15 BEST Data Visualization Tools and Software In 2024

List of Best free and commercial Data Visualization Tools In 2024:

Data visualization tools play a very drastic role in the Software Testing world.

Data visualization encompasses designing and analysis of the visual representation of data.

In today’s world, we are dealing with huge data where the need for data visualization software becomes prominent to aid people in understanding the significance of data through visual aids like patterns, trends, dashboards, charts, etc.

Top 15 Best Data Visualization Tools

A list of most popular free and commercial Data Visualization Software is enlisted here along with their comparison and website links for your easy understanding.

#1) Integrate.io

Integrate.io is a cloud-based data integration platform that prepares data for your data visualization software. It can integrate data from more than 100 data stores and SaaS applications.

Integrate.io’s native connectors will make it easy to configure pulling or pushing data from the popular data sources on the public cloud, private cloud, or on-premise infrastructure. It has connectors for databases, applications, data warehouses, etc.

Integrate.io provides a package designer for implementing a variety of data integration use cases. It provides a point-and-click interface to perform simple replication, complex data preparation, and transformation tasks.

Integrate.io can handle scheduling jobs, monitoring job progress, and status & sample data outputs so that the correctness & validity will be ensured.

Pros:

• Integrate.io provides rich expression language, advanced API, and webhooks and becomes a customizable and extendable platform.
• Allows you to integrate data from more than 100 data stores and SaaS applications.
• Provides scalable and elastic infrastructure and helps you with running simple replication tasks and complex transformations.
• Provides support through email, chats, phone, and online meeting support.
• Integrate.io offers both low-code or no-code options.

Cons:

• Integrate.io offers only an annual billing option. Monthly billing options are not available.

Cost: Contact Integrate.io for pricing details and a free trial.
Open Source/Licensed: Licensed.

#2) HubSpot

HubSpot provides sales reporting that will give you full visibility into your sales process. A set of essential sales reports comes with HubSpot CRM. It provides the reporting capabilities that are built around the dashboard. This dashboard will be a collection of reports. Dashboard’s data range is customizable.

Sales Hub Professional and Reporting Add-on will give you a complete picture of Sale’s team success. It will give you a custom report builder. You will be able to create custom reports based on the data.

Pros:

• A set of essential sales reports include Deal Forecast, Sales Performance, Productivity, Deals Closed vs. Goal, and Recent Activity.
• The tool will allow you to customize, who can access the dashboard.
• According to your team’s priority, you can resize the individual reports.
• The dashboard has the capacity to have 10 reports on it.
• It is a flexible and powerful custom report builder.

Cons:

• Absence of segmented traffic reports.

Cost: HubSpot CRM is completely free and hence these sales reports.
Open-Source/Licensed: Licensed. Free tools are also available.

#3) Zoho Analytics

Zoho Analytics is a versatile data visualization tool that you can use to build insightful reports and dashboards in minutes. You can use it to visually analyze any data. It features an AI-powered assistant that allows users to ask questions and get intelligent answers in the form of meaningful reports.

Features:

• 100+ readymade connectors for popular business apps, cloud drives, and databases.
• Wide variety of visualization options in the form of Charts, Pivot tables, Summary views, KPI widgets, and Custom themed dashboards.
• Unified business analytics that analyzes data from across business apps.
• Augmented analytics using an AI and ML-powered intelligent assistant that can understand queries asked in natural language.
• White label solutions for embedded analytics and BI/analytics portals.
• Smart alerts to keep you informed when data outliers or anomalies happen.

Best Features: Intelligent assistant, unified business analytics, white-label / embedded BI, 100+ connectors with pre-built reports and dashboards.

Price: Free Plan. Basic ($22/month), Standard ($45), Premium ($112), and Enterprise ($445).

Verdict: The tool provides smart data alerts and forecasting. It makes use of AI, ML, and NLP technologies.

#4) Adverity

Adverity helps marketers in agencies and brands to tackle their data challenges, reduce manual data collection and reporting overhead, and create successful, data-driven campaigns that will deliver a high ROI.

At Adverity we offer the tools to empower the next generation of marketers to maximize their contribution to their company’s success.

Pros:

• Quickly connect and integrate your data automatically from 600 data sources and more.
• Data harmonization is made easy with multiple template options.
• Easy to tailor marketing reporting with personalized dashboards.
• Customer-driven decisions making.
• High scalability and flexibility.
• Stellar customer training and support.
• Strong security and governance.
• Fast processing of mass amounts of data at once.
• Solid built-in predictive analytics.
• Analyzing cross-channel performance made easy with ROI Advisor.

Pricing: You can easily get a quote for more details.

#5) Visme

Visme is a tool for online presentation, infographics or any other visual content. This software is mainly intended for small business users to design the different types of visualizations including HTML animations.

You can choose among a lot of available presentations, as per your need and add or edit the design and share/download in online/offline mode.

Pros:

• Very intuitive tool.
• Eye-catching designs.
• Easy to use.
• A vast number of templates.
• Autosave functionality
• It also permits you to insert videos and animations.
• Great customization.
• Awesome icon library.

Cons:

• Includes Visme branding in the free version.
• Could allow some more projects and fonts in the standard package.
• Not yet available on tablets and smartphones.
• Sometimes you get signed out in the middle of the project.

Cost: The basic version of this tool is free.

Apart from this, it has 3 paid versions – standard($15/month), complete($28/month) and team($84/month). These versions vary based on the number of users, download options, projects, etc.

Open-Source/Licensed: Licensed. A free trial is available.

#6) Tableau Desktop

Tableau is a business intelligence tool that aids people in visualizing and understanding their data. It is widely used in the field of Business intelligence. It allows you to design interactive graphs and charts in the shape of dashboards and worksheets to obtain business visions.

Pros:

• Outstanding visualization capabilities.
• Easy to use.
• Great Performance.
• Connectivity to multiple data sources.
• Healthy community and forum.
• Mobile friendly.
• Powerful computation.
• Quick insights.

Cons:

• Very costly and has inflexible pricing.
• No option for scheduling and auto-refresh of reports.
• Restrictive visual imports.
• Static parameters that need to be updated manually each time when the data gets modified are present.
• Column table formatting is difficult.

Cost: $70 USD/user/month billed annually.
Open-Source/Licensed: Licensed. It has a free trial available.

Website: Tableau

#7) Sisence

Sisense provides instant insights for anyone, anywhere in your organization. It allows you to create visual dashboards and reports to state any piece of data, uncover underlying trends & patterns and make data-driven decisions.

Pros:

• It has a very friendly user interface.
• Great analysis performance on huge datasets.
• Excellent support
• Easy upgrades
• Integrates very well with different data sources.
• This product is very flexible and allows for easy customization.

Cons:

• Difficult to maintain and develop analytic cubes.
• It does not have any inbuilt data type to support the time format.
• Limited type of visualizations.
• If a cube rebuild is required then the cube becomes inaccessible during that period.

Cost: Pricing is not disclosed by Sisense. However, it offers “no-surprise” pricing where the cost is determined on a case by case basis depending upon the data size and number of users.

Open-Source/Licensed: Licensed. It has a free trial available.

Website: Sisense

#8) Adaptive Discovery

Specifically being designed for the business users, the Adaptive discovery tool allows focusing your analysis and decision making on what is important.

With interactive drill-down and visual storytelling, you can identify the root causes, answer questions on the fly and spot trends to address the issues ahead of the curve. It gives you the complete perspective that you need to drive for financial, sales and operational performances.

It allows modeling, planning, and forecasting to make better decisions.

Pros:

• Connects to any data source. Be it ERP, CRM or HCM.
• Personalized dashboards.
• Modular metrics.
• Shared metrics.
• Information at your fingertips from anywhere with analytics delivered completely in the cloud.
• Out of the box planning, budgeting, and forecasting process.

Cons:

• Sometimes responsiveness is slow due to the use of java.
• Initially, it is a bit difficult to learn this tool (mainly setting up reports).
• Unable to modify reports without creating a new one.
• Overall, reporting functionality could be improved.

Cost: You need to contact the company for pricing details. It has a subscription-based pricing model. The price will be determined by the number of instances that you want to opt for. This tool is available in two editions i.e. Adaptive discovery professional and Adaptive discovery enterprise.

Open-Source/Licensed: Licensed. It has a free trial available.

Website: Adaptive Discovery

#9) TeamMate Analytics

This tool is a suite of more than 150 computer-aided audit tools and productivity tools.

It is designed especially for auditors, finance managers, and accountants. It runs completely with an Excel sheet and adds a new ribbon bar to your Excel. It has been designed to be intuitive and easy to use the tool.

The data visualization features that it supports include Analytics, relational display, simulation models and filtered views.

Pros:

• Friendly to use.
• Excellent integration with standard APIs and tools.
• Attractive and intuitive UI.
• Excellent quality and availability of end-user training & support.
• Increased efficiency in automated workflows.
• Short learning curve.
• Revolutionary section modules.

Cons:

• Small user community as this tool is not very old.
• Teammate plus Cognos reporting engine should be improved.
• Lack of stability with upgrades.

Cost: Not disclosed by the vendor.
Open-Source/Licensed: Licensed. It has a free trial available.

Website: TeamMate Analytics

#10) JupyteR

Project Jupyter exists to build open-source tools, open-standards, and services for collaborative computing through many programming scripts.

Pros:

• Fast prototyping
• Visual results
• Shareable insights

Cons:

• Tricky collaboration
• Versioning and code reviews are difficult.
• Prone to producing complexity.

Cost: This tool is free.
Open-Source/Licensed: Open-source

Website: Jupyter

#11) Dundas BI

Dundas BI is a very old and famous data visualization tool.

It offers super interactive visualizations which aid the users to understand data faster and better. Its other visualization features include rich scorecards, smart tables, numerous chart types, gauges, maps, treemap, data labels, sparkline, indicators, diagrams, and relationships.

This tool is grounded on responsive HTML5 web technology which allows the users to connect, interact and analyze their data on any device from anywhere.

Pros:

• Great ETL.
• It also allows writing direct SQL against the data source that you choose.
• Flexibility in design.
• Great Dundas support.
• Awesome variety of visualizations.

Cons:

• It does not offer predictive analysis.
• It does not support 3D charts.

Cost: Not disclosed by the vendor. It follows a one-time license and subscription-based pricing model.
Open-Source/Licensed: Licensed. It has a free trial available.

Website: Dundas

#12) Infogram

It is a web-based data visualization and infographics tool that permits users to create and share digital charts, infographics, and maps.

It has an intuitive editor known as WYSIWYG (What You See is What You Get) editor transforms users’ data into shareable infographics.

Pros:

• No coding skills are required to use this tool.
• Available in both the editions – free and paid.
• It allows you to connect your visualizations to live and public data sources like Google, etc.
• It gives you a choice of over 35 types of charts and 200 types of maps.
• A good to use platform for handling complex data.

Cons:

• The free version mandates you to include the infogram logo in your designs.
• Rich text editing is not available in the free pack.
• Lacks behind in few data integration features when compared to its competitors.

Cost: The basic version of this tool is free of cost. Pro versions cost $19/month, the Business version will cost you $67/month and the Team version is priced at $149/month. For the Enterprise version, you will have to contact the vendor.

Open-Source/Licensed: Both free and licensed versions are available in this tool.

Website: Infogram

#13) Google Charts

Google Chart is a powerful, easy to use and an interactive data visualization tool for browsers and mobile devices. It has a rich gallery of charts and allows you to customize as per your needs. Rendering of charts is based on HTML5/SVG technology.

Pros:

• Simple to learn and user-friendly.
• Fast & accurate.
• Highly interactive.
• Completely free
• 3 years of backward compatibility.
• Interactive dashboard.
• Cross-browser compatible.
• Cross-platform portability with any additional plugins. Supports iPhone, iPad & Android.
• Can read from multiple data sources – Excel, SQL databases, CSV, Google Spreadsheets, etc.

Cons:

• A network connection is mandatory while using this tool.
• Lacks demos on advanced features.
• Working with API for complex presentations is sometimes difficult to learn.
• Lacks sophisticated statistical processing.

Cost: This tool is free.
Open-Source/Licensed: Open Source Chart Library.

Website: Google Chart

#14) Domo

Domo is a business intelligence tool that provides critical insights at a glance.

Domo is fully mobile (also works on iPad & tablets) and cloud-based that brings people, data and systems, digitally connected while everyone is on the same page. It offers both micro and macro-level analysis and visualization.

Pros:

• It offers a wide variety of data connectors.
• Unlimited data storage.
• Impressive sharing features.
• Great collaboration capabilities.
• Endless visualization features and reporting capabilities.
• On the cloud.
• Real-time dashboards.

Cons:

• Difficult to learn.
• Not recommended for beginners.
• UI is not much intuitive.
• It does not offer ML (machine learning) and NLP (Natural Language Processing) components.

Cost: Pricing is an annual subscription-based.

It has 3 versions – starter, professional and enterprise. Starter version is free and rests two are paid versions. It starts at $83/user/month.

Open-Source/Licensed: Licensed. A free trial is available.

Website: Domo

#15) Cluvio

It is a great cloud-based analytics and visual platform mainly intended for startup firms and data-driven teams. It lets you design beautiful, interactive dashboards very quickly. It uses SQL and R for analytics. These dashboards can be shared via links. It offers filtered views and visual discovery features as well.

Pros:

• Simple and easy to use.
• Reports can be designed and deployed quickly.
• Great support and feedback from the cluvio team.
• Awesome UX.
• Useful variety of pot options.

Cons:

• Cluvio could add a few more elements/dashboard layouts to the structure dashboards.
• Quite expensive for small businesses.

Cost: It has 4 versions available:

• Starter (€ 99/mo)
• Pro (€ 249/mo)
• Business (€ 599/mo)
• Enterprise (€ 1999+/mo)

Open-Source/Licensed: Licensed. Free trial is available.

Website: Cluvio

#16) TapClicks

Tapclicks offers complete visualization control through its marketing analytics dashboard.

It supports over 150 data connectors. Its highlighting features include white label & custom branding, automated marketing reports, export to multiple formats, over 100 platform integrations, custom views, and custom performance alerts.

Pros:

• Look and feel of the tool is great.
• Information can be downloaded and sent to clients.
• Easy to use.
• Variety of pre-set forms.
• Multi-level logins.
• New phone reporting.

Cons:

• Information can’t be pushed back to the publisher.
• Could make improvements to the design.
• Could allow more customization regarding widget sizes, colors, etc.

Cost: It has 3 versions available – Basic, Pro, and Elite.

The basic version starts at $499/month. It is mainly intended for small companies. For Pro and Elite version pricing, you will have to contact the vendor.

Open-Source/Licensed: Licensed. A free trial is available.

Visit the Website here: Tapclicks

#17) Looker

With the team-oriented Looker’s BI platform, you can create visualization employing a single code and from there you can design more complex visualizations.

You can create & share reports, and design your own analytic modules using SQL.

Pros:

• Great customer service.
• Easy to use.
• Simple flow.
• Fast learning curve.
• Quickly organize huge datasets.
• Uncomplicated queries.

Cons:

• Lacks certain visualization features – mainly on the dashboard.
• Difficult to do LDAP integration setup.
• Limited documentation & help manuals.

Cost: Around $3000/month for 10 users. For accurate details regarding the SMB and enterprise version pricing, you will have to contact the vendor.

Open-Source/Licensed: Licensed. A free trial is available.

Visit the Website here: Looker

#18) Microsoft Power BI

Power BI is a visualization and analytics tool developed by Microsoft.

It allows you to connect to a wide variety of data sources, design customized dashboards, and detailed reports. It supports both mobile and web.

Pros:

• Cloud-based.
• Gives a single view of the dashboard.
• Affordable.
• Since this is a Microsoft tool, it has a very strong brand integration with the other MS tools.
• A lot of documentation about this tool is available.
• Big and active community.
• A wide variety of charting options for data visualization.
• Consistent upgrades.
• Extensive database connectivity.

Cons:

• Difficult to learn.
• Not the right tool for handling bulk data. It hangs sometimes with a huge volume of data sets.
• The cloud version does not have all the features available in the Windows version.

Cost: It has two enterprise pricing plans- the first one is totally free with 1GB data storage limit. The second plan is called Power BI Pro costs $9.99/user/month (with a data storage limit of 10GB)

Open-Source/Licensed: Licensed. The good news is that it is available in both free and paid(pro) versions.

Website: Powerbi

#19) Whatagraph

Pricing: It will differ based on the features you want to use. There is no need to overpay for the features that you are not going to use.

Whatagraph provides marketing agencies with an easy way of reporting marketing campaign data to their clients. This platform creates visual data that is easy to comprehend – no matter who you’re reporting results to.

Features:

• Seamless integration with over 40 of the top digital marketing platforms, such as Google Analytics, Facebook Ads, MailChimp, etc.
• Endless customization options. Pick from virtually hundreds of different premade reporting widgets, or create your own methods of presenting data.
• Cross-platform data analysis is simple. Great way to compare different marketing platforms and their performance in one report.
• Automated report creation and delivery. When managing a variety of clients, automation features can help process and deliver data to the right clients with minimal input on your behalf.
• White-label reports. Customize the report the way you see fit. Add your own images or logo – let your branding shine through with each report you create!

Verdict: Whatagraph is a feature-rich marketing data reporting platform for agencies to use. It makes easy work of managing multiple clients while aiding you with a plethora of integrations and automation functionality.

#20) Juicebox

Juicebox is the easiest, most beautiful way to create visually engaging, interactive data visualizations and presentations. With a focus on data storytelling and usability, Juicebox stands out from other visualization tools. The pricing model is free for individuals and affordable for teams.

Key Features

• A unique data storytelling approach.
• Easy-to-learn editing.
• Interactive data visualizations with easy configuration.
• Simple styling options ensure a professional design.
• Visualizations automatically connect for drill-down data exploration.
• Connect to multiple data sources via data upload or database connection.
• Responsive layout for mobile viewing.
• User management with public or private publishing.

Pros

• Easy to get started: Non-technical users can learn how to build interactive data presentations, reports, and dashboards in minutes. Juicebox makes it quick to come up-to-speed, unlike more complex analytics tools.
• Professional design: Juicebox makes user experience design a priority so that the interactive applications reflect well on you. Pre-defined styles (fonts and colors) and layouts result in data visualization websites that look like they were custom-built.
• Data storytelling: Inspired by modern data journalism and visualization techniques, Juicebox apps focus on guiding end-users through data more like a presentation than a traditional self-service BI platform.

Cons

• No on-premise option for installation.
• No AI/ML features.
• Built for non-technical users so developers can’t make code-level changes.

Price: Free Plan for up to 3 users. Team Plan is $49/month for 5 editors, 15 viewers.

Verdict: Juicebox makes it possible to quickly create top-quality reports, dashboards, and infographics. Unlike more technical visualization solutions, Juicebox is able to combine lightweight, in-browser editing with impressive, modern visual design.

Few Additional  Data Visualization Software

In addition to the above-mentioned, we have a few more data visualization software that is worth mentioning here.

#21) Chartio

This is a cloud-based analytics platform that offers interactive dashboards, beautiful charts, and data exploration features.

It does not require any SQL knowledge.

Website: Chartio

#22) SAP Analytics Cloud

Based on in-memory SAP HANA technology, this tool gives an insight into the business for making quick & intelligent decisions on the cloud.

The starting price of this tool is INR 1,576 /user/month.

Website: SAP Analytics Cloud

#23) IBM Watson Analytics

It provides automatic data visualization which aids in figuring out patterns, trends and complex relationships in business data.

Website: IBM Watson-Analytics

#24) Salesforce Einstein Analytics Platform

This tool offers pre-built apps and dashboards thereby allowing you to explore data from almost any source.

Website: Salesforce

Conclusion

In this article, we came across a list of the best data visualization tools. Before opting for the tool, I would suggest you spend some time exploring the various available options.

Go through the free trial version, request a demo from the vendor, and compare the tool with its nearest competitor tools of the same type. Match the features and pricing plans offered by the vendor against your enterprise and project needs.

Recommended Reading >> What is Data Modeling – Conceptual, Logical, Physical Models

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