10 BEST Free Keyword Rank Checker Tools for SEO [Online]

Google Rank Checker tools allow you to check your keyword positions in Google SERP. Here is the list and comparison of the top 10 best Keyword Rank Checker Tools available online for free. Check and track your keyword rankings online with 100% accuracy:

No one can deny that SEO is one of the most crucial aspects of Digital Marketing. It is a science as well as an art that can take a lot of time to master as there is no way around it.

If you seek to start a blog or hope to make profits off of your online business, then you need to learn how to get website traffic, and you must learn how to rank high on Google for some specific keywords.

Thus, irrespective of whether you want to audit your website, undertake keyword research or simply conduct some competitive research, you need a good keyword rank checking tool to get the job done.

Now, of course, you can outsource the entire task to a third-party service provider, but if you are a small business or an individual operating on crumbs for funds then you can’t afford to hire an offshore firm.

Hence, the best option for you is to leverage the best Rank checking tools in the market to help master SEO and give your business the fighting chance it needs.

Introduction to Google Rank Checker Tools

In this tutorial, we will look at some of the most popular and widely used ranks checking tools of today. We will explore their features, what they are primarily used for, their cons and look at the plans they offer for their users. Accordingly, you can decide which tool is best for you.

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List of the Best Keyword Rank Checker Tools

1. Semrush
2. SE Ranking
3. Ranktracker
4. SEO PowerSuite
5. Serpstat
6. Seobility
7. SERPWatcher
8. Nightwatch
9. AccuRanker
10. Ahref’s
11. Advanced Web Ranking
12. Moz
13. WooRan
14. Authority Labs
15. SEOptimer
16. Serpple

Comparing the Best Google Keyword Ranking Tools

Let’s see a detailed review of these ranking check software.

#1) Semrush

Best for small and medium businesses, guest blogging, and analyzing strategies of competitors. Also great for technical SEO audits.

Price: With Semrush, monthly subscriptions, as well as annual billing options, are available. It offers three pricing plans,

• Monthly plans new pricing: Pro plan $129.95 , Guru $249.95 , and Business $499.95
• Annual plans new pricing: Pro plan $1299.95, Guru $2499.95, and Business $4999.95
• A free trial is available for Pro and Guru Plans.

Semrush has been leading the charge on rank-checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

Semrush has proven to be a salvation to many e-commerce stores and website owners in understanding the SEO strategies of their competitors. It is the best tool out there for small and medium-sized enterprises.

Features

• Organic Research
• Product Listing ADS
• Traffic Analytics
• Advertising Research

Cons

• Expensive for advanced features.
• Reporting of inaccurate data regarding backlinks and advertisements.

Verdict: Overall, Semrush is best for small and medium-sized businesses, and can effortlessly help the users in creating guest blogging strategies and competitor analysis.

It also works just fine in conducting thorough keyword research in efforts to make your content rank higher. For amateurs, this tool can prove to be a little complicated.

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#2) SE Ranking

Best for business owners, SEOs, and digital agencies looking for an all-in-one SEO solution on one platform, quick report building, tracking SEO progress, and other essential tasks.

Price: 14 Day Free Trial, $31/mo Essential Plan, $71/mo PRO Plan, $151/mo Business Plan. Get 20% off for an annual subscription.

SE Ranking is a well-known SEO platform for its accurate keyword rank tracking, detailed backlink research, and in-depth website audit. It has a straightforward user interface, even for the complex competitor and keyword research of paid and organic search.

SE Ranking has an easy-to-manage dashboard, intuitive report builder, page change monitoring tool, and multi-user access for even better teamwork!

More than 600k users and 25k businesses trust SE Ranking for its outstanding SEO and digital marketing solutions. It is the best tool out there to solve multiple SEO issues and get better team results instantly.

Features

• 100% accurate Keyword Rank Tracker
• Google Ads/Maps/SERP features monitoring.
• Competitor SERP results
• Google Search Console and Google Analytics Integration.

Cons

• Slow loading when updating big lists of data.
• The platform is overwhelmed with hidden features that can be easily overlooked.

Verdict: Overall, SE Ranking is best for business owners, SEOs, and digital agencies because it helps analyze the market, spy on competitors, find issues preventing better business results, and create the best-performing SEO strategy.

The software is great for beginners and professionals since it has a comprehensive SEO toolkit maintained by a knowledge base, blog guides, and video tutorials.

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#3) Ranktracker

Best for Finding high-performance keywords for local and global SEO optimization.

Price: There are 4 pricing plans. Its cheapest plan will cost $16.20/month. The Double Data Plan will cost $53.10/month whereas the Quad Data plan will cost $98.10/month. The Hex Data plan, on the other hand, will cost $188.10/month.

Keyword Finder is a tool by Rank Tracker that one can use to find high-performance keywords that can help them create a top-notch local and global SEO strategy. All you have to do is enter a term or phrase and Keyword Finder will show relevant keywords along with other key information like difficulty score and search volume.

You can also hone your search for powerful keywords on the basis of language and region. Then there is the keyword history section, which one can refer to understand how interest for a particular keyword has evolved over time.

Features:

• Find Keywords Specific to Particular Language and Locality
• Easy to understand insight on search volume and difficulty score.
• Dedicated section for Keyword History Assessment
• Save researched keyword

Cons:

• Needs better documentation

Verdict: Keyword Finder comes as a part and parcel of Rank Tracker’s suite of SEO tools. So what I really like about this is that for a very affordable monthly or annual subscription, you get an all-in-one SEO solution that does way more than just keyword research.

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#4) SEO PowerSuite

Best for All-in-one Keyword research and planning tool.

Price: Free for unlimited evaluation. The professional plan will cost you $149/year whereas the enterprise plan will cost you $349/year.

Rank Tracker is arguably one of the most powerful keyword research tools being widely used in the market today. You can attribute this to Rank Tracker’s customizable dashboard and comprehensive SEO reporting capabilities.

The software allows you to track keywords without any limits. You can also count on this software to check your website’s position on both mobile and desktop SERPs. Rank Tracker does a phenomenal job of assessing competitor websites to find the keywords they are ranking for. Furthermore, Rank Tracker does a fine job in helping you optimize your content for both local and international search.

Features:

• Competitor Keyword Analysis
• Find Relevant Keywords Locally and Internationally
• Unlimited keyword position checking
• Maintain SERP History
• Comprehensive Ranking reports

Cons:

• The annual subscription can be expensive

Verdict: Rank Tracker is a keyword research tool that we would recommend to execute all sorts of SEO tasks. This all-in-one can do it all, from optimizing for local search to analysing competitor’s traffic and keywords.

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#5) Serpstat

Best for collecting international data, and tracking universal search results.
Price: 30-Day Free Trial, $69 – $ 499/mo.

Serpstat can be considered aa one-stop-shop for everything about digital marketing. It allows the users to optimize their SEO, runs their ads, creates content marketing campaigns, and much more. From keyword research to PPC analysis and competitor research, Serpstat can do it all.

It also comes with a dashboard that is easy to use and navigate through. Additionally, it also helps the website owners to keep track of their competitor’s backlinks.

Features

• Site Audit
• Keyword Research
• Backlink Analysis
• Website Analysis

Cons

• Slow site auditing
• It can show inaccurate keywords at times.

Verdict: Although praised for its easy-to-use interface and all-in-one features, Serpstat has also faced certain criticism for its inaccurate reporting of keywords. Rest assured, it is still one of the most used rank-checking tools out there.

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#6) Seobility

Best for Large websites and agencies for website crawling, site auditing, link building, and backlink checking.

Pricing: 14-Day free trial for a premium plan, Free basic plan, $50/MO Premium plan, $200/MO Agency plan.

Seobility is an SEO/Rank checking tool that allows users to undertake SEO optimization to improve their search engine rankings and helps them monitor the performance of their websites.

Seobility allows entrepreneurs with features like daily updates and link-building tools to improve their standing on search engine rankings. Additionally, it can crawl on all the linked pages of a website to find issues such as duplicate and broken content, problems that would have otherwise gone undetected.

Further Reading => Most Popular Enterprise SEO Software

Features

• Rank tracking
• Local search results
• Competitors comparison
• Keyword Monitoring
• E-Mail reporting

Cons

• It can be confusing for new users.

Verdict: Seobility is perfect for large agencies and websites to conduct functions like website crawling, link building, and backlink checking. Due to its free basic plan, it is also perfect for small businesses and bloggers. It is one of the most highly recommended tools out there.

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#7) SERPWatcher

Best for Interactive reporting and alerts.

Price: Mangools basic: $29.90 per month, Mangools Premium: $39.90 per month, Mangools agency: $79.90 per month (billed annually). A 10-day free trial is also available.

SERPWatcher is a rank tracking tool that makes a very important aspect of SEO considerably simple. Right off the bat, the platform presents you with a performance index for your website based on current keyword positions and their search volume. This will help you learn about how capable your website is of pulling organic website traffic.

With SERPWatcher by your side, you can check your site’s rankings every single day. You are instantly alerted via an email notification if there are any rank changes. SERPWatcher is active in more than 50 different locations across the globe. As such, the platform affords you the privilege of checking website rankings in any location or on any device for that matter.

Features:

• Daily Rank updates
• Performance index
• Location and device-based results
• Interactive reporting

Cons:

• The data traffic estimated is not all the way accurate
• SERPWatcher cannot be purchased separately. You’ll need to buy the whole Mangools suites to use it.

Verdict: There is plenty to admire in SERPWatcher as a rank tracking tool alone. Interactive reporting, location-based tracking, and an easy-to-use interface make this platform a worthy companion for SEO specialists and casual website owners alike.

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#8) Nightwatch

Best for Tracking both local and global website rankings with custom segmentation.

Price: Starter: $39/month, Optimize: $79/month, Agency: $295/month. All plans are billed annually. A 14-day free trial is available.

Nightwatch makes it to our list because of its ability to accurately track website ranking data across more than 100,000 locations worldwide. This makes the platform ideal for those who wish to check their website for both local and global rankings. Nightwatch is especially ideal for creating custom segments.

This gives you a more precise look into how different segments of your keywords on a website are performing. This is a rank tracking tool that allows you to check any Google data center in the world. You can trust Nightwatch to present you with accurate data when it comes to your site’s ranking on search engines.

Features:

• Gauge keyword performance custom segmentation.
• Automated report generation
• Site auditing
• Track SERP placements

Cons:

• No mobile app to track rankings.

Verdict: Nightwatch is quite great when it comes to accurate rank tracking. This is mainly because of its ability to access any data center in the world to check for both global and international site rankings. This, along with a sleek interface and comprehensive analytical reporting, makes Nightwatch one of the very best we have at our disposal today for rank checking.

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#9) AccuRanker

Best for Large Enterprise Businesses with money to spare for keyword tracking.
Price: 14 Days Free Trial, $49/mo for 500 keywords, $2499/mo for 100,000 keywords.

AccuRanker is a phenomenal tool that allows you to track positions for up to 100,000 keywords. Thanks to the integration of tools like google search console and google analytics, as the users can hope to receive comprehensive and insightful data for every keyword.

The icing on the cake is the fact that AccuRanker allows you to compare keyword rankings to your top 10 competitors. Your rankings are updated on a daily basis, thus the data you get is always fresh. Moreover, AccuRanker doesn’t limit the number of domains the users would like to track.

Features

• Daily Rank Checks
• Google Search Console and Google Analytics Integration
• Unlimited Domains
• Unlimited Users
• User-Friendly Interface

Cons

• Limited Keyword Tracking
• Price

Verdict: AccuRanker’s best feature is its user-friendly interface, thereby allowing data to be presented in a comprehensive and visually appealing way.

However, AccuRanker specializes in rank checking only and ends up costing the same as other more all-inclusive rank checking tools in the market. If you are looking for an all-in-one SEO solution, then AccuRanker is not a tool for you.

Website: https://www.accuranker.com/

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#10) Ahrefs

Best for All businesses and helps to create a content strategy & get a clear backlink analysis report.

Price: No free trial, $7 For a 7-day trial, Basic Plan – $ 99/Month, Business Plan – $399, Agency Plan – $999.

Ahrefs has quickly cemented itself as a personal favorite of many SEO professionals and entrepreneurs, and rightfully so. It is the second-fastest web crawler, behind Google, and also possesses one of the best interfaces when it comes to rank checking tools.

Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. This tool can crawl across the web and amidst tons of data to boost your search engine rankings.

Features

• Content Explorer
• Ranking History
• Helps to Generate Numerous Keywords
• Monitor Outbound Links

Cons

• Slow loading time for tools
• Expensive Monthly pricing

Verdict: As per the reviews, the tool possesses one of the best user interfaces in the industry. It helps in getting website improvement tips, getting a clear backlink report, and knowing what URL rating is. This tool is great for SEO strategies, content marketing, and rank tracking.

Website: https://ahrefs.com/

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#11) Advanced Web Ranking

Best for Digital Agencies and In-House SEO, work for rank tracking across multiple devices.
Price: Trial Period of 30 Days, $ 49/mo – $499/mo.

Advanced Rank Checking is a powerful rank checking tool that contains an array of useful features. It displays accurate rankings in around 130 countries and 22 search engines. The tool is also known for allowing the tracking of location-specific rankings attached to zip code.

The tool also allows users to compare their ranking performance with that of their competitors. It can also record SERP Features. The tool updates rankings daily, thereby ensuring that the data remains fresh.

Features

• Google Search Console and Google Analytics integration.
• Daily rank checks
• Customer support
• Comprehensive keyword data

Cons

• Limited Keyword Tracking
• Not suitable for amateur users.

Verdict: Advanced Rank Checking is a very useful tool when it comes to rank checking and can fetch an exhaustive amount of data from Google Search Console and Google Analytics. It does, however, limit the number of keywords that you can track as 35000.

Website: https://www.advancedwebranking.com/

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#12) MOZ

Best for boosting website traffic, keyword research, and on-page optimization.
Price: 30 Day Free Trial, $99/mo – $599/mo.

Moz is deemed by many as one of the best rank checking tools that are still going strong in the industry. Moz can do it all, from backlink analysis to rank tracking and keyword research, there are no limits to what Moz can do. It offers users with advanced page optimization suggestions mixed with industry-standard metrics.

Moz is also available as Moz Pro for more advanced features and MozBar browsers which offer SEO analysis, Moz scores and Google SERP to its users.

Features

• Rank Tracking
• Site Audits
• Keyword Analysis
• Backlink Analysis

Cons

• It does not explore many keywords.
• Database and Metrics is available only for the US

Verdict: Moz is the best tool for you for boosting website traffic and ranking higher on traffic engine. It also offers link profile analysis and helps with Keyword research and on-page optimization. It is an all-rounder tool that works wonders for users without digging deep into their pockets.

Website: https://moz.com/

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#13) Authority Labs

Best for Tracking computer domains, product ranking on various sites and offer in-depth analytical reports.
Price: 30 Day Free Trial, $49/mo – $450/mo.

Authority Labs is another great rank checking tool with a very user-friendly interface. Authority labs allow users to set up multiple sites and optimize an SEO campaign. It also helps in laser targeting your audience by using location-specific rank tracking.

The tools also help the users to track SEO campaigns being deployed by their competitors, thereby giving them an edge over their competitors.

Features

• Global Tracking
• Keyword Tracking
• Daily Reporting

Cons

• Keywords are sorted in alphabetic order, and there is no option to change this.
• Quite expensive for advanced features.

Verdict: Authority Labs is a great tool for tracking competitor domain, product rankings and comparing mobile ranking to desktop results. According to its customers, it also has one of the best user interfaces of any rank checking tool.

Website: https://www.authoritylabs.com/

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#14) SEOptimer

Best For Small and medium businesses to create content marketing campaigns and conduct on-page and off-page optimization.

Price: 14-Day free trial, Basic Plan – $19, White Label Plan – $29/mo, Embedded Plan – $ 59/Mo.

SEOptimer is an easy to use and pretty convenient rank checking tool. It helps significantly in improving page rankings, and also helps in performing on-page optimization and off-page link building.

It is a great tool for digital marketers to create potent content marketing campaigns that improve page rankings. The tool is also useful for creating impressive social media campaigns to improve social media presence.

Features

• SEO Crawler
• Embeddable Audit
• SEO Audit API
• Provide websites with their own branded reports.

Cons

• Users require knowledge of the other tools.
• It does not provide a lot of key tools for SEO.

Verdict: According to the reviews, SEOptimer is great for providing insight on how to increase influence in the global market. With reasonably priced plans, this tool is also well within a novice business or an individual blogger’s budget.

Website: https://www.seoptimer.com/

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#15) WooRank

Best For helping Digital Marketers, webmasters, and agencies with mobile rendering, social media data, and SERP rankings and backlinks.

Price: 14-Day free trial, Basic – $59/mo, Premium $179/mo, Enterprise $249.

WooRank is a very well known SEO strategy checker and automatic website review tool. It offers users with ample amount of useful data that can be bargained for improved site traffic, increased leads and sales.

SEO is simple to use and is tailor-made for all digital marketing professionals. Perhaps its fundamental purpose is to track keyword and also explore competitor keyword rankings. It can also help you to fix site errors, security issues and eliminate any duplicate content.

Additionally, it also comes with an array of sales tools to help in creating convincing sales pitches, PDF report templates and much more.

Features

• Site Crawl
• SEO Monitoring
• Sales Tools
• Keyword Tool

Cons

• A bit expensive
• Sometimes the recommendations given are too general.

Verdict: WooRank is a great marketing tool that can help in finding out the ways to improve website rankings. The only people who use this tool are digital marketers and agencies because of its expensive price. Overall it can help the users to push out a commendable website that performs.

Website: https://www.woorank.com/

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#16) Serpple

Best for SERP Keyword rank tracking

Price: Serpple offers three pricing plans. The Side Hustler plan starts at $19/month, The Entrepreneur and Agency plan starts at $ 29/month and $ 99/ month respectively. 14 day free trial is available.

Serpple serves as a user-friendly keyword rank tracker that provides you with key info on how your SEO is performing. All you have to do is add your website to Serpple and the software will do the rest. You can also rely on Serpple to find high-performance keywords that could drive traffic to your website.

Serpple periodically analyzes your website and recommends overlooked keywords that you could strategically insert on your web page to boost its ranking. Serpple will help you find relevant and low-competition keywords that are essential for targeting and engaging new audiences.

Features:

• Keyword Management
• Project Management
• Advanced Reporting Capabilities
• Competitor AI
• Content Auditing

Cons: Their cheaper subscription plan is very restricted.

Verdict: Serpple does a good job of helping you track your keyword rankings as well as suggest new keywords to drive traffic to your website. The rank tracking interface is simple to read and the tool itself is quite easy to use.

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#17) Sitechecker

Best for business owners, SEOs, and digital agencies looking for an all-in-one solution, its easy-to-use platform allows you to conduct an in-depth website audit, quickly generate customized reports, accurately track progress, and efficiently perform other necessary tasks.

Price: 7-Day Free Trial, $49/mo Basic Plan, $149/mo Standard Plan, $249/mo Premium Plan. Get 2 mount for free for an Annual subscription.

Sitechecker is a well-known SEO platform for in-depth website audits, keyword ranking tracking, detailed backlink research and site monitoring 24/7. Rank Checker provides a comprehensive analysis of website SEO metrics, including keyword rankings, keyword volume, language, CPC (cost per click), and Google Ads competition.

This tool helps users optimize their blog URL to improve their site’s SEO performance. Using this tool, you can not only see where you stand in comparison to your competitors, but also check their domain. This makes it easier to identify which countries are driving traffic to their sites and use this information to improve your blog’s rankings.

Also, after checking the keywords, you can start tracking them using our Rank Tracker for this purpose.

Features:

• Rank Checker
• Site Audit
• Site Monitoring
• Rank Tracker
• Backlink Tracker
• On-Page SEO Checker

Cons:

• Limited number of sites and pages in tariff plans.

Verdict: All in all, Sitechecker is ideal for business owners and marketing agencies with a limited number of projects. An easy-to-manage dashboard, intuitive reports, and multi-user access provide advanced analysis options. Users have access to all key solutions for optimizing sites in search engines and conducting marketing campaigns, with instant monitoring of results.

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FAQs about Keyword Ranking Software

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Conclusion

Using a rank checking tool will help you to get the results you seek, and you will see the fruits of your efforts ripening in the form of high rankings and improved sales and leads. You can easily create content and also keep your competition at bay.

Most of the tools selected here come with a free trial, thereby allowing you the opportunity to try them first before you settle on anyone you wish. The tools were shortlisted based on an innumerable amount of user reviews i.e. most of the digital marketing professionals.

Ease of use, affordability, and number of features were all considered to make it to this list. Ultimately the tools whose pros far outweighed their cons were selected.

If you are hard strung on cash and are new to rank checking then we would suggest you try a user-friendly tool like Ahrefs and opt for their basic plan. Personally, we would recommend Semrush and Ahrefs as these offer a complete solution for keyword checking and supports both Google as well as Bing.

Research Process:

• Time Taken To Research And Write This Article: 10 hours
• Total Rank Checkers Researched: 20
• Total Rank Checkers Shortlisted: 10