Top 10 Real Estate CRM Software In 2026 [UPDATED RANKINGS]

Explore the top Real Estate CRM Software with comparison to record, track, organize, and access customer’s information:

Real estate professionals can use Customer Relationship Management (CRM) software to better manage their clientle. A CRM app helps in organizing and accessing customer data. These apps can help real estate professionals keep track of prospects and active customers.

A lot of CRM applications are available online. However, not all of them are suitable for real estate professionals. In this blog post, we have handpicked the top-rated CRM for real estate agents.

Real Estate CRM Software

Market Trends: The global CRM market is expected to grow from $42.7 billion in 2019 to $43.5 billion by 2024.

The following graph shows the global CRM Software Market Size [2015-2024]:

Expert Advice: Try different real estate CRM apps to find the best one that suits your needs. Take advantage of the free trial offer to see if the CRM for real estate agents meets the requirements.

Our TOP Recommendations:



monday.com	Zoho CRM
• Visual Display • Team Management • Task Management	• Analytics • Process Automation • Team Collaboration
Price: $8 monthly Trial version: 14 days	Price: Starts $14 monthly Trial version: 30 days
Visit Site >>	Visit Site >>

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List of Top Real Estate CRM Tools

Here is the list of the best CRMs for real estate:

monday.com
Zoho CRM
HubSpot
TopProducer
Zillow Premier Agent CRM
IXACT Contact
Contactually
Follow Up Boss
LionDesk
AgileCRM
Podio
Zendesk CRM
REsimpli
Pipedrive
Salesforce

Comparing Top CRM Tools for Real Estate

Tool Name	Best For	Price
monday.com	Marketing professionals to manage and organize customer data.	· Individual: Free · Basic: $8 per seat per month · Standard: $10 per seat per month · Pro: $16 per seat per month
Zoho CRM	Excellent CRM Automation	Starts at $14/month
HubSpot	Organize and manage customer relationships on a centralized online platform.	Free
TopProducer	Real estate professionals who want to get insights about the customer and follow-up using integrate email campaigns.	· Starter: $45 per user per month · Professional: $75 per user per month · Advanced: $85 per user per month
Zillow Premier Agent CRM	Monitoring client search activity on Zillow.	Free
IXACT Contact	Real estate agents and firms to build and manage relationships with customers.	· $33 per month · Trial: Yes \| 5-week
Contactually	Real estate professionals and businesses manage customer relationships.	· Professional: $69 per month · Accelerator: $119 per month

Let us review the above-listed software below:

#1) monday.com

Best for marketing professionals to manage and organize customer data.

monday.com is one of the most popular CRM software. The software is used by large firms from different industries, including NBC, Walmart, BBC Studios, Adobe, Coca-Cola, and many others. It provides a central workspace to plan and deliver the best work from the team.

Suggested Read => Best Property Management Solutions

Features:

Team management
Task management
100+ app integration
Automated task assignments
Visualized display

Verdict: monday.com is a general CRM app that anyone from any industry can use to organize teams and tasks. Real estate agents can use the app to manage and organize customer relationship tasks using the CRM app.

Price:

Individual: Free
Basic: $8 per seat per month
Standard: $10 per seat per month
Pro: $16 per seat per month
Enterprise: Custom quote
Trial: Yes | 14-day

Visit monday.com Website >>

#2) Zoho CRM

Best for Excellent CRM Automation.

Zoho CRM is a platform that shines because of its ability to automate several key CRM-related tasks. You can use the tool to automate processes, workflows, campaigns, and even the customer onboarding process.

Zoho CRM is further bolstered by an advanced data analytics tool that can yield actionable insights. The analytical tool can also help you create custom reports and measure the performance of operations in real time.

Features:

Sales Force Automation
Process Automation
Team Collaboration
Predictive Sales
Performance Management

Verdict: Zoho CRM is one of those tools that are known for their feature-richness. This is a CRM tool that you can use for a lot more than simply streamlining the CRM process. The tool particularly stands out because of its automation and rich analytics.

Price:

Standard: $14/month
Professional: $35/month
Enterprise: $50/month
30-day free trial is available

Visit Zoho CRM Website >>

#3) HubSpot

Best for organizing and managing customer relationships on a centralized online platform for free.

HubSpot CRM software can save estate agents time in prospecting and following up with clients. The CRM app has an easy-to-use interface. The app can record the details of each prospect and customer. Real estate agents can also get full-time visibility about the customer sales pipeline through the dashboard.

Features:

Document sharing
Email tracking
Meeting schedules
Sales Quote
Live chat

Verdict: HubSpot is the best CRM for real estate professionals. You can use the CRM for free without any limits. The app supports up to 1 million contacts that will meet the requirements of most real estate professionals.

Price: Free

Visit HubSpot Website >>

#4) TopProducer

Best for real estate professionals who want to get insights about the customer and follow-up using integrate email campaigns.

TopProducer is one of the best real estate CRM applications that gives information and tools to manage relationships with customers. The application allows real estate agents to connect with home buyers and sellers at different stages in the pipeline. It simplifies the process of prospecting clients and following up with them effectively.

Features:

Email tracking
Personalized contact and groups
150+ real estate lead sources

Verdict: TopProducer is a dedicated realtor CRM application. Real estate agents can use the app to record and organize client details and follow up with them to make deals.

Price:

Starter: $45 per user per month
Professional: $75 per user per month
Advanced: $85 per user per month

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#5) Zillow Premier Agent CRM

Best for monitoring client search activity on Zillow for free.

Zillow Premier Agent is a unique CRM software that shows insights into the search intent of each client. The software shows the homes that clients have searched for and saved online. Real estate agents can send personalized messages to clients based on their search intent.

Features:

Client insights
Live chat
Follow up with clients through call, texts, and email
Personalized reports

Verdict: Zillow Premier Agent offers a great value CRM package to realtors for free. There is nothing to complain about the app as it works flawlessly. Real estate agents can use the app to identify leads and build connections with clients.

Price: Free

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#6) IXACT Contact

Best for real estate agents and firms to build and manage relationships with customers.

IXACT Contact is a feature-packed CRM software designed for real estate agents. The software can help agents identify leads and convert them to clients. The CRM software saves time and effort in building relationships with the client and managing the real estate business.

Features:

Google sync
Automated reminders
Mobile app
Personalized mass texts
Capture leads from websites

Verdict: IXACT Contact is praised for its ease of use, value features, and customer support. The software can save time and create opportunities for real estate agents to prospect clients.

Price:

$33 per month
Trial: Yes | 5-week

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#7) Contactually

Best for real estate professionals and businesses to manage interaction with the clients.

Contactually is a professional real estate CRM application that is packed with a lot of useful features. The application allows sending bulk messages daily to the clients. It has automated email campaigns and integrates with third-party apps such as Mailchimp and Zapier.

Features:

Bulk messaging
Integration with Mailchimp and Zapier
Mobile apps
Automated campaigns
Email templates

Verdict: Contactually offers a comprehensive package for engaging with customers. The realtor CRM software offers a value package both for real estate professionals and agencies.

Price:

Professional: $69 per month
Accelerator: $119 per month

#8) Follow Up Boss

Best for real estate agents to organize and follow up with prospective leads.

Follow Up Boss allows realtors to record leads and follow up with them from a single location. It automatically imports leads from 200+ sources including Zapier, Realtor.com, Zillow, Facebook, and MailChimp. The realtor CRM app is used by several notable real estate agencies such as Wemert Group Realty, The Agency Texas, Whissel Reality, and others.

Features:

200+ integration
Automatically import and categorize leads
Intuitive dashboard
Mobile app
Drip campaigns templates

Verdict: Follow Up Boss as the name itself suggests, is a leading CRM app to follow up with clients. The best feature of the app is the automated lead import from multiple sources. It can save a lot of effort and time in managing and following up with prospective real estate clients.

Price:

Grow: $69 per user per month
Pro: $499 for up to 10 users per month
Platform: $1,000 for up to 30 users per month
Trial: Yes | 14-day

#9) LionDesk

Best for real estate professionals, mortgage firms, title reps, and agencies to manage relationships and close leads quickly.

LionDesk offers a lot of useful features and tools to connect with prospects and close leads. The software supports integrations with 100+ apps. It has an easy-to-use interface that saves time in managing relationships and following up with clients.

Features:

Bulk text messages
Task reminders
AI lead assists
Auto drip campaigns

Verdict: LionDesk is another great tool that allows you to connect with customers and close leads. The real estate app has innovative features that streamline connecting and communicating with clients.

Price:

Starter: $21 per month
Pro+: $42 per month
Elite: $83 per month
Trial: Yes | 30-day

#10) AgileCRM

Best for managing customers and real estate deals for free.

AgileCRM is a useful CRM tool that real estate agents can use to manage customers and deals. The application has a deal funnel that categorizes deals based on different stages. It is an all-in-one CRM, sales, and customer service tool to close deals and manage the relationship with clients.

Features:

Contact management
Track deals
One-click calling and appointment scheduling
Project management
Gamification of the sales team

Verdict: AgileCRM is a good CRM app for realtors to manage contacts by real estate agents. It is fast, mobile-ready, and simple to use.

Price:

Free for 10 users
Starter: $8.99 per month
Regular: $29.99 per month
Enterprise: $47.99 per month

#11) Podio

Best for customizing workspace and tighter collaboration with the team.

Podio is a team collaboration team that features connected CRM and project management. The app has different tools to gain insight into the client relationship team. It allows managing tasks and scheduling meetings with the team. The app also supports automated workflows based on the team requirements.

Features:

Task management
Apps and workspaces
Automated workflows
Private workspace

Verdict: Podio is a team collaboration tool that can guide the team in building relationships with the client. The application allows quick communication with the team to improve customer satisfaction.

Price:

Free
Basic: $7.20 per month
Plus: $11.20 per month
Premium: $19.20 per month

#12) Zendesk Sell

Best for powerful tools and flexibility. It is scalable for any business needs.

Zendesk Sales CRM software has integrated tools to provide the full context of a customer account in a centralized place. It is an all-in-one platform for making calls, sending emails, scheduling meetings, and viewing deal history. It automatically tracks all activities and streamlines account management.

Zendesk is a feature-rich platform and offers a lot of features that will help you perform various tasks like segmenting and filtering the leads & deals in real time.

Features:

Ticketing System
Messaging & live chat
Reporting & analytics

Verdict: Zendesk Sell helps you with planning, tracking, managing, and analyzing the sales process by providing full pipeline visibility. Its pre-built dashboard gives insights into sales data.

Price:

Free trial available for 14 days.
Sell Team: $19 per user per month
Sell Professional: $49 per user per month
Sell Enterprise: $99 per user per month

#13) REsimpli

Best for real estate investors to manage their data, marketing, sales and operations all in one place.

REsimpli.com is the ultimate all-in-one solution for managing your real estate investments! This powerful CRM software provides a comprehensive range of tools designed to streamline your data management, turbocharge your marketing efforts, streamline your sales processes, and optimize your operations. You’ll never need to use multiple tools again, as this all-in-one platform provides everything you need in one easy-to-use package.

Features:

Integrated real estate CRM software
Includes a range of communication tools
List stacking and campaign management

Verdict: Trusted by thousands of real estate investors, REsimpli offers unparalleled capabilities to organize your data, streamline your marketing campaigns, track your sales progress, and monitor your KPIs to make informed business decisions.

Price:

Basic plan: $99 per month
Pro plan: $199 per month
Enterprise plan: $499 per month
Trial version: 14 days

#14) Pipedrive

Best for visualizing team performance and managing activities.

Pipedrive can be used by professionals from any industry, including real estate, to manage customers and leads. The application allows real estate agents to track calls and contact details. It captures leads directly from web forms and chatbots that real estate agents can follow up on to turn into customers.

Also read =>> Pipedrive Hands-on Review

Price:

Essential: $11.90 per user per month
Advanced: $24.90 per user per month
Professional: $49.90 per user per month
Enterprise: $74.90 per user per month | minimum 10 users
Trial: Yes | 14-day

#15) Salesforce

Best for Flexible and Customizable CRM.

Salesforce is more of a household name today, thanks to its well-known CRM capabilities. This is software that allows businesses, both small and large, to manage contacts in the form of emails, phone numbers, addresses, etc. in a secure and efficient manner.

Perhaps the best aspect of this software is the ability it grants you to track every interaction you’ve ever had with customers based on the information it has recorded. Salesforce also excels at team collaboration with a dashboard that can be accessed remotely by team members from anywhere, anytime.

Features:

Analytical Insight and Report generation
Track and manage contacts
Capture customer emails
Intuitive team collaboration

Verdict: From marketing to sales and customer information tracking, Salesforce does everything that a real-estate business can benefit from. This is an excellent tool that real estate agents can use to generate quality leads.

Price: Contact for a quote

Other Notable Realtor CRM Software

#16) Nimble

Best for marketing teams who use G-Suite and MS Office 365 applications.

Nimble is a simple and smart customer relationship management tool for teams using Google Suite and Office 365. The application allows the creating of detailed contact profiles, including customer interaction history.

Price:

$19 per user per month
Trial: Yes | 14-day

#17) Freshworks

Best for small and large businesses to align sales and marketing team tasks for delivering exceptional customer experience.

Freshworks CRM is an all-in-one customer relationship management application. Real estate agents can use the app to deliver an omnichannel customer experience. It features AI-powered chat, email templates, and even landing page building to generate leads.

Price:

Growth: $29 per user per month
Pro: $69 per user per month
Enterprise: $125 per user per month

#18) Streak CRM for Real Estate

Best for real estate agents to manage leads and customer transactions using their Gmail accounts.

Streak CRM is a dedicated app for real estate agents to manage customer relationships. The real estate CRM software allows realtors to manage leads using their Gmail account. It also allows real estate business owners and managers to track the performance of real estate teams.

Price:

Basic: Free
Solo: $15 per user per month
Pro: $49 per user per month
Enterprise: $129 per user per month

#19) Apptivo

Best for real estate agents for communicating and managing relationships with customers.

Apptivo has a simple and easy-to-understand user interface for managing contacts. The app allows real estate agents to collect leads and turn them into deals. It is an integrated platform to manage teams and customers from one place.

Price:

Lite: $8 per user
Premium: $12 per user
Ultimate: $20 per user
Enterprise: Custom quote
Trial: Yes | 30-day

Frequently Asked Questions

What is a CRM in real estate?

Customer Relationship Management app helps real estate agents to keep track of customers and prospects. It is a type of database software that records details of all clients. Real estate agents can use CRM software to record, track, organize, and access customer’s information.

How does CRM help in real estate?

It can facilitate professionals to improve customer relationships. The software all real estate agents to record details about each customer. They can also create customized emails for each of the clients.

How much does a real estate CRM cost?

The cost varies depending on the vendor. Some CRM apps such as HubSpot and Zillow Premier Agent are free. But most CRM for real estate agents apps are available for a recurring subscription fee.

How do you use a real estate CRM?

Anyone with a basic knowledge of operating a computer can use a real estate CRM application. Most CRM for real estate are online apps. So, if you know how to use a net browser, you can use the online app.

Do real estate agents use CRM?

New and experienced real estate agents can benefit from using CRM software. A realtor CRM app allows professionals to manage and build relationships with clients. They can use the software for building leads and follow up with prospects and existing customers.

Conclusion

HubSpot and Zillow Premier Agent are the best free realtor CRM apps for managing customer relationships. The best CRM app for organizing and following up leads is Follow Up Boss.

LionDesk is the recommended app for real estate agencies and mortgage agents to organize and manage relationships with clients. If you want a good CRM team collaboration app, try Podio.

Research Process:

Time taken to research this article: It took us 9 hours to research and write about the article on the best CRM real estate software so that you can pick the best one among them.
Total tools researched: 30
Top tools shortlisted: 15

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