Explore the top Virtual Reality Companies with their core services and ratings to select the best VR Company per your requirements:
This VR tutorial discusses the top and popular virtual reality companies by rating, popularity, and amount of projects or value of projects undertaken.
Virtual reality companies are gathering pace in the industry despite being a relatively new field for them.
In most cases, the industry favors those invested highly in other technologies such as gaming, the Internet, and computing. Thus we have the likes of Microsoft, Google, AMD, NVIDIA, and Samsung.
This does not mean we do not have start-ups that have stolen the show, including the likes of Oculus VR, Next/Now, and Magic Leap, some of which started with public crowd-funding rounds.
What You Will Learn:
- Virtual Reality Companies
- List of Top Virtual Reality Companies
- Comparison of Best VR Companies
- #1) iTechArt (New York, USA)
- #2) Oculus VR (California, USA)
- #3) HTC (North Conway, USA)
- #4) Samsung (Suwon, Korea)
- #5) Microsoft (Washington, USA)
- #6) Unity (San Francisco, USA)
- #7) VironIT (San Francisco, USA)
- #8) Alphabet/Google (California, USA)
- #9) Next/Now (Chicago, USA)
- #10) CemtrexLabs (New York, USA)
- #11) Quytech (Gurugram, India)
- #12) Groove Jones (Dallas, USA)
- #13) Magic Leap (Florida, USA)
- #14) Nvidia (Santa Clara, USA)
- #15) AMD (Santa Clara, USA)
- #16) WeVR (Santa Barabara, USA)
- #17) WorldViz (Santa Barbara, USA)
- #18) NextVR (Newport Beach, USA)
- #19) Bigscreen (Berkeley, USA)
- #20) Matterport (California, USA)
- #21) Within (Los Angeles, USA)
Virtual Reality Companies
Most big tech companies are also highly invested in the maximum best virtual reality companies or top virtual reality companies stealing the show as start-ups.
- 48% of consumers prefer to buy from a retailer using VR and AR experiences for marketing and branding.
- 32% of retailers are planning to deploy virtual and augmented reality applications in the next three years, according to the research linked above.
- North America will lead in the adoption of VR by companies, with Europe leading in automotive industry implementation of VR as per the above research. Competition is intensifying among players and biggest VR companies, as most expand their R&D in VR.
Usability, comfort, and satisfaction will define VR/AR adoption:
- For a brand looking to integrate or start using virtual reality technology, you want VR tech companies already established in the VR tech you are looking for. Example: Working with a VR headset manufacturer to brand your headsets or with a studio to produce branded VR experiences for your customers.
- In the list, we have VR companies dabbling in consultancy as well as those manufacturing hardware for VR. For instance, you might be a hospital or medical institution that wants to use VR for remote and immersive training of doctors. You might need a company that will handle both manufacturings of hardware such as VR headsets and at the same time produce and customize your customer’s VR experiences.
- If you want to come up with a VR app or design a VR experience, the best virtual reality companies are those studios dealing in the actual field in which you need help like, producing VR branded experiences in healthcare or education. Nevertheless, most should be able to help regardless of the industry.
- For a group or company or individual looking for a company to invest in, the most promising and best virtual reality companies invest in day-to-day uses of VR like in gaming, healthcare, education, marketing, branding, and social life.
List of Top Virtual Reality Companies
Here is a list of popular Virtual Reality Companies:
- iTechArt ( New York, USA)
- Oculus VR (California, USA)
- HTC (North Conway, USA)
- Samsung (Suwon, Korea)
- Microsoft (Washington, USA)
- Unity (San Francisco, USA)
- VironIT (San Francisco, USA)
- Alphabet/Google (California, USA)
- Next/Now (Chicago, USA)
- CemtrexLabs (New York, USA)
- Quytech (Gurugram, India)
- Groove Jones (Dallas, USA)
- Magic Leap (Florida, USA)
- Nvidia (Santa Clara, USA)
- AMD (Santa Clara, USA)
- WeVR (Santa Barabara, USA)
- WorldViz (Santa Barbara, USA)
- NextVR (Newport Beach, USA)
- Bigscreen (Berkeley, USA)
- Matterport (California, USA)
- Within (Los Angeles, USA)
Comparison of Best VR Companies
Out of 5
|Founded In||Core Industry||Core services||Location||Employees||Revenue ($millions)|
|- Interactive AR and VR cross-platform mobile experiences, |
- Video transmission,
- Image recognition and 3D rendering,
- Face and location-based AR experiences,
- AR/VR charts/graphs/maps and computer vision.
|New York, USA||1800+||--|
|Oculus||5||2014||Manufacturing||-Manufacturing VR headset|
|-VR headset manufacturing and platform development||North Conway, USA||8,300-8,685||1259.3|
|-VR headset manufacturing and platform development.|
-Development of VR content platform
-VR app development
|-VR headset manufacturing and platform development |
-VR PC and mobile platforms development
|Unity||4.7||2004||Development||-VR assets production platform|
-Provision of VR game assets and components
|San Francisco, USA||3000-3379||541.8|
|VironIT||4.7||2004||Development||-VR software production |
-Mixed reality development
|San Francisco USA||100-140||Not available|
|-VR headset manufacturing|
-VR content production and provision of VR content platform such as YouTube VR
-VR platforms development
|San Francisco, USA||100,000-118,899||2610|
|Next/Now||4.6||2011||Content Production |
Studio and branding
|-VR studio – development of VR experiences. |
|CemtrexLabs||4.5||2017||Development||-Web and VR design and development, VR prototyping||New York, USA||250-273||32|
|Quytech||4.5||2004||Development||-VR development – 3D content, modelling, imaging, and apps production||Gurugram, India||100-140||11.5|
|-VR studio.||Dallas, Chicago, USA||35-41||10.3|
|Magic Leap||4.2||2010||Studio production and branding||-VR headset and content development||Florida, USA||1,300-1,450||147.98|
|-VR graphics manufacturing||Santa Clara, USA||12,600-13,277||10981|
|-VR graphics manufacturing||Santa Clara, USA||9,500-10,000||7646|
|-Developing VR experiences||Santa Barbara||45-58||11.9|
|WorldViz||4||2012||Development||-VR development and coding||Santa Barbara, USA||10-18||4|
|-VR production and studio|
-VR streaming service
|Newport Beach, USA||45-50||3|
|-Development and provision of VR platforms. |
-VR movie distribution
|Matterport||4||2010||Production and branding||-VR content creation platform |
|Within||4||2014||Production and Branding||-VR film-making and production||Los Angeles, USA||51-200||Not available|
Review of the companies:
#1) iTechArt (New York, USA)
iTechArt Group is a top-tier software development company that helps businesses reshape their solutions by implementing augmented and immersive experiences. By involving AI, IoT, blockchain, and other robust technologies, iTechArt’s teams create solid sector-specific AR and VR solutions.
Founded in: 2002
Location: New York, USA
Core Services: Interactive AR and VR cross-platform mobile experiences, video transmission, image recognition, and 3D rendering, face and location-based AR experiences, AR/VR charts/graphs/maps, and computer vision
Clients: SVRF, KidsAcademy
#2) Oculus VR (California, USA)
Oculus is probably best known as the first developer of the modern virtual reality headset. The team includes John Carmack, a famous gaming visionary of id Software and Doom, who left the company over legal disputes with Zenmax.
Facebook bought the company for $2 billion in 2016, but it still runs as a separate VR company on Facebook.
Founded In: 2014
Revenue: 100 million
Core Services: 4 top-notch headsets: Oculus Quest, Oculus Rift, Oculus Go, and Oculus Rift S.
#3) HTC (North Conway, USA)
HTC is not only in smartphones and other devices. They have released the first institutional-grade VR headset HTC Vive Pro and two other versions of the Pro Eye, after the original first professional HTC Vive headset, released in 2017.
Founded In: 1997
Locations: North Conway, USA; Taiwan, Korea; Middlesex; Little River, USA; Loris, USA; and over 10 other locations in the US.
Revenue: $1.3 billion
- HTC Vive is capable of tethered room-scale VR, with an option to spend more on wireless experience.
- HTC Vive Pro, HTC Vive Pro Eye headset devices have integrated wireless capabilities. They employ a range of devices including sensors, cameras, wireless base stations, and hand-controllers, and render tracking capabilities.
- HTC Viveport Infinity VR content platform.
- VR, AR and AR experiences, controllers, and other accessories.
Clients: Mainly to its product customers.
#4) Samsung (Suwon, Korea)
Their first branded smartphone-based Samsung Gear VR was probably the first cheapest option available for mid-range VR experiences to go in mass. Up to date, it’s a more preferable option for those who want to avoid the excessively costly options.
Samsung has also encouraged VR usage with a dedicated VR browser for Samsung devices, in addition to the extensive VR content library/store. The C-lab is also involved in VR projects.
Founded In: 1938
Locations: Suwon, Korea; America – Mountain View, Burlington, California, New York, Plano, San Francisco; Canada, Africa, Europe, and the world over.
Revenue: $194 billion
- The Samsung Gear VR is a popular headset for VR experiences for any VR enthusiast.
- VR-compatible mobile OS and devices such as Galaxy S10 and S10 Plus.
- The Samsung Gear VR store for VR content and experiences.
- The Samsung VR browser for web browsing of the Internet in VR, browsing VR content and experiences on mobile phones.
- Gear VR controllers and accessories such as joysticks, Wirelex Galaxy, Game Controllers, and others.
- Monitorless wifi-connecting screen-sharing glasses for VR and AR on smartphones and computers.
- VuildUs home interior and furnishing solution app.
- Relumino app for Samsung Gear VR experiences for the visually impaired.
- VR apps such as TraVRer to allow people to tour amazing destinations in VR.
- VR games and experiences
Clients: Direct customers to their products, especially.
#5) Microsoft (Washington, USA)
Microsoft is well known in computing, IoT, and networking, but now, it is also known for AR projects such as the Windows HoloLens and Windows Holographic development platform. It is also one of the biggest VR companies in the world today.
Founded In: 1975
Locations: Washington, USA, and many other locations in the USA – California, Alabama, Florida, New York; Asia, Europe, Africa, and the world over.
Revenue: $143.02 billion
- Mixed Reality-ready PCs such as the HP Pavilion Power Desktop and accessories based on the Windows Holographic platform and HoloLens headset. The PCs feature powerful NVIDIA graphics capable of supporting software and hardware for VR, AR, and MR experiences, multiple ports such as HDMI and display ports to allow sharing of VR experiences and connecting of multiple VR devices at once.
- Wearable VR gear for room-scale VR gaming.
- VR, AR, and MR apps on the Microsoft Store that work with Steam and other headsets and platforms.
- Project Scarlett VR is rumored to be out this year and may include support for VR.
- The HoloLens Windows Mixed Reality headset.
Clients: Direct customers mainly to its products and services.
#6) Unity (San Francisco, USA)
Unity is famous as a game engine that allows people to develop games and gaming assets. However, it is probably the company with the largest and most partnerships with VR companies than even the biggest VR companies. Most of the VR and 3D content being used has passed through the Unity platform.
Their game engine is now compatible with VR, allowing users to develop 3D and VR content for a wide range of headsets.
The Unity development engine lays grounds for half of all mobile games and virtual or augmented reality content, including Pokemon Go.
Founded In: 2004
Locations: 22 Office locations in 12 countries – including San Francisco, Austin, Bellevue, China, Finland, Berlin in Germany, Kaunas in Lithuania, Chuo in Japan, Singapore, Sweden, Korea, Brighton in the UK.
Revenue: $541.8 million
- The Unity game development platform supports VR content and devices.
- Some outstanding VR standouts include Coco VR.
- The Unity virtual reality imaging is used as a prototyping tool by VR companies. VR filmmakers can use it for various production tools.
Clients: Google, Samsung, etc
#7) VironIT (San Francisco, USA)
VironIT deals in mobile, web-based, and business software applications, as well as support, maintenance, and integration of the software systems. It also deals with IoT, robotics, and blockchain development. It uses a variety of platforms for its development works, including Android, Unity, iOS, Java, Node.JS, HTC Vive, Windows Holographic, Python, and others.
Some VR services are 3D modeling, VR app development, and MR development.
The company was established in 2004 and is based in San Francisco USA with a regional UK office in London and a development office in Belarus.
Founded In: 2004
Locations: San Francisco, USA, Belarus, UK and, London and close to 40 other locations.
Revenue: Not available.
- VR ECG simulator is applied in the training and evaluation of medical personnel under ECG laboratory setups and procedures.
- AnatomyNext web-based AR and VR software is applied in medical education and training of healthcare professionals.
- Wild West VR first-person shooter game uses 3D models and AI.
Clients: HAC token project, Crypto Bank, Money Eye, La Compatible, Sberbank, etc.
#8) Alphabet/Google (California, USA)
Alphabet, Google’s parent company dabbles in almost every area – search engines, AI, VR, AR, networking, computers, IoT, drones, space projects, smartphones, etc. It is one of the biggest VR companies today.
The California-based company was started in 1998 and has participated in many VR projects so far.
Founded In: 1998
Locations: San Francisco, USA; other places in North and South America – Atlanta, Canada; Mexico; Austin, Cambridge, Chicago, etc; Europe – Aarhus in Denmark, Amsterdam, Athens, Barlin, etc; Asia – Thailand, China, India, Hong Kong, etc; Africa – Dubai, Haifa, Istanbul, Johannesburg, and Tel Aviv.
Revenue: $2.6 billion annually.
- The Google Cardboard is a well-known, very cheap smartphone-based VR headset made of cardboard that retailed at around $10.
- Google DayDream too is a cheap plastic smartphone-based VR headset retailing at around $25 and for which Alphabet has stopped development support.
- Google Expeditions VR is sort of a virtual reality content platform best fit for school kids who want to virtually tour the world’s top museums and local excavations learning Geography, History, and culture across the world.
- Google YouTube VR is another content platform for VR videos and experiences.
- VR applications with Google branding include Google VR Cardboard and Google Play for VR.
#9) Next/Now (Chicago, USA)
Next/Now is a design studio that deals with designing virtual reality and augmented reality experiences, apps, animations, fairs, trade shows, and festivals. It consists of brand architects, computer scientists, video game developers, exhibit specialists, 3D specialists, animators, designers, and producers.
It specializes in motion and gesture digital experiences, projection mapping to turn spaces into virtual 3D surfaces, 3D animations, and multi-touch surfaces such as holographic. In addition, it deals with VR and AR experiences.
The company was founded in 2011 and is based in Lake Street, Chicago.
Founded In: 2011
Revenue: $9.3 million
- Top VR and AR branding experiences include Chevron Bumper to Bumper AR app, Cummins AR vehicle tour, LG AR product visualization, John Deere project mapping experience, McDonald’s virtual pit crew challenge based on AR.
Website: Next/Now Agency
#10) CemtrexLabs (New York, USA)
The CemtrexLabs specializes in web and virtual reality design and development as well as prototyping. It was started in 2017 and is based in New York and Pune.
Founded In: 2017
Locations: New York, USA, and Pune, UK.
Revenue: $32 million
- Quazar is an Oculus Go game based on virtual reality technology.
- WorkbenchVR is an industrial AR solution based on HoloLens and targeted at industrial applications.
- VR prototyping based on a low-poly art style of building virtual reality environments.
- Unity-based virtual reality applications like Richemont’s Arcadium.
Clients: The company has worked with reputable companies like AT&T, Bose, LiveNation, Panerai, IWC, Endeavor, and AARP, to develop business augmented reality and virtual reality applications.
#11) Quytech (Gurugram, India)
Quyttech is a virtual reality and artificial intelligence development based in India, and which develops on HTC Vive, Oculus, HoloLens, and other platforms.
Founded In: 2004
Locations: Gurugram, India; San Francisco USA; Belarus in London; Walnut, USA.
Revenue: Not disclosed.
- 3D digital imaging.
- 3D modeling and visualization.
- Cross-platform apps.
- 3D content development.
- 3D virtual game apps.
- Detour sunglasses, Interactive apps for training and learning.
Clients: Loco Port wines, Johnson & Johnson Company, Agricultural Micro Enterprises, iPKG packaging, etc.
#12) Groove Jones (Dallas, USA)
This award-winning studio deals not only in AR and MR but also in VR content development for brands and the public. It has worked on many AR projects and deals with 360 degrees and VR video production. Its technology includes XR Avatar Station, which is a portable volumetric 3D scanner. AR object toolkit and video and camera app development tech.
It develops content on the world’s leading VR and AR platforms including HTC Vive, Oculus Rift, Samsung Gear VR, Google DayDream, and Cardboard. Others are HoloLens, Magic Leap, ARKit, and ARCore.
- AR project portfolio includes Social AR Face Filters for Western Union to celebrate Denver; American Horror Story for FX Networks; and the Pachyrhinosaurus Perotorum AR object Filter for Perot Museum of Nature and Science.
Other works include Nature Valley experiences for General Mills, for the “Support the Bees” Earth Day campaign; an AR Wayfinding Tool for American Airlines; and the New You AR app for Amazon.com.
Clients: Some of its top-rated clients include Amazon, AT&T, HP, Intel, IBM, Comcast, MasterCard, McDonald’s, Under Armour, Nestle, and Samsung.
#13) Magic Leap (Florida, USA)
Magic Leap is now well-known for the head-mounted display known as Magic Leap for AR experiences. With investments from the likes of Google, AT&T, and Alibaba Group, the company is headed by former Microsoft CEO Peggy Johnson as the current CEO.
It has acquired, in the past, the likes of Dacuda 3D computer vision company, NorthBit cybersecurity firm, and Mimesys volumetric video development company based in Belgium.
Founded In: 2010
Locations: Florida, USA; many store locations – Oakland, California, Connecticut, Georgia, Illinois, Massachusetts, Minnesota, Nevada, New York, Texas, Washington, etc.
Revenue: $147 Million
- Magic Leap 1 AR headset released.
- Magic Leap 2 slated for release next year.
Clients: Direct clients for their products.
Website: Magic Leap
#14) Nvidia (Santa Clara, USA)
NVIDIA manufactures GPU graphics cards, some of which support VR, AR, and MR gaming on PCs and other devices.
Suggested reading =>> Review of the best and popular Graphics Cards
Founded In: 1993
Locations: Santa Clara, Los Angeles, San Francisco, San Dimas, Sunnyvale, Mountain View, and other 42 locations in 12 countries across Asia, America, and Europe – including Malaysia, China, Brazil, Canada, France, Germany, Finland, and Greece.
Revenue: $7.6 billion
- All of GeForce RTX 30 series graphics cards.
- All of GeForce RTX 20 series graphics cards.
- GeForce RTX 16 series of graphics cards.
- GeForce GTX 1060 based on latest Pascal GPU architecture.
- GeForce GTX 1070 and 1070 Ti.
- GeForce GTX 1080, 1080 Ti, 1660 Ti.
- GeForce RTX 2060, 2070, 2080, 2080 Ti.
- Cloud technology and streaming app.
Client: Microsoft, IBM, Google, Intel, etc.
#15) AMD (Santa Clara, USA)
AMD, like Nvidia, manufactures GPU graphics cards, some of which support VR, AR, and MR gaming on PCs and other devices.
Founded In: 1969
Locations: Santa Clara, San Diego, Fort Collins, Orlando, Boxborough, Austin Texas, Bellevue Washington, USA; Argentina, Australia, Belgium, Canada, Brasil, other countries, plus many International Sales Office around the world.
Revenue: $7.6 billion
- AMD Radeon RX 480 graphics cards, 580, and 590.
- AMD Radeon RX Vega 56, and Vega 64.
Clients: Citrix, HP, IBM, Microsoft, etc.
#16) WeVR (Santa Barabara, USA)
WeVR is a VR content creations company whose technology allows developers and content creators to develop VR experiences using the web and which experiences can be accessed on a web browser without any installations of other apps. One of their major projects is YouTube for VR projects with their project Transport.
Users can publish content on the YouTube platform for others to enjoy.
It has, so far, been named among the top ten most innovative companies by Fast Company.
The company’s platform employs immersive computing and real-time massive scalable simulations to deliver immersive VR experiences. It is backed by venture capital.
Founded In: 2010
Locations: Calif, USA.
Revenue: $11.9 Million
- TheBlu: Deep Rescue experience directed by Jake Rowell – available on Oculus, Steam devices, HTC Vive, and other devices.
- Death Planet Rescue thrill ride.
- Holodome location-based experience.
- The Secret Project.
- Gnomes & Goblins fantasy world by Jon Favreau, which is available on Steam, Oculus, and Viveport.
Clients: The Venice, Calif-based WeVR is a media entertainment software company that has partnered with the likes of Reggie Watts, Run the Jewels, and Deepak Chopra, and recently with director Jon Favreau to produce the Lion King reboot. Other co-creations include the blue, one of the most iconic VR experiences, and Gnomes & Goblins, a co-creation by Jon Favreau.
#17) WorldViz (Santa Barbara, USA)
WorldViz is a hardware manufacturing, software, and content development company. They got a host of completed and going ones. Based in Santa Barbara, California, the company now has 18 years of experience according to its website.
They also make programs for safety training.
Founded In: 2012
Locations: Santa Barbara, USA.
Revenue: $4 Million
- Vizible no-coding VR creation and collaboration software for virtual meetings and collaborations.
- VR-motion tracking, ProjectionVR projection systems, eye-tracking analytics lab.
- VR scripting software Vizard.
- Custom VR services and applications.
Clients include Lenovo, Nokia, Boeing, Brown, Accenture, Phillips, Stanford University, Steris, and Siemens.
#18) NextVR (Newport Beach, USA)
NextVR has partnered with different leagues in sporting to stream live sporting events and broadcasts.
NextVR has more than 26 patents granted or pending. These relate to capturing, compression, transmission, and display of virtual reality content. Some investors into NextVR are Comcast through Comcast Ventures and Time Warner.
The company has now been bought by Apple at an alleged $100 million. No details regarding what Apple could do with NextVR but, for instance, it could help Apple to translate original content on Apple TV + into the VR format. It is rumored that Apple is planning to release a VR headset in the next few years.
It has now been acquired by Apple.
Founded In: 2009
Locations: Newport Beach, USA;
Revenue: $3 Million
- NextVR VR streaming app.
- Streaming of NBA, WWE, NHRA, and International Champions Cup soccer matches. Examples include League Pass basketball matches and Copa90 matches.
- More than 40 patents pending on capturing, compression, transmission, and display of VR content.
Clients: Some of the leagues it has streamed games for include NBA games using Samsung Gear VR, for instance. It has also streamed live concerns in VR for Live Nations.
#19) Bigscreen (Berkeley, USA)
Berkeley-based Bigscreen allows users to watch movies and sports, games, collaborate for work, and hang out in one of the 20-plus virtual environments. It has different virtual environments like campfires, office settings, and movie theatres. With it, users can stream their screen directly into their chosen VR room, each of which holds a max of 8 people.
Founded In: 2014
Locations: Berkeley, USA
Revenue: $1.2 million
- Social VR platform and movie VR streaming platform.
- VR movie distribution in partnership with Paramount Pictures.
- 50 free channels on its social VR platform.
Clients: The Bigscreen TV has 50 channels including CBS Sports, NBC, CNN, and mock commentary channels like MS3TK and RiffTrax.
#20) Matterport (California, USA)
Sunnyvale, Calif-based specializes in real estate, travel, and hospitality.
Founded In: 2010
Locations: Calif, USA; Paris, France; Chicago, Lawrence, New York, San Francisco, Singapore.
Revenue: $42 million
- With Matterport 3D room modeling concepts, you can do virtual walkthroughs of the property before buying. Matterport system can read complex layouts. It maps space and provides a user with the option for touring it in VR. A customer can see true-to-life and immersive images more than a computer stream.
Clients: Vacasa, Mallorca Villa, Lissieu Home, Chelsea Home, and direct customers for Matterport products on the app.
#21) Within (Los Angeles, USA)
The Los Angeles based filmmaking company has, so far, produced a host of VR experiences including short animations, horrors, music films, and documentaries in collaboration with CNN.
Founded In: 2014
Locations: Los Angeles, USA.
Revenue: Not disclosed/available.
- Within app for viewing and streaming VR experiences and videos.
- A good example is a documentary done in collaboration with CNN about how climate change has impacted Iceland’s vanishing glaciers. Another is 2015 chronicles with The New York Times of three child refugees seeking asylum.
Clients: CNN, The New York Times, etc.
In this tutorial, we have seen the overall review of the top virtual reality companies. Our list includes tech giants, as well as start-ups where tech giants are invested. We have included the best virtual reality companies that invest in other technologies and services and those that exclusively deal with virtual reality and augmented reality.
With different companies specializing in VR development in different industries, the best VR company to work with as a partner would be a pro in your field or specialization area. As the VR market expands, the top VR companies to invest in are those dealing with daily VR uses in education, health, marketing, gaming, and other areas.
Although quite a good number of the best virtual reality companies on our list are start-ups, we have a number of top virtual reality companies that made their name by acquiring other virtual reality companies and start-ups.