10 BEST Free Keyword Rank Checker Tools for SEO [Online]

Google Rank Checker tools allow you to check your keyword positions in Google SERP. Here is the list and comparison of the top 10 best Keyword Rank Checker Tools available online for free. Check and track your keyword rankings online with 100% accuracy:

No one can deny that SEO is one of the most crucial aspects of Digital Marketing. It is a science as well as an art that can take a lot of time to master as there is no way around it.

If you seek to start a blog or hope to make profits off of your online business, then you need to learn how to get website traffic, and you must learn how to rank high on Google for some specific keywords.

Thus, irrespective of whether you want to audit your website, undertake keyword research or simply conduct some competitive research, you need a good keyword rank checking tool to get the job done.

keyword rank checker tools

Now, of course, you can outsource the entire task to a third-party service provider, but if you are a small business or an individual operating on crumbs for funds then you can’t afford to hire an offshore firm.

Hence, the best option for you is to leverage the best Rank checking tools in the market to help master SEO and give your business the fighting chance it needs.

Introduction To Google Rank Checker Tools

In this tutorial, we will look at some of the most popular and widely used ranks checking tools of today. We will explore their features, what they are primarily used for, their cons and look at the plans they offer for their users. Accordingly, you can decide which tool is best for you.

Fact Check: The SEO statistics issued by Borrell Associates cite that by 2020 the SEO business will become an $80 billion industry, a jump significantly higher than the previous years. If it is done right, then SEO is claimed to drive a 14.6% conversion rate on an average.

If recent stats and figures are to be believed then most of the users don’t even make it past the first page of the SERP’s. Almost 18% of all organic clicks go to the page on the first position, 10% to the second position page, and 7% for the third position.

Almost 70% of entrepreneurs believe that SEO is a far more effective channel to drive sales for their business today than PPC.

Stats on SEO Vs PPC

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Stats on Search Traffic

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Pro-Tip: The first thing you need to make sure is the number of keywords that your rank checker can track positions to meet your needs. It is also important to note that the rank checker tool allows daily checks and doesn’t limit the frequency of ranking checks.

Have extensive data of keywords at your fingertip to better analyze the keywords and understand why certain keywords perform better than the others. Last but not the least, make sure that the amount you spend on purchasing a rank checker tool is worth the features you get and helps in achieving your objectives.

FAQs about Keyword Ranking Software

Q #1) How long does it take to see efforts from the Rank Checking tool?

Answer: It can take up to 3-6 months to see the concrete results of your SEO efforts. If you have just started a business, or you have a new blog then it can take more time than a site with high domain authority.

Q #2) What are some of the best free Rank Checking tools?

Answer: There are many free SEO tools out there. However, they lack the features you might need to scale your business.

Some of the free tools are listed below:

  • Google Keyword Planner
  • Google Trends
  • Keyword Hero
  • Screaming Frog

Q #3) How much should you spend on a tool?

Answer: Rank checking tools come with free trials and can cost around $99/ month on average. The best way to know how you should spend on such tools is to calculate your ROI based on your niche or website.

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List Of The Best Keyword Rank Checker Tools

  1. SEMrush
  2. AccuRanker
  3. Ahref’s
  4. Advanced Web Ranking
  5. Moz
  6. WooRank
  7. Serpstat
  8. Seobility
  9. Authority Labs
  10. SEOptimer

Comparing The Best Google Keyword Ranking Tools

NameBest ForFree TrialRatingsFees (Full Course)
SEMrushSmall and Medium Businesses, Guest blogging7 daysStar_rating_5_of_5$99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan
AhrefsAll businesses$7 for 7 daysStar_rating_5_of_5Basic Plan - $ 99/Month, Business Plan - $399, Agency Plan - $999
Advanced Web RankingsDigital Agencies and In-House SEO30 DaysStar_rating_4_of_5$ 49/mo - $499/mo
MOZAll businesses30 DaysStar_rating_4.5_of_5$99-$599/MONTH

Let’s see detailed review of these ranking check software.

#1) SEMrush

Best for Small and medium businesses, guest blogging and analyzing strategies of competitors. Also great for technical SEO audits.

Price: 7 Day Free Trial, $99.95 Pro Plan, $199.95 Guru Plan, $399.95 Business Plan.

#2) SEMrush

SEMrush has been leading the charge on rank checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

SEMrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.

Features

  • Organic Research
  • Product Listing ADS
  • Traffic Analytics
  • Advertising Research

Cons

  • Expensive for advanced features.
  • Reporting of inaccurate data regarding backlinks and advertisements.

Verdict: Overall, SEMrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.

It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.


#2) AccuRanker 

Best for Large enterprise businesses with money to spare for keyword tracking.
Price: 14 Days Free Trial, $49/mo for 500 keywords, $2499/mo for 100,000 keywords.

AccuRanker

AccuRanker is a phenomenal tool that allows you to track positions for up to 100,000 keywords. Thanks to the integration of tools like google search console and google analytics, as the users can hope to receive comprehensive and insightful data for every keyword.

The icing on the cake is the fact that AccuRanker allows you to compare keyword rankings to your top 10 competitors. Your rankings are updated on a daily basis, thus the data you get is always fresh. Moreover, AccuRanker doesn’t limit the number of domains the users would like to track.

Features

  • Daily Rank Checks
  • Google Search Console and Google Analytics Integration
  • Unlimited Domains
  • Unlimited Users
  • User-Friendly Interface

Cons

  • Limited Keyword Tracking
  • Price

Verdict: AccuRanker’s best feature is its user-friendly interface, thereby allowing data to be presented in a comprehensive and visually appealing way.

However, AccuRanker specializes in rank checking only and ends up costing the same as other more all-inclusive rank checking tools in the market. If you are looking for an all-in-one SEO solution, then AccuRanker is not the tool for you.

Website: AccuRanker


#3) Ahrefs

Best For All businesses and helps to create a content strategy & getting a clear backlink analysis report.

Price: No free trial, $7 For a 7-day trial, Basic Plan – $ 99/Month, Business Plan – $399, Agency Plan – $999.

Ahrefs

Ahrefs has quickly cemented itself as a personal favorite of many SEO professionals and entrepreneurs, and rightfully so. It is the second-fastest web crawler, behind Google, and also possesses one of the best interfaces when it comes to rank checking tools.

Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. This tool can crawl across the web and amidst tons of data to boost your search engine rankings.

Features

  • Content Explorer
  • Ranking History
  • Helps to Generate Numerous Keywords
  • Monitor Outbound Links

Cons

  • Slow loading time for tools
  • Expensive Monthly pricing

Verdict: As per the reviews, the tool possesses one of the best user interfaces in the industry. It helps in getting website improvement tips, getting a clear backlink report and knowing what URL rating is. The tool is great for SEO strategies, content marketing, and rank tracking.

Website: Ahrefs


#4) Advanced Web Ranking

Best for Digital Agencies and In-House SEO, work for rank tracking across multiple devices.
Price: Trial Period of 30 Days, $ 49/mo – $499/mo.

#4) Advanced Web Ranking

Advanced Rank Checking is a powerful rank checking tool that contains an array of useful features. It displays accurate rankings in around 130 countries and 22 search engines. The tool is also known for allowing the tracking of location-specific rankings attached to zip code.

The tool also allows users to compare their ranking performance with that of their competitors. It can also record SERP Features. The tool updates rankings daily, thereby ensuring that the data remains fresh.

Features

  • Google Search Console and Google Analytics integration.
  • Daily rank checks
  • Customer support
  • Comprehensive keyword data

Cons

  • Limited Keyword Tracking
  • Not suitable for amateur users.

Verdict: Advanced Rank Checking is a very useful tool when it comes to rank checking and can fetch an exhaustive amount of data from Google Search Console and Google Analytics. It does, however, limit the number of keywords that you can track as 35000.

Website: Advanced Web Ranking


#5) MOZ

Best For boosting website traffic, keyword research and on-page optimization.
Price: 30 Day Free Trial, $99/mo – $599/mo.

MOZ

Moz is deemed by many as one of the best rank checking tools that is still going strong in the industry. Moz can do it all, from backlink analysis to rank tracking and keyword research, there are no limits to what Moz can do. It offers users with advanced page optimization suggestions mixed industry-standard metrics.

Moz is also available as Moz Pro for more advanced features and MozBar browsers which offers SEO analysis, Moz scores and Google SERP to its users.

Features

  • Rank Tracking
  • Site Audits
  • Keyword Analysis
  • Backlink Analysis

Cons

  • It does not explore many keywords.
  • Database and Metrics is available only for the US

Verdict: Moz is the best tool for you for boosting website traffic and ranking higher on traffic engine. It also offers link profile analysis and helps with Keyword research and on-page optimization. It is an all-rounder tool that works wonders for users without digging deep into their pockets.

Website: MOZ


#6) Authority Labs

Best for Tracking computer domains, product ranking on various sites and offer in-depth analytical reports.
Price: 30 Day Free Trial, $49/mo – $450/mo.

Authority Labs

Authority Labs is another great rank checking tool with a very user-friendly interface. Authority labs allow users to set up multiple sites and optimize an SEO campaign. It also helps in laser targeting your audience by using location-specific rank tracking.

The tools also help the users to track SEO campaigns being deployed by their competitors, thereby giving them an edge over their competitors.

Features

  • Global Tracking
  • Keyword Tracking
  • Daily Reporting

Cons

  • Keywords are sorted in alphabetic order, and there is no option to change this.
  • Quite expensive for advanced features.

Verdict: Authority Labs is a great tool for tracking competitor domain, product rankings and comparing mobile ranking to desktop results. According to its customers, it also has one of the best user interfaces of any rank checking tool.

Website: Authority Labs


#7) Serpstat

Best for collecting international data, and tracking universal search results.
Price: 30-Day Free Trial, $69 – $ 499/mo.

SERPSTAT

Serpstat can be considered aa one-stop-shop for everything about digital marketing. It allows the users to optimize their SEO, runs their ads, creates content marketing campaigns, and much more. From keyword research to PPC analysis and competitor research, Serpstat can do it all.

It also comes with a dashboard that is easy to use and navigate through. Additionally, it also helps the website owners to keep track of their competitor’s backlinks.

Features

  • Site Audit
  • Keyword Research
  • Backlink Analysis
  • Website Analysis

Cons

  • Slow site auditing
  • It can show inaccurate keywords at times.

Verdict: Although praised for its easy to use interface and all-in-one features, Serpstat has also faced certain criticism for its inaccurate reporting of keywords. Rest assured it is still one of the most used rank checking tools out there.

Website: Serpstat


#8) Seobility

Best For Large websites and agencies for website crawling, site auditing, link building, and backlink checking.

Pricing: 30-Day free trial for a premium plan, Free basic plan, $50/MO Premium plan, $200/MO Agency plan.

SEOBILITY

Seobility is an SEO/Rank checking tool that allows the users to undertake SEO optimization to improve their search engine rankings and helps to monitor the performance of their websites.

Seobility allows entrepreneurs with features like daily updates and link building tools to improve their standing on the search engine rankings. Additionally, it can crawl on all the linked pages of a website to find issues such as duplicate and broken content, problems that would have otherwise gone undetected.

Features

  • Rank tracking
  • Local search results
  • Competitors comparison
  • Keyword Monitoring
  • E-Mail reporting

Cons

  • It can be confusing for new users.

Verdict: Seobility is perfect for large agencies and websites to conduct functions like website crawling, link building, and backlink checking. Due to its free basic plan, it is also perfect for small businesses and bloggers. It is one of the most highly recommended tools out there.

Website: Seobility


#9) SEOptimer

Best For Small and medium businesses to create content marketing campaigns and conduct on-page and off-page optimization.

Price: 14-Day free trial, Basic Plan – $19, White Label Plan – $29/mo, Embedded Plan – $ 59/Mo.

SEOPTIMER

SEOptimer is an easy to use and pretty convenient rank checking tool. It helps significantly in improving page rankings, and also helps in performing on-page optimization and off-page link building.

It is a great tool for digital marketers to create potent content marketing campaigns that improve page rankings. The tool is also useful for creating impressive social media campaigns to improve social media presence.

Features

  • SEO Crawler
  • Embeddable Audit
  • SEO Audit API
  • Provide websites with their own branded report.

Cons

  • Users require knowledge of the other tools.
  • It does not provide a lot of key tools for SEO.

Verdict: According to the reviews, SEOptimer is great for providing insight on how to increase influence in the global market. With reasonably priced plans, this tool is also well within a novice business or an individual blogger’s budget.

Website: SEOptimer


#10) WooRank

Best For helping Digital Marketers, webmasters, and agencies with mobile rendering, social media data, and SERP rankings and backlinks.

Price: 14-Day free trial, Basic – $59/mo, Premium $179/mo, Enterprise $249.

WOORANK

WooRank is a very well known SEO strategy checker and automatic website review tool. It offers users with ample amount of useful data that can be bargained for improved site traffic, increased leads and sales.

SEO is simple to use and is tailor-made for all digital marketing professionals. Perhaps its fundamental purpose is to track keyword and also explore competitor keyword rankings. It can also help you to fix site errors, security issues and eliminate any duplicate content.

Additionally, it also comes with an array of sales tools to help in creating convincing sales pitches, PDF report templates and much more.

Features

  • Site Crawl
  • SEO Monitoring
  • Sales Tools
  • Keyword Tool

CON

  • A bit expensive
  • Sometimes the recommendations given are too general.

Verdict: WooRank is a great marketing tool that can help in finding out the ways to improve website rankings. The only people who use this tool are digital marketers and agencies because of its expensive price. Overall it can help the users to push out a commendable website that performs.

Website: WooRank


Conclusion

Using a rank checking tool will help you to get the results you seek, and you will see the fruits of your efforts ripening in the form of high rankings and improved sales and leads. You can easily create content and also keep your competition at bay.

Most of the tools selected here come with a free trial, thereby allowing you the opportunity to try them first before you settle on anyone you wish. The tools were shortlisted based on an innumerable amount of user reviews i.e. most of the digital marketing professionals.

Ease of use, affordability, and number of features were all considered to make it to this list. Ultimately the tools whose pros far outweighed their cons were selected.

If you are hard strung on cash and are new to rank checking then we would suggest you try a user-friendly tool like Ahrefs and opt for their basic plan. Personally, we would recommend SEMrush and Ahrefs as these offer a complete solution for keyword checking and supports both Google as well as Bing.

Research Process:

  • Time Taken To Research And Write This Article: 10 hours
  • Total Rank Checkers Researched: 20
  • Total Rank Checkers Shortlisted: 10
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