue for you.
On the other hand, Instapage is a great choice if you’re looking for easily customizable landing page templates. Wishpond is the best choice if you want a tool that offers a unique approach to landing page creation. Leadpages is the right option for those seeking a cost-effective tool.
KickoffLabs is a good choice if you are looking for a decent landing page software with an affordable starting price. You can opt MailChimp if you are looking for an affordable, basic landing page solution.
The best thing about Landingi is that you’re not limited in your choice of landing pages, domains, and much more. GetResponse is the right choice if you have just started your business and you don’t require a specialized landing page software.
HubSpot landing page builder is a good choice for individuals and businesses that are looking for a low-tier solution with basic capabilities at affordable pricing.
Finally, Ucraft can be chosen if you’re looking for a landing page tool that offers many templates for art, design, restaurant, e-commerce, travel, sport or other businesses.
In short, the best landing page builder depends on your budget and what you need!