Top 10 BEST Instagram Marketing Tools [2023 SELECTIVE]

An In-depth Review of the Top Instagram Marketing Tools with Features, Pricing & Comparison. Select the Best Instagram Tool From This List To Grow Your Business On Instagram:

The Instagram tools provide features & functionalities like scheduling, posting, hashtag suggestions, analytics, etc. to help you with marketing your business on Instagram.

Depending on the tool, it can provide various advantages like automated publishing, organic growth, smart scheduling, powerful analytics, etc. Instagram Marketing tools will help you with understanding your audience, increasing the number of followers, and engaging with the audience.

Instagram Marketing Tools

Instagram Tools For Your Business Growth

Fact Check: According to the Grand View Research, the global digital marketing software market size is growing at a CAGR of 17.4% during the period 2021 to 2027. It is expected that it will reach $151.8 billion by 2027.
The below image is the graph for the market size of the US digital marketing software.

Graph for the US digital marketing software

Pro Tip: While choosing an Instagram Marketing tool, you should check its effectiveness, ease of use, customer service, and features like scheduling posts, analytics, & integrations. In addition to this, you should also check for the pricing & billing options along with the plans & their limitations.

Instagram is one of the popular social media platforms. According to the survey done by Facebook “How does Instagram boost brands and drive sales?” 78% of the people consider that the brands on Instagram are popular and 74% consider that they are relevant.

The below image will show the result of the above survey that explains the significance of Instagram in Digital Marketing.

Survey on Significance of Instagram

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List of the Best Instagram Marketing Tools

  1. Combin Growth
  2. vUser Instagram Follower Booster
  3. HubSpot Ads Software
  4. Onlypult
  5. Tailwind
  6. Inflact
  7. SocialBee
  8. BrandCrowd
  9. Iconosquare
  10. LeeTags
  11. InstaGrowth Ninja
  12. Sprout Social
  13. Vsco
  14. HootSuite
  15. Later
  16. Socialblade
  17. Oribi
  18. RiteTag
  19. Awario
  20. Repost
  21. Grum
  22. Wordswag

Comparison of the Best Instagram Tools

Best forAbout ToolPlatformFree trialPrice
Combin Growth

Small to medium-sized businesses, brands, influencers.Instagram Marketing ToolWindows, Mac, & Ubuntu.Available.Free
vUser Instagram Follower Booster

vUser Instagram
Small to medium-sized businesses, Digital marketing Agencies and FreelancersInstagram Follower BoosterWindowsAvailableLifetime: 59€
HubSpot Ads Software

Hubspot Logo
Small to medium-sized businesses up to large enterprises. Instagram, Facebook, Google, LinkedIn.Web-basedAvailable.Free

Small to large businesses & freelancers.Social Media Management ToolWeb-based, iOS, & Android. Available for 7 days.Start: $10.50/month, SMML $17.50/month, agency: $34.30/month, Pro: $55.30/month.

Small to large businesses & freelancers.Instagram & Pinterest Scheduler & Analytics Tool.Windows, Mac, Android, & iOS.
Chrome extension, Firefox Add-On, Safari Extension
Available.Instagram Plus: $9.99 per account per month.

Freelancers, and Small and Medium Sized BusinessesInstagram Marketing and Content ManagementWeb-based$3 for 7 daysBasic: $54/month,
Advanced: $64/month,
Pro: $84/month

SocialBee Logo
Small to Mid-Sized Enterprises, Digital Marketing Agencies, and Freelancers.Social Media Management ToolAndroid, iOS, and Web14 days availableBootstrap Plan: $19/month
Accelerate Plan: $39/month
Pro: $79/month

Small to med-sized businessesGraphic design solutionWeb-based--Free to use

Small to large businesses & freelancers.Instagram & Facebook Analytics.Windows, Mac, iOS, & Android.Available for 14 days.Pro: $29/month
Advanced: $59/month
Agency: Get a quote.

Generating HashtagsInstagram Hashtag AppAndroid, & iOS.--Free
InstaGrowth Ninja

Business, Influencers, and BrandsInstagram Marketing Service--Available for 4 days.Basic: $59/month
Viral: $259/month
Intermediate: $89/month.

Oribi Logo
Small to large businesses.Marketing analytics tools.Web-based, Windows, Mac, Linux. AvailableIt starts at $540 per month.

#1) Combin Growth – Best Overall Instagram Tool

Best for small to medium-sized businesses.
Price: Free

Combin Growth instagram tool

Combin Growth offers Instagram followers growth, analysis, and interaction features. With Combin Growth, you can gain more genuine Instagram followers and interact with your Instagram audience.

Combin Growth makes the use of machine learning to perform the enhanced analysis and can identify the accounts & posts that are inefficient. It provides 90% accuracy with this.

Combin Growth provides the functionalities to communicate with your audience, track activity & growth, attract new Instagram followers, and research relevant hashtags, influencers, and competitors.


  • The Growth tool will help you to detect who doesn’t follow you back.
  • Growth can find a target audience on Instagram.
  • It can find the Instagram Influencers for your account.
  • It can monitor Audience activity and growth.
  • A Scheduler will let you style your Instagram Grid Layout.
  • You will be able to manage multiple accounts simultaneously.

Verdict: Combin Growth lets you organically and safely grow your business on Instagram.

#2) vUser Instagram Follower Booster

Best for Increasing Under 10K pages’ followers.
Price: Lifetime 59$ and a Free trial is also available.


The vUser Instagram Follower Booster draws the attention of others to your page through interactive activities and causes real people to follow you of their own will.

As an example, the bot enters your competitor’s page, whose audiences are your exact target market for you, follows them or leaves likes and comments for them, thus evoking their curiosity to visit your page and even follow your page if you offer interesting and useful content in your page.

Moreover, the creators of this bot claim that, this bot will never be identified and blocked by Instagram because it simulates all human movements with high accuracy by moving the mouse and using the keyboard.


  • User-friendly dashboard and UI
  • Lifetime license
  • Increase the chances of entering the explorer
  • Instagram image processing algorithm detection
  • Increasing the interaction of your page
  • Instagram pod group bot
  • Identifying and removing fake followers

Verdict: vUser Instagram Follower Booster provide you an easy, fast, secure and organic way to grow your business on Instagram by rapid Increasing your Page’s followers (especially if your followers are under 10K).

#3) HubSpot Ads Software

Best for small to medium-sized businesses up to large enterprises.
Price: Free

HubSpot Ads Software

HubSpot’s ads software lets you create, manage, and track the performance of your ads on Instagram as well as on Facebook, Google, and LinkedIn.

Its native integration with the HubSpot CRM allows you to see which ads are converting into new contacts. With this data, you can also create custom lists for better targeting.

This tool is part of HubSpot’s CRM platform, which provides you with all the tools you need to grow your business. This ads tool can help improve your marketing on Instagram, but you will also gain access to other lead generation tools like form builders, landing pages, email marketing, live chat, chatbots, and more.


  • Easy-to-use ad builder.
  • Identify high-converting ads and track your new leads long-term with the HubSpot CRM.
  • Target audiences on Instagram, Facebook, LinkedIn, and Google.
  • Optimize your return on investment with retargeting, automation, and advanced attribution reporting.

Verdict: HubSpot provides you with an easy way to tie your advertising efforts to your entire marketing strategy, all in one place.

#4) Onlypult

Best for small to large businesses & freelancers.

Price: Onlypult offers four pricing plans, Start ($10.50 per month), SMM ($17.50 per month), Agency ($34.30 per month), and Pro ($55.30 per month). All these prices are for the annual billing option. The monthly payment option is also available. A free trial is available for 7 days.


Onlypult is a social media management tool with various functionalities like image & video editing, hashtags, and teamwork. It can be used to post to social media, blogs, and messengers. It provides functionality to create multiple links and micro landing pages. This Builder will increase sales and manage your social media traffic.

You will be able to manage multiple accounts from one window at the same time. You will not have to switch users. It will help you to analyze the best time to publish, volume & growth of followers.


  • Onlypult provides features like a calendar, Hashtags, Analytics, Image & Video Editor, Planner, etc.
  • It will let you work with several accounts at the same time.
  • It has features for automatic post deletion.
  • It will let you schedule posts and publish them in real-time.
  • It has delegation features that will let you give your SMM manager access to publish without sharing a password.
  • You can analyze the most popular hashtags.

Verdict: Onlypult supports various social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, etc. It provides various features and functionalities like inviting colleagues to manage the account without granting access to the account and hence will be more helpful to large teams.

#5) Tailwind

Best for small to large businesses and freelancers.

Price: A free trial is available for the tool. It will allow you to try all the features for free for 30 Instagram posts and 100 pins on Pinterest. It has two plans i.e. Instagram Plus ($9.99 per account per month) and Pinterest Plus ($9.99 per account per month).


Tailwind can be used for Instagram as well as Pinterest scheduling. This Smart Instagram assistant will let you create scroll-stopping posts. It provides Hashtag Finder that will help you to reach more people.

It will let you save top-performing Instagram hashtag lists. It provides the features and functionalities to tag relevant users & locations and format your caption.


  • Tailwind provides the features of unlimited scheduling.
  • It can provide 1-click Hashtag Suggestions.
  • With Auto Post features, you can schedule photos and videos.
  • It has the features of SmartSchedule that will pick the time of your audience when they are most engaged.
  • It will let you create a branded landing page for free.
  • Tailwind provides simple analytics for profile performance, posts, and summary reports.

Verdict: You will be able to plan visually through the drag-and-drop functionality and by previewing your 9-grid. Its Content Plans will give you ready-to-use post ideas according to your business type.

#6) Inflact

Best for Freelancers, and Small and Medium Sized Businesses.

Price: Inflact can be used for 7 days with $3 trial plan. Its premium plans are as follows:

  • Basic: $54/month
  • Advanced: $64/month
  • Pro: $84/month


Inflact is a marketing tool tailor-made for Instagram. It is a solution that can be used to curate, manage, and publish unlimited number of videos, stories, and images on the popular media sharing platform. The platform arms you with a plethora of advanced tools that are essential to building a loyal following on Instagram.

If you have a business profile on Instagram, then you can use Inflact to engage with your clients and automatically manage them. The area where it truly shines is in the content management department. From automatically scheduling posts months in advance to generating hashtags to attract audience to your content, Inflact can be a great tool for boosting Instagram engagement.


  • Smart Audience Targeting
  • Hashtag Generator
  • Smart Post Scheduling
  • Influencer Search
  • Profile Analyzer

Verdict: Inflact arms you with marketing tools that lets you fully realize your Instagram marketing strategy’s full potential. It is a great platform for influencers, businesses, and digital marketers trying to farm a loyal following or customer base on the popular social media channel.

#7) SocialBee

Best for Small to Mid-Sized Enterprises, Digital Marketing Agencies, and Freelancers
Price: Bootstrap Plan: $19/month, Accelerate Plan: $39/month, Pro: $79/month. 14 Day free trial is also available.


SocialBee provides you with the tools necessary to up your Instagram game. With a built-in media editor, you’ll be able to create and design Instagram stories, single-image, and carousel posts from scratch before scheduling them for publishing on a set time and date.

You also get to preview your Instagram Feed in a real-time grid view just to get a sense of how it looks. SocialBee also provides tons of options to boost your reach on the platform. For instance, you can schedule a comment that will automatically be posted as the first comment under your Instagram post.

You can add tags or mention accounts to maximize your content’s reach. It also supports Canva, thus making your job of designing compelling posts infinite times simpler.


  • Bulk Post Editor
  • Schedule First Comment Posting
  • Hashtag Collections
  • Add Tags and Mentions
  • Grid View

Verdict: With an easy-to-use, customizable interface and built-in media editor, SocialBee is undoubtedly one of the best Instagram marketing tools you can use to create, schedule, organize, and analyze posts to strengthen your brand’s image on the popular platform.

#8) BrandCrowd

Best for Small to med-sized businesses.

Price: Free


BrandCrowd is a web-based tool you can use to up your Instagram marketing game. The platform is a graphic designing platform for those who aren’t that good at designing. You get to choose from a thousand or so Instagram post templates, each designed by a professional designer. After choosing one you like, all you’ll need to do is customize it with your chosen text, color theme, and font.

You also get a ton of color and layout variations to choose from to make your Instagram post look really compelling. Once created, you have the option of the downloading the post as a high-res file or send it as a link via email. You can download the post as a vector file as well.


  • Post and Stories template library
  • Color and layout variations
  • Vector Files
  • Premium Instagram post designs

Verdict: BrandCrowd is a platform that social media managers can rely on to not design stunning Instagram post and story images in minutes. The readymade templates and a user-friendly online editor make the tool ideal for you, regardless of whether you are proficient in graphic designing.

#9) Iconosquare

Best for small to large businesses and freelancers.

Price: Iconosquare is available in three pricing plans i.e. Pro ($29 per month), Advanced ($59 per month), and Agency (Get a quote). These are the prices for annual billing, one team member, and one social profile. You can try the product for free but you will have to sign up for that.


Iconosquare offers solutions for small businesses, professional marketers, marketing teams, and agencies. From a single dashboard, you will be able to manage multiple social profiles for different brands and companies. It has a facility for scheduled reports.

It provides the features for Monitoring, Publishing, and Analytics. It has a customizable dashboard that will show you the metrics quickly.


  • Iconosquare provides the features of Analytics, Conversations, Scheduler, XLS & PDF reports, etc.
  • It can provide insightful industry benchmarks that will help you to keep a close eye on selected competitors.
  • These insightful industry benchmarks will help you to understand your performance when compared to others for the metrics like follower growth, engagement, reach, etc. This feature is available for over 100 industries.
  • It has built-in features of Best Time to Post, Geolocation, User Tagging, etc.

Verdict: Iconosquare is powerful analytics, management, and scheduling tool for brands and agencies. It is also good at finding the right time for posting so that there will be maximum engagement.

Website: Iconosquare

#10) LeeTags

Best for generating hashtags.
Price: LeeTags is available for free.


LeeTags is a hashtag-generating tool that can be copied and pasted into your posts. It provides relevant, related, and popular hashtags to your posts.

You can search on Instagram for hashtags on any subject. LeeTags has categories with hundreds of hashtags. It will let you save your favorite hashtag and makes it easier for you.


  • LeeTags will be easier with LeeTags to craft a perfect set of hashtags from various categories like Most popular, Photography/Art, etc.
  • For micro marketing, the tool provides the facility to subcategorize the hashtag collection. E.g. within Fashion, there can be subcategories of Boy’s fashion or Girl’s fashion.
  • It provides the facility to save the search results and hashtag categories.

Verdict: LeeTags is good for the analysis of top & relevant hashtags by creating a lot of relevant hashtags. Creating a list of favorite hashtags will save time.

Website: LeeTags

#11) InstaGrowth Ninja

Best for small businesses, influencers, personal brands, and artists.

Price: InstaGrowth offers three pricing plans i.e. Basic ($59 per month), Viral ($259 per month), and Intermediate ($89 per month). It offers a free trial for 4 days.


InstaGrowth Ninja will make the customers an influencer for top brands and increase their website traffic. This will give you ROI with Instagram accounts. It works as a social media manager. It strategizes for better performance. It will help you with finding your target market.

It performs the search for what real people are Hashtagging, talking about, and what accounts they are following related to your page. InstaGrowth Ninja will comment on the picture through a completely customized message. It can send 30 direct messages. It likes 300 pictures per day.


  • InstaGrowth Ninja interacts 24/7 by liking the photos, following, and strategically commenting.
  • It sends 125 comments a day.
  • All these actions for 24*7 will give you a massive amount of exposure, opportunities, notifications, and clients who are coming back to your page.
  • By reading your comment and the fact that you are following and liking them, a huge amount of clients will come back to your page.

Verdict: InstaGrowth Ninja follows almost 400 people per day based on # and competitors. For keeping the account clean, it unfollows 400 people per day. It makes sure that you will get 1000 likes per post.

Website: InstaGrowth Ninja

#12) Sprout Social

Best for small businesses, enterprises, and agencies.

Price: Sprout Social offers a free trial for 30 days. It offers three pricing plans i.e. Standard ($99 per user per month), Professional ($149 per user per month), and Advanced ($249 per user per month).


Sprout Social offers the platform for social marketing that will help you to create a real connection with your audience. It provides conversation management functionalities that will let you track campaign performance and identify, personalize, and respond to incoming messages quickly.

It has functionalities to publish, schedule, draft, and queue posts. Sprout Social can perform monitoring of profiles, keywords, and locations. It can be integrated with the Helpdesk. It provides tasking and social CRM tools. The mobile app is available for iOS and Android devices.


  • Sprout Social has Content Publishing features that will let you plan, organize, and deliver the social content and campaigns with cross-network scheduling.
  • You can evaluate the outcomes through customizable reporting tools and comprehensive social data.
  • It provides competitive reports for Instagram, Facebook, and Twitter.
  • It has features for scheduling optimal send times.
  • It can provide Response rate and time analysis reports.

Verdict: Sprout Social offers a robust and cohesive social media business solution. It can be used by everyone in your social media team, like social media managers & marketers, social customer care agents, social analysts & strategists, etc.

Website: Sprout Social

#13) Vsco

Best for photo editing capabilities.
Price: As per the reviews, the tool will cost you $19.99 for all filters.


By posting beautiful and mesmerizing pictures the tool will help your brand to stand out and get the community’s attention. With Instagram, you will get only a set of filters. Vsco provides many more filters.


  • Vsco’s film-like presets and editing tools will make it one of the popular tools for photo editing.
  • It also provides video coloring and editing tools.
  • This video coloring and editing tool will be helpful for video posts and Instagram stories.

Verdict: The tool will help you with editing pictures and videos for Instagram. It will give you the choice of different filters and presets.

Website: Vsco

#14) HootSuite

Best for small teams, large teams, small businesses, and entrepreneurs.

Price: Hootsuite offers a free trial for 30 days. There are four pricing plans with Hootsuite i.e. Professional ($29 per month), Team ($129 per month), Business ($599 per month), and Enterprise (Get a quote).


Hootsuite is a social media marketing and management tool. It provides unlimited scheduling with all plans. The platform is for scheduling and publishing the content to the right channels at the right time. It will let you track the effectiveness in real-time.


  • Hootsuite provides a single collaborative calendar to view and manage all your social content.
  • You will be able to keep your social presence active 24*7 by automatically scheduling the posts and filling the gaps in the calendar.
  • It can monitor the activity.
  • It will let you engage at a scale across all your social networks.
  • With the help of a shared library of on-brand social content and assets, your time will get saved and the response quality will get improved.

Verdict: The tool makes it easier for the entire team to create beautiful posts. It has functionalities to create engaging posts for every social network.

Website: Hootsuite

#15) Later

Best for individuals, small businesses, large teams, agencies, growing companies, power users, and solopreneurs.

Price: Later offers five pricing plans i.e. Free (Always), Plus ($7.5 per month), Premium ($16 per month), Starter ($24 per month), and Brand ($41 per month). All these prices are for annual billing. For businesses, the plans start at $19 per month.


Later is an Instagram Scheduler and social media platform. It will let you schedule your Instagram post ahead of time. It provides the functionalities to manage multiple accounts, schedule videos, reposts, analytics, etc.

You can analyze the content performance through Later’s Instagram Analytics which tracks your likes, followers, and clicks.


  • The tool provides the functionalities to plan, schedule, and analyze posts for Instagram, Facebook, Pinterest, and Twitter.
  • It has a visual content calendar.
  • It provides the facility of Instagram business profiles.
  • It has integration with Linkin. bio that will drive traffic and track sales.
  • It will allow you to create a different content library for each Instagram account.

Also Read => Reset Your Instagram Password Quickly

Verdict: The platform will help you to organize all your photos and videos in one place and all will be accessible on any device. You can sync your photos and videos from your phone, desktop, Google Drive, or Dropbox.

It is 100% safe to auto-publish with Later as it is an Instagram Partner and makes use of Instagram Graph API.

Website: Later

#16) Social Blade

Best for any content creator, live streamer, or brand.

Price: Social Blade offers four subscription plans i.e. Bronze ($3.99 per month), Silver ($9.99 per month), Gold ($39.99 per month), and Platinum ($99.99 per month). All these prices are for monthly billing. Yearly billing plans are also available.


Social Blade supports various platforms such as Instagram, YouTube, Twitch, Twitter, Facebook, TikTok, StoryFire, Mixer, DLive, and Dailymotion. For all these mentioned platforms, the tool can track user statistics. You will get a deeper understanding of user growth and trends.


  • All the users will get access to Social Blade’s public database.
  • It makes use of advanced technology to provide you with global analytics for any content creator, live streamer, or brand.
  • With the premium subscription plans, you will be able to browse faster.

Verdict: Social Blade is good at giving a snapshot of your day-to-day follower growth.

Website: SocialBlade

#17) Oribi

Best for small to large businesses.

Oribi Pricing: Oribi offers a free trial. It offers various pricing plans, a Business Website (which starts at $630 per month), eCommerce shops (start at $540 per month), and a marketing agency (which starts at $900 per month). All these prices are for annual billing.


Oribi is a marketing analytics tool with a lot of functionalities like marketing attribution and evaluation of all the campaigns. It helps with planning the marketing activities. It can provide insights into the customer’s touchpoints such as Instagram, Facebook, YouTube, etc.


  • If you use the UTMs then Oribi can provide the conversions for each campaign.
  • Oribi’s Marketing Attribution features can provide all touchpoints involved in the conversion and helps with choosing the different models to evaluate the activities & defining the right acquisition strategy.
  • Oribi can provide reports and lets you schedule the sharing of reports.
  • Oribi contains many more capabilities like event tracking and visitor’s journey.

Verdict: This all-in-one marketing tool is suitable for businesses of all sizes. It makes tracking, measuring, and optimizing conversions easier. It is a 100% code-free platform.

Additional Tools

#18) RiteTag:

RiteTag is the tool for instant Hashtag suggestions for images and texts. It can be used on the desktop as well as mobiles. It is based on real-time hashtag engagement. The tool is good at finding the right hashtag so that your images will get discovered.

It provides the features of hashtags for texts, hashtags for images, Tag sets, and integrations. A free trial is available for the product. It is available as a chrome extension and for Mac and Android devices.

Website: RiteTag

#19) Awario:

Awario is a social media and web monitoring tool. It performs non-stop monitoring for the mentions of your keywords in real-time. It can provide powerful analytics and track the mentions for keywords in any language and any location.

It also provides features for lead generation and social selling. It contains many more features like an organized workspace and relevant discussions.

Awario offers three pricing plans i.e. Starter ($24 per month), Pro ($74 per month), and Enterprise ($249 per month). All these prices are for annual billing. Monthly billing plans are also available. A free trial is available for 7 days.

Website: Awario

#20) Repost:

Repost is the tool to repost your favorite photos and videos on Instagram. It is available for Android devices. It provides the feature that will let you repost other people’s Instagram to your account without taking a screenshot, re-crop, refilter, or recaption them. It is available for free.

Website: Repost

#21) Grum:

Grum is the tool for scheduling your Instagram posts. It will let you schedule and upload the content from your desktop. It is a simple tool and doesn’t require manual intervention for posting. As per the reviews, the trial is available and the price is $9.95 per month for 1-2 Instagram accounts.

Website: Grum

#22) Wordswag:

Word Swag will let you create your custom text and add a logo. You can choose from the hundreds of popular quotes, thoughts, and jokes. It is the tool to automatically convert words into text designs on your Instagram photos. A mobile app is available for iOS and Android devices. It is available for $3.99.

Website: Word Swag


There are around 25 million business profiles on Instagram and thus several Instagram Marketing tools are available in the market to help with staying relevant among the audience. When choosing the tool one should consider its positive impact on business growth.

In this article, we have shortlisted the top 15 tools of Instagram Marketing.

The Combin Growth tool is our top recommendation. The Tailwind, Iconosquare, LeeTags, InstaGrowth Ninja, and Sprout Social are also top recommended tools.

Suggested reading =>> How to download Instagram Videos

We hope this article will help you to choose the best Instagram tool for your business.

Review Process:

  • Time Taken To Research And Write This Article: 26 Hrs
  • Total Tools Researched Online: 22
  • Top Tools Shortlisted For Review: 15
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Have you picked a tool of your choice from this list??