10 Best Product Management Software of 2024 (Our Top Picks)

Review and compare the list of best Product Management Software considering their discovery, planning, and development to select the right Product Management Tool of your choice:

Product management software refers to the platform that helps in the development of a product from its inception to the phase-out period.

From designing the product to making the best way to showcase it or to connect it to the end users. Various product management software come with several different features like road mapping, prioritization, customization, automation, integration, and so on.

Product Management Software Tools – Exclusive Review

Need for Product Management:

• It is needed to strengthen the collaboration of the internal teams of different departments of the organization.
• To define the responsibilities, roles, or expectations of the team members.
• Creating a product that takes into account the customer’s needs through proper market research or feedback from customers.
• To reduce the risk of failure, effective management of products is required.

In this article, we have defined the meaning and need of product management software supported with market trends, expert advice, and some FAQs. We listed the best software for product management and reviewed them individually. A comparison of the top tools has been made. In the end, the conclusion and the review process have been stated.

List of Best Product Management Software

Some impressive and popularly known software for Project Management:

1. ClickUp
2. Katana
3. Chisel
4. Userpilot
5. ProductPlan
6. Pendo
7. ProdPad
8. Hotjar
9. Figma
10. Productboard
11. Miro

Comparison of Top Product Management Tools

Detailed reviews:

#1) ClickUp

Best for prioritizing features including visual progress, checklists, automating busy work, etc.

ClickUp is a simple product management system that helps in building product roadmaps with various views that can be easily shareable with others. It integrates various feedback tools as well as developmental tools like Zendesk, Zapier, Intercom, GitLab, and more.

This includes several tasks prioritizing features like mapping out tasks, assigning ownership, customizing workflows, visualizing progress, and more. It collaborates with the team through its whiteboards, proofing, email, chat, agile dashboards, doc, etc.

Features:

• Helps in building clear roadmaps with beautiful Mind maps, a Timeline, or Gantt charts and with a table or list view.
• Real-time reporting to track performance along with automation is provided for sprint management.
• Prioritize feature enables the to address or mark priorities as per the customer requirements of the team through priority flags, custom tags, etc.
• Makes the workflow hand-free through its automation feature.
• Helps in collecting responses through custom-branded forms.
• Various templates are provided to kick-start product management like bug queues, product briefs, release notes, and sprints.

Integrations: Calendly, HubSpot, Evernote, Intercom, Zendesk, and so on.

Pros:

• 10+ customizable views.
• 24-hour support is available.
• Free training is provided.
• Secure interface.

Cons:

• Bad support and errors in making new lists are reported.

Verdict: ClickUp supports more than 1000 tools and can be integrated with them to track development progress and to make informed product decisions. This includes integrations like Calendly, HubSpot, Evernote, Intercom, Zendesk, and so on. It was awarded the best software award in 2021 by G2.

Pricing:

• Free forever: $0
• Unlimited: $5 per member per month
• Business: $12 per member per month
• Business Plus: $19 per member per month
• Enterprise: Contact for pricing.

#2) Katana

Best for real-time inventory management.

With Katana, you get cloud-based software that provides you with real-time insights into your inventory across multiple locations. You essentially get a live view of all items in your inventory, be it raw and finished goods. You can use the software to trace the batch number, serial number, expiration date, and other key information related to your products. 

Besides inventory management, Katana can also be used to issue purchase orders as well as consolidate all sales order data in one place. Katana also stands out for data-driven insights, which can prove useful in helping businesses make informed decisions. Katana also excels in the integrations department. 

Features:

• Get real-time insights into all of your items, regardless of where it is located. 
• Automate inventory planning using historical data. 
• Sync inventory data with accounting records. 
• Issue purchase orders from within the software itself.
• Optimize workflows and improve picking routes.

Integrations: QuickBooks, Xero, HubSpot, Shopify

Pros:

• Easy set-up
• Seamless integration with popular apps. 
• Excellent reporting
• Automation

Cons:

• Can be expensive. 

Verdict: Easy to set up and packed with advanced features, Katana is a software we would recommend to manufacturers, retailers, wholesalers, and distributors who want greater visibility over their items across multiple locations. 

Price: Katana offers the following subscription plans:

• Starter: $179/month
• Standard: $359/month
• Professional: $799/month
• Professional Plus: $1799/month

A free demo is available upon request. All plans are billed annually.

#3) Chisel

Best for score-based collaborative prioritization model.

Chisel is a product management platform that creates roadmaps and collects customer feedback for team alignment. It helps in building a prioritization framework through services like time view, release, kanban, and timeline.

We keep the deliverables on track by organizing features into release sprints. These features may include customer reach, customer value, revenue expected, and the effort anticipated. A timeline view provides a holistic view of the product status in an easy and digestible manner.

Features:

• Customizable product roadmaps are provided to deliver the right product at the right time.
• Roadmaps include different types of views like Kanban, release, Timeline, and TreeView.
• Score based collaborative prioritization model is provided to align the teams.
• For a perfectly aligned team, prioritization feedback from team members and stakeholders is taken.
• Product feedback surveys with pre-built survey templates are conducted to gather customer feedback.
• Integrate with other tools including Salesforce, Jira, Zendesk, Slack, and more.

Integrations: Salesforce, Jira, Zendesk, Slack, and more.

Pros:

• Good performance speed.
• Reasonable pricing comparatively.
• In-built templates.

Cons:

• The calculation of the prioritization score needs to be simplified.

Verdict: Chisel has been trusted by many famous brands including Adobe, CISCO, Flexport, QuestionPro, and so on. It is recommended for its idea box creation wherein you can capture, curate, prioritize and organize customer ideas for product enhancement.

Pricing:

• Essential: $0 per month.
• Premium: $49 per maker per month
• Enterprise: Contact for pricing.

#4) Userpilot

Best for providing growth insights, engagement layer, and user feedback.

Userpilot is a system software that helps in delivering a personalized in-app experience to optimize the product experience.

It helps in deriving user activation, feature adoption, and retention through its user engagement tools like highly customizable UI patterns, personalized in-product experiences, identifying customers through user attributes/custom events, and so on. It provides product analytics and insights to track and analyze the products’ growth.

Suggested Reading =>> Skills & techniques in Product Management Process

Features:

• Tracks and analyses product growth through actionable product analytics and insights.
• With an engagement layer, customers can be engaged with personalized in-product experiences that drive user activation and retention.
• Goal completion analysis allows us to measure the success rate to optimize the experience.
• In-app customizable micro surveys are provided to take qualitative user feedback at scale.
• Helps in understanding user trends in order to maximize the adoption rate of specific segments.
• Helps in analyzing the collected feedback of users to improve or optimize the product experience.

Integrations: Intercom, Google Analytics, Mixpanel, Heap, and so on.

Pros:

• Customizable surveys.
• Goal completion analysis is available.
• NPS solution is available.

Cons:

• Costly.
• Customer support needs improvement.

Verdict: Userpilot is trusted by more than 750 companies, including various popular brands like Adobe, Osano, Prowly, Treatwell, Rock Content, and many more. It is good for increasing new user activation at scale and boosting secondary feature adoption. It also reduces churn and increases product stickiness.

Pricing:

• Pricing plans are as under: –
  • Traction- $249 per month
  • Growth- $499 per month
  • Enterprise- $1000 per month

#5) ProductPlan

Best for easily collaborating, sharing, and transferring an unlimited number of roadmaps.

ProductPlan is an interface that helps in creating a holistic view of the product strategy by building a big picture of the portfolio through portfolio roadmaps tailored with customized views in flexible layouts.

It helps in creating flexible product workflows with features like a prioritization board, roadmap highlights, and roadmap standardization. It enables you to automatically sync the data to other platforms through features like integrations, rest API access, and import.

Features:

• Helps in building portfolio roadmaps with customized views and filters with flexible layouts.
• Streamlines product workflows through roadmaps standardization, prioritization boards, and roadmap highlights.
• Enables syncing data through integration with other supported tools as well as custom integration solutions.
• Create launch strategies with dashboards and checklists.
• Enables you to share roadmaps with individuals, teams, or your entire organization.
• In-built templates are provided to get started in minutes.

Integrations: Jira, Slack, Trello, Zapier, and more.

Pros:

• SOC 2 certified.
• Jira integration is available for easy team sync.
• Advanced security features are provided.

Cons:

• Limited tutorials are available.

Verdict: ProductPlan has been trusted by many famous companies including Microsoft, Booking.com, Domino’s, Sysco, Burberry, Sony, Lego, Dell, and many more. They are good at creating easy roadmaps with different filters and custom views.

Pricing:

• A 14-day free trial is available.
• Pricing plans are: –
  • Basic: $39 per editor per month.
  • Professional: $69 per editor per month
  • Enterprise: Contact for pricing.

#6) Pendo

Best for maximizing customer retention and accelerating employees to do the right thing at the right time.

Pendo is a system that helps optimize software spending through services like unifying cross-functional teams, prioritizing investments in high-impact functionalities, and by maximizing the return on investments.

It offers great services including analytics, In-app guides, feedback, and an incredible mobile experience. It helps in tracking the user’s actions easily from mobile to the strong and weak areas or the areas of improvement.

Features:

• Powerful product analytics is provided to align teams and make better data-driven decisions.
• Various walkthroughs and training are provided for better product experience and communication.
• A visual design studio feature is there for building strategic campaigns.
• Helps in taking customer feedback on product experience.
• Compliant with regulations like SOC-2 Type 2, EU/US Privacy Shield, GDPR, and HIPAA.
• Delivers incredible mobile experience through automatically tracking any user action and their product journey.

Integrations: Salesforce, Slack, InVision, Zapier, and more.

Pros:

• Simple and easy-to-use interface.
• Mobile access is available.
• In-app guides are available.

Cons:

• A limited search function is reported.

Verdict: Pendo is trusted by many popular and innovative brands worldwide including Zendesk, Morgan Stanley, Okta, Salesforce, CISCO, Henry Schein, and many more. According to a report, it helps in reducing the cost to 15% and generates additional qualitative leads by up to 39% along with retaining 5% more customers.

Pricing:

• A free trial is available.
• Pricing plans are categorized as:
  • Engage: Starts with $7000 per year
  • Feedback: Contact for pricing.
  • Adopt: Contact for pricing.

#7) ProdPad

Best for planning strategies by surfacing key ideas to delight customers.

ProdPad is one of the best product management platforms that tie action to outcomes. It helps in planning the strategies by showing a clear picture of what is happening right now and what will happen next or later through creating and working on easy roadmaps.

It refines ideas with features like priority charts, customer data integrations, AI assistance, idea development, and so on. It also offers feedback management services like segment customers, feedback forms, etc.

Features:

• Enables you to create easy roadmaps in minutes with features like drag & drop, color-code initiatives, transparency controls, and more.
• An ‘impact vs. effort’ chart is provided to find the areas that are most essential and need attention.
• AI assistance is provided to understand customer feedback for product improvement ideas.
• Collects feedback from customers through branded feedback forms that are 100% customizable.
• Pulls customer feedback from different channels and sales platforms like Intercom, Salesforce, etc.
• Other services include workflow integrations, portfolio management, team collaboration, and many more.

Integrations: Jira, Dropbox, Pivotal Tracker, Rally, Trello, etc.

Pros:

• In-app widget for feedback collection.
• Customizable feedback forms.
• Integrates with 1000+ tools.

Cons:

• A bad browsing experience has been reported.

Verdict: ProdPad has been trusted by many popular brands like Target, Comcast, AON, Cabinet Office, Compare the market, and so on. It is recommended for creating bulletproof strategies through discovering problems and understanding the customers.

Pricing:

• Free trial is available.
• Pricing plans are categorized as:
  • Roadmaps: Starts with $30 per editor per month.
  • Ideas: Starts with $30 per editor per month
  • Feedback: Starts with $30 per editor per month.

#8) Hotjar

Best for getting a high-level view of user data to find issues and deeper insights through dashboards.

Hotjar is a product management tool that helps in finding out problems with the customer experience and uncover opportunities for optimization. It can be integrated with other popular tools including Google Analytics, Zapier, Slack, Google Optimize, HubSpot, and many more.

It is compliant with regulations like GDPR, CCPA, PCI, and other privacy laws. It offers services like survey templates, dashboards, heatmaps, recordings, feedback, and more.

Features:

• Shows you how users behave on the website i.e., where they click, scroll or move on through its heatmaps feature.
• Recordings are provided of the users’ movements on your website to map their full journey to spot problems, pain points, and bugs.
• Feedback from users is collected in the wild with context.
• Compare feedback scores to figure out areas of improvement.
• Engage with users automatically and reach the right people by spending less time with admin and turning insights into action.
• Enables extraction of the findings of heatmaps and recordings to be shared with other teammates.

Integrations: Google Analytics, Zapier, Slack, Google Optimize, HubSpot, and many more.

Pros:

• GDPR & CCPA compliant.
• Multi-device support.
• Easy installation.
• Reliable customer support.

Cons:

• Slow down page loadings.

Verdict: Hotjar is trusted by 10 lakh websites in over 180 countries like TechSmith, Adobe, Invision, Microsoft, HubSpot, and others. It is best in extracting and sharing the recordings and heatmaps with the other teammates.

Pricing:

• Free trial is available.
• Pricing plans are: –
  • Basic: $0
  • Plus: $32 per month
  • Business: $80 per month
  • Scale: Contact for pricing.

#9) Figma

Best for creating an iterative design flow with live collaboration via online whiteboards.

Figma is a product management system that includes various features related to prototyping, collaboration, designing, integration, security, and many more.

Here you can easily express how you feel with quick expressions, stamps, stickers, cursor chat, and audio on the online whiteboard with anyone on the same page for an unlimited number of 24-hour sessions. It helps in creating designs and more efficient workflows with features like modern pen tools, plugins, widgets, flexible styles, accessible libraries, and more.

Features:

• An online whiteboard is provided to explore ideas together on the same page with sticky notes, diagrams, etc.
• Gives life to the ideas discussed by executing them side-by-side on the same platform.
• Makes the meetings more engaging and collaborative for an unlimited number of 24-hour sessions.
• A moodboard will be provided to get the feedback of the team and to synthesize the findings.
• Can be accessed from anywhere, whether you are in the office or at home.
• Generate better outcomes by combining design, product, and development together.

Integrations: Sprig, ProtoPie, Flinto, Principle, Maze, Framer Web, etc.

Pros:

• Mobile access.
• Ready-made templates.
• Easy to learn and intuitive to use.
• A cursor chat feature is available.

Cons:

• Vector-based design tools are provided for which you need to have proper knowledge of how to use them.

Verdict: Figma has been trusted globally by many famous companies including Netflix, Dwell, Elsewhen, Stripe, HermanMiller, Dropbox, and many more. It is recommended to explore ideas and bring the ideas to life on the same system with features like instant arc designs, less manual resizing, private extensions, and so on.

Pricing:

• Free trial is available.
• The pricing plans are categorized as: –
  • Figma Design- Between $0 – $75 per month.
  • FigJam Whiteboarding- Between $0 – $75 per month.

#10) Productboard

Best for insights, prioritization, and roadmaps.

Productboard is a platform that collaborates with every team member on the same page and prioritizes what to build next, taking in mind the customer’s needs. It offers services like roadmaps, prioritizing features, centralizing feedback, validating ideas, and integrating seamlessly.

It empowers more than 6K innovative companies. It turns the customer’s feedback into actionable insights and discovers new opportunities and trends to deliver innovative products based on customer insights.

Features:

• Collaborates with the team on interactive and live roadmaps.
• Data-informed prioritization is provided to create the right features for the customers.
• Centralises feedback of customers into actionable insights.
• Validate product ideas by engaging customers throughout the product life cycle.
• Integrate seamlessly with other tools and APIs.
• Various professional services are also provided including product process transformation, accelerated adoption, change, and more.

Integrations: Zendesk, Slack, Jira, DevOps, Azure, and more.

Pros:

• Customizable roadmap structure.
• Regulatory compliant.
• Best-in-class integrations and APIs.

Cons:

• Does not support languages other than English.

Verdict: Productboard is trusted by more than 6000 customers including Avast, Zoom, Axon, Zendesk, Fastly, and many more, and backed by top VC firms like Index Ventures, Tiger Global, Credo, Dragoneer, and so on.

Pricing:

• A 15-day free trial is available.
• Pricing plans are: –
  • For Team:
    • Essentials: $20 per maker per month
    • Pro: $80 per maker per month.
  • For Organization-
    • Scale: Contact for pricing
    • Enterprise: Contact for pricing.

#11) Miro

Best for visualizing projects and ideas of any scope.

Miro is a visual platform to connect and collaborate with the team on a single platform to create the best product. It includes more than 1000 expert-built templates and more than 100 integrations with technology partners like Slack, Google Docs, Okta, Zoom, Dropbox, and more.

It includes solutions related to brainstorming and ideation, meetings & workshops, strategy & planning, etc. It provides online sticky notes, flowcharts, mind maps, videos, drawing capabilities, swimlanes, etc for effective planning.

Features:

• It can be accessed from anywhere no matter where you are.
• Integrate with more than 100 tools including Google Docs, Jira, Zoom, HubSpot, etc.
• Enables discuss the meeting with sticky notes, voting, live reactions, icebreakers, sticky notes, etc from anywhere.
• Helps in strategic planning by visualizing priorities and outcomes.
• Supports all types of teams like UX & Design, marketing, product management, consultants, etc.
• Visualize project ideas of any scope with diagramming and mapping.

Integrations: Google Docs, Jira, Zoom, HubSpot, etc.

Pros:

• Regulatory compliant.
• Flexible Licensing Program.
• Custom templates and private boards.
• A high-resolution export feature is available.

Cons:

• Difficult usability.

Verdict: Miro is trusted by more than 45 million brands worldwide, including Walmart, Dell, Okta, CISCO, Pivotal, Deloitte and so on. It is compliant with regulations like SOC 2 Type II, SOC 3, CSA, and ISO.

Pricing:

• Pricing plans are as: –
  • Free: $0 per month
  • Starter: $8 per member per month
  • Business: $16 per member per month
  • Enterprise: Contact for pricing.

Other Noteworthy Tools

#12) Split

Best for developing successful features out of ideas based on measurable impact from statistically rigorous A/B tests.

Split is a product management platform that helps teams in building impactful products. It is deployed faster, releases safely, and maximizes impact from statistically rigorous A/B tests.

It reduces engineering cycle time and mitigates release risk by creating an impact-driven culture. It can be integrated with other tools like Google Analytics, Sentry, Jira, Segment, and more. It supports Android, iOS, JavaScript, Python, .Net, and more.

It includes solutions related to A/B testing, continuous & progressive delivery, tests in production, and trunk-based dev.

Pricing:

• Pricing is categorized under the given below plan: –
  • Developer: $0 per month
  • Team: $33 per seat per month
  • Business: $60 per seat per month.
  • Enterprise: Contact for pricing.

#13) SurveyMonkey

Best for synthesizing essential insights from text responses with Sentiment Analysis.

SurveyMonkey is a leading software in surveys that have been trusted globally by more than 17 million users including Allbirds, Tweezerman, and more. It provides more than 180 templates to kick-start the survey process.

The templates they provide are made by experts. It helps in getting the market research done before the product actually goes on the market. Other solutions include market sizing, software & app feedback, product & price testing, competitor research, and more.

Pricing: Pricing plans are categorized as: –

• Business plans:
  • Team Advantage: $25 per user per month
  • Team Premier: $75 per user per month
  • Enterprise: Contact for pricing.
• Personal plans:
  • Advantage: $39 per month
  • Premier: $119 per month
  • Standard: $99 per month.

#14) Slack

Best for huddles and clips to collaborate and share efficiently.

Slack is a fast and flexible product management system that has been trusted globally including companies like XERO, IBM, Seek, Rea group, Deliveroo, and many more. It brings the whole team together on the same channel across different departments, offices, and time zones.

It provides flexible communication features like easy chat, sending audio and video clips, or joining a huddle to talk things through live. It is suitable for both small as well as large businesses.

Pricing: Pricing plans are:

• Free: $0 per month
• Pro: $7.25 per month
• Business: $12.50 per month
• Enterprise Grid: Contact for pricing.

#15) Trello

Best for boards, lists, and cards to get a clear view of every process.

Trello is a productive powerhouse system that is simple and flexible to use. It offers various boards, lists, and cards for teams to collaborate and discuss strategies on the same page from wherever they are.

It is suitable for any size of the project, whether it is big or small, including brainstorming, meetings, task management, CRM, editorial calendar, and more. It can be integrated with 193 other tools including Freshdesk, Mailchimp, Dropbox, Google Calendar, etc.

Its automation feature enables it to automate almost any action. It has been trusted by many popular brands like Visa, Zoom, Google, and many more.

Pricing:

• Free: $0
• Standard: $5 per user per month
• Premium: $10 per user per month
• Enterprise: $17.5 per user per month

#16) Coda

Best for bringing meeting notes, project specs, and the whole team everything into one organized place.

Coda is a product management software suitable for startups, small businesses, and enterprises. It has been trusted by more than 25000 teams including Uber, The New York Times, Square, BuzzFeed, TED, and more.

It can be integrated with other apps including Zoom Slack, Figma, Gmail, Jira, Asana, etc. It helps the team to communicate and collaborate effectively through personalized views, various templates, and tables.

Pricing: Pricing plans are as follows: –

• Free: $0
• Pro: $10 per Doc maker per month
• Team: $30 per Doc maker per month
• Enterprise: Contact for pricing

#17) Evernote

Best for web clipper and character recognition.

Evernote is an interface to manage projects with its effective and powerful features like web clipper, calendar, templates, document scanners, and many more.

It organizes everything from protecting notes to planning to workspace within the same platform that can be accessed anywhere. It enables you to capture anything like text, notes, photos, files, etc, keeps them together, and enables you to find them fast with powerful search and keyword tags.

Pricing: Plans are categorized as below: –

• Free
• Personal: $8.99 per month
• Professional: $10.99 per month
• Evernote Teams: $14.99 per month.

#18) Airfocus

Best for managing strategies by understanding user needs, prioritization, and clear roadmaps.

Airfocus is a flexible product management platform suitable for all types of industries and trusted by many famous brands including Shopify, The Washington Post, CAT, SAP, Royal Canin, and more.

It helps in managing the products easily by building the right products and delivering value faster. It keeps everything in sync with integration like Jira, Trello, Asana, Microsoft Planner, Google Chrome, and so on. It offers services like feedback & insights, prioritization, roadmaps, portal, and modularity.

Pricing:

• A 14-day free trial is available.
• Pricing plans are:
  • For Teams
    • Essential:- $19 per editor per month
    • Advanced: $69 per editor per month
  • For Organizations: Contact for pricing.

Frequently Asked Questions

Conclusion

Through the research, we got to know the importance and need for product management software. It is needed to automate the day-to-day tasks and to collaborate with the whole team on a single platform working in different places.

It not only helps in the communication and collaboration of teams but also makes the interaction more interactive with whiteboards, diagrams, pen tools, charts, different layouts, and so on.

There are many product management software out in the market that offers their distinct set of features with different pricing plans. We have mentioned the best among them through market research thoroughly.

For user onboarding and smooth UX, we recommend Userpilot. For recording user sessions Hotjar would be better and for conducting surveys we can opt for Chisel, Userpilot, and SurveyMonkey.

As we discussed above, some software is good in automation like- ClickUp, Trello, etc. Some are good at providing effective roadmaps like- Chisel, ProductPlan, ProdPad, and more.

Our Review Process:

• Time Taken to Research this Article: We spent 37 hours researching and writing this article so you can get a useful summarised list of tools with a comparison of each for your quick review.
• Total Tools Researched Online: 35
• Top Tools Shortlisted for Review: 17