10 Best Marketing Automation Software in 2018 (Marketing Automation Tools)

Overview of Marketing Automation Software Tools:

Almost all of us are familiar with the term “Automation” which automates the repetitive task and thereby saves effort and time to a great extent.

We have also heard about “Marketing”, which is a business or action of promoting, selling of products, services. How about the thought, if these words come together and form “Marketing Automation”?

Marketing Automation refers to the software platform which automates the marketing actions or processes.

There are several repetitive tasks in the marketing field such as e-mails, campaign management, website analysis, social media marketing, etc and these tasks otherwise would have been performed manually. But due to Marketing Automation, these tasks have become much easier and that in turn helps to grow the business.

Marketing Automation Software

Marketing automation is a component of Customer Relationship Management (CRM). There are various marketing automation tools and platforms that are available in the market to automate these tasks.

This article will give you a complete overview of the top best Marketing Automation tools that are available in the market along with their key features and download link for your easy understanding.

Best Marketing Automation Software

Let’s take an in-depth look at the top Marketing Automation platforms.


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#1) HubSpot


HubSpot is a Software Company for Inbound Marketing and Sales. It is launched in 2006 and is headquartered at Massachusetts, United States. The company had a revenue of $271 million in 2016 with 34,000 customers across 90 countries and 3,400 agency partner.

Hubspot is specifically designed considering small and medium-size business.

HubSpot provides marketing tools for web analytics, landing page, social media marketing, search engine optimization, content management, etc. It is an Inbound Marketing Software which helps to launch marketing campaigns in a short time but in an effective manner.

Key Features:

  • Easily edits content and modifies a design.
  • Formatting of content is simple and publishes the content on the website.
  • HubSpot has integration features for SugarCRM, Netsuite, Salesforce, etc.
  • Creates email template, automates the subject line and content for each recipient.
  • Based on the keywords, HubSpot optimizes blog post and the landing page.
  • The product has a starting price of $200 per month and free trial version is also available.
  • Support is available online and 24 X 7.

Visit official site from here.

#2) Pardot


Pardot was launched in 2006 and salesforce.com is its parent organization with its headquarters at Atlanta, Georgia.

Pardot is famous because of its exceptional services to their customers and builds a relationship with the client. Pardot product is easy to use and its interface guides in building effective campaigns.

Pardot is the best solution for small to midsize companies which are looking to streamline the efficiency of their marketing and sales team. Pardot B2B Marketing Automation provides powerful and smarter marketing program for marketers.

Key Features:

  • Builds dynamic and comprehensive marketing campaign.
  • Measure and Track campaign with a customizable dashboard.
  • Pardot identifies gaps in campaigns and fixes it before the campaign launch.
  • Build professional email quickly and helps to create the email campaign.
  • Scheduled and Automated email sending facility.
  • Pardot’s software model built on Force.com platform.
  • Pardot works well with Salesforce, SugarCRM, Netsuite, Microsoft Dynamic CRM etc.
  • It has 4,000 customers across the globe and around 40,000 users.
  • Partdot plan costs $1000/month/user and also free trial version is available.

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#3) Marketo


Marketo Inc. is a marketing software company which makes marketing automation software for companies. It was launched in 2006 with its headquarters in California, United States. Marketo has offices across the globe namely in Sydney, Dublin, Tel-Aviv, etc.

Marketo products are used for small to medium size businesses and large enterprises. It has better customer support and the products are evolving on a regular basis.

Key Features:

  • Marketo offers web-based email marketing platform.
  • It includes features like email marketing, landing pages, nurturing, web analytics, social media etc.
  • Automates marketing campaign and engages the customer in a personalized manner.
  • Marketo helps to identify the customer and their business which will help to increase their revenue.
  • Worldwide around 3,300 customers and over 43,000 users.
  • Marketo plan costs around $895 per month.
  • Online 24/7 support.

Visit official site from here.

#4) ActiveCampaign


Activecampaign is a popular Email marketing service with third-party integration, different types of auto-responses, etc. It provides a solution for the business that needs their contacts for various purposes. Welcome email, birthday emails,etc., and triggers a variety of emails for different activities.

Activecampaign tracks the website visits, various events of the customer and based on that it provides real-time analysis. Valuable customer data is organized in a good manner and automatically consolidates the communication.

Key Features:

  • Automatically fetches contacts and adds new contacts from various platforms like CRM, e-commerce, etc.
  • Monthly new email sent to their customers.
  • Dynamic email content depending upon customer behavioral analysis, interests, social data etc/
  • An activecampaign plan starts with a cost of about $9 per months for up to 500 contacts.
  • Various plans are available for $29 per month, $45 per month with 2,500 & 5,000 contacts and unlimited emails.
  • 14 days free trial period.
  • Online support and live chat support is available but on-call support is unavailable.

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#5) LeadSquared


LeadSquared was launched in 2012 with a revenue of $3 million in 2016.

It provides a solution in areas such as real estate, education, travel, health, financial services, etc. It has customers like Flipkart, Time Pro, NIIT, Randstad, etc. LeadSquared provides services in around 20 countries.

LeadSquare focuses service in B2C model i.e. Business to Consumer service, in this model products or services, are directly sold to the consumer.

Key Features:

  • Using the LeadSquared solution, sales grow by 50%.
  • It is the best lead management tool which captures leads from various sources like email, campaign, phone call, etc.
  • It helps to prioritize leads and tasks.
  • LeadSquared functions are available through the website as well as through mobile apps.
  • It sends automated sales notification to the salesperson.
  • Various email templates are available to support different types of devices.
  • More than 15,000 users and 650 customers.
  • The initial plan starts at $25 per month and free trial for 30 days is available.

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#6) Campaigner


Campaigner is a robust email marketing solution for all size of business like small, medium and large enterprises.

External data can be integrated with Campaigner, it filters out the customer addresses and sends the appropriate one to one email communication. Email messaging integrates with social media sites like Facebook, Twitter to increase email campaign success.

Campaigner tracks the user activities, purchase or shopping data and based on this effective email campaign it sends to the user.

Key Features:

  • It creates personalized email and sends to the subscribers.
  • Campaigner generates revenue from its email campaign.
  • It has over 900+ email templates.
  • It is reliable and is available online, hence can be accessed from anywhere.
  • Detailed reporting shows how a user interacts with the campaign.
  • Campaigner includes automated advertising.
  • Campaigner initial plan starts with $19.95 per month.
  • 30 days free trial is available.
  • 24/7 customer support with live chat.

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#7) Infusionsoft


Infusionsoft is an email marketing private company for small and medium businesses needs which was launched in 2001 and has its headquarters in Arizona, the United States. Currently, it has around 650 employees and its revenue is $80 million.

Infusionsoft is mainly focused on the growth of small businesses using technology and automated marketing platform. It automates most of the repetitive tasks such as follow-up, billing, contact management etc.

Key Features:

  • The customized campaign helps SMB’s to plan.
  • Deeper website tracking like customer first visit, purchase data, no. of online customers, average time spent on a page per user, etc.
  • Infusionsoft’s marketing solution combines CRM, e-Commerce, marketing automation etc.
  • Over 29 billion emails are delivered, 396 million contacts are managed, over 450K various campaigns are running and $3.4 billion payments are processed.
  • 125,000 users and over 36,000 customers across the globe.
  • The initial plan starts at $199 (Essential plan) per month which includes 2,500 contacts and 12,500 emails.
  • Online and 24/7 live support is available.

Visit official site from here.

#8) Act-On


Act-On software is a product developed for marketing automation by Act-On which was launched in 2008 with its headquarters in Portland, Oregon.

Act-On is a comprehensive automated marketing platform for small and medium-size business and is growing as the fastest cloud-based marketing automation company.

The products by Act-On are email marketing, social media management, landing pages, CRM integration lead management, website visitor tracking, etc.

Key Features:

  • Act-On marketing automation platform is simple and easy to use.
  • The solution helps to identify the potential buyer and helps to increase sales by accelerating buyers through sales funnel.
  • Custom reporting for a social media campaign.
  • Automated marketing platform helps to get higher returns and is required to spend less money and efforts.
  • Over 5,000 customers and around 18,000 users are served by Act-On across the globe.
  • The professional plan starts at $900 per month with 3 marketing users, 50 sales users and 30K API calls per day.
  • Online support is available 24/7.

Visit official site from here.

#9) Ontraport


Ontraport was launched in 2006 with its headquarters in California, United States. It has a revenue of over $10 million and more than 100 employees.

Ontraport solution assists small business and entrepreneurs with the help of a friendly automated business software. It offers various services like email and SMS marketing, content management, CRM, billing and online payments, etc.

Key Features:

  • Automates marketing efforts and combines offline campaign with an online campaign to get the fully integrated campaign.
  • Campaign builder includes email, SMS, landing page, digital ads, etc
  • Sends an unlimited automatic email, text using a tool with the correct user’s interest.
  • Integrated with CRM, e-Commerce, and marketing automation tool.
  • Built e-Commerce page using Ontraport’s e-commerce capabilities.
  • Visual campaign performance reporting tool shows the online and offline result of marketing efforts.
  • Creates personalized customer journey and deeply tracks customer behavior.
  • 5,000 customers and 6,300 users across the globe.
  • It offers three plans and the initial plan starts at $79 per month.
  • Online support is available.

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#10) GetResponse


GetResponse is an email marketing Software Company launched in 1999, headquartered at Poland. It has offices across the globe like the U.S. Canada, Malaysia, India, and Russia. It focuses on small and large business with simple and powerful solutions.

GetResponse email marketing comes up with auto-responder and landing page. It uses its inbuilt e-commerce capabilities to track the customer’s website visits, purchase data, etc. It creates events such as Clicked, Purchased, and Cart Abandoned using the customer behavior.

Key Features:

  • GetResponse email platform is available in 21 different languages.
  • Automates the customer journey depending on their history and behavior.
  • Build and publish various landing pages.
  • GetResponse provides webinar marketing solution.
  • Drag and drop email editor.
  • Set up a complex campaign with drag and drop workflow builder.
  • Visual workflow helps to get the entire view of marketing communication.
  • Contacts from various other tools, platforms can be easily imported into GetResponse platform.
  • 350,000 customers across 182 countries.
  • Lowest plan rate with $25 per month with 2,500 contacts.

Visit official site from here.

#11) SharpSpring

SharpSpring is a simple, affordable and yet a powerful marketing automation platform.

SharpSpring is a cloud-based marketing tool which provides various services such as CRM, mobile marketing, social marketing, etc. SharpSpring tracks the customer and provides a wide range of data about the customer. Based on the customer behavior and data, SharpSpring builds rules to send various types of marketing emails.

SharpSpring has over 6,000 customers and around 30,000 users across the globe. SharpSpring provides advanced features and functionalities which are expensive in CRM and other marketing tools.

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#12) Netsuite

Netsuite’s marketing automation software automates various processes, flows and the tasks of the marketing department. It also helps to create multiple campaigns and aligns with the sales team.

Netsuite streamlines the execution of such multiple marketing campaigns which includes email, social media, event management, etc. It helps to create landing pages using drag and drop interface. It also helps to create various reusable forms and templates with a high-quality look and feels.

It increases the revenue with a targeted mass email campaign and email personalization marketing.

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#13) SendinBlue

SendinBlue offers services such as email marketing, SMS campaign, and transactional emails.

It requires no specific skill to create email designs or templates. The interface is so simple to use with a drag and drop facility and customized template gallery which helps to create a simple but unique email template. This email template is supported by all type of mobile devices with any version.

SendinBlue offers various plans and lowest one starts with $7.37 per month. This plan includes unlimited contacts and 40,000 emails.

There are various other features such as importing contacts from another platform, customized contact search, responsive email design, campaign reporting, trigger marketing email as per the user interest, etc.

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#14) Eloqua

Eloqua was launched in 1999 with its headquarters at London, United Kingdom. It is an Oracle Marketing cloud platform for managing sales and marketing leads. It delivers campaign across various channels such as emails, mobile, video, web and display search.

“WeChat” app developed by Oracle Eloqua helps to find new customers and the data on “WeChat” app helps to understand the activities of the customers.

Oracle Eloqua has over 7,000 customers and 70,000 users across the globe. It has a basic plan which starts with $2,000 per month with 10K contacts. Oracle network of 500 partner helps to empower marketing automation for scalability and extension.

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#15) IBM Marketing Cloud

IBM Watson Campaign Automation is a digital marketing platform which uses customer behavior data from other sources and creates a campaign.

It delivers campaign for email, SMS, mobile, social media, group messaging, etc. It supports campaign reporting to understand the customer behavior and improve marketing decisions.

It has over 2,500 customers and 75,000 users across the globe. It has an initial plan with a starting price of $1,500 per month. This platform provides online support to their customers and is available 24/7.

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In this article, we took an in-depth look at the various marketing automation software which is helpful as per business needs.

The list given here is not exhaustive but there are several others marketing automation software as well which are available in the market. I hope that this article would have helped you understand the various marketing automation software in a better way.


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