13 Best Enterprise SEO Tools & Platforms (2024 Rankings)

Get ready to boost your organic traffic instantly with top SEO Enterprise tools. Pick the best Enterprise SEO tools for massively improving search engine rankings and gaining more visibility:

SEO enterprise tools help enterprises to analyze and thus optimize their websites, landing pages, social media, and other pages to rank higher on search engines, be easier to discover online by potential clients, to easier to read, etc.

These tools help webmasters, web admins, web owners, and SEO experts to measure ranking and a variety of ranking metrics so that they can understand the current or future weaknesses, threats, strengths, and opportunities of their pages and social media campaigns.

Enterprise SEO Platforms: Top Search Engine Tools

SEO enterprise tools are chosen based on their features and utility, although other factors like cost come into play. Modern SEO tools and SEO software for enterprises include AI and help to automate optimization. For instance, AI may help with discovering SEO optimization opportunities.

This tutorial helps you to understand the various benefits of using SEO enterprise tools, how to use them, and the options available for companies to explore.

Organic traffic accounts for over 40% of revenue across different industries. ROI is more for SEO than social media activities.

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Who is this research for?

For enterprises, mid, and small companies wanting to improve their search metrics by understanding the best SEO tools or best agencies providing those tools, software, subscription packages, advisory, or outsourced services. In this tutorial, we provide specific information on how to achieve SEO ranking and select the best Enterprise SEO tools and services.

How to Choose an Enterprise SEO Solution

• The best way to start is to know your goals, budget, and what you need to achieve with an SEO agency or software.
• The SEO agencies I analyze here offer diverse tools and software for accomplishing different things to help optimize websites, apps, and software. They provide cloud-hosted software to which clients can subscribe and use, software that can be downloaded and installed on their computers and phones, or extension-based add-ons.
• Many companies offer outsourced or offshore SEO optimization, which means you do not have to do the tasks yourself. With some services, you can get SEO advisory services as you use the software to analyze and do optimization for yourself. So it depends on your choice. Some considerations when choosing an enterprise SEO tool/platform include doing research and feature evaluation.
• Most of the software and tools offered can do site audits and metric generation so web owners can understand where their sites stand in ranking metrics. These tools will then generate reports and actionable recommendations.
• Best tools offer a balance between value and cost-effectiveness. You need to check a tool’s compatibility with software that your team already uses. Best SEO agencies should provide software with built-in metrics and site performance tracking, as well as have package subscriptions that allow for service scalability.
• Other considerations when choosing an enterprise SEO tool/platform include ensuring automation and the use of AI tools, which is the latest trend with SEO tools. It quickens and eases SEOs.

Why is enterprise SEO important?

Website and product/service ranking is the most important reason for doing enterprise SEOs because search rankings drive sales and/or other outcomes companies need, by way of increasing search traffic. Ranking on the first pages on search engines, termed as better visibility online, increases brand awareness, popularity, and sales when traffic visits the website.

How do we select these agencies?

We rely on actual software or tool usage facts, reviews, and details when ranking the agencies, platforms, and tools. We also rely on information supplied by companies, such as pricing and features.

List of the Best Enterprise SEO Tools

Here is the popular list of Enterprise SEO Solutions:

1. seoClarity
2. Surfer
3. Botify
4. Linkdex
5. Ahrefs
6. BrightEdge
7. Semrush
8. Conductor
9. Screaming Frog SEO Spider
10. Searchmetrics
11. MarketMuse
12. Clearscope
13. SparkToro

Comparing the Top Business SEO Platforms

Detailed reviews:

#1) seoClarity

Best for AI content optimization and search/SEO audit, competitor analysis, gap analysis, and research grids.

seoClarity offers professional AI-driven SEO, content marketing, and data science services to enterprises and agencies.

These services include keyword ranking, content marketing, technical SEO(including site audits, crawlers, link analysis, and log file analysis), keyword research, on-page SEO, link building, SEO analytics, competitive insights, PPC, and SEO automation.

Others include SEO data integration, competitive insights (research grid, competitive rank tracking, content gaps, and link management), APIs, rank tracking and reporting, mobile SEO, etc.

It allows you to use professional analytic tools and data to understand the current status of your website as regards ranking and SEO, test SEO, forecast SEO, monitor SEO performance, improve SEO and ranking metrics for the domains, integrate SEO data, and automate SEO.

How to use SEO enterprise tools with seoClarity:

Step #1: Sign up. You can then choose to go for the 5-day free trial where you schedule a 15-minute call and benefit from a 1-hour customized demo of the platform before starting the trial.

Step #2: Choose a package depending on your needs, e.g. the number of domains you want to optimize, etc. On signing up for a package, the tool can be used for weekly and daily rank tracking, keyword research, on-site SEO monitoring, content marketing, technical SEO analysis, SLAs, SEO automation, etc.

seoClarity is Trusted by: LookFantastic, Caring.com, Atigro, Petco, Lowe’s, SpareFoot, Loveholidays, Cytiva, Drizly, and Thirty Madison.

Features:

• Case studies, webinars, SEO guides, educational tools, in-house blogs, and in-house industry research are available.
• Free SEO tools, which include on-page SEO tools for enterprise SEO management and analytics. Hence, a platform with some of the best tools for SEO to use for free.
• Client support includes training, SEO advisory, SEO audits and testing, research, a dedicated SEO manager, SEO road maps, data imports, and migrations. Live chats, email support.
• User management.
• Revenue management.
• Google Analytics integration.
• Does not rely on search engine algorithms to optimize SEO and ranking, but on what people are searching online.
• API for SEO and rank data integration.
• The automation tool helps with SEO A/B split testing, automated link building, schema implementation, and page speed automation.

Pros:

• Advanced and diverse SEO and ranking tools and optimization. Allows understanding, and automating SEO and ranking, as well as optimizing websites across all aspects.
• Diverse support for clients/customers, including advisory, guides, dedicated management, research, etc.

Cons:

• A steep learning curve. Due to details, it may be hard for beginners to find out what they are looking for in the platforms.

Pricing: Based on customer reviews, the Essentials plan costs $750/month; Core – $3,000/month; Professional – $4,500/month. Custom agency packages are also available. Free trial and demo are available.

#2) Surfer

Best for AI SEO optimization, AI content creation, monthly SEO audits, and content planning.

Surfer makes it easier for enterprises and agencies to optimize for SEO and ranking through SEO workflow where they can complete weekly tasks after which they can improve ranking, traffic, and SEO metrics step by step. The tasks are created based on your domain needs and competitor analysis.

Like many other enterprise SEO platforms, it features an AI-driven growth management platform, content editor, keyword research tools, and audit tools.

You can therefore do and optimize keyword research, write rank-able content, audit your content for SEO, and gain new insights on SEO and ranking. It allows you to optimize previously written content and create links, among other things.

Surferseo is Trusted by: Originality.ai, DK Music Business Academy, ClickUp, Aquarium Store Depot, etc.

Features:

• Free keyword extension tool with which you can check keywords on Google.
• Free AI outline generator to help create optimized and unique paragraphs.
• Content writing master class for your SEO team to learn copywriting skills and get a certificate. Certification as a Surfer expert. Also features an academy with live training, a blog, and a knowledge base with guides and materials on SEO and ranking.
• Private Facebook group with over 10,000 Surfers.
• API, to analyze your SERPs. Chrome extension Jasper AI to help write optimized content. Semrush competitor back-link analysis tool to boost your back-link analysis. A plugin for WordPress that allows you to publish and optimize your content. Google Docs integration to ease formatting and optimizing content.

How to use enterprise SEO tools with Surfer:

Step #1: Sign up and answer a few onboarding questions. This will customize a platform based on your SEO needs.

Step #2: Use the platform to optimize for managing SEO campaigns for the websites from your Google Console. It can be used for AI SEO audits, content audits, etc.

Pros:

• 7-day money-back guarantee.
• Affordable
• See SEO scores instantly.
• A detailed guide on optimizing content.
• Easy to optimize a website without getting lost. Has the best SEO tools for beginners.

Cons:

• Limited content NLP credits especially for the free and basic plans.
• Relies on SERP data which can sometimes be inaccurate or outdated.
• Simplistic.

Pricing: $0/month for the free version, $49/month Basic plan, $99/month for Choose Pro, $199/month Business plan, and a custom plan with custom pricing.

#3) Botify

Best for SEO audit and analysis on website using a crawler using Google Cloud technologies such as BigQuery, Googlebot, Compute Engine, BigTable, and Looker. Best for site AI SEO optimization, and actionable feedback.

Botify helps companies uncover missed content and related SEO opportunities on large enterprise websites that are missed on search engines, in addition to the content and opportunities already on search engines.

It provides website SEO optimization tools suitable for different industries, including media and publishing, classifieds, travel, consumer products, etc.

Like the majority of the enterprise SEO platforms in this list, it helps experts optimize SEO by improving indexing and crawling, SEO auditing and monitoring, driving sustainable traffic to their websites, optimizing organic search, and unifying all SEO tasks and activities.

Content teams can optimize their content by measuring page uniqueness and similarity, tracking page SEO performance, using user behavior data to optimize for intent, finding new keyword opportunities, grouping content into segments for easy analysis, etc.

It also helps companies unlock revenue blocks related to SEO and revenue-driving insights, improve team productivity through data and automation, and assist with accurate SEO reporting.

Botify is Trusted by: Adevinta, Sport 2000, Smartbox, TuneIn, Levi’s, Recurrent Ventures, Xing, MediBank, Mister Auto, Furla Japan, Bukalapak, etc.

Features:

• Botify Analytics: Delivers reports on crawled URLs, known URLs, compliant URLs, non-compliant URLs, estimated revenue, etc. It also does keyword analytics, engagement analytics, and content analytics.
• Botify Intelligence: ActionBoard delivers the to-do tasks based on SEO audits.
• Botify Activation: Helps to serve faster pages to search engine bots, drive more revenue from organic search, get more content indexed, and features the FastIndex that integrates with the Bing API. It also helps to automate SEO tasks and ease SEO optimization.
• Content and Rankings: Offers localization, content insights, keyword research, SERP rank tracking, etc.
• Demo
• Case studies, webinars, case studies, white papers, events, knowledge base, Botify Search Institute to engage and train SEO and digital marketing professionals. The latter provides certification.

How to use enterprise SEO tools with Botify:

Step #1: Sign up on the platform.

Step #2: Request a demo and get in touch with the company to buy a package and start using it.

The tool can be used for AI SEO analytics, generating SEO actionable insights based on analyses, discovering pages that are being crawled using a Log Analyzer, keyword research, content optimization, etc.

Pros:

• The crawler can handle millions of pages and a ton of data. It may be expensive to use for sites with a few thousand pages.
• Comprehensive, professional, and complete tool for SEO analytics.
• Offers a variety of SEO analytics, log analysis, keyword research, site auditing, content optimization, reporting, and optimization tools.
• Possibility of automating some SEO tasks.

Cons:

• Quite an expensive tool.
• Poor customer service and technical support.
• Some steep learning curve.

Pricing: Basic starts at $15/user/month; Essential $35/user/mo; Pro $55/user/mo; Enterprise has custom pricing.

#4) Linkdex

Best for a deep competitor and performance analysis, keyword rank tracking, etc.

Linkdex lets professional marketers and enterprises conduct data-driven SEO, content marketing, and outreach strategies. It allows them to analyze markets, competitors, pages, websites, and keywords to accomplish their SEO optimization goals. They can identify the best websites and authors they need to analyze to optimize their SEO.

The tools let them analyze keywords by location and measure domain content performance. They can generate reports and charts to gain better insights into the performance.

Features:

• SEO Reporting: They can get reports on content performance based on keywords, pages, links, links distributions, and time among other dimensions. The reports are downloadable and can be shared via emails or others.
• Visibility Analytics: It generates visibility from millions of valuable keywords. Compare domains and use keywords to benchmark your website and improve it. Analyze keywords used by competitors.
• Ranking Intelligence: Get rank-tracking intelligence and related insights.
• Author Discovery: Know the people behind the content found.
• SEO Forecasting
• Content Strategy
• Crawl Analytics, Backlink Insights, and Project Management.

How to use enterprise SEO tools with Linkdex:

Request a demo, start a free trial, or buy a package by speaking to an expert from the company. You can use it for site audits. You can, for instance, generate site reports.

The tools can be used for producing charts and tables in Excel and PDF formats and then doing analyses to page level. It can be used for user management, keyword rank and tracking, mobile search tracking, link management, content management, and competitor analysis.

Pros:

• It can unite SEO, PR, social media, and content functions.
• Intuitive SEO forecasts enable you to plan for your website SEO optimization.
• Unlimited user accounts, domain analysis, and industry data are available.
• It has a user-friendly design and is easy to learn.
• Extensive SEO training.
• SEO alerts
• Different solutions targeting different businesses.

Cons:

• A bit costly.
• Not suitable for small to medium-sized content marketing teams.

Pricing: Starter packages – $600/mo; Power users – $1,200/mo; Enterprise users – with custom pricing.

#5) Ahrefs

Best for keyword research, competitor analysis, keyword rank tracking, backlinking, uncovering SEO and social insights by researching billions of web pages.

Ahrefs allows customers to optimize their websites and content for SEOs using diverse tools. Site Explore lets them research organic traffic, backlinks, and paid traffic. The keyword explorer lets you discover keywords and their potential, analyze keywords, and track their performance.

Site audit tool lets them perform an audit of their pages and ranking and discover technical and SEO issues they need to solve. Rank tracker tracks performance against competitors while content explorer helps find link-building, topics, blogging, and social optimization opportunities among others.

The latter also helps them discover competitors’ publishing frequency, find non-linked brand mentions, find the most popular content, and find broken link opportunities.

Features:

• Best free SEO tools include Webmaster tools, backlink checkers, broken link checkers, website authority checkers, keyword generators, YouTube keyword tools, Amazon keyword tools, Bing keyword tools, SERP checkers, and SEO toolbar. Others are WordPress plugins, keyword rank checkers, keyword difficulty checkers, and website checkers.
• SEO tutorials, how-to guides, help centers, a Facebook community of 10,000 SEO marketers, etc.
• Extra tools for comparing domains for SEO, batch link analysis, finding links to competitors and which customers are not using for their site, and finding keywords competitors rank for and which customers are not ranking for.
• Extra tools allow a customer to get alerts on lost and broken links, web mentions, and keyword rankings. Customers can also use extra tools to add backlinks, keywords, and SEO data to their Google Data Studio dashboards; as well as check traffic ranking and word count.
• Customers can invite users and charge them between $20 and $50 per user per month.
• Mobile app

How to use enterprise SEO tools with Ahrefs:

Step #1: Sign up

Step #2: Purchase a package and start using the enterprise SEO solution.

The Rank Tracker can monitor keyword performance and identify opportunities to improve content. Content Explorer can optimize content and build valuable backlinks. The tool has various applications like rank tracking and more.

Pros:

• Can work with multiple verified domains.
• Diverse SEO and ranking research, tracking, audit, analysis, management, reporting, and optimization tools.
• Easy to use and hence has the best SEO tools for beginners.
• Perform keyword research for different search engines.

Cons:

• No free trial on the business SEO solution.
• Reporting limits are ungenerous.
• Smaller link index.

Pricing: Contact the company for pricing information.

#6) BrightEdge

Best for digital and content marketing, social media marketing, etc.

BrightEdge business SEO solution helps marketers, SEO experts, and web owners to understand search queries to their pages, helps them find competitors in their content optimization, monitors content performance, helps them in content creation and optimization, helps optimize backlinking, and helps to boost brand performance on social media. The tool also helps in content localization.

The tool recommends optimization tasks based on deep data and web-wide context. It also features forecasting for SEO, reporting, and customizable dashboards. Web owners can see the real SEO impacts on ROI and measure its performance against the competition.

Features:

• Keyword analysis
• Backlink management
• SERP ranking tracking
• Page grader
• Competitive analysis
• Site audit/diagnostics
• Site recommendations
• Task management
• Local SEO, mobile SEO, social SEO, global SEO.
• Multi-domain support
• Integration with web analytics tools.

Pros:

• Detailed with a range of features. Rich data and metrics.
• Solution customization is available.
• Platform education, reseller assistance, etc.

Cons:

• The enterprise SEO solution takes a bit of a learning curve.
• So much information that it is hard to determine what to prioritize.

#7) Semrush

Best for Smart SEO writing assistant and content auditing tools.

Semrush allows you to track, audit, and optimize content marketing. Do competitor analysis to uncover ideas and backlink gaps and other opportunities and analyze and optimize ad campaigns and spending by using relevant keywords and optimizing rank pages.

It also lets anyone build an effective social media strategy by tracking and analyzing competitors, scheduling and posting content on social media, analyzing post-performance, and optimizing social ads.

The enterprise search engine optimization tool also offers agency solutions, such as helping them to automate client reports and pitching, generating regular leads. With it, you can do SEO audits, analyze backlinks, uncover relevant and high-potential keywords, and track and optimize SERP performance to optimize SEO.

Features:

• Client support resources such as webinars, eBooks, an academy, a help center, news on SEO issues, a blog, an agency gallery for those who want to hire SEO agencies, and a free web checker.
• Tools include keyword research, competitor analysis, content marketing, local SEO, rank tracking, social media management, link building, content creation and distribution, paid advertising, PPC keyword research, backlink analysis, traffic analysis, and many others. Provides a total of 55+ tools.
• Specific apps targeted at optimizing specific SEO issues. These have different costs and capabilities. They include AdClarity, Traffic Insights for Amazon, FindThatLead, Instant Keyword Research for Amazon, TrendFeed, and partner apps like Audience Intelligence, BuzzGuru, etc.
• Free trial on multiple apps.

Pros:

• Diverse or a total of 55+ SEO tools and reports to optimize domains and marketing campaigns.
• Easy to use. Easy to perform domain analysis. Interface arranged logically despite a large quantity of data
• Feature-rich link-building, keyword research, and auditing tools.
• Data-rich PPC. Also organic search data and keyword ideas.
• Support is available in several channels.
• Client support tools including education, webinars, research, etc.
• A host of free SEO tools you can start with to optimize domains and content marketing campaigns.

Cons:

• Usage limits are generous.
• Higher entry pricing than most SEO tools. This is especially so for competitor research and online marketing add-ons.
• Data provided for one search engine Google.
• Plans come with only one user account. You have to buy additional seats where needed.
• It limits the number of projects that a user can run concurrently and key features are only available under these projects.

Pricing: Pro is $119.95/monthly; Guru is $229.95/month; Business is $449.95/month; 30-day free trial on the enterprise search engine optimization tool.

#8) Conductor

Best for content optimization and site health monitoring and improvement.

Conductor lets you perform keyword research for your domain and competitors, track rankings by keyword, create and optimize content for SEO and ranking, track SEO and ranking performance, and optimize the health of your site.

The keyword research engine has 20+ billion keywords and helps to unlock search insights to analyze and compare competitor strengths and weaknesses and identify relevant visibility opportunities.

The content optimization tools feature AI-driven insights and recommendations on how to better content for SEO across all content attributes, keywords, and page health. The live editor allows the implementation of SEO changes in real time to help boost web traffic. Advanced technical crawling and real-time optimizations will help improve site health.

Features:

• Free SEO tools: These include the Forrester Enterprise SEO ROI calculator, SEO Analysis and Audit Tool, and Chrome browser extension.
• Client support tools include free organic marketing courses, SEO research, a learning center, webinars, a blog, a core web vitals hub, industry research, reports, etc.
• Adobe integration, Semrush integration for all key channels, Yext, etc. Also includes Analytics, Productivity, and Keyword Data integration.
• Can also integrate with Google Analytics, Google Search Console, Workfront, Trello, Jira, Asana, SEMrush, Dragon Metrics, Lumar, Talkwalker, and Adobe.
• Customer support, strategic guidance, and help with execution. There also is an organic marketing assessment, custom success plan, marketplace support, etc.

Pros:

• Diverse SEO and rank optimization tools.
• Excellent data integration tools.
• Commits to strategic collaboration with clients.
• Industry research and data-based client products and support.
• Multi-domain support.
• Account management provided.
• Great tool for social media analytics.
• Multiple free SEO tools.

Cons:

• Pricey packages.
• Requires extra cost to create custom charts.
• Not so a great way of assigning tasks.
• The tool is also difficult to learn.

Pricing: Custom packages.

#9) Screaming Frog SEO Spider

Best for unlimited site auditing.

Screaming Frog SEO Spider is a website crawler for Windows, macOS, and Linux, which lets users optimize onsite SEOs in real-time, by first crawling them to get data and doing audits. It comes as a free and paid version and has some of the best SEO tools for small businesses and large ones alike.

It helps to find broken links, find temporary and permanent redirects, analyze page titles and metadata, discover duplicate content; extract data on social meta tags, additional headings, prices, SKUs, and more. It helps uncover URLs that have been blocked by robots.text, meta robots, or X-robots-Tag directives such as no-index or no-follow, canonicals, rel=next, and rel=prev.

The tool is also used to generate XML sitemaps, crawl JavaScript websites, visualize site architecture, and schedule audits. It also helps to see and compare SEO changes between crawls.

Features:

• Integrates with Google Analytics, Google Search Console, and PageSpeed Insights APIs, This allows fetching of user and performance data.
• The free version limits crawling to 500 URLs.
• Client support tools include guides and tutorials. Updates and tips.
• Agency services — These include Search engine marketing, search engine optimization, PPC, social media marketing, technical SEO, content marketing, digital PR, link building, conversion rate optimization, Google Analytics consultancy, log file analyzer, and SEO spider.

Pros:

• Intuitive layout.
• Simple to understand outputs, including links, metadata, word counts, and headers.
• Has several free SEO tools.
• Crawls websites quickly.
• Easy to export data.
• Users can configure crawling options.
• Integrates with Google Analytics and Search Console.

Cons:

• Have to wait for updates to finish before using it. These updates are constant and therefore keep interrupting.
• Lacks an API.
• Limited free offer.

Pricing: Free and paid. Latter costs $209 per year for a single license, 1-4 licenses cost $209, 5-9 licenses cost $195, 10-19 licenses cost $179; 20+ cost $165 per year.

#10) Searchmetrics

Best for SEO strategy consulting and advisory, audits, and general SEO metric tracking.

Searchmetrics features an Enterprise SEO platform, API, consumer insights, service and consulting partner program, and solutions for the retail industry. The enterprise SEO platform helps users uncover demand and revenue-increasing potential by researching data derived from search engines from around the world.

The enterprise platform can monitor and track competitor performance in organic search and compare it to the client’s platform. It can create strategies, generate SERP performance reports, help generate content that converts effectively, track keyword performance on a national and global scale, and increase traffic and sales by way of delivering actionable performance insights.

Features:

• Searchmetrics API for tools and apps that need search engine ranking data, keywords, organic content information, and competitor data. It comes with integration that allows you to monitor PPC and SEO data from your platform.
• White Label Solutions for those needing to create new revenue streams by incorporating search into offers.
• On-demand research that delivers insights on keywords, growth rates, market data, consumer behavior, and other things.
• SEO and content consulting and advisory to help companies improve SEO and ranking, launch a new site, upskill SEO teams, or create SEO strategies. Also provides rapid response for those sites that fall significantly in search rankings.
• Agency, resellers, and referrers partnerships.
• Retail SEO.
• Innovation Hub encompasses press, newsletter, blog, knowledge hub, guides, case studies, podcasts, domain and industry monitors, etc. It also features training courses, sessions, events, etc.

Pros:

• Comprehensive tools and deep data sets.
• Helps streamline SEO and content departments or tasks.
• Can know when Google updates occur thanks to the visibility graphs.
• Can track visibility in several countries.
• Can set up scheduled crawls which help track internal optimization.
• Customized services for clients who need them.
• Configurable site crawler.

Cons:

• No alternative keyword is suggested when it does not find results for a specific term.
• Charges for everything.
• Takes time to familiarize with the user interface.
• Can’t sort some table columns.
• Complicated pricing system.

Pricing: Custom quotes and packages.

#11) MarketMuse

Best for AI content planning, AI search tracking, and general SEO optimization.

MarketMuse offers AI-driven content creation and optimization based on content research and intelligence. It helps accelerate content creation and optimization for companies that need loads of content. It will first analyze your content to uncover risks, opportunities, and topics that can deliver the best traffic and optimization.

Features:

• Content inventory and audit solution that will measure the quality and authority of the client’s content.
• Content Score in a real-time editor. Also gives internal and external linking recommendations. Also recommends related topics.
• Case studies, content strategy crash course, guides, knowledge base, webinars, and academy.
• Automation can be used for time-consuming tasks such as keyword research and competitive analysis.

Pros:

• Offers the opportunity to automate some SEO tasks.
• Streamlines content brief, which outlines things you can implement to improve.
• Makes content auditing a breeze.
• Competitive analysis and optimization for content.
• Reduces time spent on content optimization.

Cons:

• Quite pricy for paid plans.
• Not super user-friendly for first-timers.
• Occasionally random keyword recommendations.
• The keyword research tool is not very detailed.
• Long load times.

Pricing: $0/mo; $1,500/yr for the Standard plan; $3,900/year for the team plan, and a Custom plan.

#12) Clearscope

Best for keyword search optimization, and content editing and optimization.

Clearscope is an AI-driven platform that makes it easier to optimize content for SEO. With AI, it means you can automate the discovery of SEO opportunities. It helps web owners to increase organic traffic, content shareability, clickability, and readability.

Features:

• Integrations with Google Docs add-on. WordPress plugin.
• Guides.
• Demo.
• Case studies.
• Content reports for your content as well as those of competitors; the search volume, page types, etc.
• SEO content outlines – Themes, topics, and information.
• Content creation and optimization.
• Keyword research.

Pros:

• Beginner-friendly interface. Fast and intuitive.
• Accurate reports.
• Excellent content and SEO insights.
• Responsive customer support.

Cons:

• Can be expensive if you are not into scaled content publishing.
• Credit-based systems for reports may be discouraging for some people.

Pricing: $170/mo for the Essentials package.

#13) SparkToro

Best for audience discovery for better content marketing and branding; backlinking; and competitor analyses.

SparkToro helps brands to analyze customer visits including the social accounts they follow, hashtags they use, education, skills, interests, gender, education, geography, political leanings, etc. to help uncover their demographics and other SEO issues.

The SEO agency is one of the most affordable with the most popular Business plan costing just $112/month or $1,344 billed yearly. Thus it has some of the best SEO tools for small businesses as well as big companies.

Features:

• Compare audience; profile search.
• Get data about visitors or clients’ publicly available contact information, their sources of influence, text insights including the words and phrases, hashtags they use; and their demographics.
• Export data in spreadsheets for team collaboration. Clients can also create lists.
• API
• Guide book
• Support resources include guides, videos, blog posts, free tools, case studies, an audience research newsletter, and more.
• Free tools including SparkScore, fake follower analyses, and see what is trending in the market world.
• Tools and software recommendations.

Pros:

• Helps discover industry influencers and their interests.
• Helps discover industry publications such as magazines and relevant organizations.
• Discover outreach opportunities – SEO firms, PR firms, and business professionals in the industry.
• Helps take the best out of social media.
• Certainly one of the most affordable SEO agencies.

Cons:

• Not best for hyper-local campaigns to uncover nearby opportunities.
• Not possible to measure how relevant is a topic.
• Profile Search renders inconsistent results.

Pricing: $0/mo for the Free plan; $38/mo ($450/year) for Personal plan; $112/mo ($1,344/year) for Business plan which is the most popular; and $225/mo ($2,700/year) for Agency plan.

Benefits of Using Enterprise SEO Software

• SEO, as I have mentioned above, earns the company more traffic and subsequently more sales (or outcomes such as sign-ups) depending on the percentage of traffic conversion into buyers.
• SEO also helps to market products and increase a company’s authoritative voice online. It helps a company gain a competitive edge. It helps a company to target the desired audience to reach them with services they are offering, and this can help when a new product/service is meant to solve a pressing local/global problem that is not known. The latter is an important purpose for maintaining a better brand’s online presence.
• Besides, SEO can be tailored to generate the above results on a long-term basis when compared to one-time ads.

Difference Between Enterprise SEO and SEO

Enterprise SEO is a word used for SEO strategies used by large organizations. It helps improve a company’s brand awareness, traffic, conversions, and sales. While local businesses can have one-time or less intense local SEO strategies to reach local clients mostly at a small to no cost, enterprises employ large-scale strategies to drive traffic and revenue.

• Enterprise SEO differs from traditional SEO in terms of scale and complexity. However, they are both similar in terms of on-page SEO (content optimization, internal link building and optimization, and ranking on SERPs) and off-page SEO (e.g. content marketing, social media marketing, domain authority maintenance, backlink building, etc.). Enterprises target a bigger set of keywords, high demand, high competition, and high volume keywords compared to local businesses and startups.
• Enterprises aim for more SEO goals, e.g. increasing market share, customer retention, and revenue. They use more comprehensive and data-driven approaches to track the success of these goals. Traditional SEO focuses on using and tracking ERP position, impressions, organic traffic, and backlinks.
• Enterprises tend to have dedicated SEO departments. They integrate SEO in email marketing, paid search, and social media.
• While local SEO is mostly reliant on factors such as address, local listings, phone, and contacts, enterprise SEO relies on things such as ranking on search engine result pages.
• Local SEO relies on local content optimization while enterprise SEO relies on more distributed content strategies, content expansion, internal and external linking, etc.
• Enterprise SEO relies on more advanced SEO tools such as Google Webmaster tool, SEO Clarity, Linkdex, BrightEdge, Conductor Searchlight, and webpage tests. Local SEO may be concerned with tools such as Google Adwords keyword planner, a local citation finder, Ahrefs, Moz Local, BrightLocal, Synup, Yext, local SEO Checklist, BuzzStream and review trackers.

Common Enterprise SEO Mistakes

• Neglecting local SEO.
• Not setting goals or performance indicators.
• Failing to track conversions.
• Poor content plans and keyword research.
• Ignoring technical SEO that impacts user experience.
• Limiting SEO to marketing departments. Lack of cohesive SEO strategy across departments.
• Not using SEO data effectively. Failing to leverage the right metrics or misinterpreting data when making decisions and strategies.

Frequently Asked Questions

Conclusion

This tutorial discussed the top Enterprise SEO tools with their pros & cons. We also discussed the specific benefits of search engine optimization, which is through organic and advertisements. With organic searches contributing to 40% of revenue for many companies, it is imperative to have a SEO strategy to level up your marketing campaigns.

These SEO Enterprise tools apply for professional use by web owners, web admins, and SEO experts. You might get free versions such as Surfer, Screaming Frog SEO Spider, and MarketMuse, but the features will be limited. Paid packages on the majority of paid best SEO tools range from $100 to $600 per month, depending on how much they can accomplish.

Research Process:

• Time taken to research this article: 33 Hours
• Total Enterprise SEO Tools researched: 38
• Top software shortlisted: 13